A digital marketing shared advertisement platform and an operation method thereof

Abstract

The invention discloses a digital marketing shared advertisement platform and an operation method thereof. The shared advertising platform comprises a server and a plurality of advertisement playing places. At least one screen is arranged in each advertisement playing place, and a camera is arranged on each screen, and that camera forms a capturable range in front of the screen to capture the information in front of the screen. The screen acquires playback data and statistical information from the information captured by the camera in front of the screen. The advertisement player manages the screen through the intelligent terminal, receives the statistical information fed back from the screen and extracts the advertisement broadcast information for display. The advertisement launcher uploads the advertisement to be played to the server through the intelligent terminal, so as to download the advertisement to be played from the server to the corresponding screen for playing, and receivesthe statistical information fed back from the screen and extracts the advertisement launching information for display. The invention has the advantages of reducing the cost of advertisement placement, increasing the convenience of advertisement placement, helping the advertisement placement person to obtain the actual advertisement placement situation, etc.

Description

technical field [0001] The invention relates to an advertising platform, especially a digital marketing shared advertising platform, and an operation method of the platform. Background technique [0002] At present, the existing advertising service providers on the market mainly adopt the form of advertising: using publicity boards or electronic advertising screens installed in public places such as streets, shopping malls, and elevators as carriers, posting advertising pictures on the publicity boards, or based on electronic The advertising screen dynamically displays the advertising fragments, so as to achieve the purpose of disseminating the advertising content to the public. From actual implementation, it can be found that the above-mentioned existing advertising forms have the following defects: [0003] 1. When the publicity boards and electronic advertising screens are fixedly installed in areas with no traffic flow or sparsely populated areas (such as near construct...

AI Technical Summary

Problems solved by technology

[0003] 1. When the publicity boards and electronic advertising screens are fixedly installed in areas with no traffic flow or sparsely populated areas (such as near construction sites, streets in remote areas, etc.), the advertisement content displayed may be ignored by no one. At this time, the publicity boards 1. The electronic advertising screen has become a "dead" screen. On the basis of wasting the money and time of the advertisers, wasting a lot of advertising boards, electronic advertising screens and other delivery carriers, and wasting geographical space resources, it has not played an important role in advertising. purpose of publicity

The viewing rate brought about by the huge advertising exposure generated by this flood advertising communication cannot be effectively guaranteed in quantity

[0004] 2. Traditional advertisements use publicity boards or electronic advertising screens as the publicity carrier. No matter whether they are placed in crowded places or places where people often stay, it is impossible to know the actual viewing data of the screen, and it is impossible to make effective judgments on whether the expected advertising purpose is really achieved. Evidence-based accuracy assessment and data feedback

[0005] 3. Due to the inherent cost and time of the traditional advertising delivery mode, once it is launched, it will usually not be replaced and changed frequently within a certain period of time, so that real-time analysis and adjustments cannot be made according to the effect of advertising delivery

[0006] 4. The scope and cost of traditional advertisements are not easy to control, and it is difficult for an advertising placement company to effectively subdivide and divide the placement sites. That is to say, in terms of relatively large-scale advertisement placement, for small companies, enterprises, and even individuals For small advertisers, the cost is too high, the invalid rate is high, and it is impossible to advertise in a small area, such as: a crossroad, a small street, half a residential area, etc., which directly leads them to choose to distribute leaflets or stickers Small cards and other methods, thus indirectly creating problems such as urban psoriasis

[0007] 5. Once the traditional advertising is launched, you don’t know anything about it. The subsequent relevant data, such as exposure volume, exposure times, etc., even if calculated through various time-consuming and laborious statistical methods, it is difficult to guarantee accuracy, and the report information cycle is long. It can no longer meet the needs of timely information synchronization in the Internet age

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