Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and relates to the technical field of information.The method comprises the steps that under the condition that starting operation, input by a user, for a target application program is received and it is determined that the value of a first first frame advertisement is higher than that of a screen starting advertisement, a first frame page in a terminal is displayed, the in-end first frame page is a page displayed before a first frame application page of the target application program; and displaying the first first frame advertisement in a first preset area of the in-end first frame page, and displaying target content related to the target application program in a second preset area of the in-end first frame page. According to the method, the first frame of advertisement is displayed while the target content related to the target application program is displayed, and the target content is combined with the advertisement, so that effective display of the advertisement is realized.

Description

Technical Field

[0001] The present invention relates to the field of information technology, and in particular to an information display method, device, electronic equipment and storage medium. Background Art

[0002] In recent years, Internet regulatory authorities have stepped up supervision of splash screen ads and added a series of compliance requirements, such as splash screen ads must have a click compliance hot zone, that is, only a limited specific area can respond to clicks, and the application must be entered within 5 seconds. After the introduction of this regulation, the conversion rate of ads has been reduced, which has a great negative impact on the advertising monetization of media. Therefore, how to effectively display ads has become a technical problem that needs to be solved urgently. Summary of the invention

[0003] In view of the defects in the prior art, the present invention provides an information display method, device, electronic device and storage medium.

[0004] The present invention provides an information display method, which is applied to an electronic device, and the method comprises: When receiving a start operation for a target application input by a user and determining that the value of the first first frame advertisement is higher than the value of the splash screen advertisement, displaying the first frame page within the terminal, wherein the first frame page within the terminal is a page displayed before the first frame application page of the target application; The first first frame advertisement is displayed in a first preset area of ​​the first frame page within the terminal, and target content related to the target application is displayed in a second preset area of ​​the first frame page within the terminal.

[0005] According to an information display method provided by the present invention, the target application includes an application for searching the network and making a network connection, and the target content includes network search information, network connection information and network connection results; The second preset area of ​​the first frame page in the terminal displays target content related to the target application, including: Performing a network search based on the user's historical network connection records and / or network signal strength, and displaying the network search information; Controlling the wireless network module of the electronic device to connect to the searched target network and displaying the network connection information; After the network connection is completed, display the network connection result; According to an information display method provided by the present invention, the target content also includes the searched target network; the method also includes: When receiving a switching instruction from the user for the target network, in response to the switching instruction, the wireless network module is controlled to connect to a new target network that is searched again.

[0006] According to an information display method provided by the present invention, displaying target content related to the target application in the second preset area of ​​the first frame page in the terminal includes: In the case that the pre-configured first display duration of the target content is greater than the second display duration of the first first frame advertisement, when the second display duration is reached, the content corresponding to the remaining duration of the target content is displayed in the third preset area of ​​the first frame page within the terminal, and the remaining duration is the difference between the first display duration and the second display duration, and the third preset area includes the first preset area and the second preset area.

[0007] According to an information display method provided by the present invention, the method further includes: In the event that an advertisement closing instruction input by the user is received within the second display duration of the first first frame advertisement, the first first frame advertisement is closed in response to the advertisement closing instruction, and the remaining content of the target content is displayed in a third preset area of ​​the first frame page within the terminal based on a third display duration, the third preset area includes the first preset area and the second preset area, and the third display duration is less than or equal to the pre-configured display duration of the remaining content.

[0008] According to an information display method provided by the present invention, before displaying the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, the method further includes: Send the first frame advertisement request information to the server; Upon receiving a second first frame advertisement sent by the server in response to the first first frame advertisement request information, comparing the value of the first first frame advertisement with the value of the second first frame advertisement to obtain a first comparison result; When the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is updated to the first first frame advertisement.

[0009] According to an information display method provided by the present invention, the method further includes: In a case where it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement, the opening screen advertisement is displayed.

[0010] According to an information display method provided by the present invention, the method further includes: When it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement, sending second first frame advertisement request information to the server; Upon receiving a third first frame advertisement sent by the server in response to the second first frame advertisement request information, comparing the value of the third first frame advertisement with the value of the splash screen advertisement to obtain a second comparison result; When the second comparison result indicates that the value of the third first frame advertisement is higher than the value of the opening screen advertisement, the third first frame advertisement is displayed.

