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Web Optimization and Campaign Management in a Syndicated Commerce Environment

Inactive Publication Date: 2012-11-15
DELL PROD LP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0011]Likewise, the campaign data may comprise a predetermined Uniform Resource Locator (URL) embedded in a personalized email message, a display ad, or other content. In one embodiment, the campaign data comprises a search term that returns a predetermined. URL when used in a search engine. In these and other embodiments, the campaign data is provided to one or more endpoints, including an onl

Problems solved by technology

However, affiliates still face integration challenges when attempting to provide their users a customized subset of the merchant's website.

Method used

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  • Web Optimization and Campaign Management in a Syndicated Commerce Environment
  • Web Optimization and Campaign Management in a Syndicated Commerce Environment
  • Web Optimization and Campaign Management in a Syndicated Commerce Environment

Examples

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Embodiment Construction

[0036]A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. For purposes of this disclosure, an information handling system may include any instrumentality or aggregate of instrumentalities operable to compute, classify, process, transmit, receive, retrieve, originate, switch, store, display, manifest, detect, record, reproduce, handle, or utilize a form of information, intelligence, or data for business, scientific, control, or other purposes. For example, an information handling system may be a personal computer, a network storage device, or any other suitable device and may vary in size, shape, performance, functionality, and price. The information handling system may include random access memory (RAM), one or more processing resources such as a central processing unit (CPU) or hardware or software control logic, ROM, and / or other types of nonvolatile memory. Additional components of the information handling system ...

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Abstract

A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. Social data associated with a first user is used to determine their user characteristics. These characteristics are then used to identify a set of second users that possess the same characteristics. The past online behavior of the set of second users is analyzed to identify online conversion actions they have performed. In turn, the online conversion actions are analyzed to identify campaign data associated with a campaign goal, which is then provided to the first user.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application claims the benefit under 35 U.S.C. §119(e) of U.S. Provisional Application No. 61 / 485,367, filed May 13, 2011, entitled “Social Marketplace.” U.S. Provisional Application No. 61 / 485,767 includes exemplary systems and methods and is incorporated by reference in its entirety.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]Embodiments of the invention relate generally to information handling systems. More specifically, embodiments of the invention provide a method and system for optimizing we pages and managing campaigns in a syndicated commerce environment.[0004]2. Description of the Related Art[0005]As the value and use of information continues to increase, individuals and businesses seek additional ways to process and store information. One option available to users is information handling systems. An information handling system generally processes, compiles, stores, and / or communicates information or data ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0282G06Q50/01G06Q30/0631
Inventor ENGLAND, ARONTEDJAMULIA, STEVENMEHTA, MANISH C.ROSE, RONALD VINCENT
Owner DELL PROD LP
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