Information processing method, device and equipment

An information processing method and information interaction technology, applied in the field of information processing methods, devices and equipment, can solve problems that cannot meet the actual use needs of DSP or SSP, and achieve the effects of promoting ecological prosperity, improving efficiency, and improving user experience

Active Publication Date: 2018-05-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main defect of the existing technology is that the data provided by only one side of the traffic trading platform can no longer meet the actual use needs of DSP or SSP. In the process of traffic trading, the above two may need to use their own accumulated first-party data or from Customized data purchased by third-party data providers is used to analyze an exposure to achieve accurate and effective traffic transactions. However, while ensuring data privacy, how to simultaneously apply data from different data sources in the traffic transaction process to achieve accurate figures Marketing is a huge difficulty faced by traffic trading service platforms

Method used

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  • Information processing method, device and equipment
  • Information processing method, device and equipment
  • Information processing method, device and equipment

Examples

Experimental program
Comparison scheme
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no. 1 example

[0042] figure 1 It is a flow chart of an information processing method provided in the first embodiment of the present invention. The method in this embodiment can be executed by an information processing device, which can be implemented by hardware and / or software, and can generally be integrated into a server Among them, typically, the server may preferably be a server of a traffic trading platform (for example, Baidu traffic trading platform, etc.). The method of this embodiment specifically includes:

[0043] 110. Extract the user identifier included in the acquired real-time traffic data.

[0044] Generally speaking, an SSP will install a plug-in on the page of the media website it cooperates with, or add an SDK (Software Development Kit, software development kit) to the APP (application program) of the media website. Correspondingly, when the user opens the page of the media website through a browser or APP, the SSP will obtain the user's above-mentioned operation thro...

no. 2 example

[0067] figure 2 It is a flowchart of an information processing method provided by the second embodiment of the present invention. This embodiment is optimized on the basis of the above-mentioned embodiments. In this embodiment, the crowd-oriented rules are optimized as follows: traffic trading platform crowd-oriented rules; the crowd-oriented query interface corresponding to the crowd-oriented rules is optimized as: The traffic trading platform has its own data query interface;

[0068] Correspondingly, before extracting the crowd orientation rules predefined by the information interaction platform, it further preferably includes: obtaining the crowd definition rules sent by the information interaction platform, and searching for the crowd definition rules in the traffic trading platform's own database. Users whose rules match; add a rule tag corresponding to the group definition rule for the matched user in the self-owned database of the traffic trading platform, and provid...

no. 3 example

[0099] image 3 It is a flowchart of an information processing method provided by the third embodiment of the present invention. This embodiment is optimized on the basis of the above-mentioned embodiments. In this embodiment, the crowd orientation rule is optimized as: external platform crowd orientation rule; the crowd orientation query interface corresponding to the crowd orientation rule is optimized as: external Data query interface;

[0100] Correspondingly, before extracting the group orientation rules predefined by the information interaction platform, it further preferably includes: providing the information interaction platform with a list of group tags provided by the external platform;

[0101] optimizing the crowd targeting rule to the crowd label;

[0102] The method of invoking the crowd-oriented query interface corresponding to the crowd-oriented rule, and optimizing the rule matching of the user identifier is as follows: obtaining an external data query inte...

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Abstract

The invention discloses (an) information processing method, device and equipment. TH method comprises that a subscriber identity is extracted from obtained real-time flow data; an information interaction platform corresponding to the real-time flow data is determined according to source of the real-time flow data; a pre-defined population orientation rule of the information interaction platform isextracted; a population orientation query interface corresponding to the population orientation rule is called, and rule matching is carried out on the subscriber identity; and according to a rule matching result, the real-time flow data is processed. According to technical schemes of the invention, a flow transaction platform can obtain decision data needed by the information interaction platform by calling the interface, real-time data services can be provided for different flow transaction parties in a safe and controllable way, the efficiency of flow transaction is improved, digital marketing is facilitated, internal and external data is used flexibly and efficiently, and the using experience of the information interaction platform in the flow transaction service platform is improved.

Description

technical field [0001] Embodiments of the present invention relate to information processing technologies, and in particular, to an information processing method, device, and equipment. Background technique [0002] Traffic trading service platform, typically, Baidu Exchange Service (BES for short), is a trading platform based on the RTB (Real-Time Bidding, real-time bidding transaction) protocol, covering a large number of high-quality traffic resources, including portals and Various vertical industry websites cover a wide range of audiences. [0003] When the existing traffic trading platform conducts traffic trading, when an exposure of a user (for example, the real-time traffic data generated by a user clicking to open the "XX" website) enters the traffic trading platform, the traffic trading platform will store the data of the user according to its own data. The data analyzes the exposure to determine the basic information corresponding to the exposure (for example, oc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0601
Inventor 韦柏松揭磊骏马伟袁川
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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