Page display method and device, electronic device, storage medium, computer program

Abstract

Embodiments of the present application relate to the field of human-computer interaction technology, and disclose a page display method and apparatus, an electronic device, a storage medium, and a computer program, which are applied to a first electronic device. The method includes: displaying a work display page for displaying a target multimedia work, where the target multimedia work includes interactive elements, and the interactive elements include information about the publisher of the target multimedia work; and, in response to a first trigger operation on the interactive element, displaying a first interactive effect on the work display page, where the first interactive effect is used to represent an interaction with the publisher of the target multimedia work. By implementing the embodiments of the present application, users can interact with the publisher by triggering the interactive elements in the multimedia work, improving the interactivity of the multimedia work.

Description

Technical Field

[0001] This application relates to the field of human-computer interaction technology, and particularly to a page display method and device, an electronic device, a storage medium, and a computer program. Background Art

[0002] With the popularity of multimedia information, nowadays more and more multimedia content providers choose to place multimedia works in various applications (such as video playback software, social software, etc.) to attract users to browse. How to improve the interactivity of the displayed multimedia works has always been one of the key concerns in the industry. Summary of the Invention

[0003] Embodiments of this application disclose a page display method and device, an electronic device, a storage medium, and a computer program. Users can interact with the publisher by triggering interactive elements in the multimedia work, improving the interactivity of the multimedia work.

[0004] In a first aspect, an embodiment of this application discloses a page display method, which is applied to a first electronic device. The method includes:

[0005] Display a work display page for displaying a target multimedia work, where the target multimedia work includes interactive elements, and the interactive elements include publisher information of the target multimedia work;

[0006] In response to a first trigger operation on the interactive element, display a first interactive effect on the work display page, where the first interactive effect is used to represent the interaction with the publisher of the target multimedia work.

[0007] In a second aspect, an embodiment of this application discloses a page display method, which is applied to a second electronic device. The method includes:

[0008] Receive a first notification message sent by the first electronic device. The first notification message is generated by the first electronic device in response to a first trigger operation on an interactive element displayed on the work display page. The first notification message is used to prompt the publisher corresponding to the second electronic device that the target user corresponding to the first electronic device has performed an interaction. The interactive elements include publisher information of the target multimedia work;

[0009] Display the first notification message on a second message notification page.

[0010] In a third aspect, an embodiment of this application discloses a page display device, which is applied to a first electronic device. The device includes:

[0011] A first display unit for displaying a work display page for displaying a target multimedia work, the target multimedia work including interactive elements, and the interactive elements including publisher information of the target multimedia work;

[0012] A second display unit for, in response to a first trigger operation on the interactive element, displaying a first interactive effect on the work display page, the first interactive effect being used to represent interaction with the publisher of the target multimedia work.

[0013] A fourth aspect of the embodiments of the present application discloses a page display device applied to a second electronic device, the device including:

[0014] A first receiving unit for receiving a first notification message sent by a first electronic device, the first notification message being generated by the first electronic device in response to a first trigger operation on an interactive element displayed on a work display page, the first notification message being used to prompt the publisher corresponding to the second electronic device of the interaction performed by the target user corresponding to the first electronic device, and the interactive element including publisher information of the target multimedia work;

[0015] A third display unit for displaying the first notification message in a second message notification page.

[0016] A fifth aspect of the embodiments of the present application discloses an electronic device including: a memory storing executable program code; a processor coupled to the memory; the processor invoking the executable program code stored in the memory to execute the method disclosed in the first aspect or the second aspect of the embodiments of the present application.

[0017] A sixth aspect of the embodiments of the present application discloses a computer-readable storage medium storing a computer program, wherein the computer program causes a computer to execute the method disclosed in the first aspect or the second aspect of the embodiments of the present application.

[0018] A seventh aspect of the embodiments of the present application discloses a computer program product, when the computer program product runs on a computer, causing the computer to execute some or all of the steps of any one of the methods in the first aspect of the embodiments of the present application.

[0019] An eighth aspect of the embodiments of the present application discloses an application publishing platform for publishing a computer program product, wherein when the computer program product runs on a computer, causing the computer to execute some or all of the steps of any one of the methods in the first aspect of the embodiments of the present application.

[0020] Compared with the related art, the embodiments of the present application have the following beneficial effects:

[0021] In the embodiments of the present application, a first electronic device displays a work display page for displaying a target multimedia work, and the target multimedia work includes interactive elements. In response to a first trigger operation on the interactive element, a first interactive effect can be displayed on the work display page, and the first interactive effect is used to represent the interaction with the publisher of the target multimedia work. Implementing the embodiments of the present application, during the process of a user of the first electronic device browsing the target multimedia work, the user can trigger the interactive element including the publisher information to interact with the publisher of the target multimedia work, thereby improving the interactivity between the two parties. In addition, when the interactive element is triggered, the first electronic device displays the first interactive effect on the work display page, which can give the user of the first electronic device a visual interactive feedback, improve the interactive effect and interest during the process of the user of the first electronic device browsing the target multimedia work, and improve the usage experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings required in the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those of ordinary skill in the art, without creative efforts, other drawings can be obtained based on these drawings.

[0023] Figure 1A is a schematic diagram of an application scenario disclosed in the embodiments of the present application;

[0024] Figure 1B is a schematic diagram of the interface of a work display page disclosed in the embodiments of the present application;

[0025] Figure 2A is a schematic flowchart of a page display method disclosed in the embodiments of the present application;

[0026] Figure 2B is a schematic diagram of a virtual interactive image disclosed in the embodiments of the present application;

[0027] Figure 2C is a schematic diagram of an operation of a first trigger operation disclosed in the embodiments of the present application;

[0028] Figure 2D is a schematic diagram of the interface of simulating "patting the avatar" disclosed in the embodiments of the present application;

[0029] Figure 2E is a schematic diagram of the interface of a high-five interactive effect disclosed in the embodiments of the present application;

[0030] Figure 2F is a schematic diagram of the interface of a cake interactive effect disclosed in the embodiments of the present application;

[0031] Figure 3A It is a schematic flowchart of another page display method disclosed in an embodiment of the present application;

[0032] Figure 3B It is a schematic diagram of a first guiding information disclosed in an embodiment of the present application;

[0033] Figure 3C It is a schematic diagram of a first interaction effect disclosed in an embodiment of the present application;

[0034] Figure 4A It is a schematic flowchart of yet another page display method disclosed in an embodiment of the present application;

[0035] Figure 4B It is a schematic diagram of the process of triggering a third interaction effect disclosed in an embodiment of the present application;

[0036] Figure 4C It is a schematic interface diagram of a second message notification page disclosed in an embodiment of the present application;

[0037] Figure 4D It is a schematic interface diagram of a private chat page disclosed in an embodiment of the present application;

[0038] Figure 4E It is a schematic diagram of cumulative interaction data disclosed in an embodiment of the present application;

[0039] Figure 4F It is a schematic diagram of another cumulative interaction data disclosed in an embodiment of the present application;

[0040] Figure 5A It is a schematic flowchart of still another page display method disclosed in an embodiment of the present application;

[0041] Figure 5B It is a schematic diagram of a jump entry disclosed in an embodiment of the present application;

[0042] Figure 6 It is a schematic structural diagram of a page display device disclosed in an embodiment of the present application;

[0043] Figure 7 It is a schematic structural diagram of another page display device disclosed in an embodiment of the present application;

[0044] Figure 8 It is a schematic structural diagram of an electronic device disclosed in an embodiment of the present application. Detailed implementation manners

[0045] Next, the technical solutions in the embodiments of the present application will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0046] It should be noted that the terms "first", "second", "third", "fourth", etc. in the specification and claims of the present application are used to distinguish different objects, rather than to describe a specific order. The terms "include" and "have" in the embodiments of the present application and any variations thereof are intended to cover non-exclusive inclusion. For example, a process, method, system, product, or device that includes a series of steps or units does not necessarily have to be limited to those steps or units clearly listed, but may include other steps or units not clearly listed or inherent to these processes, methods, products, or devices.

[0047] The embodiments of the present application disclose an information push method, device, electronic device, and storage medium, which can display push information corresponding to different regional ranges on a multimedia data push page to meet the user's need to obtain more push information.

[0048] Next, the technical solutions of the present application will be described in detail in conjunction with specific embodiments.

[0049] To more clearly introduce the page display method disclosed in the embodiments of the present application, first, the application scenarios applicable to this method will be introduced. Please refer to Figure 1A , Figure 1A which is a schematic diagram of an application scenario disclosed in the embodiments of the present application. Optionally, this method can be applied to the first electronic device 110 used by the viewer 100 to view multimedia works; optionally, the multimedia work can be published by the publisher 120 of the multimedia work through the second electronic device 130. For example, the publisher 120 publishes a video work in a target application through the second electronic device 130, and then the viewer 100 can view the video work in the target application through the first electronic device 110.

[0050] Optionally, the target application can include various short video applications, video playback applications, shopping applications, or social applications, etc., which are not limited herein. Optionally, the multimedia work can include: video works, picture works, text works, audio works, and graphic and text works, etc., which are not limited herein.

[0051] Optionally, the first electronic device 110 may include various electronic devices with the ability to display multimedia resources, including but not limited to: portable electronic devices such as mobile phones and tablets, wearable devices such as smart watches and smart bracelets, desktop devices such as desktop computers and televisions, and vehicle-mounted terminals. Figure 1A Taking "mobile phone" as an example for illustration in [reference], it should not limit the embodiments of the present application.

[0052] Optionally, the second electronic device 130 may include various electronic devices with the ability to display and edit multimedia resources, including but not limited to: portable electronic devices such as mobile phones and tablets, wearable devices such as smart watches and smart bracelets, desktop devices such as desktop computers and televisions, and vehicle-mounted terminals. Figure 1A Taking "mobile phone" as an example for illustration in [reference], it should not limit the embodiments of the present application.

[0053] In the related art, the multimedia works published by the publisher 120 in the target application usually only provide browsing and viewing, with relatively low interest.

