API for maintenance and delivery of advertising content

a technology for advertising content and api, applied in the field of advertising, can solve the problems of daunting challenges for advertisers, and the existing techniques for managing and optimizing advertising campaigns fall far short of providing efficient and effective solutions to these problems
US20070027771A1Inactive Publication Date: 2007-02-01OATH INC
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
OATH INC
Publication Date
2007-02-01
Estimated Expiration
Not applicable · inactive patent

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Abstract

A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information, advertisement information and bid information for requesting presentation of an advertisement upon the occurrence of a predetermined event; and an application program interface capable of accessing the data store; at least one pod including a forecasting component for enabling user selection of the predetermined event; and an optimization component for assisting with selection of the bid information.
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Description

PRIORITY CLAIM

[0001] This application is a continuation of and incorporates by reference U.S. patent application Ser. No. 11 / 324,129, entitled “System and Method for Advertising Management,” filed on Dec. 30, 2005, by inventors Robert J. Collins, et al., which claims priority to U.S. Provisional Patent Application Ser. No. 60 / 703,904, entitled “System and Method Allowing Information Provider Access to a Networked Database Search System,” filed on Jul. 29, 2005, the disclosure of which is hereby incorporated herein by reference in its entirety.COPYRIGHT NOTICE

[0002] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION

[0003] This invention relates in...

Claims

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