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Data processing method, device and equipment and storage medium

A data processing, data technology, applied in data processing applications, instruments, business, etc.

Pending Publication Date: 2020-12-11
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In view of this, the application provides a data processing method, device, equipment and storage medium to overcome the problem of blind marketing in the prior art and improve the success rate of marketing

Method used

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  • Data processing method, device and equipment and storage medium
  • Data processing method, device and equipment and storage medium
  • Data processing method, device and equipment and storage medium

Examples

Experimental program
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Embodiment Construction

[0031]The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0032] Before introducing the data processing method provided by the embodiment of the present application in detail, here is a brief introduction to the implementation environment involved in the embodiment of the present application.

[0033] like figure 1 As shown in , it is a structure diagram of an implementation environment provided by the embodiment of the present application. like figure 1 As shown, the following data processing method can be applied in this implementation ...

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Abstract

The invention discloses a data processing method and device, electronic equipment and a storage medium, and the method comprises the steps: obtaining a to-be-tested data matrix corresponding to a to-be-tested user, wherein the to-be-tested data matrix comprises data which may affect whether the to-be-tested user agrees with a marketing activity or not; respectively inputting the to-be-tested datamatrix into a first sparse matrix model and a second sparse matrix model to respectively obtain a first prediction result and a second prediction result; and obtaining a final result based on the first weight value corresponding to the first sparse matrix model, the second weight value corresponding to the second sparse matrix model, the first prediction result and the second prediction result. The obtained final result is obtained by combining the two prediction results and the weight values thereof, so that the method is more accurate than a method of directly taking the prediction result output by the model as the final result. The staff in the financial industry can determine whether to perform marketing on the to-be-tested user based on the final result, so that the staff in the financial industry no longer perform blind marketing, and the marketing success rate is improved.

Description

technical field [0001] The present application relates to the banking field, and more specifically, relates to a data processing method, device, equipment and storage medium. Background technique [0002] When the financial industry (such as a bank) conducts marketing activities, it blindly calls or sends text messages or emails to each user, so that users can learn about the marketing activities, prompting users to agree to purchase products corresponding to the marketing activities, or to handle marketing activities The business corresponding to the activity. Contents of the invention [0003] In view of this, the present application provides a data processing method, device, device and storage medium to overcome the problem of blind marketing in the prior art and improve the success rate of marketing. [0004] In order to achieve the above object, the application provides the following technical solutions: [0005] A data processing method, comprising: [0006] Obtai...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q10/04G06Q40/02
CPCG06Q30/0631G06Q10/04G06Q40/02
Inventor 梁亮李婷姝
Owner BANK OF CHINA
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