Product display device

Abstract

A commodity display device comprises a display area (E) and a technical area (T), wherein the display area (E) comprises a visible part (V) of an exhibit (O), and the layout of the display area (E) ensures that the exhibit (O) can be accommodated.

Description

Technical Field

[0001] The invention relates to a commodity display device. Background Art

[0002] There are many different types of display devices for displaying merchandise. For example, there are display devices such as traditional glass display windows used at the storefront of a shopping mall that can display multiple items for sale, and there are also display devices used inside shopping malls. Such display devices are smaller in size than traditional glass display windows, and the same display device can display multiple items. There may be dozens of such display devices on the same floor of a shopping mall.

[0003] In today’s hyper-connected and ever-changing world, it’s becoming increasingly difficult to capture the attention of shoppers entering a store through these traditional glass windows or merchandise displays.

[0004] There are also some display devices that allow consumers to interact with the displayed products by scanning barcodes with their mobile phones.

[0005] Some shopping malls or commercial streets will set up some scenery consisting of turntables, lights such as flashing lights, animated screen backgrounds and moving objects such as robots during important sales nodes every year such as Christmas.

[0006] Unfortunately, this type of glass display quickly becomes too crowded, and consumers are unable to focus on a single item displayed in the window as they watch the merchandise moving around in the window because the lighting is too intense and constantly changing, making it impossible for potential consumers to focus on a specific item. Consumers first pay attention to the setting.

[0007] Other displays have also been developed to showcase merchandise to attract the attention of potential consumers.

[0008] For example, devices have been developed that can keep exhibits in the air magnetically without providing them with any physical support.

[0009] There are also display devices in which two identical products are fixed opposite to each other in a display cabinet using a transparent plate. The products placed in such a display cabinet appear to be one and the same and are in a weightless state.

[0010] Unfortunately, in addition to having to use two samples, this type of installation usually requires modification of the product, and in some cases, the samples are easily lost. In addition, neither the stationary product nor the appearance of this type of installation can fully attract consumers' interest.

[0011] There is also a display device as described in document CN 107149347. The document describes a display device for displaying watches in all directions. The device can rotate, and the watches placed in it are hung by hooks. Consumers can take the watches through an electric "fishing rod" system and then put them back into the display device.

[0012] Unfortunately, in this type of device, the moving parts can only operate alternately. The device keeps turning, and when the consumer wants to try on the watch, he presses the switch button of the fishing rod system. The turning system stops, and then the watch rises, and the consumer can remove it from the hook.

[0013] Additionally, consumers are able to see the mechanism that makes the merchandise move, not to mention that extremely cyclical movement can be boring and therefore fail to particularly highlight the promoted merchandise.

[0014] US2015 / 124164 discloses a display box with a transparent panel, behind which the exhibits are placed. The exhibited goods can be moved in different ways such as hanging. The exhibits can be seen through the transparent panel, and the rest of the panel is opaque. However, the disadvantage of this display method is that the display effect depends on the user's viewing angle, so very complex testing and adjustment are required, otherwise the effect is not good.

[0015] Therefore, it is necessary to develop a display device for displaying goods (such as luxury goods such as watches or jewelry). This type of display device should be able to attract the attention of potential consumers and stimulate their curiosity while keeping their attention on the goods. Summary of the invention

[0016] To solve this problem, the present invention provides a commodity display device, which includes a display area and a technical area. The display area includes a visible part of the exhibit. The layout of the display area ensures that an exhibit can be accommodated. The technical area includes an exhibit moving component that is separately placed in the technical area and can move the exhibit. The exhibit moving component includes at least one motorized component and at least one transmission component for transmitting the movement generated by the at least one motorized component to the exhibit. The transmission component includes at least one hanging element connected to the exhibit through a first part and connected to the at least one motorized component through a second part. The commodity display device includes at least one light source. Combining the at least one light source with the moving component can ensure that the at least one hanging element is invisible (to consumers).

[0017] What is refreshing is that the combination of the at least one light source and the moving part (the suspension element) makes the object appear to be both suspended and moving in a weightless state. "Appearing to be suspended" means that the object appears to float in the space of the display device without visible physical support. The at least one light source combined with the moving part of the object confuses the eye by creating an optical illusion, and the consumer cannot tell that the object is actually suspended by the suspension element and relies on the mobile part, and the suspension element is invisible. The at least one mobile part enables the exhibit to move along a predetermined trajectory or an arbitrary trajectory. The suspension element is driven by the at least one mobile part. The exhibit not only appears to float in the air, but also, if the mobile part is powered by an operable motor, the exhibit will also make basic movements in space along the X, Y or Z axis or basic rotational movements in the clockwise or counterclockwise direction, while the suspension element is invisible to the naked eye and does not exert a significant force on the exhibit to make it move.

