Method and system for accessing remote resources and services from audiovisual content available on a television set

Abstract

System (1) for accessing resources or services available on one or more servers or digital platforms (S), from a television set (2), comprising: - at a local site (L) receiving this television set (2), touchscreen means (20) cooperating with this television set (2), means for receiving and processing touch detection signals from said touchscreen means (20), means for accessing via one or more communication networks on the Web (5) to video streams produced by remote content platforms (P1,P2,....,Pn), and to select from these accessible video streams a video stream to be viewed on the screen (21) of the television equipment (2), local means for integrating into the selected video stream a capsule (11) containing information and commands on remote products or services, cooperating with the means for receiving and processing touch detection signals, - at a remote site, an operating platform (7) cooperating with the local integration means and with one or more product and / or service platforms (S) on the Web, said one or more product and / or service platforms (S) being arranged to provide the operating platform with information on products and / or services which are intended to be included in a capsule (11) to be integrated into the selected video stream. See Figure 1.

Description

Title of the invention: Method and system for accessing remote resources and services from audiovisual content available on television equipment Field of invention

[0001] The invention relates to a method for accessing remote resources and services from audiovisual content available on equipment. It also relates to a system implementing this method.

[0002] The field of the invention includes digital communications, digital marketing, video and e-commerce. State of the art

[0003] We are currently seeing a strong growth in audiovisual content offerings. A growing number of these audiovisual contents are associated with brands and commercial offers.

[0004] Furthermore, there are many communication media that allow consumers and users to view this content. In particular, many residential premises and living spaces are equipped with television equipment that provides access to packages of fiction, news, sports, documentaries and entertainment programs.

[0005] To date, if a person viewing one of these audiovisual contents wishes to acquire a product or service seen in this content, he or she must then be redirected, via a digital communication network, to a sales site on the Web and use a payment tool. Examples include the “Click and Buy®” or “Google Ads®” tools.

[0006] Current methods thus have the disadvantage of not allowing users to access product or service purchasing services in real time.

[0007] A main aim of the invention is to remedy this drawback by proposing an innovative method of accessing purchasing resources and services from audiovisual content accessible on the screen of television equipment, without it being necessary to be redirected to a purchasing site or a site providing additional information. Statement of the invention

[0008] This objective is achieved with a system for accessing resources or services available on one or more servers or digital platforms, from television equipment, comprising: - at a local site receiving this television equipment: - touch screen means cooperating with this television equipment, - local means for receiving and processing touch detection signals from said touch screen device, - local means for accessing, via one or more communication networks on the Web, video streams produced by remote content platforms, and for selecting from among these accessible video streams a video stream to be viewed on the screen of the television equipment, - local means for integrating into the selected video stream a capsule containing information and commands on remote products or services, cooperating with the means for receiving and processing touch detection signals and the local means for accessing video content streams, - at a remote site, an operating platform cooperating with the local integration means and with one or more product and / or service platforms on the Web, said one or more product and / or service platforms being arranged to provide the operating platform with information on products and / or services which are intended to be included in a capsule to be integrated into the selected video stream.

[0009] The local means of access to video content streams and the local means of capsule integration can advantageously be arranged within a dedicated electronic box.

[0010] The local means for receiving and processing the touch detection signals are preferably included in the dedicated electronic box.

[0011] In a preferred version of the invention, the access system further comprises an operating database cooperating with the operating platform, said operating database being arranged to store audio streams corresponding to video streams intended to receive service capsules.

[0012] In a particular embodiment, the touch screen device is affixed to an LED screen of the television equipment.

[0013] In another embodiment, the touch screen device is integrated into the television equipment.

[0014] The receiving and processing device can be integrated into a box including the device for accessing video streams produced by platforms, but it can be provided that it is integrated into a dedicated electronic box separate from that integrating the device for accessing video streams produced by platforms.

[0015] According to another aspect of the invention, there is provided a method for accessing resources or services available on one or more servers or digital platforms, from television equipment, implemented in the access system according to any one of the preceding claims, this method including: - detection of a touch on a predetermined area of ​​a touch screen with which the television equipment is provided, on which a main video stream is being viewed, - processing of a touch detection signal, to transmit it via one or more communication networks to a remote service operating platform, - in response to the receipt of the detection signal by the operating platform, a transmission of a service capsule which is transmitted via one or more of said communication networks to be integrated into the main video stream being viewed, - in response to a detection of a touch of said service capsule and to a reception of a detection signal associated with this detection by the operating platform, transmission of service video content intended to be integrated into the main video stream.

[0016] The step of transmitting a service video content can advantageously comprise a step for transmitting a video content presenting a set of services associated with the capsule, which is integrated into the main video stream, as well as a step for transmitting, in response to a tactile selection of a service, a video content dedicated to this service.

