Application installation source tracing method, device, equipment and medium

By ranking the matching degree of user-triggered promotion channels and application download feedback information, the problem of inaccurate application installation source identification is solved, achieving accurate determination of installation source and advertising conversion rate statistics.

CN119670065BActive Publication Date: 2026-06-19INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Filing Date
2024-12-10
Publication Date
2026-06-19

AI Technical Summary

Technical Problem

Existing technologies cannot accurately identify the specific source of application installations, especially when multiple ads link to the same app store, making it impossible to distinguish the contribution of each ad. Furthermore, existing methods require user participation or may lead to inaccurate monitoring.

Method used

By acquiring feedback information when users trigger promotional channels and download applications, and using information such as time difference, hardware model, operating system version, and screen resolution to sort the matching degree, the installation source of the application can be determined.

Benefits of technology

It enables accurate and reliable identification of application installation sources without user intervention, improving customer experience and effectively tracking the conversion rate of advertisers' ads.

✦ Generated by Eureka AI based on patent content.

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Abstract

This disclosure provides a method for tracing the installation source of an application. It can be applied to the fields of fintech and big data technologies. The method includes: acquiring *a* first backhaul information entries, *b* second backhaul information entries, and the time when the user installed the application; filtering the *a* first backhaul information entries based on the time of application installation to generate *c* first backhaul information entries; acquiring *d* second backhaul information entries from the *b* second backhaul information entries that have the same unique channel identifier as the *c* first backhaul information entries; acquiring information backhauled when the user installed the application; sorting the *d* second backhaul information entries based on the matching degree of the information backhauled when the user installed the application; and obtaining the unique channel identifier of the second backhaul information entry ranked first in the matching degree sorting to determine the installation source of the application. This disclosure also provides an application installation source tracing device, equipment, storage medium, and program product.
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