[0011] The present invention also provides an information display device, comprising: A first display unit is configured to display a first frame page within a terminal when receiving a start operation for a target application input by a user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, wherein the first frame page within the terminal is a page displayed before the first frame application page of the target application; The second display unit is used to display the first first frame advertisement in a first preset area of ​​the first frame page in the terminal, and to display target content related to the target application in a second preset area of ​​the first frame page in the terminal.

[0012] The present invention also provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements any of the above-mentioned information display methods when executing the computer program.

[0013] The present invention also provides a non-transitory computer-readable storage medium having a computer program stored thereon, and when the computer program is executed by a processor, the information display method described in any one of the above is implemented.

[0014] The present invention also provides a computer program product, comprising a computer program, wherein when the computer program is executed by a processor, the information display method described above is implemented.

[0015] The information display method, device, electronic device and storage medium provided by the present invention, when receiving a user input for a start operation of a target application and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, display the first frame page in the terminal, display the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, and display the target content related to the target application in the second preset area of ​​the first frame page in the terminal. It can be seen that the present invention displays the first first frame advertisement while displaying the target content related to the target application, combining the target content with the advertisement, thereby achieving effective display of the advertisement. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the technical solutions in the present invention or the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0017] Figure 1 It is a flowchart of the information display method provided by an embodiment of the present invention.

[0018] Figure 2 This is one of the schematic diagrams of the first frame page within the terminal provided by an embodiment of the present invention.

[0019] Figure 3 This is the second schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention.

[0020] Figure 4 This is the third schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention.

[0021] Figure 5 This is the fourth schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention.

[0022] Figure 6 This is the fifth schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention.

[0023] Figure 7 It is a schematic diagram of the overall flow of the information display method provided by an embodiment of the present invention.

[0024] Figure 8 It is a structural schematic diagram of an information display device provided by an embodiment of the present invention.

[0025] Fig. 9 It is a schematic diagram of the physical structure of an electronic device provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0026] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be clearly and completely described below in conjunction with the drawings of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0027] Combine the following Figure 1-Figure 7The information display method of the present invention is described. The execution subject of the information display method can be an electronic device such as a terminal, a computer or a watch, or an information display device set in the electronic device, and the information display device can be implemented by software, hardware or a combination of the two.

[0028] Figure 1 is a flow chart of the information display method provided by an embodiment of the present invention, such as Figure 1 As shown, the information display method includes the following steps: Step 101: When receiving a user input to start a target application and determining that the value of the first frame advertisement is higher than the value of the splash screen advertisement, display the first frame page within the terminal, where the first frame page within the terminal is a page displayed before the first frame application page of the target application.

[0029] For example, the server can pre-acquire the currently stored splash screen advertisements and multiple first frame advertisements, determine the first frame advertisement with the highest value as the first first frame advertisement, compare the value of the first first frame advertisement with the value of the splash screen advertisement, and send the first first frame advertisement, the splash screen advertisement, and the comparison result to the electronic device for caching. When the electronic device receives the user input for the start operation of the target application, it obtains the cached comparison result. When the comparison result indicates that the value of the first first frame advertisement is higher than the value of the splash screen advertisement, it determines that the advertisement to be displayed is the first first frame advertisement. At this time, it jumps from the power-on startup page to the first frame page in the terminal. The display duration of the power-on startup page is a preset duration, for example, the preset duration is 0.5 seconds. The preset duration should be set as short as possible so that the electronic device can quickly jump from the power-on startup page to the first frame page in the terminal to load the first frame page in the terminal.

[0030] Step 102: Display the first first frame advertisement in a first preset area of ​​the first frame page in the terminal, and display target content related to the target application in a second preset area of ​​the first frame page in the terminal.

[0031] For example, when the first frame page in the terminal is loaded, a high-value first frame advertisement is displayed in the first preset area of ​​the first frame page in the terminal, and target content related to the target application is displayed in the second preset area of ​​the first frame page in the terminal. The specific positions of the first preset area and the second preset area can be set based on demand. For example, the first preset area is the upper half of the first frame page in the terminal, and the second preset area is the lower half of the first frame page in the terminal. The target content can be determined based on the function of the target application. For example, if the target application is a shopping application, the target content can be items recommended to the user, etc.; for another example, if the target application is a travel application, the target content can be attractions or hotels recommended to the user, etc.

