Commodity selection preference prediction method and device and electronic equipment

A prediction method and product selection technology, which is applied in the field of intelligent e-commerce, can solve problems such as poor accuracy, and achieve the effects of improving accuracy, saving time, and increasing the success rate of transactions

CN114742612APending Publication Date: 2022-07-12TSINGHUA UNIV
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
Publication Date
2022-07-12

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Abstract

The invention provides a commodity selection preference prediction method and apparatus, and an electronic device. The method comprises the steps of obtaining respective preset attribute information and preset market information of a plurality of selectable commodities; respectively calculating commodity utility of each selectable commodity based on the preset attribute information and the preset market information; if it is judged that the commodity utility meets a preset condition, the selectable commodity corresponding to the commodity utility is a target commodity; wherein the preset market information at least comprises a scene where the commodity is located, merchant information corresponding to the commodity, commodity and competitive product comparison information and a commodity display position. According to the method, the influence of market information is fully considered, the accuracy of user commodity selection preference prediction can be effectively improved on the whole, the time of the user can be saved to a great extent through the determined target commodity, the user is helped to directly make a selection, and the transaction success rate can be improved.
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Description

technical field

[0001] The invention relates to the technical field of intelligent e-commerce, and in particular, to a method, device and electronic device for predicting preference of commodity selection. Background technique

[0002] E-commerce technology has gradually matured and developed, and online shopping has gradually become the preferred shopping method for people. In the process of online shopping, when a user searches for a product, the e-commerce platform often returns a series of optional products for the user to choose. It is an important goal of e-commerce platforms to provide users with personalized services to analyze users' preferences for products and to help users quickly find the products that meet their needs or the most satisfactory from a series of optional products based on users' preferences. The user's preference for the product, or the user's satisfaction with the product, is not only related to the attribute information of the product itself, b...

Examples

Embodiment Construction

[0061] In order to make the objectives, technical solutions and advantages of the present invention clearer, the technical solutions in the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are part of the embodiments of the present invention. , not all examples. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0062] Combine below Figure 1-Figure 5 The method, device and electronic device for predicting the preference of commodity selection provided by the present invention are described.

[0063] For various e-commerce or similar platforms, when a user searches for a product, it usually returns a corresponding list of multiple available products. However, when there are many products to choose from, it is difficult f...