The invention relates to the technical field of tourism
resource information processing, in particular to a tourism hotel dynamic scoring and recommending method and
system based on multi-factor fusion, and the method comprises the steps: constructing a dynamic game portrait containing a
user space-time behavior mark and hotel multi-
modal attributes, and carrying out the dynamic scoring and recommending of a hotel based on the dynamic game portrait; the method comprises the following steps: analyzing a recessive
preference vector of a user and an adaptive strategy vector of a hotel by simulating an interactive game process of the user and hotel attributes, performing dynamic
equalization matching on the recessive
preference vector and the adaptive strategy vector to generate a hotel situation
score, generating an anti-
consensus recommendation sequence according to the hotel situation
score, and performing recommendation on the hotel situation according to the anti-
consensus recommendation sequence. The anti-
consensus recommendation sequence is subjected to interpretable packaging, and a final recommendation result with a decision guide clue is output to the user, so that the user can obtain a personalized hotel recommendation
list and can also understand logic and diversity values behind recommendation, and the user experience is improved. Therefore, the transparency, the user trust degree and the exploration satisfaction degree of the recommendation
system are improved.