Platform for advertising data integration and aggregation

An advertising, advertiser's technology used in the field of advertising campaign management and optimization systems

Inactive Publication Date: 2008-02-13
YAHOO INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] Existing technologies for managing and optimizing advertising campaigns are insufficient to provide efficient and effective solutions to these problems

Method used

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  • Platform for advertising data integration and aggregation
  • Platform for advertising data integration and aggregation
  • Platform for advertising data integration and aggregation

Examples

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Embodiment Construction

[0039] In the following description of the preferred embodiments, reference is made to the accompanying drawings which form a part hereof, and in which are shown by way of illustrations specific embodiments in which the invention may be practiced. It is to be understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

[0040] As used herein, the term "advertiser ad campaign sct" includes a collection of one or more ad campaigns for a particular advertiser or advertising entity. The term "advertising campaign" includes one or more advertising actions or actions directed toward achieving a common advertising objective, such as the marketing or sale of a particular product, service, or content or group of products, services, or content. Two advertising campaigns are considered distinct from each other if each of the advertising campaigns targets a different advertising objective.

[0041] The te...

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Abstract

The present invention provides a platform for advertising data integration and aggregation. Methods, systems, and apparatuses are provided for computerized management and optimization of advertising campaigns within or using the platform. Computerized methods and systems are provided that facilitate or automate management of advertising campaigns, including advertising campaigns or campaign components that use sponsored search result listings. Information relating to advertising campaigns and advertising campaign performance is collected from disparate sources, integrated, and utilized to facilitate determination of optimal ad campaign strategies as well as to facilitate management of ad campaigns and implementation of ad campaign strategies.

Description

[0001] priority application [0002] This application claims U.S. Provisional Patent Application No. 60 / 592,799, filed July 30, 2004, entitled "METHODS AND SYSTEMS FOR USE IN A COMPUTERIZED SEARCH-BASED ADVERTISING MARKET," and filed December 30, 2004, entitled "PLATFORM FOR Priority to U.S. Patent Application No. 11 / 026,517 for ADVERTISING DATA INTEGRATION AND AGGREGATION. [0003] Copyright notice [0004] A portion of the disclosure of this patent document contains material protected by copyright. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights. technical field [0005] The present invention relates generally to advertising, and more particularly to advertising campaign management and optimization systems, methods and apparatus. Background technique [0006] The success of an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/0247G06Q30/0264G06Q30/0253G06Q30/0273G06Q30/0242G06Q30/0257G06Q30/0275G06Q30/0269G06Q30/0244G06Q30/02G06Q30/0243
Inventor 罗伯特·柯林斯雷扎·阿里·昌巴里保罗·阿包达卡
Owner YAHOO INC
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