A digital red envelope sending method and system based on multi-scenario entities

Abstract

The embodiment of the present invention relates to the field of network marketing technology, and specifically discloses a method and system for sending digital red envelopes based on multi-scenario entities. The embodiment of the present invention identifies the target consumer entity after the user's mobile terminal scans the entity QR code; sends a repurchase digital red envelope to the user's mobile terminal when the preset sending scenario qualifications are met; performs subsequent consumption tracking records and generates consumption record data; generates a digital red envelope for payment according to the repurchase red envelope amount when the target consumer entity repurchases, and performs direct account payment after the digital red envelope for payment is received. It can identify the target consumer entity, send a repurchase digital red envelope when the preset sending scenario qualifications are met, perform subsequent consumption tracking records, and generate a digital red envelope for payment according to the repurchase red envelope amount when the target consumer entity repurchases, and perform direct account payment, thereby realizing the effective use and marketing stimulation of digital red envelopes in offline physical shopping.

Description

Technical Field

[0001] The present invention belongs to the technical field of network marketing, and in particular relates to a method and system for sending digital red envelopes based on multiple scenario entities. Background Art

[0002] Internet marketing, also known as online marketing, Internet marketing or e-marketing, is a business activity that uses modern marketing theory as a basis and uses network, communication and digital media technologies to achieve marketing goals. It aims to create value for users and is carried out through various methods of Internet tools. It is a key part of the company's overall marketing strategy.

[0003] The sending of digital red envelopes is the most basic online marketing method. In the prior art, digital red envelopes are mainly sent in the form of digital currency or online shopping vouchers, which are only applicable to online shopping marketing and are difficult to effectively stimulate offline physical shopping. Summary of the invention

[0004] The purpose of the embodiments of the present invention is to provide a method and system for sending digital red envelopes based on multiple scenario entities, aiming to solve the problems raised in the background technology.

[0005] To achieve the above objectives, the embodiments of the present invention provide the following technical solutions:

[0006] A method for sending a digital red envelope based on multiple scenario entities, the method specifically comprising the following steps:

[0007] After the user's mobile terminal scans the physical QR code, the target consumer entity is identified and the scene qualification is determined to determine whether the preset sending scene qualification is met;

[0008] When the preset sending scenario qualifications are met, a repurchase digital red envelope is sent to the user's mobile terminal, and after the repurchase digital red envelope is received, the repurchase red envelope amount is obtained;

[0009] Conduct subsequent consumption tracking records and generate consumption record data;

[0010] Analyze the consumption record data to determine whether there is a repurchase by the target consumption entity;

[0011] When the target consumer entity makes a repurchase, a digital red envelope for payment is generated and displayed according to the repurchase red envelope amount, and after the digital red envelope for payment is received, direct account payment is made.

[0012] As a further limitation of the technical solution of the embodiment of the present invention, after the user's mobile terminal scans the entity QR code, identifying the target consumer entity and performing scene qualification determination to determine whether the preset sending scene qualification is met specifically includes the following steps:

[0013] After the user's mobile terminal scans the physical QR code, obtain the QR code scanning information;

[0014] Perform entity recognition on the QR code scanning information to determine the target consumer entity;

[0015] Performing scene recognition on the QR code scanning information to determine the target consumption scene;

[0016] Based on the target consumption scenario, a scenario qualification determination is performed to determine whether the preset sending scenario qualifications are met.

[0017] As a further limitation of the technical solution of the embodiment of the present invention, when the preset sending scenario qualifications are met, sending the repurchase digital red envelope to the user's mobile terminal, and after the repurchase digital red envelope is received, obtaining the repurchase red envelope amount specifically includes the following steps:

[0018] When the preset sending scenario qualifications are met, a repurchase incentive instruction is generated;

[0019] Generate a repurchase digital red envelope according to the repurchase incentive instruction;

[0020] Sending the repurchase digital red packet to the user's mobile terminal;

[0021] Monitor the click-to-receive of the repurchased digital red envelope;

[0022] After the repurchase digital red envelope is received, the user mobile terminal obtains the repurchase red envelope amount.

[0023] As a further limitation of the technical solution of the embodiment of the present invention, the subsequent consumption tracking record and generation of consumption record data specifically include the following steps:

[0024] Obtain consumption tracking permissions on the user's mobile terminal;

[0025] Generate and send a consumption tracking instruction to the user's mobile terminal;

[0026] According to the consumption tracking instruction, the consumption tracking record is performed on the user mobile terminal to generate consumption record data.

[0027] As a further limitation of the technical solution of the embodiment of the present invention, the analyzing of the consumption record data to determine whether there is a repurchase of the target consumption entity specifically includes the following steps:

[0028] Performing real-time analysis on the consumption record data to determine multiple subsequent consumption entities;

[0029] Based on the target consumption entity, performing matching analysis on the plurality of subsequent consumption entities to generate entity matching results;

[0030] According to the entity matching result, it is determined whether there is a repurchase of the target consumer entity.