[0054] In response, the embodiments of the present application provide a page display method, which can be applied to the above-mentioned first electronic device 110 to solve the technical defects in the related art. Optionally, the first electronic device 110 can display a work display page for displaying a target multimedia work, and the target multimedia work may include interactive elements.

[0055] Exemplarily, please refer to Figure 1B , Figure 1B which is a schematic diagram of the interface of a work display page disclosed in the embodiments of the present application. As shown in (a) of Figure 1B , the first electronic device 110 can display a work display page 140 and display a graphic and text work 150 in the work display page 140. The graphic and text work 150 may include an avatar element 160, which is the interactive element mentioned above.

[0056] Optionally, the work display page 140 may also display a guide control 170, an interaction window 180, etc. Among them, the guide control 170 may include Figure 1B the controls shown in [reference] for implementing functions such as sharing, collecting, commenting, and liking; the interaction window 180 may include Figure 1B the information input window shown in [reference], etc. Figure 1B It should not limit the embodiments of the present application.

[0057] Optionally, during the process of a viewer 100 of a multimedia work browsing the target multimedia work, the viewer can trigger an interactive element; and then, the first electronic device 110 can respond to a first trigger operation on the interactive element and display a first interactive effect on the work display page, where the first interactive effect is used to represent the interaction with the publisher of the target multimedia work.

[0058] Exemplarily, please refer to Figure 1B In (b) of, in response to a first trigger operation on the avatar element 160, the first electronic device 110 can display, on the work display page 140, a first interactive effect 190 of "patting" the avatar element 160, and the first interactive effect 190 of "patting" the avatar element 160 can be used to represent interactive content such as comforting the mood of the publisher.

[0059] By implementing the embodiments of the present application, a user of the first electronic device (i.e., the viewer 100 of the multimedia work introduced above) can interact with the publisher of the multimedia work by triggering the interactive elements included in the target multimedia work during the process of browsing the target multimedia work, thereby increasing the interactivity between the two parties; in addition, when the interactive element is triggered, the first electronic device displays a first interactive effect on the work display page, which can give a visual interactive feedback to the user of the first electronic device, improve the interactive effect and interest of the user of the first electronic device during the process of browsing the target multimedia work, and improve the usage experience.

[0060] Based on this, the following introduces the page display method and device, electronic device, and storage medium disclosed in the embodiments of the present application.

[0061] Please refer to Figure 2A , Figure 2A which is a schematic flowchart of a page display method disclosed in the embodiments of the present application. Optionally, this method can be applied to the first electronic device introduced above, or other execution entities, which is not limited herein. Optionally, this method can include the following steps:

[0062] 202. Display a work display page, where the work display page is used to display a target multimedia work, and the target multimedia work includes interactive elements.

[0063] In the embodiments of the present application, the first electronic device can respond to a display operation on the work display page and display the work display page on the display screen of the first electronic device. Exemplarily, please refer to Figure 1B In (a) of, during the process of the first electronic device 110 running a short video application program, if a display operation on the work display page 140 is detected, the work display page 140 can be displayed on the display screen of the first electronic device 110.

[0064] In the embodiments of the present application, in addition to the video display page corresponding to the short video application described above, the work display page may further include: a commodity display page corresponding to a shopping application, a social information publishing page corresponding to a social application, etc., which are not limited herein.

[0065] Optionally, the work display page is used to display target multimedia works. The target multimedia works to be displayed may include: video works, picture works, audio works, graphic and text works, etc., which are not limited herein. Optionally, the target multimedia works may be published by the publisher of the multimedia works for viewers to view. Exemplarily, as Figure 1B shown in (a) of, the first electronic device 110 may display the graphic and text work 150 in the work display page 140 for the user of the first electronic device 110 to view.

[0066] Different from the related art where target multimedia works can usually only be watched, in the embodiments of the present application, the target multimedia works may include interactive elements. Optionally, the interactive elements may include element icons and interactive controls.

[0067] Optionally, the display style of the element icons may be set by the publisher of the target multimedia works themselves, which is not limited herein. Optionally, the display style of the element icons may include at least one of: icon size, icon color, icon transparency, icon pattern, and icon shape, which is not limited herein.

[0068] Optionally, the element icons may be static icons or dynamic icons, which is not limited herein. Among them, static icons are icons whose display styles do not change during the display process, and static icons can save the display resources of the first electronic device.

[0069] Dynamic icons are icons whose display styles will be adjusted during the display process. For example: icons whose icon colors will change during the display process. It can be understood that dynamic icons can give viewers stronger visual feedback, so that viewers are more likely to notice the interactive elements and increase the probability of triggering interactions.

[0070] As an optional implementation manner, the display style of the element icons may have a matching relationship with the publisher of the target multimedia works, and the interactive elements can be used to represent the publisher of the target multimedia works. Optionally, the element icons may include: the avatar corresponding to the publisher of the target multimedia works, or the virtual interactive image corresponding to the publisher of the target multimedia works. Among them, the virtual interactive image is a virtual character created through digital technology, which can be used in the work display page to replace the publisher of the target multimedia works to display the personality and style of the publisher.

[0071] Exemplarily, please refer to Figure 1B andFigure 2B , Figure 2B is a schematic diagram of a virtual interactive image disclosed in an embodiment of the present application. As shown in (a) of Figure 1B , the element icon of the interactive element can be the avatar element 160; in another alternative embodiment, as shown in Figure 2B , the element icon of the interactive element can be the virtual interactive image 210.

[0072] Implementing the above method, the element icon corresponding to the interactive element can have a matching relationship with the publisher of the target multimedia work, so that when the browser triggers the interactive element, the process of simulating an interaction with the publisher offline can be performed, thereby providing a more realistic interaction feedback to the browser and improving the interaction effect.

[0073] Optionally, the interactive control is a control that can cause the first electronic device to display a corresponding interaction effect when triggered; wherein, the interaction effect is a display effect that can give visual feedback to the browser, including but not limited to: at least one of interactive text, interactive image, or interactive animation.

[0074] Optionally, the setting position of the interactive control can match the display position of the element icon, so that when the browser triggers the element icon, the interactive control is also triggered accordingly, and then the first electronic device displays a corresponding interaction effect on the work display page.

[0075] 204. In response to a first trigger operation on the interactive element, display a first interaction effect on the work display page, where the first interaction effect is used to represent an interaction with the publisher of the target multimedia work.

[0076] In an embodiment of the present application, when browsing the target multimedia work, the browser of the target multimedia work can trigger the interactive element in the target multimedia work through the first trigger operation to interact with the publisher of the target multimedia work.

[0077] Optionally, there can be multiple types of operations for the first trigger operation. The publisher of the target multimedia work can select one or more operations corresponding to the operation types according to actual usage requirements. Then, when the first electronic device detects that the operation type of the trigger operation on the interactive element matches the operation type of the preset first trigger operation, it determines that the first trigger operation is detected.

[0078] Optionally, the operation type of the first trigger operation can include at least one of the following: click operation, long press operation, double click operation, drag operation, and slide operation, etc., which are not limited herein.

[0079] Optionally, the operation type of the first trigger operation may be a multi-finger double-click operation to simulate the operation of "patting on the head" in reality. Exemplarily, please refer to Figure 2C , Figure 2C which is a schematic diagram of an operation of a first trigger operation disclosed in an embodiment of the present application. As shown in Figure 2C the (a) of , the first trigger operation 220 may be a double-finger double-click operation on the avatar element 160 in the graphic work 150 to simulate the operation of "patting on the head" in reality. Among them, Figure 2C "x2" in the (a) of indicates double-click.

[0080] Implementing the above method, the operation type of the first trigger operation can be set according to the interaction content of the first interaction effect, so as to truly simulate the process of interacting offline, thereby giving the viewer more real interaction feedback and improving the interaction effect.

[0081] In another optional embodiment, the operation type of the first trigger operation may be a sliding operation from the starting area in the work display page to the interaction element. Among them, the starting area may be an area delimited by the publisher in the work display page, and the first trigger operation starts sliding from the starting area; optionally, the starting area may be other areas in the work display page except the first area where the interaction element is displayed, which is not limited herein.

[0082] Exemplarily, please refer to Figure 2C the (b) of , the first trigger operation 220 may be starting from a certain area above the avatar element 160 and sliding to the avatar element 160.

[0083] In yet another optional embodiment, the operation type of the first trigger operation may be a dragging operation of dragging the interaction element. Exemplarily, please refer to Figure 2C the (c) of , the first trigger operation 220 may be an operation of dragging the avatar element 160 from the first area where it is initially displayed to other areas.

[0084] Implementing the above method, the user can trigger the interaction element through the first trigger operation of various different operation types, thereby improving the interactivity of the interaction element and also improving the flexibility and compatibility of the method.

[0085] Further, in response to the first trigger operation on the interaction element, the first electronic device may load the corresponding display element according to the first trigger operation and display the corresponding first interaction effect on the work display page, giving the viewer visual interaction feedback and improving the interaction effect. Optionally, the display style of the first interaction effect may be set by the publisher of the target multimedia work according to actual usage requirements, which is not limited herein.

[0086] Optionally, the first interactive effect may include a visual effect, which is an interactive effect that can give visual feedback to the viewer, including but not limited to at least one of interactive text, interactive images, or interactive animations.

[0087] In an alternative embodiment, the first interactive effect may be a static interactive effect. Optionally, the static interactive effect may include static interactive text, static interactive images, etc., which are not limited herein. Among them, using the static interactive effect can save the display resources of the first electronic device and save the power consumption of the first electronic device; in addition, the static interactive effect is easier to implement and can be compatible with more usage scenarios.

[0088] In another alternative embodiment, the first interactive effect may be a dynamic interactive effect. Optionally, the dynamic interactive effect is an interactive effect whose display style will be adjusted during the display process, for example: an interactive effect that changes color or shape during the display process. It can be understood that the dynamic interactive effect can give the viewer stronger visual feedback, thereby improving the interactive feedback to the viewer and enhancing the fun.

[0089] It should be noted that the first interactive effect introduced in the embodiments of the present application may also be other interactive effects that can give interactive feedback to the viewer, and the embodiments of the present application do not limit the first interactive effect.

