PRIVACY GIVING SYSTEM AND PRIVACY GIVING DEVICE

Abstract

To provide a technique capable of adding value to a product by giving a special benefit without imposing a burden on a manufacturing company. [Solution] The reward granting system 1 includes a user device 3 used by a user and a reward granting device 2 that communicates with the user device. The reward granting device stores information indicating multiple rewards provided by multiple reward providing companies that provide rewards, and when a user purchases a specific product from a specific manufacturing company among the multiple manufacturing companies, determines by lottery whether or not the user will be granted a desired reward selected from the multiple rewards using the user device. If the user wins the lottery, the reward granting system arranges for the desired reward to be provided by the specific reward providing company that provides the desired reward, and bills the specific manufacturing company for the costs incurred in arranging the desired reward.

Description

[Technical Field]

[0001] The present disclosure relates to a reward system and a reward device that reward users who purchase products. [Background technology]

[0002] Patent Document 1 (Japanese Patent No. 7144634) discloses that a special benefit is given to a user who purchases a product. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 7144634 Summary of the Invention [Problem to be solved by the invention]

[0004] As with the technology disclosed in Patent Document 1, when a special benefit is given to a user who purchases a product, added value is given to the product, and the user's desire to purchase it increases. However, there is a problem in that the product manufacturer must arrange for the special benefit itself, which places a burden on the manufacturer.

[0005] An object of the present disclosure is to provide a technology that can add value to a product by providing a special benefit without imposing a burden on the manufacturer. [Means for solving the problem]

[0006] The reward granting system of the present disclosure includes a user device used by a user and a reward granting device communicating with the user device. The reward granting device stores information indicating multiple rewards provided by multiple reward providing companies that provide rewards, and when the user purchases a specific product from a specific manufacturer among the multiple manufacturers, the reward granting device determines by lottery whether or not to grant a desired reward selected by the user using the user device from the multiple rewards. If the user wins the lottery, the reward granting device arranges for the desired reward to be provided by the specific reward providing company that provides the desired reward, and bills the specific manufacturer for the costs incurred in arranging the desired reward. and determining a plurality of benefits to be presented to the user based on the user's past history of selection of desired benefits or an evaluation score indicating an evaluation of the user's past selection of desired benefits. do.

[0007] The reward granting device of the present disclosure includes a computing device, a storage device, and a communication device that communicates with a user device used by a user. The storage device stores information indicating multiple rewards provided by multiple reward providing companies that provide rewards. When a user purchases a specific product from a specific manufacturing company among the multiple manufacturing companies, the computing device determines by lottery whether or not to grant a desired reward selected from the multiple rewards using the user device by the user. If the user wins the lottery, the computing device arranges for the desired reward to be provided by the specific reward providing company that provides the desired reward, and bills the specific manufacturing company for the costs incurred in arranging the desired reward. and determining a plurality of benefits to be presented to the user based on the user's past history of selection of desired benefits or an evaluation score indicating an evaluation of the user's past selection of desired benefits. do. [Effects of the Invention]

[0008] According to the present disclosure, each of a plurality of manufacturing companies can grant a benefit to a user who purchases a product without having to arrange for the benefit itself, by using a benefit granting device that stores information indicating a plurality of benefits provided by a plurality of benefit providing companies. This allows each manufacturing company to add value to the product by granting the benefit without imposing a burden on the manufacturing company. [Brief explanation of the drawings]

[0009] [Figure 1] 1 is a diagram illustrating an application example of a privilege granting system according to an embodiment. [Figure 2] FIG. 1 is a diagram illustrating a configuration of a privilege granting system. [Figure 3]10 is a diagram illustrating a user management table stored in the benefit granting device. FIG. [Figure 4] 10 is a diagram for explaining a lottery management table stored in the bonus awarding device. FIG. [Figure 5] FIG. 10 is a diagram illustrating a history DB stored in the benefit granting device. [Figure 6] FIG. 10 is a diagram illustrating an example of a display on a display of a user device. [Figure 7] FIG. 10 is a diagram illustrating an example of a display on a display of a user device. [Figure 8] 10 is a flowchart showing a process executed by the reward granting system. [Figure 9] 10 is a flowchart showing a process executed by the reward granting system. [Figure 10] 10 is a flowchart showing a process executed by a bonus granting device. DETAILED DESCRIPTION OF THE INVENTION

[0010] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are designated by the same reference numerals, and description thereof will not be repeated.

[0011] [Example of application of the reward system] 1 is a diagram illustrating an application example of a reward granting system 1 according to an embodiment. As shown in FIG. 1, the reward granting system 1 includes a user device 3 used by a user and a reward granting device 2 that communicates with the user device.

[0012] The management company that manages the reward granting device 2 is affiliated with multiple reward providing companies (reward providing companies A, B, C, and D in the example of FIG. 1) and receives information indicating at least one reward from each reward providing company. Furthermore, the management company is affiliated with multiple manufacturing companies (manufacturing companies A, B, and C in the example of FIG. 1), and grants rewards to consumers when they purchase specific products from specific manufacturing companies. In other words, the management company acts as a platform provider that acts as an intermediary between multiple manufacturing companies and multiple reward providing companies, granting rewards to users who purchase specific products from specific manufacturing companies on behalf of the specific manufacturing companies.

