Big data-based digital marketing service system

Abstract

The invention discloses a big data-based digital marketing service system, which comprises a user side, a marketing service side, an offline side and a database, and is characterized in that the userside is used for obtaining customer data and establishing an online experience channel, the marketing service side is composed of a marketing platform and a service platform, the marketing platform isused for making a product marketing plan conforming to customers, the service platform is used for carrying out reasonable management service on customers, the offline end is used for establishing anoffline comprehensive marketing service channel for the customers and expanding the cognition degree of the customers to product brands, and the database is used for obtaining and analyzing consumption habits of the customers. According to the marketing service system, plans meeting marketing and service requirements of customers can be formulated according to personalized requirements of the customers, intercommunication and interconnection between products and the customers are achieved in combination with diversified modes of online browsing and offline experience, the recognition degree of the customers for product brands is improved, and the marketing service quality is improved. Therefore, a better and more perfect marketing service effect is achieved for customers.

Description

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AI Technical Summary

Benefits of technology

This invention relates to an advertising services that helps people who want or are interested in purchasing their own branded goods by providing them with suggestions on how they would like it over time. These recommendations help users make informed decisions about which ones will be good at selling these items next week rather than just beforehand. Overall this improves sales performance while encourages consumers towards new things being offered through various ways such as web-based search engines or mobile apps.

Problems solved by technology

This patented technical problem addressed by this patents relates to improving the accuracy and effectiveness of online advertising systems for companies or individuals who want to reach out beyond what they are trying on through traditional methods like email campaigns or social networks. These limitations make them unable to fully utilizing these technologies without sacrifices being able to provide customized content based upon each user's preferences.

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