Rotary animation label
By combining wraparound labels and shrink sleeves to achieve animation effects on the underlying pattern, the problem of existing labels being unable to establish a deep emotional connection with consumers is solved, thereby enhancing the consumer's interactive experience and market appeal.
Patent Information
- Application Number
- CN202520360477.4
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-03-04
- Publication Date
- 2026-01-30
- Estimated Expiration
- 2035-03-04
AI Technical Summary
Existing wrap labels and shrink sleeves are used as single labels, which fail to establish a deep emotional connection with consumers, resulting in insufficient market appeal for the products.
By combining wraparound labels and shrink sleeves, and by having consumers rotate the surface shrink sleeve, the underlying pattern is animated using optimized window coverage and display ratios, thus enhancing the interactive experience.
The animation effects enhanced the consumer's interactive experience and increased market appeal.
Smart Images
Figure CN223851101U_ABST
Abstract
Description
TECHNICAL FIELD
[0001] The utility model relates to packing label technical field especially relates to a rotating animation label. BACKGROUND
[0002] Some commodity labels are usually pasted on the packaging bottles of wine and beverage, and the surrounding label and shrink sleeve label are very common crafts in the current wine and beverage market, and the terminal brand selects appropriate materials and crafts according to different design, cost, equipment and other aspects.
[0003] The surrounding label and shrink sleeve label currently used are used as single labels, and these labels are only ordinary plane labels, and can only convey product information to consumers, so that the package is only a medium tool for information transmission, and cannot establish a deeper emotional basis with consumers, so that the product cannot bring more consumer appeal. SUMMARY
[0004] The utility model provides a rotating animation label, which combines the surrounding label and shrink sleeve label crafts, rotates the surface shrink sleeve label by the consumer, adds the optimized window cover and display ratio, realizes the animation effect of the bottom pattern, and can improve the interactive experience and enhance the market appeal.
[0005] In a first aspect, the present disclosure provides a rotating animation label, which specifically comprises a bottle body.
[0006] A bottom surrounding label is installed on the outer side of the bottle body through a pasting adhesive.
[0007] In at least some embodiments, the inner side surface of the surface shrink sleeve label is arranged in a ring shape and is provided with two circles of semispherical protrusions, and the semispherical protrusions on the inner side surface of the surface shrink sleeve label are embedded in the inner grooves on the outer side surface of the bottom surrounding label after installation.
[0008] In at least some embodiments, the inner side surface of the pasting adhesive is arranged in a ring shape and is provided with two circles of twelve arc-shaped protrusion strips, the two circles of arc-shaped protrusion strips are symmetrically arranged, and the sizes of the arc-shaped protrusion strips are equal.
[0009] In at least some embodiments, the animation window is a grid structure, and the total width of each grid and each hollow groove is 1mm.
[0010] In at least some embodiments, the outer wall of the bottle body is arranged in a ring shape and is provided with two circles of twelve arc-shaped grooves, and the arc-shaped protrusion strips on the inner side surface of the pasting adhesive are embedded in the arc-shaped grooves on the outer wall of the bottle body after installation of the bottom surrounding label.
[0011] In at least some embodiments, the bottom layer wrap-around label is provided with two inner grooves on the outer side thereof, and the two inner grooves of the bottom layer wrap-around label are located above and below the animation window respectively after the installation of the surface layer shrink sleeve label.
[0012] The utility model provides a kind of rotating animation label, with following beneficial effects:
[0013] The bottom layer wrap-around label of the utility model is directly pasted on the outer side of the bottle body, and the outer surface of the bottom layer wrap-around label is annularly arranged with animation patterns printed thereon.The surface layer shrink sleeve label is rotatably installed on the outer side of the bottom layer wrap-around label, and when in use, the animation patterns on the outer surface of the bottom layer wrap-around label can be viewed through the animation window of the surface layer shrink sleeve label.The label combines the wrap-around label and shrink sleeve label technology, and through the rotation of the surface layer shrink sleeve label by the consumer, combined with the optimized window covering and display ratio, the animation effect of the bottom layer pattern is realized, so as to improve the interactive experience and enhance the market appeal. BRIEF DESCRIPTION OF DRAWINGS
[0014] In order to more clearly illustrate the technical solutions of the embodiments of the utility model, the following will briefly introduce the drawings of the embodiments.
[0015] The drawings described in the following merely relate to some embodiments of the utility model, and are not a limitation on the utility model.
