Customer marketing system and method based on big data

Abstract

The invention discloses a customer marketing system and a customer marketing method based on big data. The customer marketing system comprises an interface module, a data screening module, a customermanagement module and a data billboard module, wherein the interface module is used for connecting a data source, acquiring data and transmitting the data; the data screening module is used for screening the collected data and data in the data source by utilizing machine learning so as to carry out user portraying, and screening conditions comprise a plurality of dimensions; the customer management module is used for matching the screened user portraits with preset service range data to realize grouping of users and determination of levels, thereby facilitating precision marketing; and the data display board module is used for pushing and displaying the matched data. The customer marketing system has the advantages that personalized and precise user portraying and customer management are performed through big data analysis, so that marketing products are more targeted to customers, and potential customer groups and marketing efficiency of enterprises are expanded.

Description

technical field [0001] The invention relates to the technical field of customer marketing, in particular to a big data-based customer marketing system and method. Background technique [0002] At present, most enterprises still rely on traditional marketing methods, that is, to find target customers through offline marketing teams and cooperative marketing channels to develop corresponding business, but there will be the following problems: 1. Sales staff have insufficient information, and it is difficult to Accurately find the target customer group; 2. Traditional sales cannot fully understand the risk status of the marketed company, resulting in a large part of successful marketing companies causing economic losses due to risk. [0003] At present, although there are some information-based marketing products to help find enterprise customer groups, these products often have some defects. The degree and depth of mining of relevant data are not enough, and the granularity is...

AI Technical Summary

Problems solved by technology

[0002] At present, most enterprises still rely on traditional marketing methods, that is, to find target customers through offline marketing teams and cooperative marketing channels to develop corresponding business, but there will be the following problems: 1. Sales staff have insufficient information, and it is difficult to Accurately find the target customer group; 2. Traditional sales cannot fully understand the risk status of the marketed company, resulting in a large part of successful marketing companies causing economic losses due to risk

[0003] At present, although there are some information-based marketing products to help find enterprise customer groups, these products often have some defects. The degree and depth of mining of relevant data are not enough, and the granularity is not fine enough, so the matching will be inaccurate; and mining The form of time is relatively fixed and cannot be flexibly adjusted according to different uses

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