[0032] Furthermore, after the display time of the first frame advertisement and the target content is reached, the first frame advertisement and the target content are automatically closed, and the first frame application page of the target application is displayed. If the target application includes an application for searching the network and making a network connection, the first frame application page is the page corresponding to the network connection list.

[0033] The information display method provided by the present invention, when receiving the start operation of the target application input by the user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, displays the first frame page in the terminal, displays the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, and displays the target content related to the target application in the second preset area of ​​the first frame page in the terminal. It can be seen that the present invention displays the first first frame advertisement while displaying the target content related to the target application, combines the target content with the advertisement, and thus realizes the effective display of the advertisement.

[0034] In one embodiment, the target application includes an application for searching the network and making a network connection, and the target content includes network search information, network connection information, and network connection results; the target content related to the target application is displayed in the second preset area of ​​the first frame page in the terminal in the above step 102, which can be specifically implemented in the following manner: Perform a network search based on the user's historical networking records and / or network signal strength, and display the network search information; control the wireless network module of the electronic device to connect to the searched target network, and display the network connection information; after the network connection is completed, display the network connection result.

[0035] For example, while displaying the first first frame advertisement in the first display area of ​​the first frame page within the terminal, the electronic device can obtain the user's historical networking records, and determine the network with the most connections in the user's historical networking records as the target network; it can also obtain the network signal strength of each surrounding network, and determine the network corresponding to the maximum network signal strength as the target network; it can also simultaneously obtain the user's historical networking records and the network signal strength of each network, obtain all historical networks connected by the user from the user's historical networking records, determine the common network among all historical networks and all searched surrounding networks, and when the number of common networks is one, determine the common network as the target network; when the number of common networks is greater than one, for each common network, determine the score of the common network based on the number of connections of the common network, the weight corresponding to the number of connections, the network signal strength of the common network, and the weight corresponding to the network signal strength, and determine the common network corresponding to the maximum score as the target network. Figure 2 is one of the schematic diagrams of the first frame page in the terminal provided by the embodiment of the present invention, such as Figure 2As shown, during the network search process, the first first frame advertisement is displayed in the upper half of the first frame page in the terminal, and the network search information is displayed in the lower half of the first frame advertisement in the terminal. The network search information includes a dynamic icon for representing that the network search is being performed and / or text information that the surrounding network is being searched. Figure 2 The example of the dynamic icon of the network search and the text information of the surrounding network search is taken as an example.

[0036] After determining the target network, the wireless network module of the electronic device is controlled to connect to the target network. Figure 3 2 is a schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention. Figure 3 As shown, during the process of the wireless network module connecting to the target network, the first first frame advertisement continues to be displayed in the upper half of the first frame page in the terminal, and the network connection information is displayed in the lower half of the first frame advertisement in the terminal, and the network connection information includes a dynamic icon representing the ongoing network connection and / or text information that the target network is being connected. Figure 3 The text message of connecting to the target network is taken as an example.

[0037] Figure 4 3 is a schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention. Figure 4 As shown, after the network connection is completed, the first frame advertisement continues to be displayed in the upper half of the first frame page in the terminal, and the network connection result is displayed in the lower half of the first frame advertisement in the terminal. When the target network connection is successful, the network connection result can be text information indicating that the network connection is successful, for example, the text information is "Congratulations! Start surfing the Internet for free!"

[0038] In this embodiment, when the target application includes an application for searching the network and making a network connection, the target content displayed in the second preset area of ​​the first frame page within the terminal includes network search information, network connection information and network connection results. While displaying the first frame advertisement, the target content displayed is enriched and diversified. Moreover, while displaying the first frame advertisement, networking services are also performed, thereby improving the user experience.

[0039] In one embodiment, the target content also includes the searched target network; the information display method also includes the following steps: When receiving a switching instruction from the user for the target network, in response to the switching instruction, the wireless network module is controlled to connect to a new target network that is searched again.