[0090] As an alternative implementation, different operation types may correspond to different first interactive effects. Optionally, the correspondence between the operation type and the corresponding first interactive effect may be set by the publisher of the target multimedia work, or may be the default setting of the multimedia work template developed by relevant developers, which is not limited herein.

[0091] Optionally, when the first electronic device responds to the first trigger operation on the interactive element, it may determine the operation type of the first trigger operation, and then determine the first interactive effect corresponding to the operation type according to the correspondence, and display the first interactive effect corresponding to the operation type of the first trigger operation on the work display page.

[0092] Exemplarily, please refer to Figure 2D , Figure 2D is a schematic diagram of an interface simulating "patting the avatar" disclosed in the embodiments of the present application. Optionally, the operation type of the first trigger operation 220 is "double-finger double-click operation on the avatar element 160". In response to the first trigger operation 220, the first electronic device 110 may display the first interactive effect 190 of the virtual palm patting the avatar element 160 on the work display page 140.

[0093] In some other alternative embodiments, if the operation type of the first trigger operation is "dragging an avatar element", the corresponding first interaction effect may be to display an animation effect of "the avatar element moving along the dragging trajectory of the dragging operation".

[0094] Optionally, if the operation type of the first trigger operation is "dragging an avatar element", the corresponding first interaction effect may also be "displaying a virtual palm patting the avatar element", that is, the correspondence between the first interaction effect and the first trigger operation can be custom-set and is not limited herein.

[0095] Implementing the above method can set different first interaction effects for the first trigger operations of different operation types, so that when the viewer performs the first trigger operations of different operation types, different interaction effect feedback can be obtained, thereby improving the interactivity and interest of the multimedia work. In addition, the displayed first interaction effect matches the executed first trigger operation, which can also enable the user to obtain corresponding interaction feedback after performing the trigger operation, thereby improving the interaction effect.

[0096] As an alternative implementation manner, the target multimedia work may further include theme content; optionally, the theme content is the interactive content published by the publisher of the target multimedia work. Optionally, the interactive content may be text content, audio content, image content, etc., which is not limited herein.

[0097] Optionally, the theme content and the interactive element may be matched. For example, if the theme content is the first content describing the mood state, the corresponding interactive element may be an avatar element; if the theme content is the second content sharing something, the corresponding interactive element may be the element of the thing being shared; if the theme content is the third content requesting activity assistance, the corresponding interactive element may be an assistance entry element, which is not limited herein.

[0098] Optionally, the first interaction effect may match the theme content.

[0099] Optionally, when creating the target multimedia work, the publisher can create based on the work templates provided by the developers. Optionally, the work templates may include mood templates, general templates, etc. The mood templates may include preset theme content describing the mood state and interactive elements for the publisher to choose; the general templates may include one or more custom theme content and various custom interactive elements for the publisher to choose, so that the publisher can create various types of target multimedia works.

[0100] It should be noted that the mood-based template is different from the ordinary template. The mood-based template comes with interactive elements for implementing interactive functions. Since the interactive elements are already pre-set in the mood-based template, the publisher can directly use the template to quickly edit multimedia works, improving the creation efficiency.

[0101] Optionally, the interactive elements included in the mood-based template can be deleted. The publisher can choose whether to retain the interactive elements according to actual usage needs, thus improving the flexibility of this method.

[0102] In one embodiment, the theme content may include content describing the mood state of the publisher of the target multimedia work, and the corresponding first interactive effect may include an interactive effect matching the mood state.

[0103] Exemplarily, please refer to Figure 1B , where the theme content 230 of the graphic and text work 150 is "I'm in a bad mood, need comfort!", which describes the "sad" mood state of the publisher. Then, when the avatar element 160 is triggered, the corresponding first interactive effect 190 can be to display an animation of "patting" the avatar element 160, indicating that the viewer comforts the publisher of the graphic and text work 150.

[0104] Another example is, please refer to Figure 2E , Figure 2E is a schematic diagram of an interface of a high-five interactive effect disclosed in an embodiment of the present application. Optionally, the theme content 230 of the graphic and text work 150 can be "Give me a high-five!", which describes the "happy" mood state of the publisher. In response to the first trigger operation on the palm element 240, the corresponding first interactive effect 190 displayed by the first electronic device 110 can be "displaying an animation of the virtual palm 250 high-fiving the palm element 240", indicating that the viewer congratulates the publisher of the graphic and text work 150.

[0105] In another optional embodiment, the theme content may include things shared by the publisher of the target multimedia work, and the corresponding first interactive effect may include an interactive effect with the things shared by the publisher.

[0106] Exemplarily, please refer to Figure 2F , Figure 2F is a schematic diagram of an interface of a cake interactive effect disclosed in an embodiment of the present application. Optionally, the theme content 230 of the graphic and text work 150 can be "Delicious cake, worth a try!", that is, the theme content 230 describes the "cake" shared by the publisher. Then, when the cake element 260 is triggered, the first electronic device 110 can display the first interactive effect 190 of "an animation of the virtual head 270 biting the cake element 260", indicating that the viewer also likes the cake shared by the publisher.

[0107] When implementing the above method, the first electronic device can also display the theme content of the target multimedia work, so that the viewer can know the theme idea of the target multimedia work and assist the viewer in understanding the interactive intention of the publisher. In addition, the first interactive effect matches the theme content, which can make the interactive feedback of the viewer to the publisher conform to the interactive intention of the publisher, thus improving the interactive effect.

[0108] In the embodiment of the present application, the first electronic device displays a work display page for displaying a target multimedia work, and the target multimedia work includes interactive elements. In response to a first trigger operation on the interactive element, a first interactive effect can be displayed on the work display page, and the first interactive effect is used to represent the interaction with the publisher of the target multimedia work. By implementing the embodiment of the present application, the user of the first electronic device can interact with the publisher of the target multimedia work by triggering the interactive elements included in the target multimedia work during the process of browsing the target multimedia work, thereby improving the interactivity between the two parties. In addition, when the interactive element is triggered, the first electronic device displays a first interactive effect on the work display page, which can give a visual interactive feedback to the user of the first electronic device, improve the interactive effect and interest of the user of the first electronic device during the process of browsing the target multimedia work, and improve the usage experience.

[0109] Please refer to Figure 3A , Figure 3A which is a schematic flowchart of another page display method disclosed in the embodiment of the present application. Optionally, this method can be applied to the first electronic device introduced above, or other execution entities, which is not limited here. Optionally, this method may include the following steps:

[0110] 302. Display a work display page for displaying a target multimedia work, and the target multimedia work includes interactive elements.

[0111] 304. Display first guiding information for guiding the user to perform a first trigger operation on the interactive element.

[0112] In the embodiment of the present application, the first electronic device can display the first guiding information on the work display page through a preset display method. Optionally, the preset display method may include: superimposing and displaying through a floating window, superimposing and displaying through a dialog box, etc., which is not limited here.

[0113] Optionally, the shapes, shading colors, transparencies, and sizes of the floating window and the dialog box can be set by developers based on a large amount of development experience and are not limited herein. Optionally, the shapes of the floating window and the dialog box can be rectangles, rounded rectangles, ellipses, etc.; the shading colors of the floating window and the dialog box can be transparent, black, white, etc., and are not limited in this step.

[0114] Among them, by displaying the first guiding information in the way of superimposing the floating window and the dialog box, the display space of the work display page can be saved as much as possible.

[0115] Optionally, the display position of the first guiding information can be the first area of the work display page where the interactive element is displayed, or the second area that does not overlap with the first area, and is not limited herein.

[0116] Optionally, the display method of the first guiding information can include at least one of the following:

[0117] (1) Displaying text information for guiding the user to perform the first trigger operation.

[0118] It can be understood that text information can most accurately reflect the guiding information to be expressed. Therefore, using text information to display the guiding content of the first trigger operation can enable the user to accurately understand how to perform the first trigger operation and improve the guiding efficiency.

[0119] (2) Displaying an image for guiding the user to perform the first trigger operation.

[0120] Optionally, the first electronic device can also reflect the guiding information to be expressed through an image. Optionally, when the first trigger operation cannot be accurately expressed by text information, the first trigger operation can be intuitively represented through an image, so that the user can more easily understand how to perform the first trigger operation and improve the guiding efficiency.

[0121] (3) Displaying an animation for demonstrating the operation process of the first trigger operation.

[0122] In some other optional embodiments, the first electronic device can also display an animation of the operation process of the first trigger operation, so as to more vividly and intuitively represent the operation process of the first trigger operation through the animation, so that the user can more easily understand how to perform the first trigger operation and improve the guiding efficiency.

[0123] Exemplarily, please refer to Figure 3B , Figure 3BIt is a schematic diagram of a first guiding information disclosed in an embodiment of the present application. Optionally, the first electronic device 110 may display a first area of the avatar element 160 on the work display page 140, display a dialog box 310, and display the text information "Try tapping on the avatar!" in the dialog box 310. In addition, it may also display a palm image 320 of "Palm slap on the avatar element 160" to guide the viewer to trigger the avatar element 160 by slapping; furthermore, the first electronic device 110 may display a first interaction effect 190 of "Tap on the avatar element 160" at the avatar element 160 to represent the comfort of the viewer to the publisher of the graphic work 150.

[0124] By implementing the above method, the first electronic device can display the first guiding information to guide the user on how to perform the first triggering operation for triggering the interactive element, thereby increasing the probability of the interactive element being triggered and also improving the usage experience of the viewer.

[0125] As an optional implementation manner, the display timing of the first guiding information may include at least one of the following:

[0126] (1) If the time interval between the release date of the target multimedia work and the current date is less than or equal to the first duration threshold, then display the first guiding information.

[0127] Among them, the release date of the target multimedia work may include the "year, month, and day" information when the publisher releases the target multimedia work. The first duration threshold may be set by developers based on a large amount of development experience, or may be set by users according to actual usage needs. Typical values may include: 7 days, 15 days, or 30 days, etc., which are not limited herein.