[0031] As a further limitation of the technical solution of the embodiment of the present invention, when the target consumer entity repurchases, generating and displaying a digital red envelope for payment according to the repurchase red envelope amount, and after the digital red envelope for payment is received, making a direct account payment specifically includes the following steps:

[0032] When the target consumer entity repurchases, a red envelope cashing instruction is generated;

[0033] According to the red envelope cashing instruction, the repurchase red envelope amount is processed to generate a digital red envelope for payment;

[0034] Displaying the digital red envelope for payment;

[0035] Monitor the click-to-receive of the digital red envelope for payment;

[0036] After the digital red envelope for making payment is received, obtaining the digital account of the user on the user's mobile terminal;

[0037] The amount of the red envelope repurchase is transferred to the user's digital account.

[0038] A digital red envelope sending system based on multiple scenario entities, the system includes a QR code scanning processing unit, a repurchase red envelope processing unit, a consumption tracking and recording unit, a consumption record analysis unit and a direct account payment unit, wherein:

[0039] A QR code scanning processing unit is used to identify the target consumer entity after the user's mobile terminal scans the entity QR code, and to perform scene qualification determination to determine whether the preset sending scene qualification is met;

[0040] A repurchase red packet processing unit, used to send a repurchase digital red packet to a user's mobile terminal when a preset sending scenario qualification is met, and obtain the repurchase red packet amount after the repurchase digital red packet is received;

[0041] A consumption tracking and recording unit is used to perform subsequent consumption tracking and recording and generate consumption record data;

[0042] A consumption record analysis unit, used to analyze the consumption record data to determine whether there is a repurchase by the target consumption entity;

[0043] The direct account payment unit is used to generate and display a digital red envelope for payment according to the repurchase red envelope amount when the target consumer entity repurchases, and to make a direct account payment after the digital red envelope for payment is received.

[0044] As a further limitation of the technical solution of the embodiment of the present invention, the two-dimensional code scanning processing unit specifically includes:

[0045] A scanning processing module, used to obtain the QR code scanning information after the user's mobile terminal scans the physical QR code;

[0046] An entity recognition module is used to perform entity recognition on the QR code scanning information to determine the target consumer entity;

[0047] A scene recognition module, used to perform scene recognition on the QR code scanning information to determine the target consumption scene;

[0048] The qualification determination module is used to perform scenario qualification determination based on the target consumption scenario to determine whether the preset sending scenario qualifications are met.

[0049] As a further limitation of the technical solution of the embodiment of the present invention, the repurchase red envelope processing unit specifically includes:

[0050] An instruction generation module, used to generate a repurchase incentive instruction when the preset sending scenario qualifications are met;

[0051] A red envelope generation module, used to generate a repurchase digital red envelope according to the repurchase incentive instruction;

[0052] A red envelope sending module, used to send the repurchase digital red envelope to the user mobile terminal;

[0053] A collection monitoring module, used for monitoring the click-to-collect of the repurchased digital red envelope;

[0054] The collection processing module is used for the user mobile terminal to obtain the repurchase red envelope amount after the repurchase digital red envelope is collected.

[0055] As a further limitation of the technical solution of the embodiment of the present invention, the consumption record analysis unit specifically includes:

[0056] A consumption analysis module, used to analyze the consumption record data in real time and determine multiple subsequent consumption entities;

[0057] A matching analysis module, used to perform matching analysis on a plurality of subsequent consumption entities based on the target consumption entity, and generate entity matching results;

[0058] The repurchase judgment module is used to judge whether there is a repurchase of the target consumer entity according to the entity matching result.

[0059] Compared with the prior art, the present invention has the following beneficial effects:

[0060] The embodiment of the present invention identifies the target consumer entity after the user's mobile terminal scans the entity QR code; sends a repurchase digital red envelope to the user's mobile terminal when the preset sending scenario qualifications are met; performs subsequent consumption tracking records and generates consumption record data; generates a digital red envelope for payment according to the repurchase red envelope amount when the target consumer entity repurchases, and performs direct account payment after the digital red envelope for payment is received. The target consumer entity can be identified, and when the preset sending scenario qualifications are met, a repurchase digital red envelope is sent, and subsequent consumption tracking records are performed; when the target consumer entity repurchases, a digital red envelope for payment is generated according to the repurchase red envelope amount, and direct account payment is performed, thereby realizing the effective use and marketing stimulation of digital red envelopes in offline physical shopping. BRIEF DESCRIPTION OF THE DRAWINGS

[0061] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present invention.

[0062] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0063] Figure 2 A flow chart of scene qualification determination in the method provided by an embodiment of the present invention is shown.

[0064] Figure 3 A flow chart of sending a repurchase digital red packet in the method provided in an embodiment of the present invention is shown.

[0065] Figure 4 A flow chart of generating consumption record data in the method provided in an embodiment of the present invention is shown.

[0066] Figure 5 A flow chart of consumption record data analysis in the method provided in an embodiment of the present invention is shown.

