An advertising method that uses areas of forest that have been logged as an advertising medium.

The method of using felled forest areas as advertising media through image data acquisition, tree marking, and perpendicular arrangement addresses the limitation of existing methods, enhancing advertising impact and preventing landslides in remote regions.

JP2026077070APending Publication Date: 2026-05-13CO LTD ODA
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Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
CO LTD ODA
Filing Date
2024-10-25
Publication Date
2026-05-13

AI Technical Summary

Technical Problem

Existing advertising methods do not utilize felled forest areas as advertising media, limiting their effectiveness in remote and mountainous regions.

Method used

An advertising method involving acquiring image data of a forest, identifying characters or figures, measuring dimensions, marking trees for felling, and felling trees to create an advertising medium using unmanned aircraft and chainsaws, with felled trees arranged perpendicular to the slope to prevent landslides.

Benefits of technology

Effectively achieves strong advertising impact in remote and mountainous regions by using felled forest areas as media, preventing landslides and facilitating easy data acquisition.

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Abstract

This invention provides an advertising method that involves felling trees in a densely forested mountainous area and using the felled area as an advertising medium. [Solution] An advertising method in a forest, comprising: an image data acquisition step S1 for acquiring image data of the forest; an advertising medium identification step S2 for identifying characters or figures to be used as advertising media on the image data; a dimension measurement step S3 for actually measuring the identified characters or figures on the image data; a marking step S4 for marking trees in the forest at the actual dimensions to indicate areas to be felled; and a felling step S5 for felling trees at the marked areas to be felled using felling means in the forest, providing an advertising method that uses felled areas in a forest as advertising media.
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Description

Technical Field

[0001] The present invention relates to an advertising method in which a mountain forest where trees thrive is logged, and the logged area is used as an advertising medium.

Background Art

[0002] Conventionally, various advertising media that can be visually recognized from inside railway vehicles, automobiles, etc. have existed outdoors in remote areas, mountainous regions, etc. for advertising purposes, such as standing billboards and advertising boards. These advertising media are a very eye-catching and attention-grabbing advertising method, especially in places such as mountainous regions where there are few prominent ones. As inventions related to outdoor advertising, various types are known. As an invention of an advertising method, for example, there is the "Advertising Space Allocation Method and Its System" described in Patent Document 1.

[0003] The invention according to Patent Document 1 has the content of "a system for applying an image to the upper surface of a building structure, wherein the image is arranged so as to be recognizable from a craft flying in the air.", "The system according to any one of Claims 1 to 7, wherein the image is in the form of a company name or logo.", "The system according to any one of Claims 1 to 8, wherein the image is displayed in the form of an advertisement for a product or service."

[0004] These inventions are systems for applying an image to the upper surface of a building structure, and the image is arranged so as to be recognizable from a craft flying in the air. The upper surface of the building structure contains a message thereon or therein. That is, the message is constructed so that when the craft is within a predetermined readable distance from the building structure, it can be identified by viewers in the craft passing over the building structure.

[0005]

Patent Document 1

Summary of the Invention

[0006] The invention described in Patent Document 1 is a system for applying images to the upper surface of building structures, and is not intended to cut down trees in a densely forested area and use the cut-down area as an advertising medium, as is the case with the present invention. Therefore, the present invention and the invention described in Patent Document 1 differ significantly in terms of advertising methods.

[0007] Therefore, the object of the present invention is to provide an advertising method that involves felling trees in a forested area and using the felled area as an advertising medium. [Means for solving the problem]

[0008] The invention of claim 1 is an advertising method in a forest, comprising: an image data acquisition step of acquiring image data of a forest; an advertising medium identification step of identifying characters or figures to be used as advertising media on the image data; a dimension measurement step of actually measuring the identified characters or figures on the image data; a marking step of marking trees in the forest at the actual location with the measured dimensions to indicate a planned felling site; and a felling step of felling trees at the marked planned felling site in the forest using felling means, wherein the method uses felled areas in a forest as advertising media.

[0009] The invention of claim 2 is an advertising method that uses a logged area of ​​a forest as an advertising medium, characterized in that, in the image data acquisition step, image data of the forest is acquired by photographing the forest with an unmanned aircraft equipped with a camera.