[0040] For example, the searched target network can also be displayed in the form of a control in the second preset area of ​​the first frame page of the terminal. If the user sees that the target network being connected is not the network they want to connect to, they can click the control of the target network, so that the electronic device receives the user's switching instruction for the target network, responds to the switching instruction, searches the network again, and controls the wireless network module to connect to the new target network that has been searched again.

[0041] In this embodiment, when a switching instruction for a target network is received from the user, the wireless network module is controlled to connect to a new target network that is searched again, and while displaying the first frame advertisement, the target network is updated based on user needs.

[0042] In one embodiment, in the above step 102, the target content related to the target application is displayed in the second preset area of ​​the first frame page in the terminal, which can be specifically implemented in the following manner: In the case that the pre-configured first display duration of the target content is greater than the second display duration of the first first frame advertisement, when the second display duration is reached, the content corresponding to the remaining duration of the target content is displayed in the third preset area of ​​the first frame page within the terminal, and the remaining duration is the difference between the first display duration and the second display duration, and the third preset area includes the first preset area and the second preset area.

[0043] Among them, the first display duration of the target content refers to the sum of the display duration t1 of the pre-configured network search information, the display duration t2 of the pre-configured network connection information, and the display duration t3 of the pre-configured network connection result, that is, the first display duration T1= t1+ t2+ t3, the second display duration of the pre-configured first frame advertisement is T2, the first display duration T1 and the second display duration T2 are compared, when the first display duration T1 is less than or equal to the second display duration T2, all target contents are normally displayed based on the second preset area; when the first display duration T1 is greater than the second display duration T2, it means that the length of the target content is greater than the length of the first frame advertisement, then when the second display duration T2 is reached, the first frame advertisement is closed, and the content corresponding to the remaining duration in the target content is displayed in the third preset area of ​​the first frame page in the terminal, that is, the content corresponding to the remaining duration in the target content is displayed in full screen. For example, in the process of displaying the first frame advertisement, the network search information and the network connection information have been displayed, then when the second display duration T2 is reached, the network connection result is displayed in full screen.

[0044] It should be noted that, when the pre-configured first display time of the target content is greater than the second display time of the first frame advertisement, when the second display time is reached, the first frame advertisement can also be rotated in the first preset area of ​​the first frame page within the terminal, and the content corresponding to the remaining time in the target content can be displayed in the second preset area of ​​the first frame page within the terminal. The present invention is not limited to this.

[0045] In this embodiment, when the preconfigured first display time of the target content is greater than the second display time of the first frame advertisement, when the second display time is reached, the content corresponding to the remaining time in the target content is displayed in the third preset area of ​​the first frame page within the terminal, ensuring that after closing the first frame advertisement, the content corresponding to the remaining time can be displayed normally, and the display area is increased, so that users can better focus on the target content.

[0046] In one embodiment, after the above step 102, the information display method further includes the following steps: In the event that an advertisement closing instruction input by the user is received within the second display duration of the first first frame advertisement, the first first frame advertisement is closed in response to the advertisement closing instruction, and the remaining content of the target content is displayed in a third preset area of ​​the first frame page within the terminal based on a third display duration, the third preset area includes the first preset area and the second preset area, and the third display duration is less than or equal to the pre-configured display duration of the remaining content.

[0047] For example, during the display of the first frame advertisement, the user can choose to continue watching the advertisement or close the advertisement based on demand. When the user wants to close the advertisement, the user can click the close control on the first frame page in the terminal, so that the electronic device receives the advertisement close instruction input by the user, responds to the advertisement close instruction, closes the first frame advertisement, and displays the remaining content of the target content based on the third display duration in the third preset area of ​​the first frame page in the terminal, that is, displays the remaining content of the target content in full screen based on the third display duration. When the third display duration is equal to the display duration of the remaining content configured in advance, it is equivalent to displaying the remaining content at a normal speed; when the third display duration is less than the display duration of the remaining content configured in advance, it is equivalent to speeding up the display of the remaining content, and further quickly entering the first frame application page of the target application.