[0013] Products manufactured by manufacturers are sold in the market through wholesalers and retailers. A two-dimensional code is attached to each product along with a unique serial number. The two-dimensional code is, for example, a QR code (registered trademark), and is attached to a receipt indicating that the product has been purchased. If a user purchases a product using electronic money or credit card data stored in a user device 3 (for example, a smartphone), the two-dimensional code may be displayed on the display 36 of the user device 3. A uniform resource locator (URL) for communicating with the benefit granting device 2 may be displayed on the display 36 of the user device 3. If a user purchases N products (N is a natural number), a two-dimensional code is assigned to each product. In other words, the probability of a two-dimensional code being assigned is 1 / N.

[0014] For example, if a user purchases a soccer ball manufactured by manufacturer A, a two-dimensional code is provided on the receipt with a probability of 1 / N1. When the user photographs and reads the two-dimensional code using the camera 37 of the user device 3, the user device 3 becomes able to communicate with the reward granting device 2. The reward granting device 2 extracts two rewards A and B linked to the serial number of the purchased soccer ball and transmits information indicating rewards A and B to the user device 3. When the user selects a desired reward (e.g., reward A) from rewards A and B using the user device 3, the reward granting device 2 determines by lottery whether to grant the desired reward to the user. If the user wins the lottery, the reward granting device 2 arranges for the desired reward from a specific reward providing company (e.g., reward providing company A) that provides the desired reward, and bills manufacturer A for the costs incurred in arranging the desired reward.

[0015] For example, if a user purchases a chair manufactured by manufacturer B, a two-dimensional code is provided on the receipt with a probability of 1 / N2. When the user photographs and reads the two-dimensional code using the camera 37 of the user device 3, the user device 3 becomes able to communicate with the reward granting device 2. The reward granting device 2 extracts three rewards A, B, and C associated with the serial number of the purchased chair and transmits information indicating the rewards A, B, and C to the user device 3. When the user selects a desired reward (e.g., reward C) from among rewards A, B, and C using the user device 3, the reward granting device 2 determines by lottery whether to grant the desired reward to the user. If the user wins the lottery, the reward granting device 2 arranges for the desired reward from a specific reward provider (e.g., reward provider C) that provides the desired reward, and bills manufacturer B for the costs incurred in arranging the desired reward.

[0016] For example, if a user purchases a washing machine manufactured by manufacturer C, a two-dimensional code is provided on the receipt with a probability of 1 / N3. When the user photographs and reads the two-dimensional code using camera 37 of user device 3, user device 3 becomes able to communicate with bonus granting device 2. Bonus granting device 2 extracts four bonuses A, B, C, and D associated with the serial number of the purchased washing machine and transmits information indicating bonuses A, B, C, and D to user device 3. When the user selects a desired bonus (e.g., bonus D) from among bonuses A, B, C, and D using user device 3, bonus granting device 2 determines by lottery whether to grant the desired bonus to the user. If the user wins the lottery, bonus granting device 2 arranges for the desired bonus to be provided by a specific bonus provider (e.g., bonus provider D) that provides the desired bonus, and bills manufacturer C for the costs incurred in arranging the desired bonus.

[0017] In the past, each of the manufacturers A, B, and C would prepare their own rewards and grant them to users who purchased their products. This required a lot of effort and effort to arrange the rewards, and the manufacturers had to think up the rewards themselves. However, with the reward granting system 1 according to the embodiment, a management company prepares various rewards provided by affiliated reward providers on behalf of the manufacturers, selects rewards corresponding to the products of the manufacturers, and presents them to users. This allows each of the manufacturers A, B, and C to grant rewards to users who purchased their products without having to arrange the rewards themselves, by using the reward granting device 2 that stores information indicating multiple rewards A, B, C, and D provided by multiple reward providers A, B, C, and D. Therefore, the manufacturers A, B, and C can add value to their products by granting rewards without imposing any burden on them.

[0018] Furthermore, even if the products are manufactured by different manufacturers, the user has a chance to receive a common benefit. For example, even if the user is unable to receive benefit C when purchasing a chair from manufacturer A, he or she can still receive benefit C by purchasing a washing machine from manufacturer C. Such an advantage for the user is realized because the multiple manufacturers access the common benefit granting device 2 to arrange benefits.

[0019] In addition, a management company that acts as a common platform for granting rewards could, for example, present a reward campaign worth a total of 1 billion yen, and multiple manufacturing companies could participate in the reward campaign, thereby increasing sales of their products through a common campaign.

[0020] In the above example, the benefit granting device 2 provides different benefits to users depending on the manufacturers A, B, and C. For example, a user who purchases a product from manufacturer A can select a desired benefit from two benefits A and B. A user who purchases a product from manufacturer B can select a desired benefit from three benefits A, B, and C. A user who purchases a product from manufacturer C can select a desired benefit from four benefits A, B, C, and D.

[0021] In the above example, the reward granting device 2 provides different rewards to the user depending on the type of product purchased. For example, the number and type of rewards the user can select vary depending on whether the product purchased by the user is a soccer ball, a chair, or a washing machine.

[0022] In the above example, the reward granting device 2 varies the rewards that the user can select depending on the price of the purchased product. Furthermore, the reward granting device 2 increases the number of rewards that the user can select as the price of the purchased product increases. For example, the price of a chair is higher than the price of a soccer ball. The price of a washing machine is higher than the price of both a soccer ball and a chair. Therefore, if a user purchases a chair, the number of rewards that the user can select is greater than if the user purchases a soccer ball. Furthermore, if a user purchases a washing machine, the number of rewards that the user can select is greater than if the user purchases a soccer ball or a chair.