[0018] The illumination of the light source ensures the enhancement / invisibility of the suspension element. Thus, when the light source is turned on, the suspension element disappears or becomes further invisible, allowing the consumer to see the exhibit.

[0019] It can be seen that the device of the present invention is very interesting to potential consumers, and they can't help but watch the exhibits move as if they are suspended, and at the same time, the consumers' attention is focused on the exhibits instead of the movement mechanism.

[0020] To solve this problem, the present invention provides a commodity display device, which includes a visible exhibit portion, the layout of the device ensures that it can accommodate an exhibit, the device includes at least one hanging element connected to the exhibit through a first part and connected to the device through a second part, and the device includes at least one light source. Combining the at least one light source with the moving part can ensure that the at least one hanging element is not visible.

[0021] What is refreshing is that the at least one light source is combined with the suspension element to make the exhibit appear to be suspended. The at least one light source is combined with the suspension element to confuse the eye by creating an optical illusion, and consumers cannot tell that the object is actually suspended by the suspension element, and the suspension element is in an invisible state.

[0022] The following examples are preferred and / or optional embodiments.

[0023] Preferably, at least one second exhibit is displayed simultaneously with the first commodity.

[0024] Preferably, the term "the first portion of the suspension element" in the present invention means a part, a section or a distal end of the suspension element.

[0025] Preferably, the term "the second portion of the suspension element" in the present invention means a part, a section or one or both proximal ends of the suspension element.

[0026] Preferably, the device of the present invention comprises a display area for displaying exhibits in a visible part thereof and a technical area.

[0027] Preferably, all moving parts are located in the technical area, and their position should ensure that they cannot be seen, so as to isolate the moving parts from the display area.

[0028] Preferably, the visible part of the exhibit is in a visible state (for consumers).

[0029] Preferably, the visible portion of the exhibit allows consumers to see the exhibit in the display area. The visible portion is composed of or formed by a transparent element such as glass or plexiglass. For example, the transparent element may be a transparent window through which consumers can look into the display device (display area) and thus see the exhibit. The device, the visible portion and / or the transparent element do not include a transparent screen.

[0030] Preferably, the technical area is not visible (to the consumer of the device) and / or is hidden behind a front panel, so that the moving parts can be placed in the technical area, hidden from the user.

[0031] Preferably, the first portion of the suspension element connected to the exhibit is located within the display area and / or within the visible portion, so that the exhibit connected to the invisible suspension element appears to be suspended in the display area.

[0032] Preferably, said second portion of said suspension element connected to said at least one motorized component is located within said technical area, so that said second portion of said suspension element connected to said at least one motorized component can be placed within said technical area, hidden from a user.

[0033] In the present invention, a conventional X, Y, Z spatial coordinate system is used, wherein X represents the abscissa axis, that is, the horizontal axis, Y represents the ordinate axis, that is, the vertical axis, and Z represents the depth.

[0034] Preferably, the at least one light source is arranged so as to provide indirect light, preferably for the exhibit and / or the at least one suspension element.

[0035] Preferably, the at least one light source comprises at least one first light source and at least one second light source. Preferably, the at least one first light source is used to illuminate the background and / or generate indirect light (for the exhibit and / or the at least one hanging element). Preferably, the arrangement of the at least one second light source ensures that the exhibit and / or the at least one hanging element are illuminated by direct light. Preferably, the arrangement of the at least one second light source ensures that the (specular) reflection of the direct light of the hanging element is invisible to consumers and / or does not exceed the visible area. The first light source diverts the consumer's line of sight so that the hanging element cannot be seen. The second light source illuminates the exhibit without generating a reflection of the hanging element to the consumer. The combination of the first light source and the second light source makes the hanging element invisible while illuminating the merchandise.

[0036] Preferably, the at least one light source is located in the display area and is arranged to ensure that indirect light is provided for the exhibit. The at least one light source is placed in the display area but outside the visible part.

[0037] Indirect lighting may be directed toward the rear of the display area to obtain diffuse reflection of the at least one light source, a small portion of which is used to illuminate the displayed exhibits.

[0038] Optionally, the suspension element cannot be located within the illumination range of a light beam that indirectly illuminates the exhibit.

[0039] Optionally, the light beam shines from bottom to top, or from top to bottom, or from the side within the display area, avoiding the suspended element from being within the direct light beam, but ensuring it is within the indirect light beam, optionally magnified using, for example, a mirror.

[0040] Preferably, the light source is arranged so that the direction of the light beam of the light source ensures that the suspension element is not within the range of the direct light beam but within the range of the indirect light beam.

[0041] Preferably, the light source is arranged to provide indirect illumination to the exhibit, ensuring that the exhibit (O) is not directly illuminated by the light beam, but is fully visible due to diffuse indirect reflections, thereby making the suspension element disappear from the sight of consumers in front of the display device.

