User communication circle relation identification method based on communication frequency and communication index

Abstract

The invention discloses a user communication circle relation identification method based on a communication frequency and a communication index, belonging to the technical field of operator communication circle reputation and home package recommendation marketing. The method comprises a step of calculating a communication frequency and a communication index between every two users, a step of establishing a communication circle model corresponding to the users according to the communication frequency, the communication index and a contact time period, wherein the communication circle model comprises a work circle model, a life cycle model and a comprehensive circle model, a step of establishing a user social network model based on communication circle information corresponding to the users, and a step of constructing a home relation model based on the user life circle model. According to the method, problems of poor marketing pertinence, a low cost-benefit ratio and easily caused user complaints of an existing single-client group sending mode are effectively solved, according to the method, and the rate of marketing success is significantly improved through the identification and classification of user social network relations and home relations.

Description

technical field [0001] The invention belongs to the technical field of operator social circle word-of-mouth and family package recommendation marketing, and in particular relates to a user social circle relationship identification method based on social frequency and social index. Background technique [0002] In the Internet era, the traditional single-customer large-scale mass marketing method has been difficult to attract users, the return on marketing costs is low, and it is easy to cause user complaints. [0003] In the prior art, since the marketing recommendation is mainly for a single customer, there are the following defects in the marketing recommendation process: [0004] 1. Single-customer group marketing can easily arouse user resentment and cause user complaints. [0005] Second, do not understand the characteristics of customer groups, and cannot grasp the interest points of the group. [0006] 3. If you don’t know the family structure, you can’t recommend f...

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Problems solved by technology

[0009] Purpose of the invention: In order to overcome the deficiencies in the prior art, the traditional single-customer large-scale mass marketing method is difficult to attract users, the marketing cost return rate is low, and it is easy to cause defects such as user complaints. The present invention provides a method based on Recognition method of user association circle relationship based on association frequency and association index

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