The invention discloses an advertisement display management system integrating augmented reality, somatic sense and a green screening technology and an advertisement display management method integrating augmented reality, somatic sense and a green screening technology. The advertisement display management system integrating augmented reality, somatic sense and the green screening technology comprises an advertisement management system, an advertisement display system and a data analysis center, wherein the advertisement management system and the advertisement display system are connected through a network communication module; the advertisement display system and the data analysis center through the network communication module; the advertisement display system is connected with a fixed terminal and a mobile terminal. According to the advertisement display management system disclosed by the invention, advertisement putting and data collecting and analyzing of a target group are realized through the advertisement management system, the advertisement display system and the data analyzing center, so that the expressive force and interaction enjoyment of the advertisement are strengthened, the advertisement putting accuracy and the flow conversion actual effect are further improved, and problems of fewer conventional advertisement forms, insufficient attraction, a lower conversion rate, and the like are solved.