[0067] Figure 6 A flow chart of direct account transfer in the method provided in an embodiment of the present invention is shown.

[0068] Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0069] Figure 8 A structural block diagram of a two-dimensional code scanning processing unit in a system provided by an embodiment of the present invention is shown.

[0070] Fig. 9 A structural block diagram of a red envelope repurchase processing unit in a system provided by an embodiment of the present invention is shown.

[0071] Fig.10The structure block diagram of the consumption record analysis unit in the system provided by the embodiment of the present invention is shown. DETAILED DESCRIPTION

[0072] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0073] It is understandable that in the existing technology, digital red envelopes are mainly sent in the form of digital currency or online shopping vouchers, which are only suitable for online shopping marketing and are difficult to effectively stimulate offline physical shopping.

[0074] To solve the above problems, the embodiment of the present invention identifies the target consumer entity after the user's mobile terminal scans the physical QR code, and performs scene qualification determination to determine whether the preset sending scene qualification is met; when the preset sending scene qualification is met, a repurchase digital red envelope is sent to the user's mobile terminal, and after the repurchase digital red envelope is received, the repurchase red envelope amount is obtained; subsequent consumption tracking records are made to generate consumption record data; the consumption record data is analyzed to determine whether there is a repurchase by the target consumer entity; when there is a repurchase by the target consumer entity, a digital red envelope for payment is generated and displayed according to the repurchase red envelope amount, and after the digital red envelope for payment is received, a direct account payment is made. The target consumer entity can be identified, and when the preset sending scene qualification is met, a repurchase digital red envelope is sent, and subsequent consumption tracking records are made. When there is a repurchase by the target consumer entity, a digital red envelope for payment is generated according to the repurchase red envelope amount, and a direct account payment is made, thereby realizing the effective use and marketing stimulation of digital red envelopes in offline physical shopping.

[0075] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0076] Specifically, a method for sending a digital red envelope based on multiple scenario entities comprises the following steps:

[0077] Step S101, after the user's mobile terminal scans the entity QR code, the target consumer entity is identified and a scene qualification determination is performed to determine whether the preset sending scene qualification is met.

[0078] In the embodiment of the present invention, after the user's mobile terminal scans the physical QR code, the QR code scanning information is obtained, and the target consumer entity of the user's offline consumption purchase is determined by entity recognition of the QR code scanning information, and the QR code scanning information is scene recognized to determine the target consumption scene, and then the scene qualification is determined according to the target consumption scene to determine whether the preset sending scene qualification is met. Specifically, different sending scene qualifications can be set, such as: number of purchases, purchase areas, wholesale purchase quantities, etc., to perform different scene qualification determinations.

[0079] It is understandable that the target consumer entity can be a physical object purchased offline, such as beverages, gift fans, cards, etc., and the physical QR code is on the packaging of the target consumer entity.

[0080] Specifically, Figure 2 A flow chart of scene qualification determination in the method provided by an embodiment of the present invention is shown.

[0081] Among them, in the preferred embodiment provided by the present invention, after the user's mobile terminal scans the entity QR code, the target consumer entity is identified, and the scene qualification is determined to determine whether the preset sending scene qualification is met, which specifically includes the following steps:

[0082] Step S1011, after the user's mobile terminal scans the physical QR code, obtain QR code scanning information;

[0083] Step S1012, performing entity recognition on the QR code scanning information to determine the target consumer entity;

[0084] Step S1013, performing scene recognition on the QR code scanning information to determine the target consumption scene;

[0085] Step S1014: Perform a scenario qualification determination based on the target consumption scenario to determine whether the preset sending scenario qualifications are met.

[0086] In step S1014, based on the target consumption scenario, a scenario qualification determination is performed to determine whether the preset sending scenario qualification is met, including the following sub-steps:

[0087] Step S1014a, obtaining the importance score and consumption time of the consumption scenario based on the target consumption scenario;

[0088] Step S1014b, determining the user level and the user's purchase history based on the user's mobile terminal;

[0089] Step S1014c, calculating the scene qualification determination function value according to the importance score of the consumption scene, the consumption time, the user level and the user's purchase history;

[0090] Among them, the calculation function expression of the scene qualification judgment function value is:

[0091] ;

[0092] in, represents the scene qualification function value, Indicates the importance score of the consumption scenario, Indicates the maximum value of the importance score of the consumption scenario, Indicates consumption time, Indicates the maximum time value in a day, Indicates the user level. Represents the user's purchase history. Indicates the current time. Indicates the cycle time, Both represent the first weight coefficient.

[0093] It should be noted here that The logarithmic function is used to reduce the marginal effect of level improvement. , purchase history can be a comprehensive indicator, such as total consumption or purchase frequency, which can be quantified into a numerical value. Partly, the impact of time periodicity on scenario eligibility is considered, for example, promotions may only be valid during a specific time period.

[0094] Step S1014d, comparing the scene qualification determination function value with the first preset scene threshold value to determine whether the preset sending scene qualification is met.