[0017] The window displayed in response to a detection of selection of the capsule icon may comprise a selection area for an additional video in relation to the selected element, and / or a selection area for an online store, and / or a selection area for a document that can be consulted in relation to the selected element, for example a press article.

[0018] The video content used by the access method according to the invention has preferably been enriched by implementing artificial intelligence techniques.

[0019] The capsules contained in the enriched video contents have been advantageously created from a prior selection of elements in initial video contents and a search for information and / or services associated with these selected and classified elements.

[0020] Thus, with the access method according to the invention, it becomes possible to provide a new purchasing experience to people viewing audiovisual content on television equipment. Description of figures

[0021] The invention will be better understood in light of the following figures:

[0022] [Fig-1] [Fig.l] is a synoptic view of a resource access system according to the invention;

[0023] [Fig.2] [Fig.2] schematically illustrates enriched video content viewed with the access method according to the invention;

[0024] [Fig.3] [Fig.4] Figures 3 and 4 represent an example of the sequence of steps of the access method according to the invention;

[0025] [Fig.5] [Fig.5] illustrates interactions between the dedicated electronic box and television equipment;

[0026] [Fig.6] [Fig.6] illustrates steps in processing an action on a capsule vi displayed on the screen of the television equipment;

[0027] [Fig.7] [Fig.7] illustrates a step of processing a movement on the touch screen television equipment;

[0028] [Fig.8] [Fig.8] represents video streams passing from a platform of content and from the operating platform;

[0029] [Fig.9] [Fig.9] represents information flows between the platform operating system and a platform from a vendor. Definitions

[0030] API: for Application Programming Interface: programming interface application framework comprising a set of definitions and protocols that facilitates the creation and integration of application software.

[0031] Platform: Web service that provides a user with a set of programs allowing the distribution and sharing of information or multimedia content, as well as third-party applications.

[0032] SAAS: for Software as a Service or “software as a service”: application software solution hosted in the cloud and operated outside the organization or company by a third party, also called a service provider. The SaaS solution is accessible on demand via an Internet connection.

[0033] Web: designates the Internet and refers to the cable networks that travel the world and connect computers together like a spider's web. Detailed description of an example of an embodiment.

[0034] We will first describe, with reference to [Fig.l] an exemplary embodiment of a system for accessing remote resources and services according to the invention. This system 1 comprises, in a local site L, a television equipment 2 connected via an HD MI cable 22 to a dedicated electronic decoder box 3 and provided with a remote control 8, allowing access to content offered by a plurality of content platforms PI, P2 .. Pn accessible via the Internet network 5, and normally connected via a standard Wifi link 40 to a router box 4 of a provider providing access to resources on the Internet or Web network 5. The access system 1 according to the invention is also intended to cooperate with one or more electronic commerce (or e-commerce) platforms via Web 5.

[0035] The television equipment 2 is provided with a touch screen 20 affixed to the integrated screen 21 of this equipment 2. This touch screen 20 can be of the Ir (infrared) type and be provided with a frame integrating a set of detectors and electronics processing the detection signals from these detectors. The touch screen is connected, via a USB cable 23, in “Plug & Play” mode to the dedicated electronic box 3.

[0036] The dedicated electronic box 3 contains electronic components such as a processor, memory, a Wi-Fi module, a USB interface 230 for connection via the USB cable 23 to a USB interface 231 of the touch screen 20, and video output ports 220 for connection to a video input port 221 of the television equipment 2. The functionalities of the dedicated electronic box 3 include capturing video streams from the content platforms PI, P2, .., Pn, preprocessing of the touch detection signals from the touch screen 20 and transmitting user commands to an operating platform 7 of the access method according to the invention via an Internet connection.

[0037] The touch detection signals can be sent to the operating platform 7 via an Internet connection. They can be pre-processed in the dedicated box to filter out unwanted movements and improve the accuracy of the touch detection. Once the touch detection signals have been processed, they are transmitted to the operating platform 7 via a standard Wi-Fi connection 41 and the router 4, to be interpreted and transformed into commands for the products and services available on the operating platform 7.

[0038] The integration of a capsule into the main video stream takes place in the dedicated electronic box 3, where the video signals are captured and processed before being transmitted to the television 2. The video signals from the content platforms P1, P2, .. .Pn are captured and integrated into the main video stream before being displayed on the screen 21 of the television equipment. Thus, each video has been pre-processed and the required specific products introduced.

[0039] The video streams from the content platforms Pl-Pn and the operating platform 7 are captured by the dedicated electronic box 3, processed and integrated into the main video stream before being transmitted to the television 2 via the video connection. The video streams can be compressed to reduce the bandwidth required for transmission, but they must be decompressed by the dedicated electronic box 3 before being displayed on the television screen. The operating platform 7 can also transmit commands to the dedicated electronic box 3 to control the capture and transmission of the video streams.