[0048] Figure 5 4 is a schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention. Figure 5 As shown, when an advertisement closing instruction input by the user is received within the second display duration of the first frame advertisement, if the duration for displaying the network search information has expired, the network connection information is displayed in full screen. Figure 6 5 is a schematic diagram of the first frame page in the terminal provided by the embodiment of the present invention. Figure 6As shown, when the time duration for displaying the network connection information in full screen is reached, the network connection result continues to be displayed in full screen.

[0049] In this embodiment, when an advertisement closing instruction input by the user is received within the second display time of the first frame advertisement, the first frame advertisement is closed, and the remaining contents of the target content are displayed in full screen, ensuring that after the first frame advertisement is closed, the remaining contents can be displayed normally, and the display area is increased, so that the user can better focus on the remaining contents.

[0050] In one embodiment, before the above step 102, the information display method further includes the following steps: A first first frame advertisement request message is sent to a server; upon receiving a second first frame advertisement sent by the server in response to the first first frame advertisement request message, a value of the first first frame advertisement is compared with a value of the second first frame advertisement to obtain a first comparison result; upon the first comparison result indicating that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is updated to the first first frame advertisement.

[0051] For example, when entering the first frame page within the terminal, a first first frame advertisement request message may also be sent to the server, so that when the server receives the first first frame advertisement request message sent by the electronic device, it determines whether there is a new first frame advertisement. When it is determined that there is a new first frame advertisement, the new first frame advertisement is determined as a second first frame advertisement, and the second first frame advertisement is sent to the electronic device. When the electronic device receives the second first frame advertisement, it compares the value of the first first frame advertisement with the value of the second first frame advertisement to obtain a first comparison result. When the first comparison result indicates that the value of the first first frame advertisement is higher than the value of the second first frame advertisement, the first first frame advertisement is displayed in a first preset area of ​​the first frame page within the terminal; when the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is updated to a new first first frame advertisement, and the second first frame advertisement is displayed in the first preset area of ​​the first frame page within the terminal instead of the first first frame advertisement.

[0052] In this embodiment, the value of the second first frame advertisement obtained in real time is compared with the value of the cached first first frame advertisement. When the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is updated to the first first frame advertisement, ensuring that the first frame advertisement with the highest value is displayed, thereby improving the conversion rate of the first frame advertisement.

[0053] In one embodiment, the information display method further includes the following steps: In a case where it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement, the opening screen advertisement is displayed.

[0054] For example, if it is determined that the value of the splash screen advertisement is higher than the value of the first frame advertisement, the splash screen advertisement may be displayed in full screen instead of the first frame advertisement, and when the display time of the splash screen advertisement is reached, the first frame application page of the target application is directly entered. If the target application includes an application for searching the network and making a network connection, the first frame application page is the page corresponding to the network connection list.

[0055] In this embodiment, when it is determined that the value of the opening screen advertisement is higher than the value of the first frame advertisement, the opening screen advertisement is displayed, thereby achieving effective display of the opening screen advertisement.

[0056] In one embodiment, the information display method further includes the following steps: Upon determining that the value of the splash screen advertisement is higher than the value of the first first frame advertisement, sending a second first frame advertisement request message to the server; upon receiving a third first frame advertisement sent by the server in response to the second first frame advertisement request message, comparing the value of the third first frame advertisement with the value of the splash screen advertisement to obtain a second comparison result; upon the second comparison result indicating that the value of the third first frame advertisement is higher than the value of the splash screen advertisement, displaying the third first frame advertisement.

[0057] For example, when it is determined that the value of the splash screen advertisement is higher than the value of the first first frame advertisement, a second first frame advertisement request information can also be sent to the server, so that when the server receives the second first frame advertisement request information sent by the electronic device, it determines whether there is a new first frame advertisement. When it is determined that there is a new first frame advertisement, the new first frame advertisement is determined as a third first frame advertisement, and the third first frame advertisement is sent to the electronic device. When the electronic device receives the third first frame advertisement, it compares the value of the third first frame advertisement with the value of the splash screen advertisement to obtain a second comparison result. When the second comparison result indicates that the value of the splash screen advertisement is higher than the value of the third first frame advertisement, the splash screen advertisement is displayed in full screen; when the second comparison result indicates that the value of the third first frame advertisement is higher than the value of the splash screen advertisement, the third first frame advertisement is displayed in full screen, or the third first frame advertisement is displayed in the first preset area of ​​the first frame page within the terminal, and the target content related to the target application is displayed in the second preset area of ​​the first frame page within the terminal.

