Digital marketing optimization

A data network and control group technology, applied in marketing, data processing applications, market data collection, etc., can solve difficult, time-consuming, expensive and other problems
CN101866444AActive Publication Date: 2010-10-20埃森哲国际责任有限公司
3 Cites 6 Cited by

Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
埃森哲国际责任有限公司
Publication Date
2010-10-20

Smart Images

  • Figure 1
    Figure 1
  • Figure 2
    Figure 2
  • Figure 3
    Figure 3
Patent Text Reader

Abstract

The invention relates to digital marketing optimization. A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.
Need to check novelty before this filing date? Find Prior Art

Description

technical field

[0001] The present invention relates to digital marketing optimization. And more particularly, to methods, systems and apparatus for experiments. Background technique

[0002] Experimentation helps to test new or different ideas and can lead to better products, methods and technologies. Experimentation can include offering multiple alternative ideas or approaches to various test topics, as well as observing results. For example, experiments can be set up to test various structures or arrangements of content (eg, data or information that can be presented to people in certain forms or ways). To maximize the benefit of an experiment, it is desirable to have an appropriate population of test subjects. In general, the greater the number of alternative ideas, the greater the number of test subjects required to provide or obtain accurate test results for the experiment. As the number of test subjects required to obtain accurate results grows, managing the experi...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More