[0042] Advantageously, the moving part comprising at least one motorized part of the device according to the invention comprises at least one first motorized part, applying a first component or a first circumferential component along the X-axis, Y-axis or Z-axis of the mathematical reference system. The at least one first motorized part can move the exhibit in a lateral direction from left to right, in a vertical direction from bottom to top, or in a longitudinal direction from front to back through the suspension element, and the suspension element transmits the movement of the at least one first motorized part to the exhibit.

[0043] Advantageously, the moving means comprising at least one motorized means of the device according to the invention further comprises a second motorized means for applying a second component different from the first component or a second circumferential component in the direction of the X, Y or Z axis of the mathematical reference system. The predetermined trajectory has a first X-axis component and a second Y-axis component or vice versa, a first X-axis component and a second Z-axis component or vice versa, a first X-axis component and a second circumferential component or vice versa, a first Y-axis component and a second Z-axis component or vice versa, a first Y-axis component and a second circumferential component or vice versa, or even a first Z-axis component and a second circumferential component or vice versa.

[0044] More advantageously, the moving means comprising at least one motorized means of the device according to the invention further comprises a third motorized means for applying a third component different from the first and second components or a third circumferential component in the direction of the X-axis, Y-axis or Z-axis in the mathematical reference system. The predetermined trajectory has a first X-axis component, a second Y-axis component and a third Z-axis component or vice versa, a first X-axis component, a second Y-axis component and a third circumferential component or vice versa, a first X-axis component, a second Z-axis component and a third circumferential component or vice versa, or even a first Y-axis component, a second Z-axis component and a third circumferential component or vice versa.

[0045] Further more advantageously, the moving part comprising at least one motorized part of the device of the present invention further comprises a fourth motorized part, applying a fourth component different from the first component, the second component and the third component or a third circumferential component along the X-axis, Y-axis or Z-axis direction in the mathematical reference system. The predetermined trajectory has a first component in the X-axis, a second component in the Y-axis, a third component in the Z-axis and a circumferential component or vice versa.

[0046] Advantageously, the device of the present invention further comprises a background.

[0047] In this advantageous embodiment, the background is opaque and consists of a woven or non-woven fabric, which contains plant fibers or synthetic fibers that can absorb a large amount of light while reflecting it. The fabric preferably contains black fabric, felt or dark fabric with shiny fibers, reflective impurities or particles, that is, there are reflective elements in the fabric. Further more advantageously, the background is made of a material such as synthetic grass, porous or grooved metal sheet. Advantageously, the background contains a large number of elements (fibers, holes, grooves, etc.) that need to be analyzed by the naked eye at the same time.

[0048] Advantageously, the background is arranged to produce indirect illumination. Preferably, the indirect illumination is produced by light of the at least one (first) light source being reflected by the background. Preferably, the background produces complex indirect illumination, attracting attention. Preferably, the (complex) background comprises a raised (non-flat) surface and / or reflective / luminous elements. The complex indirect illumination (reflected by the background) confuses the consumer's eye and prevents the consumer from seeing the suspended element. Preferably, the background is opaque. Advantageously, the background is a dark color, such as black. Advantageously, the background is fabric or felt. Advantageously, the background and / or the felt and / or the fabric contain elements capable of reflecting light (from the at least one light source). Preferably, the background and the reflection of light by the suspended element are the same. Thereby, the eye is not able to see the suspended element located in front of the background.

[0049] In one example, the background is made of a transparent material such as glass or transparent plastic. Preferably, the background of the transparent material is curved to create complexity that helps to make the hanging element invisible to the eyes of consumers. The background may also include reflective / luminous elements. The reflective / luminous elements may be formed by an uneven surface or by adding elements of other materials. The background in this example is preferably made of the same material as the visible part. Preferably, the background and the visible part are windows that can ensure 360° visibility of the exhibits.

[0050] Preferably, the combination of the at least one light source, the moving part (especially the suspension element) and the background is arranged so as to make the suspension element invisible (to consumers). This combination can enhance the effect of the exhibit moving in a suspended state and help to make the suspension element invisible to the naked eye.

[0051] Preferably, the at least one light source is arranged to provide indirect illumination for the exhibit and / or the at least one hanging element by direct light from the at least one light source being reflected by the background.

[0052] Preferably, the at least one light source (L), the moving part and the background (F) are arranged in combination to allow light to be absorbed by the background and reflective elements contained in the background to reflect light, thereby making the brightness on the background uniform and making the suspended element invisible.

[0053] Advantageously, the hanging element is located between the consumer's eyes and the background of the display area. The background may also include the side walls of the display area, ensuring that the consumer's eyes cannot see the hanging element at any time during the consumer's gaze on the exhibit.

