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Method and apparatus for delivering advertisement

A technology for advertising and advertising, which is applied in the field of network communication and can solve problems such as the inability to flexibly adjust the number of times of advertising

Inactive Publication Date: 2011-04-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The invention relates to a method and a device for placing advertisements, in order to solve the problem that the number of advertisements cannot be flexibly adjusted according to the number of visiting users in the existing network advertisement placing technology

Method used

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  • Method and apparatus for delivering advertisement
  • Method and apparatus for delivering advertisement

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Embodiment Construction

[0017] The specific embodiment of the present invention provides a method for placing advertisements. First, the number of times of advertisement placement, the time of advertisement placement, and the number of network user clicks in each time slice included in the advertisement placement time are obtained; and the number of network user clicks in each time slice, determine the number of times the advertisement is displayed in each time slice; and then carry out the advertising operation according to the determined number of times the advertisement is displayed in each time slice.

[0018] Furthermore, determining the number of times an advertisement is displayed in each time slice can be obtained by establishing an advertisement delivery curve model. The advertisement delivery curve model takes the advertisement delivery time as the abscissa and the number of advertisement delivery as the vertical axis. The delivery curve established by the click volume of web users. And it ...

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Abstract

A method and an apparatus for delivering advertisement are provided to solve the problem that the times of advertisement delivering is unable to be flexibly adjusted on the basis of the number of visiting users in the prior technology of network advertisement delivering. The method of the invention comprises: acquiring the advertisement delivering times, an advertisement delivering time, and a network users clicks in each time slice contained by the advertisement delivering time; determining the times of displaying advertisement according to the advertisement delivering times, the advertisement delivering time and the clicks of network users of different types in each said time slice; and delivering the advertisement according to the determined times of displaying advertisement in each time slice. With the method and apparatus of the invention, the times of advertisement displaying can be flexibly adjusted according to the number of visiting users, wherein the times of displaying advertisement is acquired through the statistics of the advertisement delivering times, the advertisement delivering time and the clicks of network users of different types, and media resource of a website is fully used to maximize propaganda effect of the advertisement.

Description

technical field [0001] The invention relates to a method and device for placing advertisements, belonging to the technical field of network communication. Background technique [0002] The current network advertisement delivery system generally displays on a daily basis or multiple advertisements are displayed in turn within a period of time. In each advertising display cycle, it is generally displayed between the start date and the end date of the advertisement. The number of display times is mainly determined by the number of visiting users of the website pages within a certain period of time, but the number of visiting users of the website pages will vary every day . Therefore, the current online advertising is mainly delivered according to fixed delivery rules, so it is difficult to grasp the differences in user access in the delivery time, and it is difficult to achieve a better display effect of the advertisement. [0003] Therefore, in the existing network advertise...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 席晓鸣杨毅果戴钊
Owner TENCENT TECH (SHENZHEN) CO LTD
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