The application discloses a short video recommendation method and
system based on a heterogeneous graph neural network by fusing multi-
modal data, and aims at the problem that current short video recommendation methods do not fully consider rich text, image, audio and other multi-
modal information in the video, still adopt a simple multi-
modal feature adding mode, and lack
deep mining of the correlation between different
modes. Meanwhile, the potential interest features in various interactive behaviors (such as browsing, liking, collecting and the like) of the user are neglected, resulting in the limitation of the recommendation result. The application constructs a heterogeneous content
encoder containing an attention mechanism to fuse the features of different
modes, uses a heterogeneous graph neural network to mine the potential features of the short video. At the same time, the time context information is introduced, the potential features in various behaviors of the user are mined by using a graph
perception network, then the graph contrast is used to reduce the influence caused by the sparseness of the various interactive behavior supervision signals, and finally accurate short video recommendation is provided for the user.