Management and operation method based on village house short residence

Abstract

The invention relates to the technical field of rural residence construction, in particular to a village house short residence-based management operation method, which comprises the following steps of S1, firstly performing project planning and preparation, S2, house transformation, S3, recruitment and training of service personnel, S4, performing propaganda and popularization after planning, S5, suggesting a platform house reservation system and map labeling, and S6, performing trial operation. According to the invention, farmers are promoted to increase income and become rich through a village house short-living project, the village house short-living provides an opportunity of approaching to nature and experiencing the pleasure of farmers for urban residents, and also provides an employment opportunity at home for local farmers, so that the income approach of the farmers is effectively broadened; the village house short house is used as an emerging lifestyle and tourism business form, and the village tourism and deep experience are combined, so that tourists can appreciate original rural wind and light, and meanwhile, the village house short house can deeply live and experience quiet days of plowing and reading fish reefs.

Description

Technical Field

[0001] The present invention relates to the technical field of rural housing construction, and in particular to a management and operation method based on short-term residence in village houses. Background Art

[0002] With the rapid development of urbanization, more and more people are eager to return to nature and experience the original rural life. People are eager to relax and have fun in a beautiful environment. Therefore, returning to the fields and nature, sightseeing agriculture has become the best choice for people. Eating farm meals, living in farm houses, doing farm work, and watching farm scenery have become new hot spots.

[0003] "Village House Short-term Stay" aims to meet the yearning of urban residents for rural life. Through immersive experience, people can deeply understand the farming culture, stay away from the hustle and bustle, cleanse their souls, and increase their enthusiasm and yearning for rural life. "Village House Short-term Stay" is to establish an interactive platform between cities and rural areas, with village houses as operating carriers, short-term stays as trading methods, online as promotion channels, and experience as business content. Through the form of "Village House Short-term Stay", farmers use their own idle houses to provide urban people with a new immersive lifestyle. Realize the increase of sideline income. The main operators of "Village House Short-term Stay" are farmers, and the main audience is urban residents, which accelerates urban-rural exchanges and promotes economic development and civilization construction.

[0004] The project takes the simplified development and utilization of idle rural houses as the starting point, focusing on agricultural experience and agricultural cultural heritage as a breakthrough. Taking the idle houses of a single family as a regional operation pilot, it gradually moves towards a "point-to-surface" radiation-type development format, which not only provides a way for left-behind people in rural areas to solve their livelihood problems, but also finds a way to revitalize idle houses and land in rural areas for rural revitalization.

[0005] The operation method of this plan makes the idle houses in rural areas valuable. It is the farmers in the village who have mastered various agricultural production skills. Vacant houses are a common problem in rural areas. These vacant houses are caused by both rural population migration and the oversupply of houses caused by the decline in rural fertility. However, now the vacant houses in rural areas have a place to be used. They can become temporary residences for urban white-collar workers to experience rural life. In this process, the farmers in the village who have mastered various agricultural production skills have played a key role in making the vacant houses valuable. Summary of the invention

[0006] The purpose of the present invention is to provide a management and operation method based on short-term stay in village houses to solve the problems raised in the above background technology.

[0007] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: A management and operation method based on short-term stay in village houses, comprising the following steps: S1, firstly, project planning and preparation: determining the site selection location, factors to be considered include geographical location, land utilization rate, surrounding facilities and whether there are competitors;

[0008] S2. House renovation: House renovation is a necessary step in the village house short-term rental project. It is necessary to reasonably renovate and decorate the house according to market demand, customer groups and the needs of the experiencers;

[0009] S3. Recruitment and training of service personnel: Recruiting suitable service personnel can improve the service quality and competitiveness of the village house short-term stay project. On the other hand, training service personnel can improve their professional ability and service;

[0010] S4. After planning, it is necessary to carry out publicity and promotion: You can suggest your own online platform for "short-term stay in village house" related projects, and carry out publicity and promotion through online marketing, social media, offline publicity and other methods, such as: real people appearing in oral videos, creating online village houses, introducing themselves, and sharing their rural lifestyle. Enjoy rural life content. The four farming culture contents of the year and the planting and growth process of vegetables, fruits and melons throughout the year. There are also bonus attractions nearby and sharing of local cultural background;

[0011] S5. We recommend a platform for reservation system and map marking: guest check-in information can be counted through the reservation system to calculate the occupancy rate. A business license is required to open map marking, and the corresponding location can be determined in the relevant map software by uploading relevant information.

