Client behavior acquiring and analyzing system and the using method

A technology of collection, analysis and analysis system, applied in the field of data analysis and reorganization, it can solve the problems of limited accuracy, too much content displayed on the enterprise site, extensive promotion of the enterprise site, etc. The effect of loyalty

Inactive Publication Date: 2015-10-28
SHENYANG SIZHE DATA TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] 1. Be able to collect the behavior of each visitor, but cannot obtain the identity of the visitor
[0006] 2. Visitors are required to register their identity, otherwise sales tracking service cannot be established
[0007] 3. The promotion of enterprise websites is relatively extensive and the accu

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0060] This embodiment provides a digital marketing analysis solution to assist managers in comprehensively analyzing user behavior, improving and optimizing website structure and product performance, and comprehensively improving sales performance.

[0061] This embodiment is divided into computer terminals and mobile phone terminals.

[0062] The purpose of this embodiment is to provide a customer behavior collection and analysis system, the customer behavior collection and analysis system includes marketing tools, page construction, and management platform, wherein:

[0063] Marketing tools include V disk and QR code;

[0064] The page is built according to the needs of the enterprise and the logic of exploring visitor behavior, and the content is developed according to the needs of users;

[0065] The management platform includes front desk management, member center, user management, customer management, visitor statistics and data analysis, and email reminders; the front...

Embodiment 2

[0110] In order to respond to consumers' buying psychology and purchase commodities purposefully, the mobile phone store of shopping mall A designates a QR code through this embodiment to promote the products in this store. After the consumer scans the QR code and browses, this embodiment collects and counts the browsing information of the consumer, and returns the statistical data to shopping mall A.

[0111] All the other technical solutions and expected effects are the same as in Example 1.

Embodiment 3

[0113] Enterprise B is a shoe factory, made a shoe-shaped V-disk, and assigned the URL to the factory's publicity page. The salesperson presents the V-disk to the customer, and corresponds the V-disk ID to the customer. When the customer uses the V-disk to browse the promotional page of the enterprise, this embodiment collects and counts the browsing information of the viewer, and makes the statistical data Back to business B.

[0114] All the other technical solutions and expected effects are the same as in Example 1.

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PUM

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Abstract

The invention provides a digital marketing analysis solution with the object of assisting managers to completely analyze the behaviors of their users so as to improve and optimize their website structure, and product performance, and completely improve the sales performance. A system comprises two terminals: a computer terminal and a smart phone terminal. A managing platform comprises a front-end managing part, a member center, a user managing part, a client managing part, a visitor recording and data analyzing part, and an email reminding part. More particularly, the marketing tools comprise V discs and two dimensional codes. The client behavior acquiring and analyzing system of the invention, based on the analysis of enterprise digital business achievements and of the tracking data of visitors and clients from various channels, can help enterprises know about the demands and interest points of an individual person and customer groups and shorten the time to achieve business deals. The system can also analyze the performance of the same trade so as to explore room and chance for development and to help enterprises know about the effect of digital promotion and the optimization direction.

Description

technical field [0001] The invention belongs to the field of data analysis and reorganization, and in particular provides a customer behavior collection and analysis system. Background technique [0002] With the advent of the era of big data, information has become an important strategic resource for the development of the country and society. In today's era of information explosion, the amount of data has skyrocketed exponentially. Data management is the prerequisite for effective use of data, and data management is the basis for building reliable information. [0003] The big data decision-making platform on the market is to embed the JS code into the background of the website to retrieve the data on the server, and to collect and analyze the data in the way of "extensive collection and subdivision modules". [0004] The problems with this method mainly focus on: [0005] 1. The behavior of each visitor can be collected, but the identity of the visitor cannot be obtaine...

Claims

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Application Information

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IPC IPC(8): G06Q10/06
Inventor 李烁
Owner SHENYANG SIZHE DATA TECH CO LTD
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