The present invention relates to a location-based traffic safety information generation device and a
safe driving support system. The location-based traffic safety information generation device according to the present invention comprises: a location
information management unit that identifies
traffic accident location information by combining location information of a customer's dispatch request related to a
traffic accident and location information of an insurance company's field dispatcher's arrival at the scene, and manages the
traffic accident location information by matching it with
customer identification information that identifies the customer; a traffic accident compensation
information extraction unit that extracts traffic accident compensation information, which is information regarding compensation provided by the insurance company to the customer for the traffic accident, from a compensation information
database; a location / compensation matching information generation unit that generates location / compensation matching information by mutually matching the traffic accident location information and the traffic accident compensation information; and a traffic safety information generation unit that identifies the
cell to which the traffic accident location information belongs by mutually comparing the traffic accident location information with location information of a plurality of cells pre-divided in the
geographic space on an
electronic map, and generates location-based traffic safety information and databases it by matching the traffic accident compensation information with the location information of the identified
cell. According to the present invention, the location of a traffic accident can be accurately determined by combining the location information of the dispatch request from the customer at the accident site and the location information of the arrival of the on-site dispatcher from the insurance company. Additionally, traffic safety information fused with the traffic accident location information and the insurance company's professional traffic accident compensation information, including the cause and type of the traffic accident that occurred at the determined location, can be provided to the driver.