[0040] It should be noted that in a particular embodiment of the invention, the functions processing units attached to the dedicated electronic box 3 can be integrated into a television decoder box, for example of the Apple TV type.

[0041] It is also possible to implement the access method according to the invention on television equipment equipped from the outset with an integrated touch screen.

[0042] The dedicated platform 7 produces enriched video content from video content from a partner producer. A schematic example of such enriched video content 10 is shown in [Fig.2], viewed on the screen 21 of the television equipment 2.

[0043] This enriched video content 10 contains for example a main video stream, video inserts 13-16 corresponding to different thematic portals, a capsule 11 generated by the access method according to the invention and a purchase video insert 12 displayed in response to the activation of the capsule 11, this video insert containing for example an image or a video stream linked to the content of the capsule 11 and purchase order information 121,121.

[0044] We will now describe, with reference to figures 3 and 4, the main steps of the method for accessing remote resources and services according to the invention, implemented in an access system as just described with reference to figures 1 and 2.

[0045] In a first step I, a user recognizes on the screen of his television equipment an element of interest 10, for example a character.

[0046] With one of his fingers, the user touches (step II) a point on the touch screen 20 corresponding to the location of the character 10. The touch screen 20 then transmits via the USB cable 23 location information of the contact point which is processed by the dedicated electronic box 3 and transmitted to the operating platform 7.

[0047] The operating platform 7 then emits in return a capsule 11 which is injected (step III) into the video stream currently received by the television equipment 2. By way of example, this capsule 11 is displayed in the upper left corner of the screen of the television equipment 2.

[0048] The user, noticing the appearance of the capsule 11 on the screen, is then prompted to touch it (step IV). A signal detecting the touch of the capsule 11 is then received by the dedicated electronic box 3 which processes it to transmit it to the operating platform 7. The latter interprets this detection signal as a request to display in the video stream currently being viewed, a new third-party window 30 containing several icons or service areas, such as additional video “VIDEO”, online store “SHOP” and press articles “PRESS”.

[0049] If the user presses on the “VIDEO” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step V) an additional video stream integrated 31 into the main video stream.

[0050] If the user presses on the “Online store” or “SHOP” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step VI) a video stream 32 corresponding to an online store and integrated into the main video stream, which gives the user the possibility of participating in an act of purchase within the video content.

[0051] If the user presses on the “Press article” or “PRESS” zone, an associated detection signal is transmitted to the dedicated electronic box 3 to be processed there and transmitted to the operating platform 7 which in return emits (step VI) a video stream 33 corresponding to a press article and integrated into the main video stream.

[0052] The operating platform 7, which integrates a specific video player and implements artificial intelligence algorithms, can be made available to them in the form of a SAAS application. This platform makes it possible to embed brands that a creator wishes to see integrated into your audiovisual content.

[0053] We will now describe, with reference to figures 5 to 9, examples of information flows between the operating platform 7, the dedicated electronic box 3, the content platforms and the television equipment 2 provided with its touch screen 20.

[0054] With reference to [Fig.5], the dedicated electronic box 3 must receive a connection via the router 4 or the box providing access to the Internet network 5. A USB connection 51 is established between the dedicated electronic box 3, also called processor or "RAM", and the touch screen 20 arranged on the television equipment 2. The dedicated box 3 performs the capture 52 of a video stream and processes the incoming signal, while the touch screen 20 returns (53) the processed information to the screen.

[0055] With reference to [Fig.6], the audio stream of a video is previously recorded (64). A capsule bar 110 has been processed to integrate products and services, in connection with the video viewed in the method according to the invention. The video is not saved. In this way, the video streams produced by the content platforms are not altered, the capsules offering the products and services being associated with the audio stream and transmitted to the dedicated electronic box 3.

[0056] The audio stream and the capsule bar 110 are compressed and stored in an operating database 70 associated with the operating platform 7. The video stream will be processed within the dedicated electronic box 3, by implementing the method according to the invention. The dedicated electronic box 3 exchanges (62, 63) with the operating database 70, receives (60) motion signals from the touch screen 20 and returns (61) processed signals to the television equipment 2. The capsule bar 110 is triggered in the touch screen 20 after the synchronicity of the projected video stream and the processed video stream.

[0057] With reference to [Fig.7], the dedicated electronic box 3, also called "dedicated box", communicates with the operating platform 7 on the Internet network accessed via a Wifi link 70, and it receives (71) detection signals associated with a movement detection from the touch screen 20 and emits (72) actions to the television equipment 2.

[0058] With reference to [Fig.8], the dedicated electronic box 3 requests (80) information from the operating platform 7 which transmits (81) the compressed video stream to it. The dedicated electronic box 3 receives (82) action signals on the screen from the touch screen 20 and transmits in return to the television equipment 2 the compressed and processed video stream.