[0058] In this embodiment, the value of the third first frame advertisement obtained in real time is compared with the value of the cached splash screen advertisement. When the second comparison result indicates that the value of the third first frame advertisement is higher than the value of the splash screen advertisement, the third first frame advertisement is displayed to ensure that the advertisement with the highest value is displayed, thereby improving the conversion rate of the advertisement.

[0059] Figure 7 is a schematic diagram of the overall flow of the information display method provided by an embodiment of the present invention, such as Figure 7As shown, the information display method includes the following steps: 1) When receiving a start operation for a target application from a user, determine whether the value of the first frame advertisement is higher than the value of the opening screen advertisement.

[0060] 2) When the value of the splash screen ad is higher than the value of the first frame ad, the splash screen ad is displayed and the first frame ad is not displayed.

[0061] 3) When the value of the first frame advertisement is higher than the value of the splash screen advertisement, the startup page is displayed and the user quickly enters the first frame page within the terminal.

[0062] 4) Determine whether the server returns the second first frame advertisement.

[0063] 5) When the server returns the second first frame advertisement, the value of the first first frame advertisement is compared with the value of the second first frame advertisement to obtain a first comparison result. When the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is displayed in the first preset area of ​​the first frame page within the terminal, that is, the updated first first frame advertisement is displayed, and the target content related to the target application is displayed in the second preset area of ​​the first frame page within the terminal. When the first comparison result indicates that the value of the first first frame advertisement is higher than the value of the second first frame advertisement, the first first frame advertisement is displayed in the first preset area of ​​the first frame page within the terminal, and the target content related to the target application is displayed in the second preset area of ​​the first frame page within the terminal.

[0064] 6) When the server does not return the second first frame advertisement, the first first frame advertisement is displayed in the first preset area of ​​the first frame page in the terminal, and the target content related to the target application is displayed in the second preset area of ​​the first frame page in the terminal.

[0065] 7) If no advertisement closing instruction input by the user is received within the second display time of the first frame advertisement, the first frame advertisement and the target content are displayed normally until the first frame advertisement and the target content are completely displayed.

[0066] 8) When receiving an advertisement closing instruction input by the user within the second display duration of the first first frame advertisement, in response to the advertisement closing instruction, closing the first first frame advertisement, and displaying the remaining content of the target content in a third preset area of ​​the first frame page within the terminal.

[0067] 9) After the first frame of the advertisement and the target content are displayed, the first frame of the application page of the target application is displayed.

[0068] The information display device provided by the present invention is described below. The information display device described below and the information display method described above can be referred to each other.

[0069] Figure 8 is a schematic diagram of the structure of an information display device provided by an embodiment of the present invention, such as Figure 8 As shown, the information display device 800 includes a first display unit 801 and a second display unit 802; wherein: The first display unit 801 is used to display the first frame page in the terminal when receiving the start operation of the target application input by the user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, wherein the first frame page in the terminal is a page displayed before the first frame application page of the target application; The second display unit 802 is used to display the first first frame advertisement in a first preset area of ​​the first frame page in the terminal, and to display target content related to the target application in a second preset area of ​​the first frame page in the terminal.

[0070] The information display device provided by the present invention, when receiving the start operation of the target application input by the user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, displays the first frame page in the terminal, displays the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, and displays the target content related to the target application in the second preset area of ​​the first frame page in the terminal. It can be seen that the present invention displays the first first frame advertisement while displaying the target content related to the target application, combines the target content with the advertisement, and thus realizes the effective display of the advertisement.

[0071] Based on any of the above embodiments, the target application includes an application for searching the network and making a network connection, and the target content includes network search information, network connection information, and network connection results; the second display unit 802 is specifically used to: Performing a network search based on the user's historical network connection records and / or network signal strength, and displaying the network search information; Controlling the wireless network module of the electronic device to connect to the searched target network and displaying the network connection information; After the network connection is completed, display the network connection result; Based on any of the above embodiments, the target content also includes the searched target network; the information display device 800 also includes: The control unit is used for, upon receiving a switching instruction from the user for the target network, controlling the wireless network module to connect to a new target network that is searched again in response to the switching instruction.