[0095] It can be understood that when the scene qualification determination function value is greater than the first preset scene threshold, it is determined that the preset sending scene qualification is met.

[0096] Furthermore, the method for sending a digital red envelope based on multiple scenario entities further includes the following steps:

[0097] Step S102, when the preset sending scenario qualifications are met, a repurchase digital red envelope is sent to the user's mobile terminal, and after the repurchase digital red envelope is received, the repurchase red envelope amount is obtained.

[0098] In the embodiment of the present invention, when the preset sending scenario qualifications are met, a repurchase incentive instruction is generated. At this time, according to the repurchase incentive instruction, a repurchase digital red envelope is generated, and the repurchase digital red envelope is sent to the user's mobile terminal, and then the repurchase digital red envelope is displayed on the user's mobile terminal, and the repurchase digital red envelope displayed on the user's mobile terminal is monitored for clicks and receipts. After the repurchase digital red envelope is received, the user's mobile terminal obtains the repurchase red envelope amount.

[0099] Specifically, Figure 3 A flow chart of sending a repurchase digital red packet in the method provided in an embodiment of the present invention is shown.

[0100] Among them, in the preferred embodiment provided by the present invention, when the preset sending scenario qualifications are met, sending the repurchase digital red envelope to the user's mobile terminal, and after the repurchase digital red envelope is received, obtaining the repurchase red envelope amount specifically includes the following steps:

[0101] Step S1021, when the preset sending scenario qualifications are met, a repurchase incentive instruction is generated;

[0102] Step S1022, generating a repurchase digital red envelope according to the repurchase incentive instruction;

[0103] In step S1022, according to the repurchase incentive instruction, the step of generating a repurchase digital red envelope includes the following sub-steps:

[0104] Step S1022a, obtaining a user identifier, a red envelope amount, usage conditions, and a validity period based on the repurchase incentive instruction;

[0105] Step S1022b, based on the user identifier, obtaining the user's consumption history preference, and generating a red envelope appearance and red envelope animation effect of a corresponding style according to the consumption history preference;

[0106] Step S1022c, packaging according to the red envelope amount, usage conditions, validity period, red envelope appearance and red envelope animation effect to generate a repurchase digital red envelope.

[0107] Step S1023, sending the repurchase digital red packet to the user mobile terminal;

[0108] Step S1024, monitoring the click-to-receive status of the repurchased digital red envelope;

[0109] Step S1025, after the repurchase digital red envelope is received, the user mobile terminal obtains the repurchase red envelope amount.

[0110] Furthermore, the method for sending a digital red envelope based on multiple scenario entities further includes the following steps:

[0111] Step S103: perform subsequent consumption tracking records to generate consumption record data.

[0112] In an embodiment of the present invention, a tracking permission application is generated and sent to the user's mobile terminal. After the user agrees to the tracking permission application through the user's mobile terminal, the consumption tracking permission of the user's mobile terminal can be obtained. At this time, a consumption tracking instruction is generated and sent to the user's mobile terminal. Then, according to the consumption tracking instruction, the consumption tracking record is recorded on the user's mobile terminal to generate consumption record data.

[0113] Specifically, Figure 4 A flow chart of generating consumption record data in the method provided in an embodiment of the present invention is shown.

[0114] Among them, in the preferred implementation mode provided by the present invention, the subsequent consumption tracking record and generation of consumption record data specifically include the following steps:

[0115] Step S1031, obtaining consumption tracking authority of the user's mobile terminal;

[0116] Step S1032, generating and sending a consumption tracking instruction to the user's mobile terminal;

[0117] Step S1033: According to the consumption tracking instruction, the consumption tracking record is recorded on the user mobile terminal to generate consumption record data.

[0118] In step S1033, according to the consumption tracking instruction, the consumption tracking record is recorded on the user mobile terminal, and the step of generating consumption record data includes the following sub-steps:

[0119] Step S1033a, according to the consumption tracking instruction, the user's mobile terminal is subjected to consumption tracking records to obtain data collected by the user's mobile terminal, timestamps recorded during the tracking process, the user's purchase list, and transaction status of orders in each time period;

[0120] Step S1033b, integrating the consumption tracking instructions, the data collected by the user's mobile terminal, the timestamp recorded during the tracking process, the user's shopping list, and the transaction status of the orders in each time period to generate consumption record data.

[0121] Among them, the function expression for generating consumption record data is:

[0122] ;

[0123] in, Indicates the consumption record data finally generated. Represents a function used to fuse multiple input parameters to generate consumption record data. Indicates consumption tracking instructions, Indicates the data collected by the user's mobile terminal. Indicates the timestamp recorded during the tracking process. Represents the user's shopping list, Indicates the weight factors of different data fields, Indicates the transaction status of orders in each period.

[0124] It should be noted that for consumption tracking instructions The instruction may include detailed tracking requirements, such as the tracking frequency and the data fields that need to be recorded. , including the user's consumption behavior, location information, and device usage. , including product information, price and purchase time, which is the key part of consumption record data. , such as success, failure, pending, etc., which helps to understand the integrity and efficiency of user transactions.

