This invention discloses an activity recommendation method for a
big data-based cultural cloud platform, belonging to the field of activity recommendation technology. The method includes the following steps: constructing a multi-scale interest
graph based on user behavior to obtain a user
graph model; calculating the similarity of activity nodes based on the user
graph model to obtain a candidate activity set; performing behavioral preference
inference based on the candidate activity set to obtain a refined
activity list; recommending activities based on the refined
activity list to obtain recommendation results; and collecting
user feedback behavior based on the recommendation results to obtain a feedback interest graph. This invention can more accurately reflect users' multi-dimensional interests, capture changes in user interests over different time periods,
handle complex user interest structures and behavioral patterns, improve the accuracy and flexibility of recommendations, enhance the adaptability to dynamic changes in user interests, improve the timeliness and personalized recommendation capabilities of the recommendation
system, and increase the accuracy of recommendations.