An image displaying apparatus, for improving motion blur, in particular, on an image displaying apparatus of hold-type, such as, a liquid crystal display element, etc., comprising: sub-frame producing portions (5, 6) for producing a first sub-frame, a second sub-frame being lower in the gradation than the first sub-frame, from an image of one (1) frame of an image signal inputted; a histogram detection portion (2) for detecting brightness histogram of the image signal; an image determination portion (3) for determining on whether the image signal inputted is a high-gradation image or not, from that brightness histogram; and a level compensation portion (4) for lowering a gradation level of that image signal inputted. And, according to the present invention, lowering the gradation of the high-gradation image keeps the difference in brightness between the first and the second sub-frames, and thereby increasing an effect of improving the motion blur.