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Method and device for information pushing

A technology of information push and communication record, applied in the field of communication, can solve the problems of lower marketing success rate and high marketing cost, and achieve the effect of reducing marketing cost and improving marketing success rate

Active Publication Date: 2018-12-21
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, in the existing marketing model, the information push is carried out in units of mobile phone numbers, which makes the marketing cost higher and the marketing success rate decreases.

Method used

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  • Method and device for information pushing
  • Method and device for information pushing

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Embodiment Construction

[0080] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0081] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects and not necessarily Describe a specific order or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein are, for example, capable of practice in sequences other than...

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Abstract

A method and apparatus for information pushing are provided in an embodiment of that present invention, according to the identity of the user, acquiring at least two mobile phone numbers correspondingto a user, determining at least one target mobile phone number according to consumption records and communication records of each mobile phone number, wherein the at least one target mobile phone number is a subset of the at least two mobile phone numbers, and pushing information to the at least one target mobile phone number. The method does not directly push the information to all the mobile phone numbers of the user, but selects one or more target mobile phone numbers according to the consumption record and communication record of each mobile phone number, and pushes the information to thetarget mobile phone number of the user. Compared with the prior art, the invention can reduce the marketing cost and improve the marketing success rate.

Description

technical field [0001] Embodiments of the present invention relate to the field of communication technologies, and in particular, to a method and device for pushing information. Background technique [0002] In recent years, with the rapid development of the mobile communication industry, competition among major communication operators has been escalating. In order to enhance their competitiveness, operators need to provide users with more personalized products and services in a targeted manner. Before marketing a product or service, it is necessary to determine the target users for marketing. [0003] At present, when carrying out marketing activities, operators usually use the mobile phone number as the unique identifier of the user, and conduct marketing in units of the mobile phone number. Specifically, the push of marketing information is realized by means of calling, texting, WeChat, etc. to the mobile phone number. [0004] However, many users usually have multiple...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58H04L29/08H04W4/12
CPCH04W4/12H04L51/214H04L67/55
Inventor 刘颖慧刘楠刘静沙张第
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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