[0128] Optionally, before displaying the first guiding information, the first electronic device may determine whether the time interval between the current date and the release date of the target multimedia work is less than or equal to the first duration threshold; if so, it means that the target multimedia work was recently released, and the publisher probably still hopes that the viewer interacts with it through the target multimedia work. In this case, the first electronic device may display the first guiding information to guide the viewer to trigger the interactive element to interact with the publisher.

[0129] If not, it means that the target multimedia work has been released for a long time. At this time, the publisher may no longer hope that the viewer interacts with it through the target multimedia work and does not want to be disturbed. Then the first electronic device may not display the first guiding information to reduce the viewer from triggering the interactive element to interact.

[0130] (2) If the duration from the current moment to the most recent first triggering operation on the interactive element is greater than or equal to the second duration threshold, then display the first guiding information.

[0131] Among them, the second duration threshold can be set by developers based on a large amount of development experience, or can be set by users according to actual usage requirements. Typical values can include: 2 days, 5 days, or 7 days, etc., which are not limited here.

[0132] If the duration from the current moment to the most recent first trigger operation on the interactive element is greater than or equal to the second duration threshold, it indicates that there has been a relatively long time since no viewer has interacted with the publisher through the target multimedia work. Then, the first electronic device can display the first guiding information to guide the viewer to trigger the interactive element to interact with the publisher, increasing the probability of the interactive element being triggered, thereby meeting the publisher's need to interact with the viewer through the target multimedia work.

[0133] (3)When the target multimedia work is first displayed, display the first guiding information.

[0134] Optionally, when the viewer first displays the target multimedia work on the first electronic device, since it is the first time to come into contact with an interactive multimedia work, the viewer may not know that the target multimedia work can trigger interactions, or may not be clear about how to trigger interactions. In this regard, the first electronic device can display the first guiding information to guide the viewer to trigger the interactive element to interact with the publisher, increasing the probability of the interactive element being triggered, thereby meeting the publisher's need to interact with the viewer through the target multimedia work.

[0135] (4)If the display duration of the target multimedia work on the work display page is greater than or equal to the third duration threshold, display the first guiding information.

[0136] Among them, the third duration threshold can be set by developers based on a large amount of development experience, or can be set by users according to actual usage requirements. Typical values can include: 10 seconds, 30 seconds, or 1 minute, etc., which are not limited here.

[0137] It can be understood that if the display duration of the target multimedia work is greater than or equal to the third duration threshold, it indicates that the viewer has stayed on the work display page showing the target multimedia work for a long time, but has not triggered the interactive element to interact. It may be that the viewer does not know that the target multimedia work can trigger interactions, or is not clear about how to trigger interactions. In this regard, the first electronic device can display the first guiding information to guide the viewer to trigger the interactive element to interact with the publisher, increasing the probability of the interactive element being triggered, thereby meeting the publisher's need to interact with the viewer through the target multimedia work.

[0138] In the above real-time method, the first electronic device can display the first guiding information at an appropriate time, so as to increase the probability of the interactive element being triggered while avoiding the first guiding information from affecting the user's browsing of the target multimedia work, thereby meeting the need of the publisher to interact with the viewer through the target multimedia work and improving the intelligence level of the method.

[0139] 306. In response to a first trigger operation on the interactive element, display a first interactive effect on the work display page, where the first interactive effect is used to represent the interaction with the publisher of the target multimedia work.

[0140] As an optional implementation manner, the interactive element may include the publisher information of the target multimedia work. Optionally, the publisher information may include information related to the identity of the publisher. Among them, the information related to the identity of the publisher may include: the avatar of the publisher, the virtual interactive image of the publisher, the account information of the publisher, and the name of the publisher, etc., which are not limited herein.

[0141] Optionally, the publisher information may include information related to the mood state of the publisher. Among them, the information related to the mood state of the publisher is the information used to reflect the mood state of the publisher, including but not limited to: information reflecting a "sad state", information reflecting a "happy state", or information reflecting a "lost state", etc., which are not limited herein.

[0142] Optionally, the publisher information may include information related to the behavior of the publisher. Among them, the information related to the behavior of the publisher refers to the information generated after the publisher performs a certain target behavior; optionally, the target behavior may include: a like behavior, a share behavior, and a shooting behavior, etc., which are not limited herein.

[0143] For example, after the publisher shares an event, the publisher information may be the entry link of the event shared by the publisher. Another example is that after the publisher takes a picture of a certain scenery, the publisher information may be the scenery picture taken by the publisher, which is not limited herein.

[0144] The first interactive effect can be used to display the interaction process between the interactive element, thereby simulating the interaction process between the viewer and the publisher, making the viewer feel like interacting with the publisher offline and improving the interactive effect.

[0145] Optionally, the first electronic device can, in response to a first trigger operation on the interactive element, display the first interactive effect in a first area of the work display page.

[0146] Exemplarily, please refer to Figure 3C of (a), Figure 3CIt is a schematic diagram of a first interactive effect disclosed in an embodiment of the present application; the first electronic device 110 can display, in the work display page 140, the first interactive effect 190 of "double-tapping" the avatar element 160 in the first area of the avatar element 160.

[0147] By implementing the above method, the interactive element includes the publisher information of the target multimedia work, enabling the viewer to visually perceive that the interactive element represents the publisher, and thus interact with the interactive element, which can make the viewer feel as if interacting with the publisher offline, improving the interactive effect.

[0148] The first electronic device can display a virtual interactive object in the work display page. The virtual interactive object can include the virtual interactive image and virtual emoticons introduced above, etc., for representing the publisher of the target multimedia work; the virtual interactive object can also include images associated with the publisher such as a virtual palm image and a virtual food image, which are not limited herein.

[0149] Optionally, the first interactive effect can be used to display the interactive process with the virtual interactive object.

[0150] Optionally, the virtual interactive object and the first interactive effect can be displayed in the second area of the work display page; wherein, the second area does not overlap with the first area where the interactive element is displayed. Optionally, the second area can be the middle area of the work display page.

[0151] Exemplarily, please refer to Figure 3C as shown in (b), the first electronic device 110 can display the virtual emoticon 330 in the middle area of the work display page 140, and display the first interactive effect 190 of the virtual palm 340 "double-tapping" the virtual emoticon 330.

[0152] By implementing the above method, the first electronic device can display the first interactive effect in the second area that does not overlap with the first area where the avatar element is displayed, such as the middle area, thereby giving the viewer a stronger visual feedback and improving the interactive effect.

[0153] When implementing the methods disclosed in the above embodiments, during the process of a user of a first electronic device browsing a target multimedia work, the user can interact with the publisher of the target multimedia work by triggering an interactive element included in the target multimedia work, thereby enhancing the interactivity between the two parties; and, the first electronic device can display first guiding information to guide the user on how to perform a first triggering operation for triggering the interactive element, thereby increasing the probability of the interactive element being triggered and also enhancing the user experience of the viewer; and, the first electronic device can display the first guiding information at an appropriate time to increase the probability of the interactive element being triggered while avoiding the first guiding information from affecting the user's browsing of the target multimedia work, thereby meeting the publisher's need to interact with the viewer through the target multimedia work and enhancing the intelligence level of the method; and, the interactive element includes the publisher information of the target multimedia work, making the viewer visually perceive the interactive element as representing the publisher, so interacting with the interactive element can make the viewer feel like interacting with the publisher offline, enhancing the interactive effect; and, the first electronic device can display a first interactive effect in a second area that does not overlap with the first area where the avatar element is displayed, such as the middle area, thereby giving the viewer a stronger visual feedback and enhancing the interactive effect.

[0154] Please refer to Figure 4A , Figure 4A FIG. is a schematic flowchart of another page display method disclosed in an embodiment of the present application. Optionally, this method can be applied to the first electronic device introduced above, or other execution entities, which are not limited herein. Optionally, this method may include the following steps:

[0155] 402. Display a work display page for displaying a target multimedia work, where the target multimedia work includes an interactive element.

[0156] 404. In response to a first triggering operation on the interactive element, display a first interactive effect on the work display page, where the first interactive effect is used to represent the interaction with the publisher of the target multimedia work.

[0157] As an optional implementation manner, when the first electronic device responds to a first triggering operation on the interactive element, it can display a first interactive effect on the work display page and perform a reminder operation, where the reminder operation is used to remind that the first triggering operation has successfully triggered the interactive element.

[0158] Optionally, the triggering operation may include an operation that generates an auditory effect and / or an operation that generates a physical effect, which are not limited herein.

[0159] Among them, the operations that generate auditory effects can give interactive effects of auditory feedback to the viewer, including but not limited to: at least one of playing voice, outputting interactive music, and outputting interactive sound effects; among them, the interactive music can be a piece of musical audio, for example: a song released by a certain singer, or a musical work of a certain musician, etc., which is not limited here; the interactive sound effect refers to the audio effect created by sound, for example: laughter sound effect, applause sound effect, etc., which is not limited here.

[0160] The operations that generate physical effects can give interactive effects of physical feedback to the viewer, including but not limited to: vibration effects, flashlight flashing effects, etc., which are not limited here.

[0161] Implementing the above method, in addition to being able to display the first interactive effect to give the viewer visual feedback, the first electronic device can also perform a reminder operation to give the viewer auditory and physical sensory feedback to remind that the first trigger operation has successfully triggered the interactive element, improving the interactive effect.

[0162] As an optional implementation manner, after the first electronic device displays the first interactive effect on the work display page, it can adjust the display style of the interactive element according to the first interactive effect and display the adjusted interactive element; and then in response to a third trigger operation on the adjusted interactive element, it can display the corresponding third interactive effect on the work display page.

[0163] Among them, the display style of the interactive element can refer to the display style of the element icon introduced above, which will not be elaborated here. The third trigger operation can be the same as the first trigger operation introduced above, or it can be different, which is not limited here. Optionally, the third interactive effect can be the same as the first interactive effect introduced above, or it can be different, which is not limited here.

[0164] Exemplarily, please refer to Figure 4B , Figure 4B is a schematic diagram of the process of triggering the third interactive effect disclosed in the embodiments of the present application. As shown in Figure 4B (a) of, the graphic work 150 displayed by the first electronic device 110 includes a sad element 410; and then as shown in Figure 4B (b) of, in response to the first trigger operation on the sad element 410, the first electronic device 110 can display the first interactive effect 190, and adjust the sad element 410 to a happy element 420 according to the "pat on the back" effect of the first interactive effect 190; and then as shown in Figure 4B (c) and (d) of, in response to the third trigger operation 4201 on the happy element 420, the first electronic device 110 can display the third interactive effect 4202 of the "heart-shaped element".

