System and method for enabling efficient digital marketing on portable wireless devices for parties with low capabilities

Abstract

A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human- device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permitsdigital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data inaccordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performanceof the marketing content and promotions.

Description

[0001] priority [0002] This application claims U.S. Patent Application Serial No. 14 / 871,808 (titled "System And Method For Enabling Efficient Digital Marketing On Portable Wireless Devices For Parties With Low Capabilities," filed September 30, 2015) and U.S. Provisional Application Serial No. 62 / 060,687. Priority and benefit of the application (titled "System And Method For Enabling Efficient Digital Marketing OnPortable Wireless Devices For Parties With Low Capabilities", filed October 7, 2014). technical field [0003] The present invention relates generally to the management and implementation of digital marketing on portable wireless devices for senior citizens, parties with degraded sensory or motor muscle control capabilities, and limited knowledge of information technology in general digital marketing on portable wireless devices of users or interested users, digital marketing on portable wireless devices of users with limited knowledge of the portable wireless A s...

AI Technical Summary

Problems solved by technology

[0007] In addition, although a portion of these user groups may also benefit from telehealth monitoring (such as blood pressure, heart rate, pulse, glucose, temperature, body weight, O2 saturation, peak flow, FEV1, ECG, lung and bowel movements), but these user groups are often reluctant to use the service

This reluctance can be attributed to patients' perception that the inconvenience of carrying around and connecting to a dedicated digital monitor far outweighs the benefit of monitoring their bodily functions

[0008] The combination of these factors makes it difficult to capture a rich behavioral understanding of the current needs and interests of these users across a wide range of media and channels, to understand any special needs and interests that arise from impaired capabilities, and to communicate to them within their desired trust marketing, and it is difficult to provide services to them at an acceptable cost

It can also create challenges for healthcare providers willing to use remote monitoring to support their service delivery

Current solutions do not address the needs of these customer segments, and thus their continued and significantly underrepresented accessibility and value to digital marketers and online healthcare monitoring services remains low

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