[0023] In the above example, N2 is a number greater than N1, and N3 is a number greater than both N1 and N2. That is, the most expensive washing machine is more likely to have a two-dimensional code than a chair or a soccer ball, and the least expensive soccer ball is less likely to have a two-dimensional code than a chair or a washing machine. This encourages users to purchase more expensive products in order to receive special offers.

[0024] The bonus granting device 2 may vary the bonuses that the user can select depending on the number of purchased products. For example, the bonus granting device 2 may increase the number of bonuses that the user can select as the number of purchased products increases.

[0025] [Configuration of the reward system] Fig. 2 is a diagram illustrating the configuration of the reward granting system 1. As shown in Fig. 2, the reward granting system 1 includes a reward granting device 2, a user device 3, a plurality of manufacturer devices 4, and a plurality of reward providing company devices 5.

[0026] The privilege granting device 2 is a server device managed by a management company, and is configured on a cloud, for example. The privilege granting device 2 includes a computing device 21, a memory 22, a storage device 23, and a communication device 24.

[0027] The arithmetic device 21 is a computing entity (computer) that executes predetermined processing, and is configured with a processor. The arithmetic device 21 can also be interpreted as a processing circuitry that executes predetermined processing.

[0028] The memory 22 includes a storage area for storing program code, work memory, etc. when the arithmetic unit 21 executes various programs.

[0029] The storage device 23 stores various programs and various data executed by the arithmetic device 21. For example, the storage device 23 stores a management program 201 executed by the arithmetic device 21. The storage device 23 also stores a user management table 202, a lottery management table 203, a benefit DB (Data Base) 204, and a history DB 205 referenced by the arithmetic device 21. The benefit DB 204 stores information indicating multiple benefits provided to the management company by affiliated benefit providers. The history DB 205 stores the user's past history of desired benefit selections. For example, the history DB 205 stores information such as the number of lotteries the user has previously performed, the results of the lottery (won or not won), the contents of the benefits obtained, and an evaluation score, which will be described later with reference to FIG. 5. The storage device 23 may be one or more non-transitory computer-readable media or one or more computer-readable storage media.

[0030] The communication device 24 is an interface that enables the privilege granting device 2 to communicate with each of the user device 3, the manufacturer device 4, and the privilege providing company device 5 via the network 6.

[0031] The user device 3 is a device used by a user, and may be, for example, a desktop, laptop, or tablet PC, or a mobile terminal such as a smartphone. The user device 3 includes a computing device 31, a memory 32, a storage device 33, a communication device 34, an input device 35, a display 36, a camera 37, and a microphone 38.

[0032] The arithmetic device 31 is a computing entity (computer) that executes predetermined processing, and is configured with a processor. The arithmetic device 31 can also be interpreted as a processing circuitry that executes predetermined processing.

[0033] The memory 32 includes a storage area for storing program code, work memory, etc. when the arithmetic unit 31 executes various programs.

[0034] The storage device 33 stores various programs and various data executed by the arithmetic device 31. For example, the storage device 33 stores a control program 301 executed by the arithmetic device 31. The storage device 33 may be one or more non-transitory computer readable media, or may be one or more computer readable storage media.

[0035] The communication device 34 is an interface for the user device 3 to communicate with other devices such as the reward granting device 2 via the network 6.

[0036] The input device 35 is an interface for receiving information input by a user, such as a mouse or a keyboard.

[0037] The manufacturer device 4 is a computer used by each of multiple manufacturers (manufacturing companies A, B, and C in the example of FIG. 1), and is configured, for example, as a desktop, laptop, or tablet PC, or a mobile terminal such as a smartphone. The manufacturer device 4 can communicate with the reward granting device 2 via the network 6, and can send and receive data (information) to and from the reward granting device 2.

[0038] The reward providing company device 5 is a computer used by each of multiple reward providing companies (reward providing companies A, B, C, and D in the example of FIG. 1), and is configured, for example, as a desktop, laptop, or tablet PC, or a mobile terminal such as a smartphone. The reward providing company device 5 can communicate with the reward granting device 2 via the network 6, and can send and receive data (information) to and from the reward granting device 2.

[0039] [User management table] 3 is a diagram illustrating the user management table 202 stored in the privilege granting device 2. The privilege granting device 2 can use the user management table 202 to manage each user.

[0040] 3, the user management table 202 stores information such as a user name, a user ID, an age, a sex, an address, an email address, and a telephone number for each user. The benefit granting device 2 can extract, based on the user ID acquired from the user device 3, information such as the user name associated with the user ID from the user management table 202.

[0041] [Lottery management table] 4 is a diagram illustrating the lottery management table 203 stored in the bonus awarding device 2. The bonus awarding device 2 can use the lottery management table 203 to manage the lottery for each product.

[0042] As shown in FIG. 4, the lottery management table 203 stores information such as price rank, serial number, bonus selection rank, probability of winning, and bonus content for each product.

[0043] The price rank is information indicating the degree of price of the product, and if the price of the product is lower than a first threshold, "low" is stored; if the price of the product is higher than a second threshold, "high" is stored; otherwise, "medium" is stored. The bonus selection rank is information indicating the degree of the number of bonuses that the user can select, and if the number of bonuses is less than a first threshold, "low" is stored; if the number of bonuses is more than a second threshold, "high" is stored; otherwise, "medium" is stored. The winning probability is information indicating the probability of winning a lottery to determine whether or not a bonus will be awarded. The bonus content is information indicating the content of the bonus that the user can select.