[0054] Advantageously, the at least one light source in the device of the present invention is composed of an LED lamp. Preferably, the light emitting angle of the LED lamp used is greater than 120°, preferably greater than 130°, and further preferably greater than 145°. Preferably, the light emitting angle of the LED lamp used is less than 180°, preferably less than 170°, further preferably less than 160°, and further preferably less than 150°. Preferably, the LED lamp adopts a large-angle LED lamp. Preferably, the light emitting angle of the LED lamp used is between 140° and 160°, and further more preferably, the light emitting angle of the LED lamp is 150°. Preferably, at least one row of LED lamps is arranged on the inner surface of one of the two side wall panels of the display area. Preferably, at least two rows of LED lamps are arranged on the inner surfaces of the two side wall panels of the display area. Further more preferably, at least 3 rows of LED lamps are arranged, the first row is arranged on the inner surface of the right or left wall panel of the display area, the second row is arranged on the inner surface of the left or right wall panel of the display area, and the third row is arranged on the inner surface of the bottom plate of the display area.

[0055] "Large-angle LED lights" refer to light sources that emit light at an angle of 140° to 160° between the edges of the light beam.

[0056] Furthermore, the combination of the at least one light source, preferably consisting of LED lights arranged in rows at large angles on the inner surface of at least one wall panel of the display area, the moving parts and the background can enhance the effect of the floating movement of the exhibit and help to make the hanging elements invisible to the naked eye. In fact, the light will be absorbed by the background and reflected by the glossy fibers or reflective elements contained in the background, so that the brightness on the background is uniform and the hanging elements are invisible.

[0057] Preferably, the at least one suspension element is a line. The line may be a monofilament line, a cable or a multifilament line or other types of lines that are mainly stretched in one dimension. The line is preferably an elastic line that is stretched tight under the weight of the suspended object.

[0058] Advantageously, said at least one suspension element of the device of the invention is a monofilament line.

[0059] In the preferred embodiment, the suspension element is a dark monofilament thread, such as black, which, in combination with the at least one light source, is invisible to the naked eye.

[0060] In one variation of the present invention, the display area includes a curved transparent wall panel that can be separated from the dark background containing the luminescent / reflective particles. Daylight reflected on the curved transparent wall panel can make the hanging wire invisible to consumers.

[0061] In a preferred embodiment, the suspension element may also be a cable or a multifilament line, for example when the exhibit is too heavy to be suspended using a monofilament line. The cable is combined with the at least one light source and is invisible to the naked eye.

[0062] In a further advantageous embodiment, the device of the present invention comprises a suspension element formed of black monofilament thread, and the device further comprises a dark felt background such as black or dark blue.

[0063] In this more advantageous embodiment, the combination of the monofilament line, the at least one light source consisting of at least one row of LED lamps at a large angle arranged on the inner surface of at least one wall of the display area, and the background, such as felt, makes the background uniformly illuminated, which, since the monofilament line is invisible, enhances the effect that the exhibit appears to be suspended. In fact, when the background and the suspension element are illuminated by LED lamps, the background and the suspension element reflect the light in the same way, making the suspension line invisible to the eye.

[0064] In a particular embodiment, the device according to the invention comprises at least one first motor connected to said at least one first motorized element and arranged to enable movement of said first motorized element.

[0065] In this specific embodiment, the motor is used to drive one or more motorized components, which then operate synchronously to allow the exhibit to move along a certain spatial direction while performing rotational motion.

[0066] In another preferred embodiment, the device according to the invention comprises a second motor connected to the second motorized part and arranged to move the second motorized part.

[0067] In this preferred embodiment, the motor is connected to a single motorized part and is arranged to move the single motorized part. Thus, the first motorized part can be moved without the second motorized part moving, so that the second rotational movement and the first movement along the X, Y or Z spatial direction are alternately performed.

[0068] Advantageously, the device of the invention comprises a third motor connected to the third motorized part, the third motor being arranged to enable the third motorized part to move. More advantageously, the device of the invention comprises a fourth motor connected to the fourth motorized part, the fourth motor being arranged to enable the fourth motorized part to move. The first motorized part, the third motorized part and the fourth motorized part are moved along a specific X, Y or Z spatial direction respectively.

[0069] In an advantageous embodiment, the first motorized part comprises at least one axis about which the suspension element rotates, and the first motorized part is driven by the first motor.

[0070] In another specific embodiment, in the device of the present invention, the suspension element is arranged to be connected to the exhibit and the first motorized part, and the suspension element passes through at least one element arranged to provide an inflection point for the first or second movement at least in the second part of the suspension element, such as a ring, a hook or a pulley.

[0071] Advantageously, one, two, three or more elements may be arranged to provide an inflection point for said first or second movement at least in said second portion of said suspension element.

[0072] Furthermore, the element arranged to provide a turning point for the first or second movement at least in the second portion is located opposite the exhibit with respect to the technical area. The suspension element passes through a first pulley arranged to provide a first turning point for the first or second movement in the second portion of the suspension element and a second pulley arranged to provide a second turning point for the first or second movement in the first portion of the suspension element.

[0073] Furthermore, the element arranged to provide a turning point for the first or second movement may also be located in the same technical area, or in another technical area.