[0125] Furthermore, the method for sending a digital red envelope based on multiple scenario entities further includes the following steps:

[0126] Step S104, analyzing the consumption record data to determine whether there is a repurchase by the target consumption entity.

[0127] In an embodiment of the present invention, by performing real-time analysis on consumption record data, multiple subsequent consumption entities are determined, and based on the target consumption entity, matching analysis is performed on the multiple subsequent consumption entities to generate entity matching results. By analyzing the entity matching results, it is determined whether the user has repurchased the target consumption entity in subsequent offline consumption through the user's mobile terminal.

[0128] Specifically, Figure 5 A flow chart of consumption record data analysis in the method provided in an embodiment of the present invention is shown.

[0129] Among them, in the preferred implementation mode provided by the present invention, the analysis of the consumption record data to determine whether there is a repurchase of the target consumption entity specifically includes the following steps:

[0130] Step S1041, performing real-time analysis on the consumption record data to determine multiple subsequent consumption entities;

[0131] Step S1042, based on the target consumption entity, performing matching analysis on the plurality of subsequent consumption entities to generate an entity matching result;

[0132] In step S1042, based on the target consumption entity, a matching analysis is performed on the plurality of subsequent consumption entities, and the step of generating entity matching results includes the following sub-steps:

[0133] Step S1042a, obtaining attribute information of the target consumer entity and attribute information of subsequent consumer entities, wherein the attribute information includes consumption type, consumption location, and consumption amount range;

[0134] Step S1042b, calculating the matching degree between the target consumption entity and the subsequent consumption entity based on the attribute information of the target consumption entity and the attribute information of the subsequent consumption entity;

[0135] Among them, the calculation formula of the matching degree between the target consumption entity and the subsequent consumption entity is expressed as:

[0136] ;

[0137] in, Indicates the matching degree between the target consumption entity and the subsequent consumption entity. represents the number of attributes considered, Represents the target consumer entity, Indicates Subsequent consumer entities, Indicates the first The attributes and The first The similarity function between attributes, Indicates the target consumer entity and the subsequent consumer entity in the The absolute value of the difference in attributes, Indicates the consumption timestamp of the target consumer entity. Indicates the consumption timestamp of the subsequent consumption entity; Represents the second weight coefficient, which is used to balance the importance of similarity and difference in the matching calculation; Represents the attenuation factor, which is used to consider the impact of time factors on the matching degree.

[0138] Step S1042c: generating an entity matching result according to the matching degree between the target consumption entity and the subsequent consumption entity.

[0139] Step S1043, judging whether there is a repurchase of the target consumer entity according to the entity matching result.

[0140] Furthermore, the method for sending a digital red envelope based on multiple scenario entities further includes the following steps:

[0141] Step S105, when the target consumer entity repurchases, a digital red envelope for payment is generated and displayed according to the repurchase red envelope amount, and after the digital red envelope for payment is received, direct account payment is made.

[0142] In an embodiment of the present invention, when it is determined that there is a repurchase of the target consumer entity, a red envelope realization instruction is generated, the repurchase red envelope amount is processed according to the red envelope realization instruction, a digital red envelope for payment is generated, the digital red envelope for payment is sent to the user's mobile terminal, and the digital red envelope for payment is displayed on the user's mobile terminal. By monitoring the digital red envelope for payment by clicking on it, after the digital red envelope for payment is received, the user's digital account on the user's mobile terminal is obtained, and according to the repurchase red envelope amount, the user's digital account is paid the amount of the repurchase red envelope.

[0143] Specifically, Figure 6 A flow chart of direct account transfer in the method provided in an embodiment of the present invention is shown.

[0144] Among them, in the preferred embodiment provided by the present invention, when the target consumer entity repurchases, a digital red envelope for making payment is generated and displayed according to the amount of the repurchase red envelope, and after the digital red envelope for making payment is received, direct account payment is made, specifically including the following steps:

[0145] Step S1051, when the target consumer entity repurchases, generating a red envelope cashing instruction;

[0146] Step S1052, according to the red envelope cashing instruction, the repurchase red envelope amount is processed to generate a digital red envelope for payment;

[0147] Step S1053, displaying the digital red envelope for making payment;

[0148] Step S1054, monitoring the click-to-receive of the digital red envelope for payment;

[0149] Step S1055, after the digital red envelope for making payment is received, obtaining the user digital account of the user's mobile terminal;

[0150] Step S1056: transfer the amount of the red envelope repurchase to the user's digital account.

[0151] Furthermore, Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0152] Among them, in another preferred embodiment provided by the present invention, a digital red envelope sending system based on multiple scenario entities includes:

[0153] The QR code scanning processing unit 101 is used to identify the target consumer entity after the user's mobile terminal scans the entity QR code, and perform scene qualification determination to determine whether the preset sending scene qualifications are met.