[0165] When implementing the above method, the first electronic device can correspondingly adjust the display style of the interactive element according to the displayed first interactive effect, so as to give feedback to the first trigger operation of the viewer. Furthermore, it can also respond to the third trigger operation on the adjusted interactive element and further display the third interactive effect, thereby realizing multiple consecutive interactive processes and improving the interactive effect and interest.

[0166] 406. Send a first notification message to a second electronic device corresponding to the publisher of the target multimedia work. The first notification message is used to prompt the publisher that the target user corresponding to the first electronic device has carried out an interaction.

[0167] In the embodiment of the present application, the first electronic device can send a first notification message to a second electronic device corresponding to the publisher of the target multimedia work in response to the first trigger operation on the interactive element, so that the publisher can receive the interactive feedback from the viewer, thereby improving the interactivity between the two parties.

[0168] Optionally, when the second electronic device receives the first notification message sent by the first electronic device, it can output a system notification to remind the user of the second electronic device (i.e., the publisher of the target multimedia work) to view the first notification message.

[0169] Optionally, in response to the viewing operation of viewing the first notification message, the second electronic device can display a second message notification page and display the first notification message in the second message notification page.

[0170] Optionally, the second message notification page can be a page for displaying various notification messages. The various communication messages include but are not limited to: system notification messages, first notification messages, etc.; among them, the system notification messages can include work access messages, friend addition messages, home page access messages, work release messages, like notification messages, etc., which are not limited here.

[0171] Exemplarily, please refer to Figure 4C , Figure 4C is a schematic diagram of the interface of a second message notification page disclosed in the embodiment of the present application. Optionally, the second electronic device 130 can display the second message notification page 440 in response to the viewing operation of viewing the first notification message 430, and display the first notification message 430 of "User B and 2 others patted your head" in the second message notification page 440. Optionally, other notification messages can also be displayed in the second message notification page 440, Figure 4C which should not constitute a limitation to the embodiment of the present application.

[0172] In another optional embodiment, the second message notification page can be a private chat page for "one-on-one" communication between the publisher and the viewer. Exemplarily, please refer to Figure 4D , Figure 4DIt is a schematic diagram of the interface of a private chat page disclosed in an embodiment of the present application. Among them, the second message notification page 440 can be a private chat interface between the viewer "User A" and the publisher. The second electronic device 130 can display the dialogue message 4401 output by "User A" in the private chat interface according to the first notification message. The dialogue message 4401 includes the message "Pat on your head~" to achieve the effect of reminding the publisher.

[0173] Among them, since the private chat page is a "one-to-one" message notification method, it can notify the publisher more directly and efficiently. In addition, the message content in the private chat page is more concise, so that the publisher can quickly know the content of the first notification message.

[0174] Optionally, in response to a jump operation for the first notification message, the second electronic device can display a work display page corresponding to the second electronic device and display the first interaction effect corresponding to the first notification message on the work display page.

[0175] Implementing the above method can reproduce the first interaction effect on the second electronic device of the publisher, so that the publisher can also obtain visual interaction feedback, improving the interaction effect.

[0176] Optionally, the second electronic device can also display cumulative interaction data on the work display page. The cumulative interaction data is used to describe the cumulative triggering situation of the interaction element in the historical time period.

[0177] It should be noted that in addition to displaying the work display page in response to a jump operation for the first notification message, the second electronic device can also display the work display page in response to a viewing operation of the work display page. For example, when the user selects to view the target multimedia work in the work management interface, the second electronic device can display the work display page. Optionally, regardless of the form in which the second electronic device displays the work display page and displays the target multimedia work on the work display page, the second electronic device can display the cumulative interaction data to facilitate the publisher to view the interaction situation of the target multimedia work at any time.

[0178] Optionally, the cumulative interaction data includes at least one of the following: the cumulative trigger times of the interaction element in the historical time period; the time information corresponding to when the interaction element is triggered in the historical time period; the user information corresponding to one or more users who trigger the interaction element in the historical time period.

[0179] Among them, the historical time period can be all the durations from after the release of the target multimedia work to the current moment, or one week before the current moment, or one month before the current moment, etc. The specific value can be set by developers based on a large amount of development data, or set by users according to actual usage requirements, which is not limited here.

[0180] Exemplarily, please refer to Figure 4E , Figure 4E is a schematic diagram of cumulative interaction data disclosed in an embodiment of the present application. Optionally, in response to the jump operation for the first notification message, the second electronic device 130 can display the work display page corresponding to the second electronic device, display the virtual emoji 330 in the middle area of the work display page, and display the first interaction effect 190 of the virtual palm 340 "patting" the virtual emoji 330; and display the cumulative interaction data 450 of the cumulative trigger times of the avatar element 160 within the historical time period.

[0181] Implementing the above method, the second electronic device can also display the cumulative interaction data on the work display page, so that the publisher can know the cumulative trigger situation corresponding to the interaction element within the historical time period, thereby facilitating the publisher to manage the target multimedia work and improving the publisher's usage experience.

[0182] Please refer to Figure 4F , Figure 4F is another schematic diagram of cumulative interaction data disclosed in an embodiment of the present application. Optionally, the cumulative interaction data 450 may include user information 460 corresponding to one or more users who triggered the interaction element in history; furthermore, the user of the second electronic device 130 can perform a second trigger operation 470 on the user information 460, and the second electronic device 130 can respond to the second trigger operation 470 and send a second notification message to the first electronic device corresponding to the target user.

[0183] Optionally, the second trigger operation may be similar to the first trigger operation and the third trigger operation introduced above, which is not limited here. The display scheme of the second interaction effect may be similar to the first interaction effect and the third interaction effect introduced above, which will not be elaborated here.

[0184] Implementing the above method, the publisher can also trigger reverse interaction with the viewer through the user information displayed on the work display page, thereby improving the interactivity between the two parties, enriching the functions of the method, and improving the user's usage experience.

[0185] As an optional implementation manner, when the first electronic device receives the second notification message sent by the second electronic device, it can display the second notification message on the first message notification page displayed on the first electronic device.

[0186] Optionally, the first message notification page may be similar to the second message notification page introduced above, and is also used to display various notification messages, which will not be elaborated here.

[0187] Optionally, when the second notification message is displayed on the first message notification page, the first electronic device may display a work display page in response to a jump operation for the second notification message, and display a second interaction effect corresponding to the second notification message on the work display page.

[0188] When the above method is implemented and the publisher interacts with the viewer in reverse through the user information displayed on the work display page, the first electronic device of the viewer may display a corresponding second interaction effect according to the received second notification message, so that the viewer also receives visual interaction feedback, improving the interaction effect.

[0189] When implementing the methods disclosed in the above embodiments, during the process of a user of a first electronic device browsing a target multimedia work, the user can interact with the publisher of the target multimedia work by triggering the interactive elements included in the target multimedia work, thereby enhancing the interactivity between the two parties; moreover, in addition to being able to display a first interactive effect to give visual feedback to the viewer, the first electronic device can also perform a reminder operation to give the viewer feedback in terms of hearing and physical sensation to remind that the first trigger operation has successfully triggered the interactive element, improving the interactive effect; furthermore, the first electronic device can correspondingly adjust the display style of the interactive element according to the displayed first interactive effect to give feedback on the first trigger operation of the viewer, and then can further display a third interactive effect in response to a third trigger operation on the adjusted interactive element, thereby realizing multiple consecutive interactive processes, improving the interactive effect and interestingness; in addition, the first electronic device can, in response to a first trigger operation on the interactive element, send a first notification message to a second electronic device corresponding to the publisher of the target multimedia work so that the publisher can receive the interactive feedback from the viewer, thereby enhancing the interactivity between the two parties; also, the first interactive effect can be reproduced on the second electronic device of the publisher so that the publisher can also obtain visual interactive feedback, improving the interactive effect; in addition, the second electronic device can also display cumulative interaction data on the work display page so that the publisher can know the cumulative trigger situation corresponding to the interactive element within a historical time period, thereby facilitating the publisher to manage the target multimedia work and improving the publisher's usage experience; furthermore, the publisher can also trigger reverse interaction with the viewer through the user information displayed on the work display page, thereby enhancing the interactivity between the two parties, enriching the functions of the method, and improving the user's usage experience; also, when the publisher conducts reverse interaction with the viewer through the user information displayed on the work display page, the first electronic device of the viewer can display a corresponding second interactive effect according to the received second notification message so that the viewer can also obtain visual interactive feedback, improving the interactive effect.

[0190] Please refer to Figure 5A , Figure 5A which is a schematic flowchart of yet another page display method disclosed in an embodiment of the present application. Optionally, this method can be applied to the second electronic device introduced above or other execution entities, which is not limited herein. Optionally, this method may include the following steps:

[0191] 502. Receive a first notification message sent by a first electronic device. The first notification message is generated by the first electronic device in response to a first trigger operation on an interactive element displayed on a work display page, and the first notification message is used to prompt the publisher corresponding to the second electronic device that an interaction has been performed by a target user corresponding to the first electronic device.

[0192] 504. Display the first notification message on the second message notification page.

[0193] In one embodiment, the second electronic device may display the first notification message on the second message notification page; and, according to the interaction content corresponding to the first notification message, display a jump entry on the second message notification page, where the jump entry is used to jump to the target page corresponding to the interaction content.

[0194] Optionally, the interaction content may include a first type of interaction content, and the target page includes a work display page; or, the interaction content may include a second type of interaction content, and the target page includes a management page for multimedia works.

[0195] The first type of interaction content may include: notifying the publisher of the target multimedia work that the first content of the interaction element included in the target multimedia work is triggered; the icon of the jump entry corresponding to the first type of interaction content may be the cover thumbnail of the target multimedia work.

[0196] The second type of interaction content may include: notifying the publisher of the target multimedia work of the second content for performing multimedia work management operations.