[0044] For example, for a soccer ball classified as a relatively inexpensive product A, the lottery management table 203 stores information indicating that the price rank is low, information indicating that the bonus selection rank is low, information indicating that the probability of winning is 10%, and information indicating that the user can select the desired bonus from bonus A and bonus B.

[0045] For example, for a chair classified as product B, which has a medium price, the lottery management table 203 stores information indicating that the price rank is medium, information indicating that the benefit selection rank is medium, information indicating that the probability of winning is 30%, and information indicating that the user can select the desired benefit from benefit A, benefit B, and benefit C.

[0046] For example, for a washing machine classified as a relatively expensive product C, the lottery management table 203 stores information indicating that the price rank is high, information indicating that the benefit selection rank is high, information indicating that the probability of winning is 50%, and information indicating that the user can select the desired benefit from benefit A, benefit B, benefit C, and benefit D.

[0047] In this way, the lottery management table 203 defines the benefit selection ranks such that the higher the price of the product, the greater the number of benefits that the user can select. The lottery management table 203 also defines the winning probability such that the higher the price of the product, the greater the probability of winning the lottery. Furthermore, the lottery management table 203 defines the benefit contents such that the benefits that the user can select vary depending on the type or price of the product.

[0048] [History DB] 5 is a diagram illustrating the history DB205 stored in the reward granting device. The history DB205 stores information such as a user ID, a campaign ID, a reward candidate list ID, a user-selected reward ID, a selection time, a number of reselections, a final selection confirmation time, a satisfaction level, an interest level, a hesitation index, an emotional response, a time spent on the screen, a satisfaction level, a re-use intention level, and a remark / tag. The reward granting device 2 stores various information such as that shown in FIG. 5 in the history DB205 every time a user selects a desired reward and acquires the desired reward.

[0049] The campaign ID is information for identifying the benefit awarding campaign. The benefit candidate list ID indicates multiple benefits presented to the user. In the example of Figure 5, benefits A to D are presented to the user. The user-selected benefit ID indicates the desired benefit selected by the user. In the example of Figure 5, benefit B is selected by the user. The selection time indicates the time it took the user to select the desired benefit (for example, the display time of the benefit selection screen). The number of reselections indicates the number of times the user reselected when selecting the desired benefit. The final selection confirmation time indicates the time it took the user to finally select and confirm the desired benefit (for example, the time from the start of displaying the benefit selection screen to the start of displaying the benefit confirmation screen).

[0050] The satisfaction level indicates the degree to which the user is satisfied with the selection of the desired benefit. In the example of FIG. 5, when the user is least satisfied, "0" is stored as the satisfaction level, and when the user is most satisfied, "100" is stored as the satisfaction level. The benefit granting device 2 calculates the satisfaction level based on at least one of the selection time, the number of reselections, the final selection confirmation time, the emotional response, the time spent on the screen, the satisfaction level, and the intention to reuse. For example, the benefit granting device 2 increases the satisfaction level the shorter the selection time, the fewer the number of reselections, or the shorter the final selection confirmation time. Furthermore, the benefit granting device 2 increases the satisfaction level when the user makes a happy voice or shows a happy expression.

[0051] The user's voice is acquired by a microphone 38 of the user device 3, and the reward granting device 2 recognizes the content of the voice uttered by the user by performing voice recognition based on the voice data received from the user device 3. The user's facial expression is acquired by a camera 37 of the user device 3, and the reward granting device 2 recognizes the user's facial expression by performing image recognition based on the facial image data received from the user device 3. The reward granting device 2 may be configured to perform voice recognition based on voice data and image recognition based on image data using an estimation model (AI) including a pre-trained neural network.

[0052] The interest level indicates the degree of interest shown by the user in selecting a desired benefit. In the example of FIG. 5, when the user shows the least interest, "0" is stored as the interest level, and when the user shows the most interest, "100" is stored as the interest level. The benefit granting device 2 calculates the interest level based on at least one of the selection time, the number of reselections, the final selection confirmation time, emotional response, on-screen time, satisfaction, and re-use intention. For example, the benefit granting device 2 increases the interest level the longer the selection time, the more reselections, or the longer the final selection confirmation time. Furthermore, the benefit granting device 2 increases the interest level when the user makes a happy voice or shows a happy expression.

[0053] The hesitation index indicates the degree of hesitation of the user in selecting a desired benefit. In the example of FIG. 5, when the user has the least hesitation (when the user makes an immediate decision), a hesitation index of "0" is stored, and when the user has the most hesitation, a hesitation index of "100" is stored. The benefit granting device 2 calculates the hesitation index based on at least one of the selection time, the number of reselections, the final selection confirmation time, the emotional response, and the time spent on the screen. For example, the benefit granting device 2 increases the hesitation index the longer the selection time, the more reselections, or the longer the final selection confirmation time. Furthermore, the benefit granting device 2 increases the hesitation index when the user makes a worried voice or makes a worried facial expression.

[0054] The emotional response indicates how the user felt when selecting the desired reward. In the example of Figure 5, the emotional response indicates that the user uttered the vocalization "I'm happy" and that the user's facial expression changed to a smile.

[0055] The time spent on the screen is the time the user spends viewing the details of the benefit, and indicates the average time each benefit is displayed.

