Method and device for recommending activity information and server

An activity information and activity queue technology, applied in the field of Internet communication, can solve the problems that activity information and news cannot be displayed at the same time, reduce user participation in activity information, and low possibility for users to view activity information.

Active Publication Date: 2016-02-17
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, when using short messages to recommend event information, the event information and news cannot be displayed at the same time, and the recommended event information is not necessarily the event information that the user is interested in, so the possibility of the user viewing the event information is very low, thereby reducing the activity information. Corresponding user engagement

Method used

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  • Method and device for recommending activity information and server
  • Method and device for recommending activity information and server
  • Method and device for recommending activity information and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0109] An embodiment of the present invention provides a method for recommending activity information. The execution subject of the embodiment of the present invention is a server. When a user logs in to the server through a terminal and requests to browse news, the server can recommend activity information such as prize information or activity rules to the user through the method provided by the embodiment of the present invention.

[0110] An activity list is preset in the server, and the activity list includes a plurality of activity information, and the server performs semantic analysis on each activity information included in the activity list, and extracts a preset number of subject words from each activity information, The subject words corresponding to each activity information are respectively determined as the type labels corresponding to each activity information.

[0111] In order to facilitate understanding of the above operation of the server determining the typ...

Embodiment 2

[0152] see figure 2 An embodiment of the present invention provides an apparatus for recommending activity information, and the apparatus is used to implement the method for recommending activity information provided in Embodiment 1 above. Specifically, the device includes:

[0153] The receiving module 201 is configured to receive a news browsing request sent by a user terminal, where the news browsing request includes a user identification and a webpage address;

[0154] Obtaining module 202, is used for obtaining news information list according to webpage address, and obtains user's historical click record according to user identification;

[0155] The screening module 203 is used to filter the activity information with the largest user preference value from the activity list according to the historical click records acquired by the acquisition module 202;

[0156] The insertion sending module 204 is configured to insert the event information screened by the screening mo...

Embodiment 3

[0186] see image 3 , an embodiment of the present invention provides a server, the server is used to execute the method for recommending activity information provided in Embodiment 1 above, and the server includes: a receiver 301, a sender 302, and a processor 303;

[0187] The receiver 301 is configured to receive a news browsing request sent by a user terminal, where the news browsing request includes a user identification and a web page address;

[0188] The processor 303 is used to obtain the news information list according to the webpage address, and obtain the user's historical click record according to the user identification; according to the historical click record, filter the activity information with the largest user preference value from the activity list; insert the filtered activity information into the news information list;

[0189] The sender 302 is configured to send the news information list to the user's terminal.

[0190] The above-mentioned processor 3...

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Abstract

The invention provides a method and a device for recommending activity information and a server. The method comprises the following steps: receiving a news browsing request sent by the terminal of a user, wherein the news browsing request comprises user identification and a webpage address; according to the webpage address, obtaining a news information list, and obtaining a historical click record of the user according to the user identification; according to the historical click record, screening the activity information with a maximum user preference value from an activity list; inserting the screened activity information into the news information list, and sending the news information list to the terminal of the user. According to the method, the activity information with the maximum user preference value is selected, the activity information is inserted into the news information list, recommended activity information is information in which the user is interested, the activity information and news can be simultaneously displayed, the user can see the activity information when browsing the news information list, and user participation corresponding to the activity information is improved.

Description

technical field [0001] The present invention relates to the field of Internet communication, in particular to a method, device and server for recommending activity information. Background technique [0002] Reading news has become a living habit of users. Every day, a large number of users log in to news servers to read news. In order to fully explore this part of the user market, the server usually recommends event information to users to guide users to participate in activities to create business value. [0003] Currently, a method for recommending activity information is provided in related technologies, including: when detecting that a user's terminal logs in to the server, the server acquires preset activity information, and recommends the acquired activity information to the user's terminal in the form of a short message . The user's terminal prompts the user to receive the short message in the form of a reminder message, and the activity information in the short mess...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 金峙廷李求会郑颖张治宇
Owner ALIBABA (CHINA) CO LTD
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