[0197] Exemplarily, please refer to Figure 5B , Figure 5B is a schematic diagram of a jump entry disclosed in an embodiment of the present application. Optionally, on the second message notification page 440, for the first type of interaction content 480 such as "pat your head", the cover thumbnail of the target multimedia work may be displayed as the jump entry; when the cover thumbnail of the target multimedia work is triggered, it can jump to the target multimedia work.

[0198] Optionally, for the second type of interaction content 490 such as "publish a new work", a jump entry 500 of "publish work" may be displayed to facilitate the publisher to directly jump to the work publishing interface.

[0199] Implementing the above method can display corresponding jump entries for different types of interaction content, thereby facilitating users to jump to the corresponding pages and improving the user experience.

[0200] Optionally, the second electronic device may integrate multiple first communication messages with an association into a target communication message and display the target communication message on the second message notification page.

[0201] Among them, multiple first notification messages with an association include: multiple first notification messages with the same type of interaction content, multiple first notification messages belonging to the same user, multiple first notification messages from the same electronic device, etc., which are not limited herein.

[0202] By implementing the above method, multiple first communication messages with associations can be integrated and displayed to save the display space of the second message notification page.

[0203] Optionally, after the second electronic device displays the first notification message on the second message notification page, in response to a jump operation for the first notification message, it can display a work display page; and display the first interaction effect corresponding to the first notification message on the work display page.

[0204] By implementing the above method, the first interaction effect can be reproduced on the second electronic device of the publisher, so that the publisher can also obtain visual interaction feedback, improving the interaction effect.

[0205] Optionally, in response to a jump operation for the first notification message, the second electronic device can display cumulative interaction data on the work display page, and the cumulative interaction data is used to describe the cumulative triggering situation of the interaction element in the historical time period.

[0206] Optionally, the cumulative interaction data includes at least one of the following: the cumulative triggering times of the interaction element in the historical time period; the time information corresponding when the interaction element is triggered in the historical time period; the user information corresponding to one or more users who trigger the interaction element in the historical time period.

[0207] By implementing the above method, the second electronic device can also display the cumulative interaction data on the work display page, so that the publisher can know the cumulative triggering situation of the interaction element in the historical time period, thereby facilitating the publisher to manage the target multimedia work and improving the publisher's usage experience.

[0208] Optionally, after displaying the cumulative interaction data on the work display page, the second electronic device can, in response to a second trigger operation for the user information of the target user, send a second notification message to the first electronic device corresponding to the target user, so that when the first electronic device displays the target multimedia work on the work display page, a second interaction effect is displayed on the work display page, and the second interaction effect is used to represent the interaction with the target user, and the target user is any one of one or more users who trigger the interaction element in the historical time period.

[0209] By implementing the above method, the publisher can also trigger reverse interaction with the viewer through the user information displayed on the work display page, thereby improving the interactivity between the two parties, enriching the functions of the method, and improving the user's usage experience.

[0210] When implementing the methods disclosed in the above embodiments, when the second electronic device receives the first notification message sent by the first electronic device, it can display a reminder of the first notification message to prompt the publisher to receive the interactive feedback from the viewer, so that the viewer and the publisher can interact through the target multimedia work, thereby improving the interactivity between the two parties.

[0211] Please refer to Figure 6 , Figure 6 which is a schematic structural diagram of a page display device disclosed in an embodiment of the present application. Optionally, the device can be applied to the above-mentioned first electronic device or other execution entities, which is not limited herein. Optionally, the device may include a first display unit 602 and a second display unit 604, where:

[0212] The first display unit 602 is configured to display a work display page, and the work display page is used to display a target multimedia work. The target multimedia work includes interactive elements, and the interactive elements include publisher information of the target multimedia work;

[0213] The second display unit 604 is configured to, in response to a first trigger operation on the interactive element, display a first interactive effect on the work display page, and the first interactive effect is used to represent the interaction with the publisher of the target multimedia work.

[0214] When implementing the above device, the first electronic device displays a work display page, which is used to display a target multimedia work, and the target multimedia work includes interactive elements; in response to a first trigger operation on the interactive element, a first interactive effect can be displayed on the work display page, and the first interactive effect is used to represent the interaction with the publisher of the target multimedia work. When implementing the embodiments of the present application, during the process of the user of the first electronic device browsing the target multimedia work, the user can interact with the publisher of the target multimedia work by triggering the interactive elements included in the target multimedia work, thereby improving the interactivity between the two parties; in addition, when the interactive element is triggered, the first electronic device displays a first interactive effect on the work display page, which can give the user of the first electronic device visual interactive feedback, improve the interactive effect and interest during the process of the user of the first electronic device browsing the target multimedia work, and improve the usage experience.

[0215] As an optional implementation manner, the interactive element includes publisher information of the target multimedia work, and the first interactive effect is used to display the interaction process with the interactive element.

[0216] As an optional implementation manner, the interactive element is displayed in the first area of the work display page; the second display unit 604 is further configured to, in response to a first trigger operation on the interactive element, display a first interactive effect in the first area of the work display page.

[0217] When the above device is implemented, the interactive element includes the publisher information of the target multimedia work, making the viewer visually perceive that the interactive element represents the publisher, so as to interact with the interactive element, enabling the viewer to feel like interacting with the publisher offline and improving the interactive effect.

[0218] As an alternative implementation, the first interactive effect is used to display the interactive process with the virtual interactive object, and the virtual interactive object is used to represent the publisher of the target multimedia work.

[0219] As an alternative implementation, the second display unit 604 is further configured to, in response to a first trigger operation on the interactive element, display the first interactive effect in a second area of the work display page. The interactive element is displayed in a first area of the work display page, and the second area does not overlap with the first area.

[0220] As an alternative implementation, the second area is the middle area of the work display page.

[0221] When the above device is implemented, the first electronic device can display the first interactive effect in a second area that does not overlap with the first area where the avatar element is displayed, such as the middle area, thereby giving the viewer a stronger visual feedback and improving the interactive effect.

[0222] As an alternative implementation, Figure 6 The device shown further includes a guiding unit not shown in the figure, where:

[0223] The guiding unit is configured to display first guiding information before displaying the first interactive effect on the work display page in response to a first trigger operation on the interactive element. The first guiding information is used to guide the user to perform the first trigger operation on the interactive element;

[0224] The display mode of the first guiding information includes at least one of the following: displaying text information guiding the user to perform the first trigger operation; displaying an image guiding the user to perform the first trigger operation; displaying an animation for demonstrating the operation process of the first trigger operation.

[0225] When the above device is implemented, the first electronic device can display the first guiding information to guide the user on how to perform the first trigger operation to trigger the interactive element, thereby increasing the probability of the interactive element being triggered and also improving the viewing experience of the viewer.

[0226] As an alternative implementation, the guiding unit is further configured to display a first guiding message when the time interval between the release date of the target multimedia work and the current date is less than or equal to a first duration threshold; or, if the duration from the current moment to the last first triggering operation on the interactive element is greater than or equal to a second duration threshold, display the first guiding message; or, display the first guiding message when the target multimedia work is displayed for the first time; or, if the display duration of the target multimedia work on the work display page is greater than or equal to a third duration threshold, display the first guiding message.

[0227] For the above-mentioned device, the first electronic device can display the first guiding message at an appropriate time, so as to increase the probability of the interactive element being triggered while avoiding the first guiding message from affecting the user's browsing of the target multimedia work, thereby meeting the need of the publisher to interact with the viewer through the target multimedia work and improving the intelligence of the method.

[0228] As an alternative implementation, the second display unit 604 is further configured to, in response to a first triggering operation on the interactive element, display a first interactive effect on the work display page and perform a reminder operation, where the reminder operation is used to remind that the first triggering operation has successfully triggered the interactive element.

[0229] For the above-mentioned device, the first electronic device can not only display the first interactive effect to give the viewer a visual feedback, but also perform a reminder operation to give the viewer an auditory and physical feedback to remind that the first triggering operation has successfully triggered the interactive element, thus improving the interactive effect.

[0230] As an alternative implementation, Figure 6 The device shown further includes a first sending unit not shown in the figure, where:

[0231] The first sending unit is configured to send a first notification message to a second electronic device corresponding to the publisher of the target multimedia work, and the first notification message is used to prompt the publisher about the interaction performed by the target user corresponding to the first electronic device.

[0232] For the above-mentioned device, the first electronic device can, in response to a first triggering operation on the interactive element, send a first notification message to a second electronic device corresponding to the publisher of the target multimedia work, so that the publisher can receive the interactive feedback from the viewer, thereby improving the interactivity between the two parties.

[0233] As an alternative implementation, Figure 6 The device shown further includes a second receiving unit not shown in the figure, where:

[0234] A second receiving unit, configured to receive a second notification message sent by a second electronic device after sending a first notification message to the second electronic device corresponding to the publisher of the target multimedia work, where the second notification message is generated by the second electronic device in response to a second trigger operation performed on an interaction element corresponding to the target user, and the second notification message is used to prompt the target user about the interaction performed by the publisher; and display the second notification message on a first message notification page.

[0235] As an optional implementation manner, Figure 6 The illustrated apparatus further includes a fourth display unit (not shown), where:

[0236] The fourth display unit is configured to, after receiving the second notification message sent by the second electronic device, in response to a jump operation on the second notification message, display a work display page, and display a second interaction effect corresponding to the second notification message on the work display page.

[0237] When implementing the above apparatus, in the case where the publisher performs reverse interaction on the viewer through the user information displayed on the work display page, the first electronic device of the viewer can display a corresponding second interaction effect according to the received second notification message, so that the viewer also obtains visual interaction feedback, improving the interaction effect.

[0238] As an optional implementation manner, Figure 6 The illustrated apparatus further includes a fifth display unit (not shown), where:

[0239] The fifth display unit is configured to, after displaying a first interaction effect on the work display page in response to a first trigger operation on an interaction element, adjust the display style of the interaction element according to the first interaction effect, and display the adjusted interaction element; and in response to a third trigger operation on the adjusted interaction element, display a third interaction effect on the work display page.

