One or more session identifiers (IDs) are used to identify a
consumer's browsing session through a network, such as an Internet browsing session for real estate information. The
session ID(s) and related browsing data are stored, thereby tracking and capturing data pertaining to the
consumer and / or the
consumer's preferences. When the consumer views details of an item of interest (such as a home), details about the home are captured and stored, and a
telephone number and telephone
extension number are presented to the consumer. The telephone
extension number is associated with the
session ID(s). When the consumer dials the
telephone number and provides the telephone
extension number to make further inquiries about the home, the
telephone call is directed to a call center, and an operator at the call center uses the telephone extension number as input to a lead tracking computing
system that uses the telephone extension number to locate the associated
session ID and to access the corresponding browsing data. The lead tracking computing
system generates a script for use by the operator in conducting a dialog with the consumer to obtain additional information, thereby facilitating service of the consumer. The consumer's inquiry is a lead that can then be provided to a lead
distribution system.