Intelligent broadcast and television marketing assisting method and system based on GPS (globe positioning system) positioning

Abstract

The invention discloses an intelligent broadcast and television marketing assisting method and system based on GPS (globe positioning system) positioning. A handheld terminal with a GPS function is used for acquiring positions of another terminal in real time, appropriate marketing pushing strategies are made aiming at different customer preferences according to market potential analysis on surrounding customer groups so as to reduce marketing cost and improve marketing efficiency, and data can be inputted and updated according to marketing activities executing situations so as to optimize marketing rule models continuously. By the method and system, judgment mistakes and comprehending deviations caused by incompleteness of marketing information in traditional marketing modes can be avoided effectively, user demands are positioned accurately, automatic adaptive screening is performed in a complicated service library aiming at actual user demands, all services that users may be interested in are guaranteed to be pushed to mobile terminals of field staffs, and accordingly marketing efficiency is improved greatly, and users' satisfaction is improved.

Description

technical field [0001] The invention belongs to the technical field of network communication and data processing, and in particular relates to a GPS positioning-based radio and television network marketing auxiliary method and system. Background technique [0002] With the gradual deepening of "triple play", the business scope of traditional radio and television cable operators is expanding from the original single cable TV / one-way digital TV business to include digital TV, interactive TV, cloud media TV, broadband data, multimedia The great variety of business products, including communications and various value-added services, has brought new opportunities for the development of radio and television enterprises, and at the same time brought great challenges to the traditional marketing methods of radio and television. [0003] In the traditional mass marketing of radio and television enterprises, market analysts usually use their feelings to understand customers and pl...

AI Technical Summary

Problems solved by technology

[0002] With the gradual deepening of "triple play", the business scope of traditional radio and television cable operators is expanding from the original single cable TV / one-way digital TV business to include digital TV, interactive TV, cloud media TV, broadband data, multimedia The great enrichment of business products in the whole business including communication and various value-added services has brought new opportunities for the development of radio and television enterprises, and at the same time brought great challenges to the traditional marketing methods of radio and television

[0003] In the traditional mass marketing of radio and television enterprises, market analysts usually use their feelings to understand customers and plan marketing activities in the actual communication with customers. Due to the lack of effective support and assistance from IT means, the mastery and understanding of customer specific information is not sufficient , if analysts have deviations in their understanding of the market and customers, it will make it difficult for product positioning to meet the actual needs of customers

Moreover, the current business types are extremely rich, and various combinations can be made between various businesses to form different packages. Therefore, the number of businesses is huge and complex. When carrying out traditional marketing, it is difficult for marketers to remember to promote all related businesses, and there are often omissions , leading to low promotion efficiency

At the same time, because the marketing scope of traditional marketing is oriented to all customers, the marketing cost efficiency is relatively high, and it cannot meet the individual needs of customers. Moreover, due to the lack of good marketing feedback and continuous optimization mechanism, the marketing results are difficult to understand for customers and the marketing planning process. Make timely and effective corrections

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