[0059] The access method according to the invention allows a new approach in electronic commerce (or e-commerce), as illustrated in [Fig. 9] considered in combination with [Fig. 1]. A user U, having the dedicated electronic box 3 and access rights to the operating platform 7. The user U selects (94) products and services on the operating platform 7 which, in return, emits capsules with information on the selected products and / or services which are integrated by means of the dedicated electronic box 3 in the video stream which is viewed on the television equipment 2 provided with the touch screen 20.

[0060] The operating platform 7 transmits (90) the orders of the user customer U to an e-commerce platform operated by a seller S. This e-commerce platform integrates a sales API 9S which cooperates with an operating API 97 integrated in the operating platform 7. The operating API 97 requests information from the sales API 9S which in return sends it (92) information on the products or services which are transmitted (93) to the operating platform 7 which generates capsules integrating the information on the products or services and transmits them (95) to the dedicated electronic box 3 of the user U. When this user U has confirmed by action on the capsule his order for a product or service offered by the seller S, the latter then sends (96) his order to the user U.

[0061] The video player implemented in the access method according to the invention may have the following characteristics: - product / service recognition: artificial intelligence can recognize products and services integrated into the video, - people recognition: artificial intelligence can recognize all people in the video content, - location recognition: artificial intelligence can recognize most of the similar locations in the video and give a precise address in the form of geolocation (GPS), - recognition of objects, plants, animals: artificial intelligence can recognize most types of objects, plants, animals in the video, - date recognition: artificial intelligence can recognize a specific date (most, - analysis of the clothes worn by the protagonists, the types of objects, etc. - food and drink recognition: artificial intelligence can recognize a dish and its composition and extract the products that make up the dish.

[0062] Of course, the present invention is not limited to the example which has just been described and many other embodiments can be envisaged without departing from the scope of the invention.

Claims

Demands

1. System (1) for accessing resources or services available on one or more servers or digital platforms (S), from a television set (2), comprising: - at a local site (L) receiving this television set (2): - touchscreen means (20) cooperating with this television set (2), - local means for receiving and processing touch detection signals from said touchscreen means (20), - local means for accessing via one or more communication networks on the Web to video streams produced by remote content platforms (PI, P2,...Pn), and to select from these accessible video streams a video stream to be viewed on the screen (21) of the television equipment (2), - local means for integrating into the selected video stream a capsule (11,110) containing information and commands on remote products or services, cooperating with the local means for receiving and processing touch detection signals and the local means for accessing content video streams; - at a remote site, an operating platform (7) cooperating with the local integration means and with one or more product and / or service platforms (S) on the Web (5), said one or more product and / or service platforms (S) being arranged to provide the operating platform (7) with information on products and / or services which are intended to be included in a capsule (11,110) to be integrated into the selected video stream.

2. Access system (1) according to the preceding claim, characterized in that the local means for accessing video content streams and the local means for capsule integration are arranged within a dedicated electronic box (3).

3. Access system (1) according to the preceding claim, characterized in that the local means for receiving and processing touch detection signals are included in the dedicated electronic housing (3).

4. Access system (1) according to any one of the preceding claims, characterized in that it further comprises an operating database (70) cooperating with the operating platform (7), said operating database (70) being arranged to store audio streams corresponding to video streams intended to receive service capsules (11,110).

5. Access system according to any one of the preceding claims, characterized in that the touch screen means (20) are affixed to an LED screen of the television equipment (2).

6. Access system according to any one of claims 1 to 4, characterized in that the touch screen means are integrated into the television equipment.

7. A method for accessing resources or services available on one or more servers or digital platforms (S), from a television set (2), implemented in the access system (1) according to any one of the preceding claims, said method comprising: - detecting a touch on a predetermined area of ​​a touchscreen (20) with which the television set (2) is equipped, on which a main video stream is being viewed, - processing a touch detection signal, for transmission via one or more communication networks to a remote operating platform (7), - in response to the reception by the operating platform (7) of the detection signal thus processed, the transmission of a service capsule (11, 110) which is transmitted via one or more of said communication networks for local integration into the main video stream being viewed,- in response to the detection of a touch on said service capsule and the reception of a processed detection signal associated with this detection by the operating platform, the transmission of service video content intended to be integrated into the main video stream.

8. A method according to the preceding claim, characterized in that the step of transmitting service video content includes a step for broadcast a video presentation of a set of services associated with the capsule (11,110), which is integrated into the video content stream.

9. A method according to the preceding claim, characterized in that it further comprises a step for emitting, in response to a touch selection of a service, video content dedicated to that service.

10. A method according to any one of claims 7 to 9, characterized in that the service package includes an additional video service.

11. A method according to any one of claims 7 to 9, characterized in that the service package includes an online shop service.

12. A method according to any one of claims 7 to 9, characterized in that the set of services comprises a video broadcasting service for a news article.

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