A method and system for publishing the advertisement at the mobile terminal

A mobile terminal and advertising technology, which is applied in the transmission system, branch offices to provide special service devices, data exchange details, etc., can solve the problems of unfavorable user personalized customization of advertising content, no practical application value, complicated implementation methods, etc., to achieve system Easy to deploy and implement, save hardware investment costs, improve hit rate and effect

Inactive Publication Date: 2007-08-15
BEIJING NETQIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in this way, users can only passively receive advertisements, which is not conducive to user-specific customization of advertisement content. Moreover, the implementation method is too complicated and has almost no practical application value.

Method used

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  • A method and system for publishing the advertisement at the mobile terminal
  • A method and system for publishing the advertisement at the mobile terminal
  • A method and system for publishing the advertisement at the mobile terminal

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Embodiment Construction

[0058] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0059] Referring to Fig. 1 and Fig. 2, introduce a kind of network system framework of the present invention to release advertisement on mobile terminal, it is by Internet, mobile terminal and wireless communication base station, and the client advertisement receiving module that is arranged in mobile terminal and always with It consists of an advertising operation platform connected to the Internet. Fig. 1 is an embodiment of the system of the present invention, the client advertisement receiving module runs on the mobile terminal, the mobile terminal provides some kind of wireless access mode (such as GPRS) to access the Internet, and the advertisement operation platform is then connected to the Internet all the time, The two use the Internet to communicate and ...

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Abstract

The ad-releasing method on mobile terminal comprises: (1) user installs a client ad receiving module in mobile terminal; (2) user initiates the module; (3) the receiving module interacts with the provider's platform periodically to receive ad; and (4) once calling or called, the client module displays ad on terminal. This invention is simple by just adding client ad receiving module on the terminal and connecting platform in Internet, and can satisfy user individual demand, while rewording scores for displaying ad.

Description

technical field [0001] The present invention relates to a method and system for publishing advertisements on mobile terminals, to be more precise, relates to a method and system for additionally playing advertisements on mobile terminals by triggering incoming and outgoing calls / information events, belonging to mobile communication and The technical field in which the ad was posted. Background technique [0002] At present, China has entered a market economy society, and all kinds of colorful publicity, commercial advertisements and public service advertisements promoting various goods and services or entertainment and sports programs are flooding the streets, newspapers, books, and even radio, television, movies, On the stage and various occasions, people are dizzying; at the same time, many advertisements have also achieved the expected good effect of publicizing and selling products. [0003] Now, China's social share of mobile terminals (mainly mobile phones) has become...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04Q7/22H04L12/18G06Q30/00H04L29/08H04M1/2745H04M1/72403H04M1/72406H04M1/72448
Inventor 邹仕洪林宇
Owner BEIJING NETQIN TECH
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