[0016] In the drawings:
[0017] Figure 1 A main shaft side schematic view of the overall installation of the present application is shown;
[0018] Figure 2 A main shaft side schematic view of the installation of the bottom layer wrap-around label in the present application is shown;
[0019] Figure 3 A main shaft side schematic view of the bottle body in the present application is shown;
[0020] Figure 4 A main shaft side schematic view of the partial section of the present application is shown;
[0021] Figure 5 A structural schematic view of the bottom layer wrap-around label and the adhesive in the present application is shown;
[0022] Figure 6 A structural schematic view of the surface layer shrink sleeve label and the animation window in the present application is shown;
[0023] LIST OF REFERENCE NUMERALS
[0024] 1, bottle body; 2, bottom layer wrap-around label; 3, adhesive; 4, surface layer shrink sleeve label; 5, animation window. DETAILED DESCRIPTION
[0025] In order to make the purpose, technical scheme and advantages of the embodiments of the utility model clearer, the technical scheme of the embodiments of the utility model will be described clearly and completely below in combination with the drawings of the embodiments of the utility model. Obviously, the described embodiments are part of the embodiments of the utility model, rather than all the embodiments. Based on the described embodiments of the utility model, all other embodiments obtained by those skilled in the art without creative labor fall within the scope of protection of the utility model.
[0026] Embodiment one: please refer to Figures 1 to 6
[0027] The utility model proposes a kind of rotary animation label, comprising: bottle body 1;
[0028] The outer side of bottle body 1 is installed with a bottom layer ring label 2 by pasting glue 3, bottle body 1 is used to hold beverage or liquor liquid, bottom layer ring label 2 is used to print animation pattern, pasting glue 3 is used to paste bottom layer ring label 2 on the outer side of bottle body 1;Bottom layer ring label 2 outer side is installed with a surface layer shrink sleeve label 4, surface layer shrink sleeve label 4 is used to shrink sleeve on the outer side of bottom layer ring label 2, when using, surface layer shrink sleeve label 4 can be rotated on the outer side of bottom layer ring label 2, animation window 5 can be displaced outside animation pattern on bottom layer ring label 2 at this time, therefore different animation patterns can be observed through animation window 5, improve the interactive experience of consumer;Surface layer shrink sleeve label 4 is provided with an animation window 5, when using, surface layer shrink sleeve label 4 can be rotated on the outer side of bottom layer ring label 2, animation window 5 can be displaced outside animation pattern on bottom layer ring label 2 at this time, therefore different animation patterns can be observed through animation window 5, improve the interactive experience of consumer.
[0029] In the embodiment of the present disclosure, as shown in Figure 4 And Figure 6 The inner side of surface layer shrink sleeve label 4 is arranged in annular arrangement with two circles of semispherical protrusions, and the semispherical protrusions on the inner side of surface layer shrink sleeve label 4 will be embedded in the inner recess on the outer side of bottom layer ring label 2 after installation, surface layer shrink sleeve label 4 can be sleeved on the outer side of bottle body 1 and installed on the outer side of bottom layer ring label 2 by shrinkage during installation, the semispherical protrusions on the inner side of surface layer shrink sleeve label 4 will be embedded in the inner recess on the outer side of bottom layer ring label 2 after installation, so that surface layer shrink sleeve label 4 can be prevented from moving up and down on the outer side of bottom layer ring label 2.
[0030] In the embodiment of the present disclosure, as shown in Figure 4 And Figure 5 As shown, the inner side of the adhesive 3 is provided with twelve arc-shaped protruding strips arranged in two circles, the two circles of arc-shaped protruding strips are symmetrically arranged, and the sizes of the arc-shaped protruding strips are equal. When the label is installed, the bottom layer of the wrap-around label 2 can be pasted on the outer side of the bottle body 1 through the adhesive 3. When the label is installed, the arc-shaped protruding strips on the inner side of the adhesive 3 will be embedded in the arc-shaped grooves on the outer wall of the bottle body 1. Therefore, the adhesive 3 and the bottom layer of the wrap-around label 2 can be prevented from moving up and down and rotating on the outer side of the bottle body 1. The stability of the bottom layer of the wrap-around label 2 can also be ensured when the surface layer of the shrink sleeve label 4 is rotated later.
[0031] As shown in the embodiments of the present disclosure, Figure 3 and Figure 4 As shown, the outer wall of the bottle body 1 is provided with twelve arc-shaped grooves arranged in two circles, and the arc-shaped protruding strips on the inner side of the adhesive 3 will be embedded in the arc-shaped grooves on the outer wall of the bottle body 1 after the installation of the bottom layer of the wrap-around label 2. When the label is installed, the bottom layer of the wrap-around label 2 can be pasted on the outer side of the bottle body 1 through the adhesive 3. When the label is installed, the arc-shaped protruding strips on the inner side of the adhesive 3 will be embedded in the arc-shaped grooves on the outer wall of the bottle body 1. Therefore, the adhesive 3 and the bottom layer of the wrap-around label 2 can be prevented from moving up and down and rotating on the outer side of the bottle body 1. The stability of the bottom layer of the wrap-around label 2 can also be ensured when the surface layer of the shrink sleeve label 4 is rotated later.