[0154] In an embodiment of the present invention, after the user's mobile terminal scans the physical QR code, the QR code scanning information is obtained, and the QR code scanning processing unit 101 determines the target consumer entity of the user's offline consumption purchase by performing entity recognition on the QR code scanning information, and performs scene recognition on the QR code scanning information to determine the target consumption scene, and then performs scene qualification determination based on the target consumption scene to determine whether the preset sending scene qualifications are met. Specifically, different sending scene qualifications can be set, such as: number of purchases, purchase area, wholesale purchase quantity, etc., to perform different scene qualification determinations.

[0155] Specifically, Figure 8 It shows a structural block diagram of the two-dimensional code scanning processing unit 101 in the system provided by an embodiment of the present invention.

[0156] Among them, in the preferred embodiment provided by the present invention, the two-dimensional code scanning processing unit 101 specifically includes:

[0157] The scanning processing module 1011 is used to obtain the QR code scanning information after the user's mobile terminal scans the physical QR code;

[0158] An entity identification module 1012 is used to perform entity identification on the QR code scanning information to determine a target consumer entity;

[0159] A scene recognition module 1013 is used to perform scene recognition on the QR code scanning information to determine a target consumption scene;

[0160] The qualification determination module 1014 is used to perform a scenario qualification determination based on the target consumption scenario to determine whether the preset sending scenario qualification is met.

[0161] Furthermore, the digital red envelope sending system based on multiple scenario entities also includes:

[0162] The repurchase red envelope processing unit 102 is used to send a repurchase digital red envelope to the user's mobile terminal when the preset sending scenario qualifications are met, and obtain the repurchase red envelope amount after the repurchase digital red envelope is received.

[0163] In an embodiment of the present invention, when the preset sending scenario qualifications are met, the repurchase red envelope processing unit 102 generates a repurchase incentive instruction. At this time, according to the repurchase incentive instruction, a repurchase digital red envelope is generated, and the repurchase digital red envelope is sent to the user's mobile terminal, and then the repurchase digital red envelope is displayed on the user's mobile terminal, and the repurchase digital red envelope displayed on the user's mobile terminal is monitored for clicks and receipts. After the repurchase digital red envelope is received, the user's mobile terminal obtains the repurchase red envelope amount.

[0164] Specifically, Fig. 9A structural block diagram of the red packet repurchase processing unit 102 in the system provided by an embodiment of the present invention is shown.

[0165] Among them, in the preferred embodiment provided by the present invention, the repurchase red envelope processing unit 102 specifically includes:

[0166] The instruction generation module 1021 is used to generate a repurchase incentive instruction when the preset sending scenario qualifications are met;

[0167] The red envelope generation module 1022 is used to generate a repurchase digital red envelope according to the repurchase incentive instruction;

[0168] The red envelope sending module 1023 is used to send the repurchase digital red envelope to the user mobile terminal;

[0169] The collection monitoring module 1024 is used to monitor the click collection of the repurchased digital red envelope;

[0170] The collection processing module 1025 is used for the user mobile terminal to obtain the repurchase red envelope amount after the repurchase digital red envelope is collected.

[0171] Furthermore, the digital red envelope sending system based on multiple scenario entities also includes:

[0172] The consumption tracking and recording unit 103 is used to perform subsequent consumption tracking and recording and generate consumption record data.

[0173] In an embodiment of the present invention, the consumption tracking recording unit 103 generates a tracking permission application and sends the tracking permission application to the user mobile terminal. After the user agrees to the tracking permission application through the user mobile terminal, the consumption tracking permission of the user mobile terminal can be obtained. At this time, a consumption tracking instruction is generated and sent to the user mobile terminal. Then, according to the consumption tracking instruction, the consumption tracking record is performed on the user mobile terminal to generate consumption record data.

[0174] The consumption record analysis unit 104 is used to analyze the consumption record data to determine whether there is a repurchase of the target consumption entity.

[0175] In an embodiment of the present invention, the consumption record analysis unit 104 determines multiple subsequent consumption entities by performing real-time analysis on the consumption record data, and performs matching analysis on the multiple subsequent consumption entities based on the target consumption entity to generate an entity matching result, and by analyzing the entity matching result, it is determined whether the user has repurchased the target consumption entity in subsequent offline consumption through the user's mobile terminal.

[0176] Specifically, Fig.10 It shows a structural block diagram of the consumption record analysis unit 104 in the system provided by the embodiment of the present invention.

[0177] In the preferred embodiment of the present invention, the consumption record analysis unit 104 specifically includes:

[0178] The consumption analysis module 1041 is used to analyze the consumption record data in real time and determine multiple subsequent consumption entities;

[0179] A matching analysis module 1042, configured to perform matching analysis on a plurality of subsequent consumption entities based on the target consumption entity, and generate an entity matching result;

[0180] The repurchase judgment module 1043 is used to judge whether there is a repurchase of the target consumer entity according to the entity matching result.

[0181] Furthermore, the digital red envelope sending system based on multiple scenario entities also includes:

[0182] The direct account payment unit 105 is used to generate and display a digital red packet for payment according to the repurchase red packet amount when the target consumer entity repurchases, and to make a direct account payment after the digital red packet for payment is received.

