The invention discloses a potential cargo anchor prediction method and device based on
neural imaging psychological
topic analysis, relates to the technical field of cargo anchor potential prediction, and solves the problems of relatively high subjectivity, long
evaluation period and high
trial and error cost of cargo anchor
potential evaluation in the prior art. The method comprises the following steps: obtaining
functional magnetic resonance imaging signals and behavior data of tested audiences, information of goods in a goods carrying video and market performance data of a goods carrying anchor, and analyzing the preprocessed
functional magnetic resonance imaging signals to obtain an average
brain activation image, individual psychological theme
score data are generated and calculated to obtain psychological theme
score data of each anchor carrying goods, a
data set is constructed and trained to obtain a market
performance prediction model and apply the model, and total
consumer feedback of the market is predicted through data of laboratory
small sample testees. The efficiency, accuracy and scientificity of potential cargo anchor prediction are improved, and the
trial and error cost is remarkably reduced.