The invention relates to the technical field of
social network analysis, and discloses a
social network user
influence analysis method and
system, and the method comprises the steps: collecting the
original data, related to the user influence, of each user from a
social network in real time; key features related to user influence are extracted and calculated from the
original data of each user, wherein the key features comprise user self-influence, user relation breadth, user authority and time dynamic characteristics; at least according to the user self-influence, the user relationship breadth and the user authority of each user, utilizing an improved
PageRank algorithm to carry out iterative calculation to obtain the user influence of each user; and according to the time dynamic characteristics, introducing a time
attenuation factor, and adjusting the user influence of each user. According to the method, the multi-dimensional indexes are introduced, key features are extracted, and the depth and the breadth of quantitative analysis of the influence of the user are enriched; a traditional
PageRank algorithm is optimized to calculate the user influence, dynamic adjustment of the user influence is carried out in combination with a time
decay factor, and finally comprehensive and accurate evaluation of the user influence is achieved.