[0056] The satisfaction level indicates the degree of satisfaction with being granted the desired benefit. It can also be said that the satisfaction level is the degree of satisfaction with the multiple benefits presented. The benefit granting device 2 conducts a post-questionnaire for the user who has been granted the desired benefit, and stores the results of the post-questionnaire as the degree of satisfaction. For example, the user scores the post-questionnaire on a scale of 1 to 5.

[0057] The reuse intention degree indicates the degree of intention of the user to use the reward campaign provided by the reward granting system 1 again. In the example of Fig. 5, if the user does not intend to use the reward campaign again, "0" is stored as the reuse intention degree, and if the user intends to use the reward campaign again, "100" is stored as the reuse intention degree. For example, the reward granting device 2 may obtain the reuse intention degree from the user using a post-event questionnaire.

[0058] The remarks / tags indicate information such as whether it is the first time the user has used the service and how the user found out about the special offer campaign.

[0059] [Example of display on user device] 6 and 7 are diagrams illustrating an example of what is displayed on the display 36 of the user device 3. As shown in Fig. 6, when the user device 3 reads the two-dimensional code attached to the receipt, it communicates with the reward granting device 2. At this time, the user device 3 transmits serial number information indicating the serial number of the product purchased by the user to the reward granting device 2, and displays a login screen on the display 36. The login screen includes input fields for entering the user's ID and password.

[0060] When the user inputs an ID and password, the user device 3 displays a benefit selection screen on the display 36. The benefit selection screen shows multiple benefits that the user can select. For example, the display 36 displays benefits such as half-price tickets to concerts and the like, free tickets, free accommodation, free airfare, the opportunity to meet a celebrity, and the benefit of donating a predetermined amount. These benefits are provided by multiple benefit providing companies affiliated with a management company that manages the benefit granting device 2.

[0061] As described above, the number and types of benefits displayed on the benefit selection screen vary depending on at least one of the manufacturer, type, price, and number of products purchased by the user. Based on the serial number of the product purchased by the user, the benefit granting device 2 provides the user with a benefit corresponding to at least one of the manufacturer, type, price, and number of products from among multiple benefits held in advance. The user can select a desired benefit from among the multiple benefits displayed on the benefit selection screen.

[0062] When the user selects a desired benefit, the user device 3 displays a lottery screen on the display 36. The lottery screen displays a lottery to determine whether or not to grant the benefit selected by the user (a free ticket in the example of FIG. 5).

[0063] When the user device 3 receives the lottery result from the benefit granting device 2, the user device 3 displays a lottery result screen on the display 36. The lottery result screen shows the result of the lottery.

[0064] Next, how the user changes the privilege will be described with reference to Fig. 7. After the user selects a desired privilege from among a plurality of privileges, the user device 3 allows the user to change the desired privilege within a time limit.

[0065] 7, when the user selects a desired benefit while the benefit selection screen is displayed, the user device 3 displays a benefit confirmation screen on the display 36. The benefit confirmation screen displays an icon for confirming the benefit selected by the user and an icon for reselecting another benefit.

[0066] When the user uses the input device 35 to specify an icon for confirming the benefit, the user device 3 displays a benefit confirmation screen on the display 36. Thereafter, the user device 3 displays the lottery screen of FIG. 6 on the display 36. On the other hand, when the user uses the input device 35 to specify an icon for reselecting another benefit, the user device 3 displays the benefit selection screen again on the display 36. Note that the user device 3 sets a time limit on the benefit confirmation screen, and if the user specifies an icon for reselecting another benefit within the time limit, the user device 3 displays the benefit selection screen again on the display 36. On the other hand, if the user does not specify an icon for reselecting another benefit within the time limit, the user device 3 displays the benefit confirmation screen on the display 36.

[0067] [Example of processing executed by the reward granting system] 8 and 9 are flowcharts showing the processing executed by the reward granting system 1. The processing of the user device 3 shown in FIGS. 8 and 9 is realized by the calculation device 31 executing the control program 301. Moreover, the processing of the reward granting device 2 shown in FIGS. 8 and 9 is realized by the calculation device 21 executing the management program 201. Hereinafter, each step (STEP) will be abbreviated as "S".

[0068] 8, the user device 3 reads a two-dimensional code attached to a product purchased by the user (S31). The user device 3 transmits serial number information indicating the serial number of the product to the reward granting device 2, and requests login screen information for displaying a login screen from the reward granting device 2 (S32). The reward granting device 2 transmits the login screen information to the user device 3 (S21).

[0069] The user device 3 displays a login screen on the display 36 based on the login screen information (S33). The user device 3 transmits login information including the ID and password entered by the user to the benefit granting device 2 (S34).

[0070] The benefit granting device 2 refers to the user management table 202 to determine whether the login information received from the user device 3 matches the login information stored in advance, and if the two match, permits login (S22).

[0071] The bonus granting device 2 extracts multiple bonuses that the user can select based on the serial number of the product purchased by the user (S23). At this time, the bonus granting device 2 varies the number of bonuses that the user can select based on the type or price of the product purchased by the user, based on the lottery management table 203. For example, the bonus granting device 2 extracts multiple bonuses so that the higher the price of the product, the greater the number of bonuses that the user can select. The bonus granting device 2 transmits bonus selection screen information to the user device 3 for displaying a bonus selection screen that allows the user to select a desired bonus from the extracted multiple bonuses (S24). The bonus selection screen information indicates the multiple bonuses that the user can select.