[0074] In another preferred embodiment, the technical area of ​​the device of the present invention comprises at least one first guide rail laid along the X-axis direction or the Z-axis direction, or optionally comprises two first guide rails, and wherein the first mobile component comprises a slide movable along the at least one guide rail. The movable slide can ensure movement along the selected X-axis or Z-axis direction.

[0075] Advantageously, the technical zone of the device according to the invention further comprises at least two second rails laid transversely with respect to the at least one first rail, the first rail being slidably mounted in the second rails and driven by the first motor or a third motor.

[0076] In this preferred embodiment, the exhibit performs a first movement along the X-axis or Z-axis direction, a second rotational movement, and a third movement along the Z-axis or X-axis direction in space.

[0077] Optionally, the device of the present invention comprises two first guide rails and two second guide rails sliding in a vertical structure, so as to allow at least the first part of the suspension element to move along the Y-axis direction.

[0078] Preferably, the second motorized component of the device described in the present invention includes a first gear and a second gear constituting a gear transmission mechanism, the first gear being the pinion of the gear transmission mechanism and being driven by the first or second motor, and the second gear being optionally connected to the suspension element through a control box and allowing at least the first part of the suspension element to perform the second rotational motion.

[0079] In this advantageous embodiment, the second gear drives the control box in rotation, the control box comprising the first motor or the third motor, a third gear, the first motorized part or the third motorized part, the motorized part comprising two transverse axes about which the suspension element rotates. The first end of the suspension element is connected to the first transverse axis, and the second end of the suspension element is connected to the second transverse axis. When the third gear is driven by the first motor or the third motor, the two transverse axes move, thereby moving the exhibit in the Y spatial direction.

[0080] In a preferred embodiment, the device of the present invention comprises a control component, wherein the control component comprises a circuit board capable of controlling the movement driven by the motor.

[0081] In the preferred embodiment, the control component includes a transmitter and a receiver, and the receiver is located in the technical area. The control component can control the movement by sending a signal to the receiver, and the sent signal is generated by user programming.

[0082] Advantageously, the device of the present invention further comprises a buffer zone, such as a movable floor made of foam or elastic fabric laid on the inner surface of the bottom plate of the display area.

[0083] In this specific embodiment, the buffer zone can ensure that the exhibit will not be damaged when it falls off the suspension element.

[0084] Advantageously, the device of the present invention further comprises a brightness sensor, which can adjust the brightness of the at least one light source according to the brightness in the room or the intensity of sunlight.

[0085] Further advantageously, the device of the present invention further comprises a sound card, which can add sound effects such as background music or relaxing music to the device of the present invention.

[0086] Preferably, the device of the present invention further comprises a Bluetooth and / or Wifi sensor. Such sensors can be used to synchronize the at least two commodity display devices of the present invention.

[0087] Optionally, items in the same display case or in different display devices can be synchronized and moved along a pre-set trajectory.

[0088] Preferably, the at least one light source is located in the display area. However, the at least one light source may also be located in the technical area.

[0089] In a preferred embodiment of the device of the present invention, the display area includes at least one light source (L) located in the display area, wherein the moving part of the exhibit (O) is arranged to enable the exhibit (O) to move along a preset trajectory.

[0090] In another embodiment of the device of the present invention, the display area (E) and / or the visible part (V) of the exhibit (O) are visible, while the technical area (T) is invisible and / or hidden behind a front wall.

[0091] Preferably, the at least one light source is arranged to provide illumination for the exhibit and / or the suspension element. Preferably, the at least one light source generates a light beam. Indirect illumination preferably uses the light beam of the at least one first light source that is reflected at least once, preferably diffusely. Direct illumination preferably uses the light beam of the at least one (second) light source that is not reflected or only specularly reflected. Diffuse illumination is preferably indirect illumination. Diffuse / indirect illumination can also be formed by transmission.

[0092] Preferably, the transmission component may be the at least one suspension element or may be composed of the at least one suspension element and other elements.

[0093] Further embodiments of the device according to the invention are given in the dependent claims. BRIEF DESCRIPTION OF THE DRAWINGS

[0094] In the following description, other characteristics, details and advantages of the invention are described in a non-limiting manner on the basis of examples and with reference to the accompanying drawings.

[0095] In the accompanying drawings, Figure 1 It is a perspective view of a specific embodiment of the device described in the present invention.

[0096] Figure 2 A perspective view of a specific embodiment of the device described in the present invention without the front wall panel.

[0097] Figure 3 It is a bottom view of a specific embodiment of the technical area of ​​the device described in the present invention.

[0098] Figure 4 A perspective view of a specific embodiment of the device technology area described in the present invention.

[0099] Figure 5 A top view of an embodiment of the technical area of ​​the device described in the present invention.

[0100] Figure 6 It is a top view schematic diagram of another embodiment of the technical area of ​​the device described in the present invention.