[0012] S6. Finally, conduct a trial operation: The purpose of the trial operation is to avoid pitfalls, and provide good service to acquire customers during the reception and companionship process. After successfully trying out the trial and getting money-making results, we will integrate and expand the business, build a whole village, and use the short-term residence operation model of village houses to allow idle rural houses to reflect their value and revitalize the countryside.

[0013] As the preferred technical solution of the present invention, the distance of the geographical location in step S1 → driving distance to the prefecture-level city is no more than 2 hours, and the land utilization rate is high and the surrounding facilities include fields, orchards, fish ponds, planting, breeding, large fences, bamboo forests, small workshops and folk handicrafts, so that urban consumers can experience farming culture, participate in farming activities, experience authentic rural life, such as farming activities such as farming, harvesting, picking, weaving, etc., experience wood stoves and taste farm food, feel the tranquility and simplicity of the countryside, and have special people to explain the farming culture to the experiencers, so that participants can participate in farming activities, promote the inheritance and development of farming culture, learn how to plant and cultivate crops, understand the rural ecological environment and ecological protection knowledge, and understand the local farmlands, orchards, rural scenery and other attractions, so that they can appreciate the natural beauty and customs of the countryside.

[0014] As the preferred technical solution of the present invention, the house renovation in step S2 is also equipped with certain entertainment facilities: including indoor billiards, table tennis and corresponding karaoke areas and movie areas, which can not only make the experiencer physically and mentally happy, but also release the pressure in the rural environment. There are also nostalgia story sharing sessions in the countryside at night, where local farmers share their life stories and nostalgic emotions, allowing urban residents to feel the beauty and warmth of rural life. In addition, the standard requirements for the renovated room are to have a wood stove, water pump and bucket, water heater, air conditioner, network, refrigerator and a comfortable bed in the room, which is required to be a brand new pure cotton solid color four-piece set.

[0015] As the preferred technical solution of the present invention, the recruitment and training of service personnel in step S3 is mainly to let the experiencers experience the companionship → short-term stay in the village house is just like relatives going home, and city people are willing to pay for the experience. They need to be as enthusiastic as relatives and friends. Accompany and learn about the rural lifestyle, farming culture, and local customs, and create a state where relatives going home is a feeling of homesickness and nostalgia, and it is our warm reception and companionship.

[0016] As the preferred technical solution of the present invention, the publicity and promotion in step S4 adopts a variety of methods to acquire customers, using one's own real-name Douyin, Kuaishou, video account and other platform accounts to create online village houses, assist village houses and courtyards to go on the platform, and promote and attract customers for one's own village houses by shooting short videos and live broadcasts. Offline advertisements and activities can also be distributed to let more people know about the project, thereby achieving the purpose of attracting customers.

[0017] As a preferred technical solution of the present invention, the room booking system in step S5 includes "Orders are coming" and "Inn Pass"; Map marking: mark the location of your homestay on Baidu, Google, Tencent, and Amap to facilitate the experiencer to find the exact location.

[0018] Compared with the prior art, the present invention has the following beneficial effects:

[0019] (1) The present invention is a management and operation method based on short-term residence in village houses. The present invention promotes farmers' income growth and wealth through the short-term residence in village houses project. Short-term residence in village houses provides urban residents with an opportunity to get close to nature and experience the fun of farming. It also provides local farmers with employment opportunities at their doorsteps, effectively broadening their income channels.

[0020] (2) The present invention is a management and operation method based on short-term stay in village houses. The present invention promotes rural economic development through the short-term stay in village houses project: as an emerging lifestyle and tourism format, short-term stay in village houses combines rural tourism with in-depth experience, allowing tourists to appreciate the authentic rural scenery while at the same time immersing themselves in local life and experiencing the peaceful days of farming, reading, fishing and woodcutting. DETAILED DESCRIPTION

[0021] Example 1

[0022] Example 1 is described, comprising the following steps:

[0023] S1. First, carry out project planning and preparation: determine the site location, factors to be considered include geographical location, land utilization rate, surrounding facilities and whether there are competitors;

[0024] S2. House renovation: House renovation is a necessary step in the village house short-term rental project. It is necessary to reasonably renovate and decorate the house according to market demand, customer groups and the needs of the experiencers;

[0025] S3. Recruitment and training of service personnel: Recruiting suitable service personnel can improve the service quality and competitiveness of the village house short-term stay project. On the other hand, training service personnel can improve their professional ability and service;

