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Digital marketing optimization

A data network and control group technology, applied in marketing, data processing applications, market data collection, etc., can solve difficult, time-consuming, expensive and other problems

Active Publication Date: 2010-10-20
埃森哲国际责任有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As the number of test subjects required to obtain accurate results grows, managing said experiments becomes a difficult, time-consuming and expensive task
Thus, while experimentation can yield great insight on how to achieve a desired goal (e.g., maximize product sales), experimentation can become overwhelming

Method used

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Examples

Experimental program
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Embodiment approach

[0051] According to one embodiment, a system for experimentation comprises a communication management system and a content system capable of defining experiments related to various treatments of a set of content elements and managing said experiments through a data network. A treatment is a set of content elements. Examples of content elements (also called building blocks) include: text files, image files, audio files, video files, and so on. These building blocks can be combined and / and formatted in a number of different ways or structures to create treatments to be delivered to a control group of experiments. Each individual combination and / or formatting of content elements may constitute a treatment. In one example, a process may be a specific implementation of a web page at a given moment. More specifically, at a given moment, the web page processing may include: specific text, icons, images, and / or videos located at specific locations on the screen, specific visual back...

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Abstract

The invention relates to digital marketing optimization. A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.

Description

technical field [0001] The present invention relates to digital marketing optimization. And more particularly, to methods, systems and apparatus for experiments. Background technique [0002] Experimentation helps to test new or different ideas and can lead to better products, methods and technologies. Experimentation can include offering multiple alternative ideas or approaches to various test topics, as well as observing results. For example, experiments can be set up to test various structures or arrangements of content (eg, data or information that can be presented to people in certain forms or ways). To maximize the benefit of an experiment, it is desirable to have an appropriate population of test subjects. In general, the greater the number of alternative ideas, the greater the number of test subjects required to provide or obtain accurate test results for the experiment. As the number of test subjects required to obtain accurate results grows, managing the experi...

Claims

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Application Information

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IPC IPC(8): G06Q10/00G06Q50/00
CPCG06Q30/0202G06Q30/02G06Q30/0201
Inventor C·纳托利S·默里崔钟元
Owner 埃森哲国际责任有限公司
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