[0183] In an embodiment of the present invention, when it is determined that there is a repurchase of the target consumer entity, the direct account transfer unit 105 generates a red envelope realization instruction, processes the repurchase red envelope amount according to the red envelope realization instruction, generates a digital red envelope for payment, sends the digital red envelope for payment to the user's mobile terminal, and displays the digital red envelope for payment on the user's mobile terminal. By monitoring the digital red envelope for payment by clicking on it, after the digital red envelope for payment is received, the user's digital account on the user's mobile terminal is obtained, and according to the repurchase red envelope amount, the account transfer of the repurchase red envelope amount is performed to the user's digital account.

[0184] It should be understood that, although each step in the flow chart of each embodiment of the present invention is shown in sequence according to the indication of the arrow, these steps are not necessarily performed in sequence according to the order indicated by the arrow. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be performed in other orders. Moreover, at least a portion of the steps in each embodiment may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0185] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a non-volatile computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0186] The technical features of the above-described embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above-described embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0187] The above-mentioned embodiments only express several implementation methods of the present invention, and the description thereof is relatively specific and detailed, but it cannot be understood as limiting the scope of the patent of the present invention. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, which all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention shall be subject to the attached claims.

[0188] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A digital red envelope sending method based on multiple scenario entities, characterized in that: The method specifically comprises the following steps: After the user's mobile terminal scans the physical QR code, the target consumer entity is identified and the scene qualification is determined to determine whether the preset sending scene qualification is met; When the preset sending scenario qualifications are met, a repurchase digital red envelope is sent to the user's mobile terminal, and after the repurchase digital red envelope is received, the repurchase red envelope amount is obtained; Conduct subsequent consumption tracking records and generate consumption record data; Analyze the consumption record data to determine whether there is a repurchase by the target consumption entity; When the target consumer entity repurchases, a digital red envelope for payment is generated and displayed according to the amount of the repurchase red envelope, and after the digital red envelope for payment is received, direct account payment is made; After the user's mobile terminal scans the entity QR code, the target consumer entity is identified and the scene qualification is determined to determine whether the preset sending scene qualification is met. Specifically, the following steps are included: After the user's mobile terminal scans the physical QR code, obtain the QR code scanning information; Perform entity recognition on the QR code scanning information to determine the target consumer entity; Performing scene recognition on the QR code scanning information to determine the target consumption scene; According to the target consumption scenario, a scenario qualification determination is performed to determine whether the preset sending scenario qualification is met; According to the target consumption scenario, the step of determining the scenario qualification to determine whether the preset sending scenario qualification is met includes the following sub-steps: Obtain the importance score and consumption time of the consumption scenario based on the target consumption scenario; Determine the user level and the user's purchase history based on the user's mobile terminal; The scene qualification judgment function value is calculated based on the importance score of the consumption scene, consumption time, user level and user purchase history; Among them, the calculation function expression of the scene qualification judgment function value is: ； in, represents the scene qualification function value, Indicates the importance score of the consumption scenario, Indicates the maximum value of the importance score of the consumption scenario, Indicates consumption time, Indicates the maximum time value in a day, Indicates the user level. Represents the user's purchase history. Indicates the current time. Indicates the cycle time, Both represent the first weight coefficient; The subsequent consumption tracking and recording and generating consumption record data specifically include the following steps: Obtain consumption tracking permissions on the user's mobile terminal; Generate and send a consumption tracking instruction to the user's mobile terminal; According to the consumption tracking instruction, the consumption tracking record is performed on the user mobile terminal to generate consumption record data; According to the consumption tracking instruction, the step of performing consumption tracking and recording on the user mobile terminal to generate consumption record data includes the following sub-steps: According to the consumption tracking instruction, the consumption tracking record is performed on the user's mobile terminal to obtain the data collected by the user's mobile terminal, the timestamp recorded during the tracking process, the user's purchase list, and the transaction status of the orders in each time period; Integrate consumption tracking instructions, data collected by the user's mobile terminal, timestamps recorded during the tracking process, the user's purchase list, and the transaction status of orders in each period to generate consumption record data; Among them, the function expression for generating consumption record data is: ； in, Indicates the consumption record data finally generated. Represents a function used to fuse multiple input parameters to generate consumption record data. Indicates consumption tracking instructions, Indicates the data collected by the user's mobile terminal. Indicates the timestamp recorded during the tracking process. Represents the user's shopping list, Indicates the weight factors of different data fields, Indicates the transaction status of orders in each period; The analyzing of the consumption record data to determine whether there is a repurchase of the target consumption entity specifically comprises the following steps: Performing real-time analysis on the consumption record data to determine multiple subsequent consumption entities; Based on the target consumption entity, performing matching analysis on the plurality of subsequent consumption entities to generate entity matching results; According to the entity matching result, determining whether there is a repurchase of the target consumer entity; Based on the target consumption entity, the step of performing matching analysis on the plurality of subsequent consumption entities to generate entity matching results includes the following sub-steps: Obtaining attribute information of the target consumer entity and attribute information of subsequent consumer entities, wherein the attribute information includes consumption type, consumption location, and consumption amount range; Based on the attribute information of the target consumption entity and the attribute information of the subsequent consumption entity, calculating the matching degree between the target consumption entity and the subsequent consumption entity; Generate entity matching results based on the matching degree between the target consumption entity and the subsequent consumption entity.