[0072] Based on any of the foregoing embodiments, the second display unit 802 is further specifically configured to: In the case that the pre-configured first display duration of the target content is greater than the second display duration of the first first frame advertisement, when the second display duration is reached, the content corresponding to the remaining duration of the target content is displayed in the third preset area of ​​the first frame page within the terminal, and the remaining duration is the difference between the first display duration and the second display duration, and the third preset area includes the first preset area and the second preset area.

[0073] Based on any of the above embodiments, the information display device 800 further includes: A third display unit is used for, upon receiving an advertisement closing instruction input by the user within a second display duration of the first first frame advertisement, responding to the advertisement closing instruction, closing the first first frame advertisement, and displaying the remaining content of the target content in a third preset area of ​​the first frame page within the terminal based on a third display duration, the third preset area including the first preset area and the second preset area, and the third display duration being less than or equal to a pre-configured display duration of the remaining content.

[0074] Based on any of the above embodiments, the information display device 800 further includes: A first sending unit, configured to send first frame advertisement request information to a server; a first comparison unit, configured to compare the value of the first first frame advertisement with the value of the second first frame advertisement to obtain a first comparison result when receiving the second first frame advertisement sent by the server in response to the first first frame advertisement request information; An updating unit is configured to update the second first frame advertisement to the first first frame advertisement when the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement.

[0075] Based on any of the above embodiments, the information display device 800 further includes: The fourth display unit is used to display the splash screen advertisement when it is determined that the value of the splash screen advertisement is higher than the value of the first first frame advertisement.

[0076] Based on any of the above embodiments, the information display device 800 further includes: A second sending unit is used to send second first frame advertisement request information to the server when it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement; a second comparing unit, configured to compare the value of the third first frame advertisement with the value of the splash screen advertisement to obtain a second comparison result when receiving a third first frame advertisement sent by the server in response to the second first frame advertisement request information; The fifth display unit is used to display the third first frame advertisement when the second comparison result indicates that the value of the third first frame advertisement is higher than the value of the opening screen advertisement.

[0077] Fig. 9 is a schematic diagram of the physical structure of an electronic device provided by an embodiment of the present invention, such as Fig. 9 As shown, the electronic device may include: a processor 910, a communication interface 920, a memory 930 and a communication bus 940, wherein the processor 910, the communication interface 920 and the memory 930 communicate with each other through the communication bus 940. The processor 910 may call the logic instructions in the memory 930 to execute the information display method, which includes: when receiving the start operation of the target application input by the user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, displaying the first frame page in the terminal, the first frame page in the terminal is a page displayed before the first frame application page of the target application; displaying the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, and displaying the target content related to the target application in the second preset area of ​​the first frame page in the terminal.

[0078] In addition, the logic instructions in the above-mentioned memory 930 can be implemented in the form of a software functional unit and can be stored in a computer-readable storage medium when it is sold or used as an independent product. Based on this understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), disk or optical disk and other media that can store program codes.

[0079] On the other hand, the present invention also provides a computer program product, which includes a computer program. The computer program can be stored on a non-transitory computer-readable storage medium. When the computer program is executed by a processor, the computer can execute the information display method provided by the above methods, which includes: upon receiving an opening operation for a target application input by a user and determining that the value of the first first frame advertisement is higher than the value of a splash screen advertisement, displaying the first frame page within the terminal, the first frame page within the terminal being a page displayed before the first frame application page of the target application; displaying the first first frame advertisement in a first preset area of ​​the first frame page within the terminal, and displaying target content related to the target application in a second preset area of ​​the first frame page within the terminal.

[0080] On the other hand, the present invention also provides a non-transitory computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, is implemented to execute the information display method provided by the above-mentioned methods, the method comprising: upon receiving a user input for an opening operation for a target application and determining that the value of the first first frame advertisement is higher than the value of a splash screen advertisement, displaying a first frame page within the terminal, the first frame page within the terminal being a page displayed before the first frame application page of the target application; displaying the first first frame advertisement in a first preset area of ​​the first frame page within the terminal, and displaying target content related to the target application in a second preset area of ​​the first frame page within the terminal.