[0072] The user device 3 displays a benefit selection screen on the display 36 based on the benefit selection screen information (S35). This allows the user device 3 to allow the user to select a desired benefit from among the multiple benefits presented by the benefit granting device 2. When the user selects a desired benefit, the user device 3 transmits benefit selection information indicating the desired benefit selected by the user to the benefit granting device 2 (S36).

[0073] The bonus awarding device 2 transmits lottery screen information indicating that a lottery is in progress to the user device 3 (S25). The user device 3 displays a lottery screen on the display 36 based on the lottery screen information (S37). The bonus awarding device 2 draws lots to determine whether or not to award the bonus selected by the user (S26). At this time, the bonus awarding device 2 varies the probability of winning the lottery depending on the price of the product purchased by the user based on the lottery management table 203. For example, the bonus awarding device 2 draws lots so that the higher the price of the product, the higher the probability of winning. The bonus awarding device 2 determines whether or not the user has won the lottery (S27).

[0074] If the user wins the lottery (YES in S27), the bonus granting device 2 transmits order information for arranging the bonus selected by the user to the bonus providing company device 5 of the bonus providing company (S28).The bonus granting device 2 transmits billing information for billing the manufacturer device 4 of the manufacturer of the product purchased by the user for the cost required for arranging the bonus (S29).

[0075] After the process of S29, or if the user does not win the lottery (NO in S27), the bonus granting device 2 transmits lottery result screen information indicating the lottery result (win or no win) to the user device 3 (S30). After that, the bonus granting device 2 ends the process of this flowchart.

[0076] The user device 3 displays a lottery result screen showing the lottery result (won or not) on the display 36 based on the lottery result screen information (S38). After that, the user device 3 ends the processing of this flowchart.

[0077] In this way, in the reward system 1, the reward granting device 2 prepares in advance multiple rewards provided by multiple reward providers, and when a user purchases a product, the reward granting device 2 presents the user with rewards corresponding to the product and allows the user to select a desired reward. This allows each manufacturer to grant a reward to a user who purchases a product via the reward granting device 2 without having to arrange for the reward themselves, thereby adding value to the product by granting the reward.

[0078] The reward granting system 1 is configured so that a user first selects a desired reward, and then the reward granting device 2 determines by lottery whether or not to grant the desired reward. As a result, even if the user does not win the lottery, the reward granting device 2 can know the reward selected by the user, allowing the user to obtain information on products and events that interest the user. The reward granting device 2 provides the information on the user's preferences obtained as described above to the manufacturing company, allowing the manufacturing company to narrow down the products that the user is interested in and send sales promotion emails or postcards to the user.

[0079] The privilege granting system 1 is not limited to a system in which the user first selects a desired privilege and then the privilege granting device 2 determines by lottery whether to grant the desired privilege. For example, as shown in Fig. 9, the privilege granting system 1 may be configured such that the privilege granting device 2 first determines by lottery whether to grant a privilege and then the user selects a desired privilege from among multiple privileges.

[0080] Specifically, the user device 3 reads a two-dimensional code attached to a product purchased by the user (S131). The user device 3 transmits serial number information indicating the serial number of the product to the reward granting device 2, and requests login screen information from the reward granting device 2 (S132). The reward granting device 2 transmits the login screen information to the user device 3 (S121).

[0081] The user device 3 displays a login screen on the display 36 based on the login screen information (S133). The user device 3 transmits login information including the ID and password input by the user to the benefit granting device 2 (S134).

[0082] The benefit granting device 2 refers to the user management table 202 to determine whether the login information received from the user device 3 matches the login information stored in advance, and if the two match, permits login (S122).

[0083] The bonus awarding device 2 transmits lottery screen information indicating that a lottery is in progress to the user device 3 (S123). The user device 3 displays a lottery screen on the display 36 based on the lottery screen information (S135). The bonus awarding device 2 draws a lottery to determine whether or not to award a bonus to the user (S124). At this time, the bonus awarding device 2 varies the probability of winning the lottery depending on the price of the product purchased by the user based on the lottery management table 203. The bonus awarding device 2 determines whether or not the user has won the lottery (S125).

[0084] If the user wins the lottery (YES in S125), the benefit granting device 2 transmits lottery result screen information indicating the lottery result (winning) to the user device 3 (S126). The user device 3 displays a lottery result screen indicating the lottery result (winning) on ​​the display 36 based on the lottery result screen information (S136).

[0085] The bonus granting device 2 extracts multiple bonuses selectable by the user based on the serial number of the product purchased by the user (S127). At this time, the bonus granting device 2 varies the number of bonuses selectable by the user depending on the type or price of the product purchased by the user based on the lottery management table 203. The bonus granting device 2 transmits bonus selection screen information to the user device 3 for displaying a bonus selection screen showing multiple bonuses selectable by the user (S128).

[0086] The user device 3 displays a benefit selection screen on the display 36 based on the benefit selection screen information (S137). When the user selects a desired benefit, the user device 3 transmits benefit selection information indicating the desired benefit selected by the user to the benefit granting device 2 (S138). Thereafter, the user device 3 ends the processing of this flowchart.

[0087] The privilege granting device 2 transmits order information for arranging the privilege to the privilege providing company device 5 of the privilege providing company that provides the privilege selected by the user (S129).The privilege granting device 2 transmits billing information for billing the manufacturer device 4 of the manufacturer of the product purchased by the user for the cost required for arranging the privilege (S130).