[0026] S4. After planning, it is necessary to carry out publicity and promotion: You can suggest your own online platform for "short-term stay in village house" related projects, and carry out publicity and promotion through online marketing, social media, offline publicity and other methods, such as: real people appearing in oral videos, creating online village houses, introducing themselves, and sharing their rural lifestyle. Enjoy rural life content. The four farming culture contents of the year and the planting and growth process of vegetables, fruits and melons throughout the year. There are also bonus attractions nearby and sharing of local cultural background;

[0027] S5. We recommend a platform for reservation system and map marking: guest check-in information can be counted through the reservation system to calculate the occupancy rate. A business license is required to open map marking, and the corresponding location can be determined in the relevant map software by uploading relevant information.

[0028] S6. Finally, conduct trial operation: The purpose of trial operation is to avoid pitfalls and provide good service to attract customers during the reception and accompanying process. After the trial operation is successful and profitable, the operation is integrated and expanded, and the entire village is built. Through the short-term residence operation model of the village house, the idle houses in the rural area can reflect their value and revitalize the countryside;

[0029] In this implementation, ① rural life experience:

[0030] Arrange urban residents to live in idle houses in rural areas to experience authentic rural life, such as farming activities such as planting, harvesting, picking, weaving, etc., try out wood stoves and taste farm food, and feel the tranquility and simplicity of the countryside.

[0031] ②Inheritance of agricultural culture:

[0032] Professionals explain farming culture to urban residents, allowing participants to participate in farming activities and promote the inheritance and development of farming culture.

[0033] ③Agronomic practice:

[0034] Accompany urban residents to experience agricultural practices, learn how to plant and cultivate crops, and understand rural ecological environment and ecological protection knowledge.

[0035] ④ Nostalgia emotional communication:

[0036] In the evenings in the countryside, there are nostalgia story sharing sessions, where local farmers share their life stories and nostalgic emotions, allowing urban residents to feel the beauty and warmth of rural life.

[0037] ⑤Rural sightseeing:

[0038] Because of their short stays in village houses, city residents get to know local farmlands, orchards, rural scenery and other attractions, allowing them to appreciate the natural beauty and customs of the countryside.

[0039] Example 2

[0040] Example 2 is described. This embodiment further illustrates Example 1, including the distance of the geographical location in step S1 → the driving distance to the prefecture-level city is no more than 2 hours, and the land utilization rate is high and the surrounding facilities include fields, orchards, fish ponds, planting, breeding, large fences, bamboo forests, small workshops and folk handicrafts, so that urban consumers can experience farming culture, participate in farming activities, and experience authentic rural life. The house renovation in step S2 is also equipped with certain entertainment facilities: it includes indoor billiards, table tennis and corresponding K song areas and movie areas, which can not only make the experiencer physically and mentally happy, but also release stress in a rural environment. There are also nostalgia story sharing sessions in the countryside at night, where local farmers share their life stories and nostalgic emotions, allowing urban residents to feel the beauty and warmth of rural life, and the standard requirements for the renovated room are to have a wood stove, a water pump and a bucket, a water heater, an air conditioner, a network, a refrigerator and a comfortable bed in the room. It is required to be brand new The pure cotton solid color four-piece suit, the recruitment and training of service personnel in step S3 is mainly to let the experiencer experience the companionship → short-term stay in the village house is to make relatives go home, and city people are willing to pay for the experience. It needs to be as enthusiastic as relatives and friends. Accompany to learn and understand the rural lifestyle, farming culture, and local folk customs, and create a state of nostalgia and homesickness for relatives to go home. It is our warm reception and companionship. The publicity and promotion in step S4 adopts a variety of methods to acquire customers. Use your own real-name Douyin, Kuaishou, video account and other platform accounts to create online village houses, assist village houses and courtyards on the platform, and promote your own village houses through short videos and live broadcasts. To attract customers, you can also distribute advertisements and activities offline to let more people know about the project, so as to achieve the purpose of attracting customers. In step S5, the reservation system has "Orders are Coming" and "Inn Pass; Map marking: Mark the location of your homestay on Baidu, Google, Tencent, and Gaode maps to facilitate experiencers to find the exact location.

[0041] Finally, it should be noted that the above is only a preferred embodiment of the present invention and is not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art can still modify the technical solutions described in the aforementioned embodiments or replace some of the technical features therein by equivalents. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included in the protection scope of the present invention.

