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Method and system for fusing cross-channel consumer identities in real time

A consumer and identity technology, applied in database management systems, character and pattern recognition, special data processing applications, etc., can solve problems such as inability to integrate consumer data, high implementation costs, offline, etc., and achieve fast real-time matching and fusion Effect

Pending Publication Date: 2022-03-01
上海欣兆阳信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] To sum up, most of the existing identity fusion technologies are offline and costly to implement, and cannot fuse consumer data together quickly and in real time to meet real-time insight into customer data.

Method used

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  • Method and system for fusing cross-channel consumer identities in real time
  • Method and system for fusing cross-channel consumer identities in real time
  • Method and system for fusing cross-channel consumer identities in real time

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0069] Assuming there are member_no, mobile, open_id, imei, utma identities, the identity strategy is as follows:

[0070]

[0071] The following UIDs and identities already exist in the system:

[0072] uid open_id u123 wx123 u234 wx234

[0073] (1) Anonymous access to web pages

[0074] The buried event carries cookie utma345 into the system, and the following UID will be generated:

[0075] uid open_id cookie u123 wx123 u234 wx234 u345 utma345

[0076] (2) User WeChat scan code login

[0077] The buried event carries the identity cookie utma345 and open_id wx123, and UID u345 and UID u123 are matched according to the identity. Because the priority of open_id is higher than that of utma, the target UID of u123. And because u345 only carries utma, according to the characteristics of cookies, u345 will be merged into the target UID u123, and u345 will be deleted at the same time.

[0078] u...

example 2

[0082] Example 2: An example of identity crowding

[0083] The identity policy configuration in the system is as follows:

[0084] identity type priority Migration crowding out uniqueness member_no 1 no no yes email 2 yes yes yes

[0085] Now the following UIDs and identities exist in the system:

[0086] uid member_no email u1234 m123 long@convertlab.com

[0087]When an order carrying two identities of member_no m123 and email long2@convertlab.com enters the system, UID u1234 can be matched according to m123. u1234 has been associated with email long@convertlab.com, and email is unique, so two emails cannot be saved. At this time, which email to keep is determined by the crowding of the identity, because email is crowded, so long2@convertlab.com will crowd out the original long@convertlab.com. The result is as follows:

[0088] uid member_no email u1234 m123 long2@convertlab.com ...

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Abstract

The invention provides a method and system for fusing cross-channel consumer identities in real time. Multiple pieces of identity information from different channels are fused into a final UID according to a specific identity processing strategy. The invention provides a novel systematic method for cross-channel identity communication, rapid and real-time matching and fusion of identities are realized in a code-free manner, and technical support is provided for real-time digital marketing and data insight.

Description

technical field [0001] The invention relates to the technical field of digital marketing, in particular to the technical field of processing identity data of cross-channel consumers. Background technique [0002] With the continuous popularization of digital technology and the continuous lowering of technical thresholds, business owners have begun to establish direct contact with consumers through multiple channels, such as WeChat public account, Tmall flagship store, offline stores, member apps, SMS, electronic forms system and so on. In the process of interacting with business owners, consumers will leave various information fragments on the system of various channels. In order to have a more comprehensive understanding of consumers, business owners need to build their own consumer data platform (CDP) to integrate data scattered across multiple channels to form a unified 360-degree customer portrait. [0003] Different channel subsystems have their own identity (ID) syst...

Claims

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Application Information

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IPC IPC(8): G06F16/25
CPCG06F16/252G06F16/2455G06F18/25Y02D10/00
Inventor 程龙黄杰唐溢泓夏鹏程梅恋冰胥蒙朱巧巧潘蕾
Owner 上海欣兆阳信息科技有限公司
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