[0101] Figure 7 It is a perspective view of another embodiment of the device of the present invention.

[0102] Figure 8 and Fig. 9 It is a front view of the device of the present invention running in sequence.

[0103] Fig.10 It is a perspective view of another embodiment of the device of the present invention.

[0104] Fig.11 It is a front view of an embodiment of the device described in the present invention.

[0105] Fig.12 for Fig.11 AA section view.

[0106] Fig.13 for Fig.11 BB cross-sectional view.

[0107] In the above figures, the same or similar elements are numbered the same. DETAILED DESCRIPTION

[0108] Figure 1 A merchandise display device is shown, which consists of a display area E including a visible part V of an exhibit O and a technical area T, the layout of the display area E ensures that it can accommodate an exhibit O hung on a suspension element S and includes a background F covered with a dark fabric containing a large number of particles, fibers, and reflective elements. Further more advantageously, the background F is made of materials such as synthetic grass, porous or grooved metal plates. Advantageously, the background contains a large number of elements (fibers, holes, grooves, etc.) that need to be analyzed by the naked eye at the same time.

[0109] In the embodiment shown in the figure, the technical area T is located above the display area E. In some variants, there may be multiple technical areas T. For example, the technical area T containing the moving parts is located below, while another smaller technical area T can be set above and is only used to install hooks, rings, pulleys, etc. The device also includes adjustable height feet P for leveling the device and ensuring its horizontality.

[0110] The technical area T is as follows Figure 2As shown, the front wall is not included. It can be seen that the technical area includes two guide rails 4 that are parallel to each other and laid between two side walls 2 of the device according to the invention. A carriage 1 (first motorized part) is mounted on the guide rails 4 and slides on the guide rails 4 in the X direction. The carriage 1 is driven by a system consisting of a first motor and a cable (not shown in the figure).

[0111] The second motorized part 3 is fixed to the carriage 1. The second motorized part 3 is composed of a rotating collector ring, a first gear 9 and a second gear 10. The first gear 9 is a pinion of a gear transmission mechanism and is rotated by the second motor 5, which is located on the carriage 1, for example, on the opposite side of the mounting point of the first gear 9. The first gear 9 meshes with the second gear 10, thereby ensuring the rotational movement.

[0112] A control box 13 is fixed on the second gear 10. The first gear 9 and the second gear 10 rotate around a vertical axis, and each gear has two substantially horizontal circular surfaces parallel to each other, which respectively constitute the bottom surface and the top surface of the gear 9 and the gear 10. The control box 13 is fixed to the bottom surface of the second gear 10 by conventional fixing components. The control box 13 is preferably composed of a front wall panel, two side wall panels, a bottom plate and a top plate.

[0113] In the illustrated embodiment, one end of the suspension element S is fixed to the back plate of the control box 13, and the other end is fixed to the exhibit O. In this embodiment, since the carriage 1 moves along the guide rail 4, the exhibit O can move along the X-axis direction. The exhibit O can rotate under the action of the second motorized component 3. In addition, it can also move along the Y-axis direction through a reel (not shown in the figure) fixed to the back plate of the control box 13. The setting of the reel allows the suspension element to be retracted and unfolded around a horizontal axis, and the horizontal axis rotates in the direction of winding or unfolding under the action of the motor 6.

[0114] The device of the present invention further comprises a background F located in the display area E, close to the back panel from the inside of the display device, and the display area E is visible through the visible portion V. The display area E further comprises two side partitions 8, each of which is provided with a top panel and a front wall panel, respectively constituting a first movable wall panel 15 and a second movable wall panel 15'. The two movable wall panels are used to set a light source, for example, the light source adopts LED technology and is positioned so that its light beam is directed to the background F. The angle between the two edges of the light beam is preferably between 140° and 160°. The background F is made of a dark fabric material containing a large amount of particles, fibers and reflective elements. Therefore, the exhibit O is not directly illuminated by the light beam, but is completely visible with the help of indirect light diffusely reflected by the background, and at the same time, the hanging element disappears from the sight of the consumer in front of the display device.

[0115] In addition, the device of the present invention further comprises a buffer zone 7 to protect the exhibits in case of falling, and the buffer zone is in the form of a cloth or a foam block.

[0116] Figure 2 See the technical areas shown in Figure 3 Bottom view. It can be seen that the technical area includes two mutually parallel rails 4. A carriage 1 (first motorized component) is mounted on the rails 4 and slides on the rails 4 in the X direction. The carriage 1 is driven by a system consisting of a first motor (not shown) and a cable C.

[0117] The second motorized part 3 is fixed to the carriage 1. The second motorized part 3 is composed of a rotating collector ring, a first gear 9 and a second gear 10. The first gear 9 is a pinion of a gear transmission mechanism and is rotated by the second motor 5, which is located on the carriage 1, for example, on the opposite side of the mounting point of the first gear 9. The first gear 9 meshes with the second gear 10, thereby ensuring the rotational movement.