[0088] After processing S129, or if the user does not win the lottery (NO in S125), the bonus awarding device 2 transmits lottery result screen information indicating the lottery result to the user device 3 (S130). Thereafter, the bonus awarding device 2 ends the processing of this flowchart. Although not shown, if the user does not win the lottery (NO in S125), the bonus awarding device 2 transmits lottery result screen information indicating the lottery result (non-win) to the user device 3. In response, the user device 3 displays a lottery result screen indicating the lottery result (non-win) on the display 36 based on the lottery result screen information.

[0089] This allows each manufacturing company to provide a benefit to a user who purchases a product through the benefit providing device 2 without having to arrange for the benefit themselves, and by providing the benefit, the company can add value to the product.

[0090] In a conventional system, where the manufacturer selects pre-prepared benefits through a lottery and the user simply receives the benefit they have won, the system tends to lack freedom or satisfaction from the perspective of UX (User Experience).Even if benefits are awarded through a lottery, the user's freedom to select their benefit is limited, and there is no system in which the act of "selecting" itself is linked to UX.

[0091] Therefore, the reward awarding system 1 of the embodiment provides a campaign provision method that allows users to freely select their desired rewards, and accumulates, visualizes, and learns the content of the desired rewards selected by the users and the users' psychological satisfaction with their desired reward selection, thereby maximizing UX value for both the reward provider and the recipient (i.e., the user).

[0092] Specifically, the reward granting device 2 determines (optimizes or customizes) multiple rewards to be presented to the user based on the user's past selection history of desired rewards or an evaluation score indicating the user's evaluation of the user's past selection of desired rewards. Specifically, the reward granting device 2 calculates, as an evaluation score, at least one of the following: satisfaction level, interest level, indecision index, satisfaction level, and re-use intention level with respect to the user's selection of desired rewards based on the selection history. The reward granting device 2 calculates the evaluation score based on at least one of the input content to the user device 3 when the user selects the desired reward, satisfaction level with the desired reward, the user's facial expression, and the user's voice. Furthermore, the reward granting device 2 determines the multiple rewards to be presented to the user or the order in which the rewards will be presented based on the evaluation score.

[0093] The processing of the above-mentioned reward granting device 2 will be described below with reference to Fig. 10. Fig. 10 is a flowchart showing the processing executed by the reward granting device 2. The processing of the reward granting device 2 shown in Fig. 10 is realized by the computing device 21 executing the management program 201.

[0094] 10, the privilege granting device 2 refers to the history DB 205 (S221). Based on the information stored in the history DB 205, the privilege granting device 2 calculates the satisfaction level, the interest level, the indecision index, the satisfaction level, and the reuse intention level (S222).

[0095] For example, the reward granting device 2 calculates a degree of satisfaction based on at least one of the selection time, number of reselections, final selection confirmation time, emotional response, time spent on the screen, satisfaction level, and intention to reuse. The reward granting device 2 calculates a degree of interest based on at least one of the selection time, number of reselections, final selection confirmation time, emotional response, time spent on the screen, satisfaction level, and intention to reuse. The reward granting device 2 calculates a hesitation index based on at least one of the selection time, number of reselections, final selection confirmation time, emotional response, and time spent on the screen. The reward granting device 2 calculates a degree of satisfaction based on the results of a post-questionnaire. The reward granting device 2 calculates a degree of intention to reuse based on the results of the post-questionnaire. The degree of satisfaction, interest, hesitation index, satisfaction, and intention to reuse are examples of evaluation scores.

[0096] The reward granting device 2 classifies users based on the above-mentioned user evaluation scores (S223). For example, the reward granting device 2 classifies users into one of a quick decision type, a hesitant type, a curious type, and a cautious type. For example, the reward granting device 2 classifies users with a high degree of satisfaction into a quick decision type. The reward granting device 2 classifies users with a high hesitation index into a hesitation type. The reward granting device 2 classifies users with a high degree of satisfaction and satisfaction and a number of reselections greater than a reference value into a curious type. The reward granting device 2 classifies users with a low degree of satisfaction and a high level of satisfaction into a cautious type. Note that the above-mentioned user classifications are merely examples, and the reward granting device 2 may classify users based on an evaluation score including at least one of selection time, number of reselections, final selection confirmation time, emotional response, on-screen stay time, satisfaction, and reuse intention degree.

[0097] The reward granting device 2 extracts other users having classification results similar to that of the user to be presented based on the classification results of the user (S224).The reward granting device 2 calculates at least one of an average past satisfaction level of the other users, a reward reselection rate, and a campaign reuse rate (S225).

[0098] The reward granting device 2 determines reward candidates to be presented to the target user based on at least one of the average past satisfaction level of other users, the reselection rate of rewards, and the reuse rate for campaigns (S226). At this time, the reward granting device 2 determines multiple rewards to be presented to the user or the order in which the rewards will be presented based on at least one of the average past satisfaction level of other users, the reselection rate of rewards, and the reuse rate for campaigns. The reward granting device 2 may also determine the screen design, color type, and color intensity when presenting multiple rewards based on at least one of the average past satisfaction level of other users, the reselection rate of rewards, and the reuse rate for campaigns. Then, the reward granting device 2 terminates the processing of this flowchart.