[0032] As shown in the embodiments of the present disclosure, Figure 2 and Figure 5 As shown, the outer side of the bottom layer of the wrap-around label 2 is provided with two inner grooves, and the two inner grooves on the outer side of the bottom layer of the wrap-around label 2 will be located above and below the animation window 5 after the installation of the surface layer of the shrink sleeve label 4. When installed, the surface layer of the shrink sleeve label 4 can be sleeved on the outer side of the bottle body 1 and installed on the outer side of the bottom layer of the wrap-around label 2 in a shrinkable manner. The hemispherical protrusions on the inner side of the surface layer of the shrink sleeve label 4 will be embedded in the inner grooves on the outer side of the bottom layer of the wrap-around label 2 after installation. Therefore, the surface layer of the shrink sleeve label 4 can be prevented from moving up and down on the outer side of the bottom layer of the wrap-around label 2.
[0033] In Embodiment Two, based on Embodiment One, as shown in Figures 1-6 The animation window 5 is a grid structure, and the total width of each grid and each hollow slot is 1mm. When in use, the surface layer of the shrink sleeve label 4 can be rotated on the outer side of the bottom layer of the wrap-around label 2. At this time, the animation window 5 can displace outside the animation pattern on the bottom layer of the wrap-around label 2. Therefore, different animation patterns can be observed through the animation window 5, improving the interactive experience of consumers. The grid-shaped animation window 5 can ensure the overall stability of the surface layer of the shrink sleeve label 4, and the hollow slots can also ensure that the animation pattern on the bottom layer of the wrap-around label 2 can be clearly seen.
[0034] The working principle of the embodiment is as follows: when the label is installed, the bottom layer of the ring label 2 is first pasted on the outer side of the bottle body 1 through the adhesive 3. When the label is installed, the arc-shaped protruding strip on the inner side of the adhesive 3 is embedded in the arc-shaped groove on the outer wall of the bottle body 1, so that the adhesive 3 and the bottom layer of the ring label 2 can be prevented from moving up and down and rotating on the outer side of the bottle body 1. The stability of the bottom layer of the ring label 2 can be ensured when the surface layer of the shrink sleeve label 4 is rotated later. Then, the surface layer of the shrink sleeve label 4 is sleeved on the outer side of the bottle body 1 and is installed on the outer side of the bottom layer of the ring label 2 through shrinkage. The hemispherical protrusion on the inner side of the surface layer of the shrink sleeve label 4 is embedded in the inner groove on the outer side of the bottom layer of the ring label 2 after the surface layer of the shrink sleeve label 4 is installed, so that the surface layer of the shrink sleeve label 4 can be prevented from moving up and down on the outer side of the bottom layer of the ring label 2. When in use, the surface layer of the shrink sleeve label 4 can be rotated on the outer side of the bottom layer of the ring label 2. At this time, the animation window 5 can be displaced outside the animation pattern on the bottom layer of the ring label 2, so that different animation patterns can be observed through the animation window 5, and the interactive experience of consumers is improved.
[0035] In this paper, the following points need to be noted:
[0036] 1. The drawings of the embodiments of the present disclosure only relate to the structures involved in the embodiments of the present disclosure, and other structures can be referred to the general design.
[0037] 2. In the case of no conflict, the embodiments of the present disclosure and the features in the embodiments can be combined with each other to obtain new embodiments.
[0038] The above is only a specific embodiment of the present disclosure, but the protection scope of the present disclosure is not limited thereto. Any person skilled in the art can easily think of changes or replacements within the technical range disclosed in the present disclosure, which should be covered within the protection scope of the present disclosure. Therefore, the protection scope of the present disclosure should be subject to the protection scope of the claims.
Claims
1. A spin-animated label, comprising: A bottle body (1); characterized in that: The outer side of the bottle body (1) is provided with a bottom layer of surrounding label (2) through the adhesive (3); the outer side of the bottom layer of surrounding label (2) is provided with a surface layer of shrink sleeve label (4); the surface layer of shrink sleeve label (4) is provided with an animation window (5); The inner side of the adhesive (3) is provided with two circles of twelve arc-shaped protruding strips arranged in a ring shape, the two circles of arc-shaped protruding strips are symmetrically arranged, and the sizes of the arc-shaped protruding strips are equal; The outer wall of the bottle body (1) is provided with two circles of twelve arc-shaped grooves arranged in a ring shape, and the arc-shaped protruding strips on the inner side of the adhesive (3) will be embedded in the arc-shaped grooves on the outer wall of the bottle body (1) after the bottom layer of surrounding label (2) is installed.
2. The rotating animation label according to claim 1, characterized in that, The outer side of the bottom layer of surrounding label (2) is provided with two inner grooves, and the two inner grooves on the outer side of the bottom layer of surrounding label (2) will be located above and below the animation window (5) respectively after the surface layer of shrink sleeve label (4) is installed.
3. The rotating animation label according to claim 1, characterized in that, The inner side of the surface layer of shrink sleeve label (4) is provided with two circles of semispherical protrusions arranged in a ring shape, and the semispherical protrusions on the inner side of the surface layer of shrink sleeve label (4) will be embedded in the inner grooves on the outer side of the bottom layer of surrounding label (2) after the surface layer of shrink sleeve label (4) is installed.
4. The rotating animation label according to claim 1, characterized in that, The animation window (5) is a grid structure, and the total width of each grid and each hollow groove is 1mm.