[0118] A control box 13 is fixed on the second gear 10. The first gear 9 and the second gear 10 rotate around a vertical axis, and each gear has two substantially horizontal circular surfaces parallel to each other, which respectively constitute the bottom surface and the top surface of the gear 9 and the gear 10. The control box 13 is fixed to the bottom surface of the second gear 10 by conventional fixing components. The control box 13 is preferably composed of a front wall panel, two side wall panels, a bottom plate and a top plate.

[0119] In the embodiment shown in the figure, both ends of the suspension element S are fixed on the back plate of the control box 13 , and the exhibit O is suspended on one part of the suspension element S.

[0120] In this embodiment, since the carriage 1 moves along the guide rail 4, the exhibit O can move along the X-axis direction. The exhibit O can rotate under the action of the second motorized component 3. In addition, it can also move along the Y-axis direction through the two reels 11 fixed on the back plate of the control box 13. The arrangement of the two reels 11 allows the suspension element S to be retracted and unfolded around a horizontal axis, and the horizontal axis rotates in the direction of winding or unfolding under the action of the motor 6 and the third gear 14.

[0121] Furthermore, the reels 11 are interchangeable, for example when the suspension element S has to be replaced with a new one. The reels 11 can be locked by means of a locking system 12, and when the locking system 12 is in the "off" position, the reels 11 cannot be removed from the control box 13. When the locking system 12 is not in the "off" position, the reels 11 may not be locked by the locking system 12. When the reels 11 are not locked by the locking system 12, the suspension elements S can be replaced by removing each reel 11 from the horizontal axis. When the suspension elements S are replaced and connected to the reels 11, the reels 11 can be placed back on the horizontal axis and then the locking system 12 is placed in the "off" position to lock the reels.

[0122] Figure 4 Different from Figure 3 The view in Figure 2 Detail of the technical area T shown. It can be seen that the technical area comprises two mutually parallel rails 4. A carriage 1 (first motorized part) is mounted on the rails 4 and slides on the rails 4 in the X direction. The carriage 1 is driven by a system consisting of a motor (not shown) and a cable C.

[0123] The second motorized part 3 is fixed to the carriage 1. The second motorized part 3 is composed of a rotating collector ring, a first gear 9 and a second gear 10. The first gear 9 is a pinion of a gear transmission mechanism and is rotated by the second motor 5, which is located on the carriage 1, for example, on the opposite side of the mounting point of the first gear 9. The first gear 9 meshes with the second gear 10, thereby ensuring the rotational movement.

[0124] A control box 13 is fixed on the second gear 10. The first gear 9 and the second gear 10 rotate around a vertical axis, and each gear has two substantially horizontal circular surfaces parallel to each other, which respectively constitute the bottom surface and the top surface of the gear 9 and the gear 10. The control box 13 is fixed to the bottom surface of the second gear 10 by conventional fixing components. The control box 13 is preferably composed of a front wall panel, two side wall panels, a bottom plate and a top plate.

[0125] In the embodiment shown in the figure, both ends of the suspension element S are fixed on the back plate of the control box 13 , and the exhibit O is suspended on one part of the suspension element S.

[0126] In this embodiment, since the carriage 1 moves along the guide rail 4, the exhibit O can move along the X-axis direction. The exhibit O can rotate under the action of the second motorized component 3. In addition, it can also move along the Y-axis direction through the two reels 11 fixed on the back plate of the control box 13. The arrangement of the two reels 11 allows the suspension element S to be retracted and unfolded around a horizontal axis, and the horizontal axis rotates in the direction of winding or unfolding under the action of the motor 6 and a third gear 14.

[0127] Furthermore, the reels 11 are interchangeable, for example when the suspension element S has to be replaced with a new one. The reels 11 can be locked by means of a locking system 12, and when the locking system 12 is in the "off" position, the reels 11 cannot be removed from the control box 13. When the locking system 12 is not in the "off" position, the reels 11 may not be locked by the locking system 12. When the reels 11 are not locked by the locking system 12, the suspension elements S can be replaced by removing each reel 11 from the horizontal axis. When the suspension elements S are replaced and connected to the reels 11, the reels 11 can be placed back on the horizontal axis and then the locking system 12 is placed in the "off" position to lock the reels.

[0128] Figure 2 The top view of the technical area T described in Figure 5 As shown. It can be seen that the technical area includes two guide rails 4 that are parallel to each other and laid between two side wall panels 2 of the device according to the invention. A slide 1 (first motor component) is mounted on the guide rail 4 and slides on the guide rail 4 along the X-axis spatial direction. The slide 1 is driven by a system consisting of a motor 16 and a cable C. The slide 1 is connected to the cable C, and when the cable C moves, the slide 1 moves along the X-axis spatial direction.