[0010] The invention of claim 3 is an advertising method using a felled area of ​​a forest as an advertising medium, further comprising the step of arranging felled trees perpendicular to the slope direction of the forest. [Effects of the Invention]

[0011] According to the invention of claim 1, by felling trees that make up a forest and using the felled area as an advertising medium, it is possible to achieve sufficient advertising objectives, especially in remote areas and mountainous regions that are far from human settlements.

[0012] According to the invention of claim 2, image data of a forest can be easily obtained by photographing the forest with an unmanned aircraft equipped with a camera.

[0013] According to the invention of claim 3, by arranging felled trees perpendicular to the direction of the slope of the forest, landslides can be prevented by the felled trees. [Brief explanation of the drawing]

[0014] [Figure 1] This flowchart shows the steps of the advertising method of the present invention. [Figure 2] This is image data of a photograph taken of a forest. [Figure 3] This is a conceptual diagram showing how trees in areas to be felled are marked with tape, and how those marked areas are felled using felling methods. [Figure 4] This is a conceptual diagram illustrating the idea of ​​clearing a densely forested mountain area and using the cleared area as an advertising medium. [Modes for carrying out the invention]

[0015] The present invention relates to an advertising method in a forest 1 in which trees 10 grow densely, in which the trees 10 constituting the forest 1 are felled and the felled area is used as an advertising medium A, and mainly comprises the following steps (see Figure 1).

[0016] First, the system includes an image data acquisition step S1 to acquire image data 30 of the forest 1. In this invention, the locations where trees 10 in the forest 1 are felled, represented in the form of characters or figures, become the advertising medium A. However, it is necessary to acquire image data 30 of the part of the forest 1 where the trees 10 are growing before felling, that is, image data 30 of the part of the forest 1 including the areas 35 that are scheduled to be felled.

[0017] The method for acquiring image data 30 in the image data acquisition step S1 can be any method, but one method is to acquire image data 30 by taking photographs of the forest 1 from above. For example, image data 30 of part of the forest 1 can be acquired by photographing the forest 1 with a manned aircraft, unmanned aircraft 20, etc. Instead of a manned aircraft such as a helicopter, as shown in Figure 2, an unmanned aircraft 20 that can be remotely controlled, such as a drone with multiple electric rotors, can be equipped with a camera 25 for taking photographs, and the unmanned aircraft 20 can be flown above part of the forest 1 to take an overhead photograph of the forest 1 from an oblique angle, thereby easily acquiring image data 30 of part of the forest 1.

[0018] Alternatively, you may access an online map site to obtain image data 30 (map data) of a portion of the forest area representing advertising medium A.

[0019] The system includes an advertising medium identification step S2 in which characters or shapes that will be used as advertising medium A are identified on the acquired image data 30. In this step, characters or shapes that will be used as advertising medium in the local forest are identified on the image data 30. One method of identification is to use image data 30 (overhead photograph data) of the forest 1 to identify characters or shapes that will be used as advertising medium A on the image data 30. Another method is to identify characters or shapes that will be used as advertising medium A on image data 30 (map data) of a portion of the forest 1 on an internet map site.

[0020] Specifically, on the surface of the image data 30 which is aerial photograph data, the outline of characters or figures to be expressed as the advertising medium A is traced with a writing instrument such as a marker, thereby identifying the characters or figures that will become the advertising medium A. Also, on the surface of the image data 30 such as map data of a map site on the Internet, the outline of characters or figures to be expressed as the advertising medium A is marked, thereby identifying the characters or figures that will become the advertising medium A.

[0021] On the acquired image data 30, there is provided a dimension measurement step S3 for actually measuring the identified characters or figures. By actually measuring the characters or figures that will become the advertising medium A on the image data 30 in this step as well, the actual length and size of the characters or figures in the mountain forest 1 to be logged can be estimated, and logging in accordance with the measured values can be carried out in the local mountain forest.

[0022] Measure the characters or figures traced on the surface of the image data 30 which is aerial photograph data. For example, use a map measurer, a caliper, etc. not shown in the figure to measure the distance of the characters or figures expressed as the advertising medium A traced on the surface of the image data 30. Also, measure the distance of the characters or figures expressed as the advertising medium A marked on the surface of the image data 30 such as map data of a map site on the Internet.

