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Digital marketing service management platform based on big data

A technology of service management and big data, applied in the field of digital marketing service management platform, can solve problems such as poor marketing effect of mobile banking, and achieve the effect of improving the display effect

Active Publication Date: 2021-08-27
广东联讯科技发展股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The emergence of mobile banking makes it more convenient for users to handle business, saves time, and relieves the pressure of offline manual business. However, in the existing technology, the marketing effect of mobile banking is relatively poor.

Method used

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  • Digital marketing service management platform based on big data

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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0044] see figure 1 , the present invention provides a technical solution: a digital marketing service management platform based on big data, the marketing service management platform includes a content acquisition module to be displayed, a login times comparison module and an information content comparison module, and the content acquisition module to be displayed uses To pre-acquire each marketing information content to be displayed, the marketing informatio...

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PUM

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Abstract

The invention discloses a digital marketing service management platform based on big data, the platform comprises a to-be-displayed content acquisition module, a login frequency comparison module and an information content comparison module, the to-be-displayed content acquisition module is used for acquiring each to-be-displayed marketing information content in advance; the marketing information content comprises a marketing picture and a marketing article, the marketing picture carries a hyperlink pointing to the marketing article, the login frequency comparison module is used for obtaining the login frequency of a user on a client, comparing the login frequency with a login frequency threshold, and when the login frequency is greater than or equal to the login frequency threshold, the information content comparison module obtains each marketing information content browsed by the user in history, compares the marketing information content with the to-be-displayed marketing information content, and determines and selects the to-be-displayed marketing pictures to be arranged in the marketing display position area on the client according to the comparison content.

Description

technical field [0001] The invention relates to the technical field of big data, in particular to a digital marketing service management platform based on big data. Background technique [0002] With the development of science and technology, the penetration rate of Internet applications has increased, various application software has continued to develop, and mobile banking has also emerged as the times require. Mobile banking refers to the channel model in which banks use smartphones as carriers to enable customers to use banking services on this terminal. With the advancement of communication and Internet technology, the business functions of mobile banking are constantly updated and improved. The emergence of mobile banking makes it more convenient for users to handle business, saves time, and eases the pressure of offline manual operations. However, in the prior art, the marketing effect of mobile banking is relatively poor. Contents of the invention [0003] The pu...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06G06T11/60G06T11/40
CPCG06Q30/0277G06Q30/0641G06T11/40G06T11/60
Inventor 郭秀林
Owner 广东联讯科技发展股份有限公司
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