2. A method for sending digital red envelopes based on multiple scene entities according to claim 1, characterized in that: When the preset sending scenario qualifications are met, sending the repurchase digital red envelope to the user's mobile terminal, and after the repurchase digital red envelope is received, obtaining the repurchase red envelope amount specifically includes the following steps: When the preset sending scenario qualifications are met, a repurchase incentive instruction is generated; Generate a repurchase digital red envelope according to the repurchase incentive instruction; Sending the repurchase digital red packet to the user's mobile terminal; Monitor the click-to-receive of the repurchased digital red envelope; After the repurchase digital red envelope is received, the user mobile terminal obtains the repurchase red envelope amount; Wherein, according to the repurchase incentive instruction, the step of generating a repurchase digital red envelope includes the following sub-steps: Acquire a user identifier, a red envelope amount, usage conditions, and a validity period based on the repurchase incentive instruction; Based on the user identifier, the user's consumption history preference is obtained, and a red envelope appearance and red envelope animation effect of a corresponding style is generated according to the consumption history preference; The red envelope is packaged according to the red envelope amount, usage conditions, validity period, red envelope appearance and red envelope animation effects to generate a repurchase digital red envelope.

3. According to a method for sending a digital red envelope based on multiple scene entities according to claim 1, it is characterized in that: When the target consumer entity repurchases, generating and displaying a digital red envelope for payment according to the amount of the repurchase red envelope, and after the digital red envelope for payment is received, making a direct account payment specifically includes the following steps: When the target consumer entity repurchases, a red envelope cashing instruction is generated; According to the red envelope cashing instruction, the repurchase red envelope amount is processed to generate a digital red envelope for payment; Displaying the digital red envelope for payment; Monitor the click-to-receive of the digital red envelope for payment; After the digital red envelope for making payment is received, obtaining the digital account of the user on the user's mobile terminal; The amount of the red envelope repurchase is transferred to the user's digital account.

4. A digital red envelope sending system based on multiple scene entities, characterized in that: The digital red envelope sending method based on multiple scenario entities according to any one of claims 1 to 3 is applied, and the system includes a QR code scanning processing unit, a repurchase red envelope processing unit, a consumption tracking and recording unit, a consumption record analysis unit and a direct account payment unit, wherein: A QR code scanning processing unit is used to identify the target consumer entity after the user's mobile terminal scans the entity QR code, and to perform scene qualification determination to determine whether the preset sending scene qualification is met; A repurchase red packet processing unit, used to send a repurchase digital red packet to a user's mobile terminal when a preset sending scenario qualification is met, and obtain the repurchase red packet amount after the repurchase digital red packet is received; A consumption tracking and recording unit is used to perform subsequent consumption tracking and recording and generate consumption record data; A consumption record analysis unit, used to analyze the consumption record data to determine whether there is a repurchase by the target consumption entity; The direct account payment unit is used to generate and display a digital red envelope for payment according to the repurchase red envelope amount when the target consumer entity repurchases, and to make a direct account payment after the digital red envelope for payment is received.

5. A digital red envelope sending system based on multiple scene entities according to claim 4, characterized in that: The two-dimensional code scanning processing unit specifically includes: A scanning processing module, used to obtain the QR code scanning information after the user's mobile terminal scans the physical QR code; An entity recognition module is used to perform entity recognition on the QR code scanning information to determine the target consumer entity; A scene recognition module, used to perform scene recognition on the QR code scanning information to determine the target consumption scene; A qualification determination module, used to perform a scene qualification determination based on the target consumption scene to determine whether the preset sending scene qualification is met; The repurchase red envelope processing unit specifically includes: An instruction generation module, used to generate a repurchase incentive instruction when the preset sending scenario qualifications are met; A red envelope generation module, used to generate a repurchase digital red envelope according to the repurchase incentive instruction; A red envelope sending module, used to send the repurchase digital red envelope to the user mobile terminal; A collection monitoring module, used for monitoring the click-to-collect of the repurchased digital red envelope; A collection processing module, used for obtaining the repurchase red envelope amount by the user mobile terminal after the repurchase digital red envelope is collected; The consumption record analysis unit specifically includes: A consumption analysis module, used to analyze the consumption record data in real time and determine multiple subsequent consumption entities; A matching analysis module, used to perform matching analysis on a plurality of subsequent consumption entities based on the target consumption entity, and generate entity matching results; The repurchase judgment module is used to judge whether there is a repurchase of the target consumer entity according to the entity matching result.

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