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Advertising inventory management system and method

InactiveUS20100042496A1Reducing forecast advertisement capacityLeveling precisionAdvertisementsInternet usersNetwork service
An advertisement inventory management system for internet advertising is provided. The system comprises an ad server including a delivery engine capable of delivering an advertisement to a web server for display in a webpage in response to a triggering event by an internet user. A configuration module may be provided in functional communication with the delivery engine. The configuration module may be adapted to schedule an advertisement for delivery by the delivery engine. The configuration module may also be capable of communicating the advertisement to the delivery engine according to the schedule. The advertisement management system may also include an inventory management system having a plurality of advertisement targeting parameters arranged in a tree structure. The inventory management system may be adapted to forecast capacity of possible advertisement impressions of the plurality of advertisement targeting parameters and to match the advertising target parameters at a branch of the tree structure with sold advertisement data to identify advertisement inventory for the branch of the tree structure. The inventory management system may also be in communication with the configuration module so as to identify an advertisement from the advertisement inventory for delivery to an internet user satisfying the advertisement targeting parameters. A sales system may also be provided which may query for available inventory. A method of use of the advertisement inventory management system is also disclosed.
Owner:DISNEY ENTERPRISES INC
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