[0099] As a result, the reward granting system 1 can add value to the UX itself, which is the user selecting a reward. For example, if a user wins a lottery, the user can expect to be granted a reward. Furthermore, if the process involves selecting a reward after winning, the user can expect to have the right to select a reward when the user wins the lottery. Because multiple rewards suited to the user's preferences are presented based on the user's past history, the user can easily select a reward and become more willing to participate in the next reward granting campaign. In this way, the reward granting device 2 evaluates the user's preferences based on the user's past selection history and selection behavior, and optimizes the multiple rewards to be presented. As a result, the reward granting device 2 can encourage users to continue participating in the reward granting campaign and provide a reward granting campaign that maximizes the UX value for both the reward provider and the user.

[0100] Furthermore, if the reward granting device 2 analyzes the user's selection history and evaluation score and transmits the analysis results to a manufacturing company or advertising agency, the manufacturing company or advertising agency can optimize advertising and promotion of products or events to users. Since the manufacturing company can grasp the users' actual reward selection trends, rather than relying on its own predictions, it can minimize UX losses such as users not using rewards or regretting using rewards.

[0101] The embodiments disclosed herein should be considered to be illustrative in all respects and not restrictive. The scope of the present disclosure is defined by the claims, not by the description of the above embodiments, and is intended to include all modifications within the meaning and scope of the claims. [Explanation of symbols]

[0102] 1 Reward granting system, 2 Reward granting device, 3 User device, 4 Manufacturer device, 5 Reward providing company device, 6 Network, 21, 31 Computing device, 22, 32 Memory, 23, 33 Storage device, 24, 34 Communication device, 35 Input device, 36 Display, 37 Camera, 38 Microphone, 201 Management program, 202 User management table, 203 Lottery management table, 204 Reward DB, 205 History DB, 301 Control program.

Claims

1. A reward system that rewards users who purchase products, a user device used by the user; a reward granting device in communication with the user device; The bonus granting device storing information indicating a plurality of benefits provided by a plurality of benefit providing companies that provide the benefits; When the user purchases a specific product from a specific manufacturer among a plurality of manufacturers, a lottery is held to determine whether or not the user will receive a desired benefit selected from the plurality of benefits using the user device; If the winner wins the lottery, arrange for the desired benefit to be provided by a specific benefit provider that provides the desired benefit; Invoice the specific manufacturer for the cost of arranging the desired benefit; A reward awarding system that determines the multiple rewards to be presented to the user based on the user's past selection history of the desired reward or an evaluation score that indicates the user's evaluation of the user's past selection of the desired reward.

2. the reward granting device transmits information indicating the plurality of rewards to the user device; The user device allowing the user to select the desired benefit from among the plurality of benefits presented by the benefit awarding device; transmitting information indicating the desired benefit selected by the user to the benefit granting device; The bonus granting device determining whether or not to grant the desired benefit through the lottery; 2. The reward granting system according to claim 1, wherein, if the user wins the lottery, the desired reward is provided to the specific reward provider.

3. The bonus granting device determining whether or not to grant any of the plurality of benefits by the lottery; If the user wins the lottery, transmitting information indicating the plurality of benefits to the user device; The user device allowing the user to select the desired benefit from among the plurality of benefits presented by the benefit awarding device; transmitting information indicating the desired benefit selected by the user to the benefit granting device; The reward system according to claim 1 , wherein the reward granting device arranges for the desired reward from the specific reward provider.

4. 4. The reward system according to claim 1, wherein the reward granting device varies the plurality of rewards selectable by the user depending on the specific manufacturer.

5. 4. The reward system according to claim 1, wherein the reward granting device varies the plurality of rewards selectable by the user depending on the type of the specific product.

6. The reward system according to claim 5 , wherein the reward granting device varies the plurality of rewards selectable by the user depending on the price of the specific product.

7. The reward system according to claim 6 , wherein the reward granting device increases the number of rewards that the user can select as the price of the specific product increases.

8. The reward system according to any one of claims 1 to 3, wherein the user device is capable of communicating with the reward granting device by reading a two-dimensional code associated with the specific product.

9. The reward system according to claim 8 , wherein the two-dimensional code is attached to a paper or electronic data receipt indicating that the specific product has been purchased.

10. The reward-granting system of claim 1, wherein the reward-granting device calculates, based on the selection history, at least one of the user's degree of satisfaction, interest, indecision index, satisfaction, and intention to reuse regarding the user's selection of the desired reward, as the evaluation score.

11. The reward granting system of claim 10, wherein the reward granting device calculates the evaluation score based on at least one of the input content to the user device when the user selects the desired reward, the satisfaction level with the desired reward, the user's facial expression, and the user's voice.

12. The reward granting system according to claim 1 , wherein the reward granting device determines the plurality of rewards to be presented to the user or an order in which the rewards are to be presented, based on the evaluation score.

13. The reward-granting system according to claim 1 , wherein the user device allows the user to change the desired reward within a time limit after the user selects the desired reward from among the plurality of rewards.

14. A reward granting device that grants a reward to a user who purchases a product, A computing device; A storage device; a communication device that communicates with a user device used by the user; the storage device stores information indicating a plurality of benefits provided by a plurality of benefit providing companies that provide the benefits; The computing device When the user purchases a specific product from a specific manufacturer among a plurality of manufacturers, a lottery is held to determine whether or not the user will receive a desired benefit selected from the plurality of benefits using the user device; If the winner wins the lottery, arrange for the desired benefit to be provided by a specific benefit provider that provides the desired benefit; Invoice the specific manufacturer for the cost of arranging the desired benefit; A bonus granting device that determines the multiple bonuses to be presented to the user based on the user's past selection history of the desired bonus or an evaluation score that indicates the user's evaluation of the user's past selection of the desired bonus.

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