Systems and methods are described that provide for generating ordered search results based on dynamic
web analytics data that allows a resulting
list of records that is responsive to a query to be ranked in a fashion that improves
user satisfaction and conversion success rate. The
system interrogates a target website to build a
database of products and services. The individual pages / products in the
database of products and services are ranked based on analytics data. Responses to searches of the target website are ordered as
list of records that reflects the analytics data, which improves the ordering of the
list of records based on criteria such as
web page popularity, product popularity, or conversion success rate. Further embodiments provide for the generation of appropriately ordered
search engine feed data based on the ranked
database of products and services for the target website as well as the generation of
search engine sitemaps with an appropriate priority attribute based on the analytics data.