[0240] When implementing the above apparatus, the first electronic device can correspondingly adjust the display style of the interaction element according to the displayed first interaction effect to give feedback on the first trigger operation of the viewer, and further, in response to a third trigger operation on the adjusted interaction element, further display a third interaction effect, thereby realizing a multiple consecutive interaction process, improving the interaction effect and interest.

[0241] As an optional implementation manner, the second display unit 604 is further configured to, in response to a first trigger operation on an interaction element, determine the operation type of the first trigger operation; and display a first interaction effect corresponding to the operation type on the work display page.

[0242] As an alternative implementation, the operation type of the first trigger operation includes at least one of the following: click operation, long - press operation, drag - and - drop operation, swipe operation, and double - click operation.

[0243] Implementing the above - mentioned device, different first interaction effects can be set for the first trigger operations of different operation types, so that when the viewer performs the first trigger operations of different operation types, different interaction effect feedback can be obtained, thereby improving the interactivity and interest of the multimedia work. In addition, the displayed first interaction effect matches the executed first trigger operation, which can also enable the user to obtain corresponding interaction feedback after performing the trigger operation, thus improving the interaction effect.

[0244] As an alternative implementation, the target multimedia work further includes theme content, which is the interactive content published by the publisher of the target multimedia work; the second display unit 604 is further configured to display a first interaction effect matching the theme content on the work display page.

[0245] Implementing the above - mentioned method, the first electronic device can also display the theme content of the target multimedia work, so that the viewer can know the theme idea of the target multimedia work and assist the viewer in understanding the interactive intention of the publisher; in addition, the first interaction effect matches the theme content, which can enable the viewer's interactive feedback to the publisher to conform to the publisher's interactive intention, thereby improving the interaction effect.

[0246] As an alternative implementation, the theme content includes content describing the mood state of the publisher of the target multimedia work, and the first interaction effect includes an interaction effect matching the mood state.

[0247] As an alternative implementation, the interactive element includes an avatar icon corresponding to the publisher of the target multimedia work, or a virtual interactive image corresponding to the publisher of the target multimedia work.

[0248] Implementing the above - mentioned device, the interactive element includes an avatar icon corresponding to the publisher of the target multimedia work, or a virtual interactive image corresponding to the publisher of the target multimedia work, making the viewer visually feel that the interactive element represents the publisher. Thus, interacting with the interactive element can make the viewer feel like interacting with the publisher offline, improving the interaction effect.

[0249] Please refer to Figure 7 , Figure 7 is a schematic structural diagram of another page display device disclosed in the embodiments of the present application. Optionally, the device can be applied to the above - mentioned second electronic device, or other execution entities, which are not limited herein. Optionally, the device may include a first receiving unit 702 and a third display unit 704, where:

[0250] A first receiving unit 702, configured to receive a first notification message sent by a first electronic device. The first notification message is generated by the first electronic device in response to a first triggering operation on an interactive element displayed on a work display page. The first notification message is used to prompt the publisher corresponding to the second electronic device of the interaction performed by the target user corresponding to the first electronic device. The interactive element includes publisher information of the target multimedia work.

[0251] A third display unit 704, configured to display the first notification message on a second message notification page.

[0252] By implementing the above device, when the second electronic device receives the first notification message sent by the first electronic device, it can display the first notification message to remind the publisher to receive the interactive feedback from the viewer, so that the viewer and the publisher can interact through the target multimedia work, thereby improving the interactivity between the two parties.

[0253] As an optional implementation manner, the third display unit 704 is further configured to display the first notification message on the second message notification page; and, according to the interaction content corresponding to the first notification message, display a jump entry on the second message notification page, where the jump entry is used to jump to a target page corresponding to the interaction content.

[0254] As an optional implementation manner, the interaction content includes a first type of interaction content, and the target page includes a work display page; or,

[0255] The interaction content includes a second type of interaction content, and the target page includes a management page of the multimedia work.

[0256] By implementing the above device, corresponding jump entries can be displayed for different types of interaction content, so as to facilitate the user to jump to the corresponding page and improve the user experience.

[0257] As an optional implementation manner, the third display unit 704 is further configured to integrate multiple related first communication messages into one target communication message and display the target communication message on the second message notification page. Multiple related first notification messages include: multiple first notification messages with the same type of interaction content.

[0258] By implementing the above device, multiple related first communication messages can be integrally displayed to save the display space of the second message notification page.

[0259] As an optional implementation manner, Figure 7 The device shown further includes a sixth display unit not shown in the figure, where:

[0260] A sixth display unit, configured to display a work display page in response to a jump operation for the first notification message after displaying the first notification message in the second message notification page; and display a first interaction effect corresponding to the first notification message on the work display page.

[0261] Implementing the above device can reproduce the first interaction effect on the second electronic device of the publisher, enabling the publisher to also receive visual interaction feedback and improving the interaction effect.

[0262] As an alternative implementation, Figure 7 The device shown further includes a seventh display unit (not shown), where:

[0263] The seventh display unit is configured to display cumulative interaction data on the work display page, and the cumulative interaction data is used to describe the cumulative triggering situation corresponding to the interaction element within a historical time period.

[0264] As an alternative implementation, the cumulative interaction data includes at least one of the following:

[0265] The cumulative number of times the interaction element has been triggered within a historical time period;

[0266] The time information corresponding to when the interaction element was triggered within a historical time period;

[0267] The user information corresponding to one or more users who triggered the interaction element within a historical time period, respectively.

[0268] Implementing the above device, the second electronic device can also display the cumulative interaction data on the work display page, enabling the publisher to know the cumulative triggering situation corresponding to the interaction element within a historical time period, thereby facilitating the publisher to manage the target multimedia work and improving the publisher's usage experience.

[0269] As an alternative implementation, the cumulative interaction data includes the user information corresponding to one or more users who triggered the interaction element in history, respectively; Figure 7 The device shown further includes a second sending unit (not shown), where:

[0270] The second sending unit is configured to, after displaying the cumulative interaction data on the work display page, in response to a second trigger operation for the user information of the target user, send a second notification message to the first electronic device corresponding to the target user, so that when the first electronic device displays the target multimedia work on the work display page, a second interaction effect is displayed on the work display page, and the second interaction effect is used to represent the interaction with the target user, and the target user is any one of the one or more users who triggered the interaction element within a historical time period.

[0271] When implementing the above device, the publisher can also trigger reverse interaction with the viewer through the user information displayed on the work display page, thereby improving the interactivity between the two parties, enhancing the functional richness of the method, and improving the user experience.

[0272] Please refer to Figure 8 , Figure 8 which is a schematic structural diagram of an electronic device disclosed in an embodiment of the present application. As Figure 8 shown, the electronic device may include: a memory 801 storing executable program code; a processor 802 coupled to the memory 801; wherein, the processor 802 calls the executable program code stored in the memory 801 to execute the page display method applied to the first electronic device or the page display method applied to the second electronic device disclosed in the above respective embodiments.

[0273] An embodiment of the present application discloses a computer-readable storage medium storing a computer program, wherein the computer program causes a computer to execute the page display method applied to the first electronic device or the page display method applied to the second electronic device disclosed in the above respective embodiments.

[0274] An embodiment of the present application also discloses an application publishing platform, wherein the application publishing platform is used to publish a computer program product, and when the computer program product runs on a computer, it causes the computer to execute some or all of the steps of the methods in the above respective method embodiments.

[0275] It should be understood that the "one embodiment" or "an embodiment" mentioned throughout the specification means that a specific feature, structure, or characteristic related to the embodiment is included in at least one embodiment of the present application. Therefore, the appearances of "in one embodiment" or "in an embodiment" throughout the specification do not necessarily refer to the same embodiment. In addition, these specific features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. Those skilled in the art should also be aware that the embodiments described in the specification are all optional embodiments, and the actions and modules involved are not necessarily essential to the present application.

[0276] In various embodiments of the present application, it should be understood that the magnitudes of the serial numbers of the above respective processes do not necessarily mean the order of execution is necessarily sequential. The order of execution of each process should be determined by its function and internal logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.

[0277] The units described as separate components above may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place, or may be distributed to multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0278] In addition, each functional unit in the embodiments of the present application may be integrated into a processing unit, or each unit may exist physically alone, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of a software functional unit.

[0279] When the above-mentioned integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it may be stored in a computer-accessible memory. Based on such an understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art, or all or part of the technical solution, may be embodied in the form of a software product. The computer software product is stored in a memory and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc., specifically, the processor in the computer device) to execute some or all of the steps of the above-mentioned methods in the various embodiments of the present application.

[0280] Those of ordinary skill in the art can understand that all or part of the steps in the various methods of the above embodiments can be completed by instructing relevant hardware through a program. The program can be stored in a computer-readable storage medium. The storage medium includes a read-only memory (ROM), a random access memory (RAM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), a one-time programmable read-only memory (OTPROM), an electrically-erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM), or other optical disc memories, magnetic disk memories, tape memories, or any other medium that can be used to carry or store data and is computer-readable.

[0281] The above has introduced in detail the page display method, device, electronic device, storage medium, and computer program disclosed in the embodiments of the present application. Specific examples are used herein to elaborate on the principle and implementation manner of the present application. The description of the above embodiments is only for helping to understand the method and its core idea of the present application; at the same time, for those of ordinary skill in the art, according to the idea of the present application, there will be changes in the specific implementation manner and application scope. In summary, the content of this specification should not be construed as a limitation to the present application.

Claims

1. A page display method, characterized in that: Applied to a first electronic device, the method includes: Displaying a work display page, the work display page is used to display a target multimedia work, the target multimedia work includes interactive elements, the interactive elements include publisher information of the target multimedia work, the target multimedia work also includes subject content, the subject content includes interactive content published by the publisher of the target multimedia work, and the interactive content includes at least one of text content, audio content and image content; Displaying first guidance information, where the first guidance information is used to guide the user to perform a first trigger operation on the interactive element; wherein, when the first guidance information is displayed, the time interval between the release date of the target multimedia work and the current date is less than or equal to a first duration threshold; In response to a first trigger operation on the interactive element, displaying a first interactive effect matching the subject content on the work display page, wherein the first interactive effect is used to represent the interaction with the publisher of the target multimedia work; adjusting the display style of the interactive element according to the first interactive effect, and displaying the adjusted interactive element; In response to a third trigger operation on the adjusted interactive element, a third interactive effect is displayed on the work display page.