[0023] In the local mountain forest 1, there is provided a marking step of marking the tree 10 as the logging planned location 35 with the actually measured dimensions. This step is carried out in the local mountain forest 1 and marks the tree 10 at the logging planned location 35 of the mountain forest where the dimensions have been actually measured on the image data 30.

[0024] In this invention, a forest 1 is felled in a shape that follows letters or figures, and the resulting exposed mountain surface makes it stand out compared to other parts of the forest 1 (the part of the forest 1 where trees grow densely), and the felled area that expresses letters or figures becomes advertising medium A. Therefore, it is necessary to identify the planned felling area 35 in the part of the forest 1 where trees 10 grow densely, and in order to identify the planned felling area 35, the trees 10 on site are marked using tape 40 or the like. That is, in order to identify and indicate the felling area, the tape 40 that serves as a marker is tied to match the shape of letters or figures. As for other marking methods, the shape of letters or figures may be identified by marking the ground of the forest 1 or the trees 10, such as by driving points into the ground.

[0025] The system includes a logging step in which trees 10 at marked logging locations are felled using a logging device in the local forest 1. This step is also performed in the local forest 1, where trees 35 at marked logging locations are actually felled using a logging device 50. Trees marked at logging locations 35 are felled using the logging device 50, and the logging device 50 can be, for example, an electric chainsaw. Since the felling is done by using the logging device 50 along the marked area surrounded by tape 40, anyone can easily perform the logging work (see Figure 3).

[0026] In addition to the above steps, the process may also include a placement step where the felled trees 10 are positioned in a direction V perpendicular to the slope direction D of the forest 1. By positioning them on the slope of the forest 1 and on the sloping side of the advertising medium A, landslides can be prevented.

[0027] By going through the steps described above, the locations where trees 10 have been felled in the shape of letters or shapes in the forest 1 become advertising medium A. When the entire forest 1 is viewed from a moving car, train, airplane, etc., it has an extremely strong impact as advertising, especially in remote areas or mountainous regions, and can fully achieve its advertising objectives (see Figure 4). The letters or shapes that become advertising medium A include a variety of things, such as company names, house marks, corporate graphic trademarks, product names, symbols, etc.

[0028] Although the present invention has been described above based on the embodiments, the present invention is not limited to the embodiments described above. Modifications may be made without departing from the spirit of the invention, and the technologies described in each embodiment or other known or well-known technologies may be combined.

[0029] The areas 35 to be felled may be identified using other devices or methods. For example, GPS (Global Positioning System) devices and laser surveying using drones may be used. In addition, in the dimensional measurement step S3, distance measurement may be performed using a distance measurement application.

[0030] While each figure shows an embodiment, some components may be omitted, simplified, or depicted in perspective for clarity. [Explanation of Symbols]

[0031] 1: Forest 10: Trees 20: Unmanned aircraft 25: Camera for filming 30: Image data 35: Areas where logging is planned 40: Tape 50 logging methods A: Advertising media D: Tilt direction S1: Image data acquisition step S2: Advertising media identification step S3: Dimensional measurement step S4: Marking Step S5: Logging Steps S6: Placement Step V: Vertical direction

Claims

1. A method of advertising in forests, Image data acquisition step to acquire image data of the aforementioned forest, The aforementioned image data includes an advertising medium identification step, which identifies text or graphics that will serve as advertising media, A step of actually measuring the dimensions of the identified character or figure on the image data, In the local forest, a marking step is used to mark trees as areas to be felled based on the measured dimensions, An advertising method that uses a logged area in a forest as an advertising medium, comprising: a logging step of logging the trees at the marked logging site in the aforementioned local forest using logging means.

2. In the image data acquisition step, An advertising method using a logged area of ​​a forest as an advertising medium, characterized in that image data of a forest is obtained by photographing the forest with an unmanned aircraft equipped with a camera.

3. An advertising method using a felled area of ​​a forest as an advertising medium, further comprising: an arrangement step of arranging the felled trees perpendicular to the slope direction of the forest, according to claim 1 or claim 2.