[0081] The device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without paying creative labor.

[0082] Through the description of the above implementation methods, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be implemented by hardware. Based on this understanding, the above technical solution is essentially or the part that contributes to the prior art can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a disk, an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.

[0083] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. However, these modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. An information display method, characterized in that: Applied to electronic equipment, the method comprises: When receiving a start operation for a target application input by a user and determining that the value of the first first frame advertisement is higher than the value of the splash screen advertisement, displaying the first frame page within the terminal, wherein the first frame page within the terminal is a page displayed before the first frame application page of the target application; The first first frame advertisement is displayed in a first preset area of ​​the first frame page within the terminal, and target content related to the target application is displayed in a second preset area of ​​the first frame page within the terminal.

2. The information display method according to claim 1, characterized in that: The target application includes an application for searching the network and making a network connection, and the target content includes network search information, network connection information and network connection results; The second preset area of ​​the first frame page in the terminal displays target content related to the target application, including: Performing a network search based on the user's historical network connection records and / or network signal strength, and displaying the network search information; Controlling the wireless network module of the electronic device to connect to the searched target network and displaying the network connection information; After the network connection is completed, the network connection result is displayed.

3. The information display method according to claim 2, characterized in that: The target content also includes the searched target network; the method also includes: When receiving a switching instruction from the user for the target network, in response to the switching instruction, the wireless network module is controlled to connect to a new target network that is searched again.

4. The information display method according to claim 1, characterized in that: The second preset area of ​​the first frame page in the terminal displays target content related to the target application, including: In the case that the pre-configured first display duration of the target content is greater than the second display duration of the first first frame advertisement, when the second display duration is reached, the content corresponding to the remaining duration of the target content is displayed in the third preset area of ​​the first frame page within the terminal, and the remaining duration is the difference between the first display duration and the second display duration, and the third preset area includes the first preset area and the second preset area.

5. The information display method according to claim 1, characterized in that: The method further comprises: In the event that an advertisement closing instruction input by the user is received within the second display duration of the first first frame advertisement, the first first frame advertisement is closed in response to the advertisement closing instruction, and the remaining content of the target content is displayed in a third preset area of ​​the first frame page within the terminal based on a third display duration, the third preset area includes the first preset area and the second preset area, and the third display duration is less than or equal to the pre-configured display duration of the remaining content.

6. The information display method according to claim 1, characterized in that: Before displaying the first first frame advertisement in the first preset area of ​​the first frame page in the terminal, the method further includes: Send the first frame advertisement request information to the server; Upon receiving a second first frame advertisement sent by the server in response to the first first frame advertisement request information, comparing the value of the first first frame advertisement with the value of the second first frame advertisement to obtain a first comparison result; When the first comparison result indicates that the value of the second first frame advertisement is higher than the value of the first first frame advertisement, the second first frame advertisement is updated to the first first frame advertisement.

7. The information display method according to any one of claims 1 to 6, characterized in that: The method further comprises: In a case where it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement, the opening screen advertisement is displayed.

8. The information display method according to any one of claims 1 to 6, characterized in that: The method further comprises: When it is determined that the value of the opening screen advertisement is higher than the value of the first first frame advertisement, sending second first frame advertisement request information to the server; Upon receiving a third first frame advertisement sent by the server in response to the second first frame advertisement request information, comparing the value of the third first frame advertisement with the value of the splash screen advertisement to obtain a second comparison result; When the second comparison result indicates that the value of the third first frame advertisement is higher than the value of the opening screen advertisement, the third first frame advertisement is displayed.

9. An information display device, characterized in that: include: A first display unit is configured to display a first frame page within a terminal when receiving a start operation for a target application input by a user and determining that the value of the first first frame advertisement is higher than the value of the opening screen advertisement, wherein the first frame page within the terminal is a page displayed before the first frame application page of the target application; The second display unit is used to display the first first frame advertisement in a first preset area of ​​the first frame page in the terminal, and to display target content related to the target application in a second preset area of ​​the first frame page in the terminal.

10. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the computer program, the information display method according to any one of claims 1 to 8 is implemented.

11. A non-transitory computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the information display method according to any one of claims 1 to 8 is implemented.

Images