2. The method according to claim 1, characterized in that The first interactive effect is used to display the interactive process with the interactive element.

3. The method according to claim 2, characterized in that The interactive element is displayed in the first area of ​​the work display page; In response to the first triggering operation on the interactive element, displaying a first interactive effect on the work display page includes: In response to a first trigger operation on the interactive element, the first interactive effect is displayed in the first area of ​​the work display page.

4. The method according to claim 1, characterized in that: The first interactive effect is used to display the interactive process with the virtual interactive object, and the virtual interactive object is used to represent the publisher of the target multimedia work.

5. The method according to claim 4, characterized in that In response to the first triggering operation on the interactive element, displaying a first interactive effect on the work display page includes: In response to a first trigger operation on the interactive element, the first interactive effect is displayed in a second area of ​​the work display page, the interactive element is displayed in a first area of ​​the work display page, and the second area does not overlap with the first area.

6. The method according to claim 1, characterized in that In response to the first triggering operation on the interactive element, before the work display page displays the first interactive effect, the method further includes: Displaying first guidance information, where the first guidance information is used to guide the user to perform a first trigger operation on the interactive element; The display mode of the first guidance information includes at least one of the following: Displaying text information to guide the user to perform the first trigger operation; displaying an image to guide the user to perform the first trigger operation; An animation for demonstrating the operation process of the first trigger operation is displayed.

7. The method according to claim 6, characterized in that The displaying of the first guide information includes: If the time from the current moment to the last time the first triggering operation on the interactive element is greater than or equal to the second time threshold, then display the first guidance information; or, When the target multimedia work is displayed for the first time, displaying first guide information; or, If the display time of the target multimedia work on the work display page is greater than or equal to the third time threshold, the first guidance information is displayed.

8. The method according to claim 1, characterized in that In response to the first triggering operation on the interactive element, displaying a first interactive effect on the work display page includes: In response to a first trigger operation on the interactive element, a first interactive effect is displayed on the work display page, and a reminder operation is performed, wherein the reminder operation is used to remind that the first trigger operation successfully triggers the interactive element.

9. The method according to claim 1, characterized in that: The method further comprises: A first notification message is sent to a second electronic device corresponding to a publisher of the target multimedia work, wherein the first notification message is used to prompt the publisher: an interaction performed by a target user corresponding to the first electronic device.

10. The method according to claim 9, characterized in that After sending the first notification message to the second electronic device corresponding to the publisher of the target multimedia work, the method further includes: receiving a second notification message sent by the second electronic device, where the second notification message is generated by the second electronic device in response to a second triggering operation performed on an interactive element corresponding to the target user, and the second notification message is used to prompt the target user of the interaction performed by the publisher; The second notification message is displayed on the first message notification page.

11. The method according to claim 10, characterized in that After receiving the second notification message sent by the second electronic device, the method further includes: In response to the jump operation for the second notification message, the work display page is displayed, and the second interactive effect corresponding to the second notification message is displayed on the work display page.

12. The method according to any one of claims 1 to 11, characterized in that: In response to the first triggering operation on the interactive element, displaying a first interactive effect on the work display page includes: In response to a first trigger operation on the interactive element, determining an operation type of the first trigger operation; A first interactive effect corresponding to the operation type is displayed on the work display page.

13. The method according to claim 12, characterized in that The operation type of the first trigger operation includes at least one of the following: a click operation, a long press operation, a drag operation, a slide operation, and a double-click operation.

14. The method according to claim 1, characterized in that The subject content includes content describing the mood state of the publisher of the target multimedia work, and the first interactive effect includes an interactive effect matching the mood state.

15. The method according to any one of claims 1 to 11, characterized in that: The interactive element includes an avatar icon corresponding to the publisher of the target multimedia work, or a virtual interactive image corresponding to the publisher of the target multimedia work.

16. A page display method, characterized in that: Applied to a second electronic device, the method includes: A first notification message sent by a first electronic device is received, the first notification message is generated by the first electronic device in response to a first trigger operation on an interactive element displayed on a work display page, the first notification message is used to prompt a publisher corresponding to the second electronic device: an interaction performed by a target user corresponding to the first electronic device, the work display page is used to display a target multimedia work, the target multimedia work includes the interactive element, the interactive element includes publisher information of the target multimedia work, the target multimedia work includes subject content, the subject content includes interactive content published by the publisher of the target multimedia work, the interactive content includes at least one of text content, audio content and image content, and the interaction performed by the target user corresponding to the first electronic device includes: displaying a first interactive effect matching the subject content on the work display page; the work display page also displays first guidance information, the first guidance information is used to guide the user to perform a first trigger operation on the interactive element; wherein, when the first guidance information is displayed, the time interval between the release date of the target multimedia work and the current date is less than or equal to a first duration threshold; Displaying the first notification message in a second message notification page; The method also includes: the first electronic device adjusts the display style of the interactive element according to the first interactive effect, and displays the adjusted interactive element; and, in response to a third trigger operation on the adjusted interactive element, displays a third interactive effect on the work display page.

17. The method according to claim 16, characterized in that The displaying the first notification message in the second message notification page includes: Displaying the first notification message in a second message notification page; According to the interactive content corresponding to the first notification message, a jump entry is displayed in the second message notification page, and the jump entry is used to jump to the target page corresponding to the interactive content.

18. The method according to claim 17, characterized in that The interactive content includes the first type of interactive content, and the target page includes the work display page; or, The interactive content includes the second type of interactive content, and the target page includes a management page of the multimedia work.

19. The method according to claim 18, characterized in that The displaying the first notification message in the second message notification page includes: Integrate multiple related first notification messages into a target notification message, and display the target notification message on the second message notification page, wherein the multiple related first notification messages include: multiple first notification messages with the same type of interactive content, or multiple first notification messages belonging to the same user.

20. The method according to claim 16, characterized in that After displaying the first notification message in the second message notification page, the method further includes: In response to a jump operation to the first notification message, displaying the work display page; The first interactive effect corresponding to the first notification message is displayed on the work display page.

21. The method according to claim 16, characterized in that The method further comprises: Display the work display page; The accumulated interaction data is displayed on the work display page, and the accumulated interaction data is used to describe the accumulated triggering conditions corresponding to the interactive elements in the historical time period.

22. The method according to claim 21, characterized in that The accumulated interaction data includes at least one of the following: The cumulative number of triggering times of the interactive element in the historical time period; The time information corresponding to when the interactive element is triggered within the historical time period; One or more users who triggered the interactive element within a historical time period, and their corresponding user information.

23. The method according to claim 21 or 22, characterized in that The accumulated interaction data includes user information corresponding to one or more users who have historically triggered the interaction element; After the work display page displays the accumulated interaction data, the method further includes: In response to a second trigger operation on the user information of the target user, a second notification message is sent to a first electronic device corresponding to the target user, so that the first electronic device displays a second interactive effect on the work display page when the target multimedia work is displayed on the work display page, and the second interactive effect is used to characterize the interaction with the target user, and the target user is any one of the one or more users who triggered the interactive element within the historical time period.

24. A page display device, characterized in that: Applied to a first electronic device, the device comprises: A first display unit is used to display a work display page, wherein the work display page is used to display a target multimedia work, wherein the target multimedia work includes interactive elements, wherein the interactive elements include publisher information of the target multimedia work, and wherein the target multimedia work also includes subject content, wherein the subject content includes interactive content published by the publisher of the target multimedia work, and wherein the interactive content includes at least one of text content, audio content, and image content; A guiding unit, configured to display first guiding information, wherein the first guiding information is used to guide a user to perform a first triggering operation on the interactive element; wherein, when the first guiding information is displayed, the time interval between the release date of the target multimedia work and the current date is less than or equal to a first duration threshold; A second display unit, configured to display a first interactive effect matching the subject content on the work display page in response to a first trigger operation on the interactive element, wherein the first interactive effect is used to represent the interaction with the publisher of the target multimedia work; A fifth display unit is used to adjust the display style of the interactive element according to the first interactive effect and display the adjusted interactive element; and, in response to a third trigger operation on the adjusted interactive element, display a third interactive effect on the work display page.

25. A page display device, characterized in that: Applied to a second electronic device, the device comprises: A first receiving unit is configured to receive a first notification message sent by a first electronic device, wherein the first notification message is generated by the first electronic device in response to a first trigger operation on an interactive element displayed on a work display page, wherein the first notification message is used to prompt a publisher corresponding to the second electronic device: an interaction performed by a target user corresponding to the first electronic device, wherein the work display page is used to display a target multimedia work, wherein the target multimedia work includes the interactive element, wherein the interactive element includes publisher information of the target multimedia work, wherein the target multimedia work includes subject content, wherein the subject content includes interactive content published by the publisher of the target multimedia work, wherein the interactive content includes at least one of text content, audio content and image content, wherein the interaction performed by the target user corresponding to the first electronic device includes: displaying a first interactive effect matching the subject content on the work display page; wherein the work display page further displays first guidance information, wherein the first guidance information is used to guide a user to perform a first trigger operation on the interactive element; wherein, when the first guidance information is displayed, the time interval between the release date of the target multimedia work and the current date is less than or equal to a first duration threshold; A third display unit, configured to display the first notification message in a second message notification page; The first electronic device is further used to adjust the display style of the interactive element according to the first interactive effect and display the adjusted interactive element; and, in response to a third trigger operation on the adjusted interactive element, display a third interactive effect on the work display page.

26. An electronic device, characterized in that: It includes a memory storing executable program code and a processor coupled to the memory; wherein the processor calls the executable program code stored in the memory to execute the method according to any one of claims 1 to 15 and 16 to 23.

27. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the method according to any one of claims 1 to 15 and 16 to 23 is implemented.

28. A computer program product, characterized in that When the computer program product is executed by a processor, the method according to any one of claims 1 to 15 and 16 to 23 is implemented.

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