Marketing system based on big data

Abstract

The invention discloses a marketing system based on big data, and belongs to the technical field of big data marketing. The marketing system comprises a client, a marketing platform, a client information acquisition module, a product information acquisition module, a data processing module, a data storage module, a big data analysis module and a marketing promotion module. The client mainly comprises a registration and login unit, and the marketing platform mainly comprises a commodity display unit, an information retrieval unit and a customer information recording unit; and the big data analysis module comprises a customer group classification unit and a correlation degree division unit. According to the invention, firstly, user big data information is extracted, accurate division of different customer groups is achieved by utilizing machine learning, then, relation analysis is performed on the different customer groups and sales products by utilizing an association algorithm to obtain high, middle and low association degree levels, and finally, marketing promotion is performed according to the high association degree level, so that accurate marketing is achieved, and the marketing efficiency and the marketing return rate can be improved.

Description

technical field [0001] The invention relates to the technical field of big data marketing, in particular to a big data-based marketing system. Background technique [0002] After retrieval, Chinese Patent No. CN103024705A discloses a method for mobile advertising SMS marketing. Although the invention optimizes the advertising promotion method, the advertisement sending is not accurate, and precision marketing cannot be realized, which may easily lead to a low marketing return rate; big data (bigdata) refers to a collection of data that cannot be captured, managed and processed by conventional software tools within a certain period of time. growth rate and diversified information assets; at present, with the continuous development of e-commerce and the continuous improvement of logistics and transportation systems, more and more customers choose to consume online, but due to the category attributes, hobbies and income levels of customers It is determined that sending marketi...

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Problems solved by technology

[0002] After retrieval, Chinese Patent No. CN103024705A discloses a method for mobile advertising SMS marketing. Although the invention optimizes the advertising promotion method, the advertisement sending is not accurate, and precision marketing cannot be realized, which may easily lead to a low marketing return rate; big data (bigdata) refers to a collection of data that cannot be captured, managed and processed by conventional software tools within a certain period of time. growth rate and diversified information assets; at present, with the continuous development of e-commerce and the continuous improvement of logistics and transportation systems, more and more customers choose to consume online, but due to the category attributes, hobbies and income levels of customers It is determined that sending marketing advertisements in a wide range of universality is not only extremely inefficient, but also has a poor return rate and high cost; with the continuous improvement of big data technology, how to perfectly combine big data technology and marketing to achieve Accurate marketing to improve customer purchasing experience and purchasing loyalty has become the focus of current research; therefore, it is particularly important to invent a marketing system based on big data

[0003] Most of the existing marketing systems use a wide-ranging and universal method to send marketing advertisements. This method is not only extremely inefficient, has a poor rate of return, but also has high costs, and cannot achieve personalized and precise marketing to customers; therefore, we propose A marketing system based on big data

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