Claims

1. A management and operation method based on short-term stay in village houses, characterized in that: The following steps are involved: S1. First, carry out project planning and preparation: determine the site location, factors to be considered include geographical location, land utilization rate, surrounding facilities and whether there are competitors; S2. House renovation: House renovation is a necessary step in the village house short-term rental project. It is necessary to reasonably renovate and decorate the house according to market demand, customer groups and the needs of the experiencers; S3. Recruitment and training of service personnel: Recruiting suitable service personnel can improve the service quality and competitiveness of the village house short-term stay project. On the other hand, training service personnel can improve their professional ability and service; S4. After planning, it is necessary to carry out publicity and promotion: You can suggest your own online platform for "short-term stay in village house" related projects, and carry out publicity and promotion through online marketing, social media, offline publicity and other methods, such as: real people appearing in oral videos, creating online village houses, introducing themselves, and sharing their rural lifestyle. Enjoy rural life content. The four farming culture contents of the year and the planting and growth process of vegetables, fruits and melons throughout the year. There are also bonus attractions nearby and sharing of local cultural background; S5. We recommend a platform for reservation system and map marking: guest check-in information can be counted through the reservation system to calculate the occupancy rate. A business license is required to open map marking, and the corresponding location can be determined in the relevant map software by uploading relevant information. S6. Finally, conduct a trial operation: The purpose of the trial operation is to avoid pitfalls, and provide good service to acquire customers during the reception and companionship process. After successfully trying out the trial and getting money-making results, we will integrate and expand the business, build a whole village, and use the short-term residence operation model of village houses to allow idle rural houses to reflect their value and revitalize the countryside.

2. A management and operation method based on short-term stay in village houses according to claim 1, characterized in that: The distance of the geographical location in step S1 → driving time from the prefecture-level city is no more than 2 hours, and the land utilization rate is high and the surrounding facilities include fields, orchards, fish ponds, planting, breeding, large fences, bamboo forests, small workshops and folk handicrafts, so that urban consumers can experience farming culture, participate in farming activities, experience authentic rural life, such as farming activities such as farming, harvesting, picking, weaving, etc., experience wood stoves and taste farm food, feel the tranquility and simplicity of the countryside, and have someone to explain the farming culture to the experiencers, so that participants can participate in farming activities, promote the inheritance and development of farming culture, learn how to plant and cultivate crops, understand the rural ecological environment and ecological protection knowledge, understand the local farmland, orchards, rural scenery and other attractions, so that they can appreciate the natural beauty and customs of the countryside.

3. A management and operation method based on short-term stay in village houses according to claim 1, characterized in that: The house renovation of S2 in the step is also equipped with certain entertainment facilities: including indoor billiards, table tennis and corresponding karaoke areas and movie areas, which can not only make the experiencer feel happy physically and mentally, but also release stress in a rural environment. There are also nostalgia story sharing sessions in the countryside at night, where local farmers share their life stories and nostalgic emotions, allowing urban residents to feel the beauty and warmth of rural life. In addition, the standard requirements for the renovated room are to have a wood stove, water pump and bucket, water heater, air conditioner, network, refrigerator and a comfortable bed in the room, which is required to be a brand new pure cotton solid color four-piece set.

4. A management and operation method based on short-term stay in village houses according to claim 1, characterized in that: The recruitment and training of service personnel in step S3 is mainly to let the experiencers experience the companionship → short-term stay in the village house is for relatives to go home, and city people are willing to pay for the experience. They need to be as enthusiastic as relatives and friends. Accompany and learn about the rural lifestyle, farming culture, and local customs, and create a state of nostalgia and homesickness for relatives to go home, and it is our warm reception and companionship.

5. A management and operation method based on short-term stay in village houses according to claim 1, characterized in that: The publicity and promotion in step S4 adopts a variety of methods to acquire customers, using one's own real-name Douyin, Kuaishou, video account and other platform accounts to create online village houses, assist village houses and courtyards to go on the platform, and promote and attract customers for one's own village houses by shooting short videos and live broadcasts. Offline advertisements and activities can also be distributed to let more people know about the project, thereby achieving the purpose of attracting customers.

6. A management and operation method based on short-term stay in village houses according to claim 1, characterized in that: In step S5, the room booking system has "Orders are coming" and "Inntong"; Map marking: mark the location of your homestay on Baidu, Google, Tencent, and Amap to facilitate the experiencer to find the exact location.