[0129] In a preferred embodiment, the technical area T includes two guide rails 4' that are perpendicular to the two parallel guide rails 4. The two guide rails 4' are opposite to each other, for example, each guide rail is connected to the inner surface of a side wall panel 2 of the display area E and the two guide rails 4 respectively through a movable slide 1', and the movable slide 1' slides on the guide rails 4' along the X-axis spatial direction. A slide 1 (first motor component) is installed on the guide rail 4 and slides on the guide rail 4 along the X-axis spatial direction. The slide 1 is driven by a system consisting of a motor and a cable (not shown in the figure).

[0130] The device of the present invention can be used as follows Figure 7 The closed cylinder shape shown. Figure 7 In the embodiment, the background F and the visible portion V are both formed by the same display window 21. The exhibit O can be observed from all sides (excluding the top and the bottom) and / or 360° through the display window 21. The display window 21 is made of a transparent material, preferably glass. The display window 21 is preferably in a curved shape, preferably cylindrical, and more preferably cylindrical. The display window 21 preferably has the same front and back. However, in another embodiment, the back and front of the display window 21 may be different to increase the transparency of the front and improve the reflective properties of the back.

[0131] The at least one light source L (in the display window 21) is preferably arranged above the exhibit O and / or below the exhibit O. The light from the light source L is reflected by the background F (i.e., the display window 21) to generate indirect light. The curved shape of the background F or the display window 21 increases the reflection and generates sufficient light effect behind the exhibit O and / or the hanging element S, thereby making the hanging element S invisible through the indirect lighting effect. In addition, the at least one light source L also has the function of illuminating the exhibit through the direct light of the light source L. Since the light source L is arranged above the exhibit O (possibly arranged on the front side slightly closer to the consumer), the direct light of the light source L is reflected at a very small angle, thereby making the reflected light of the hanging element S not leave the display window 21 and / or invisible to the consumer standing in front of the display window 21. The consumer stands in front of the display window to look at the exhibit O in the display window 21, and the display window is at the same height as the consumer's line of sight.

[0132] In this specific embodiment, three devices according to the invention are used in the same display cabinet. In each device according to the invention, there is an exhibit O. The devices according to the invention are synchronized with each other so that the movement of each exhibit in the device is coordinated. For example, three exhibits can rise or fall at the same time, or rise or fall in an alternating manner, so as to form a wave movement. In this embodiment, the technical area T including the moving parts is located below the display area E, and its top is a light source L using technology such as LED. The display area E includes a mostly visible part V, whose wall panels are made of transparent materials such as glass or organic glass. The exhibit O is suspended in the display area E by the suspension element S. The suspension element includes an inflection point in the shield above the display area E (the technical area T is divided into two parts). One end of the suspension element S is connected to the exhibit O, this section passes through a ring to form an inflection point, and the other end is connected to at least one moving part located in the base (technical area T). In this embodiment, the exhibit moves up and down while rotating. Therefore, its trajectory includes a circumferential component and a Y-direction component.

[0133] Figure 8 The time T and Fig. 9 Another sequential operation of the device of the present invention shown at time T1 includes operating means, which include a plurality of first motorized means located in the technical area T (not shown in the figure), and the display area E includes four exhibits O, each of which is suspended by a suspension element S in a manner such that one end of the suspension element S is connected to the exhibit O. No shell is used to define the scope of the display area E. The visible part V of the display area E includes a background F covered by a dark fabric, which contains a large number of particles, fibers, and reflective elements. The moving parts are synchronized with each other so that the movement of each exhibit remains coordinated. The exhibits O move along a pre-set trajectory, shown as lateral movement, and converge at the center of the visible part V of the display area E at time T1, or move in opposite directions at time T. In this embodiment, the trajectory of the exhibit O consists of an X-direction component.

[0134] Another preferred embodiment of the device of the present invention is Fig.10 A merchandise display device is composed of a display area E including a visible part V of an exhibit and a technical area T, the layout of the display area E ensures that it can accommodate an exhibit O hung on a suspension element S and includes a background F covered with a dark fabric containing a large number of particles, fibers, and reflective elements.

[0135] In the embodiment shown in the figure, the technical area T is located above the display area E. In some variants, there may be multiple technical areas T. For example, the technical area T containing the moving parts is located at the bottom, while another smaller technical area T can be set at the top, only for installing hooks, rings, pulleys, etc. The device also includes a base that allows the device to reach a certain height.

[0136] The detailed arrangement diagram of the at least one light source L is as follows Fig.11 , Fig.12 and Fig.13 The following description of the at least one light source L is applicable to all the above-mentioned embodiments.

[0137] Preferably, the at least one light source L comprises at least one first light source L1 and at least one second light source L2. Preferably, the two light sources L1, L2 are used to make the suspension element invisible or maintain its invisible state. The present invention is particularly suitable for being equipped with two light sources L1 and L2. However, the present invention can also operate when only the at least one first light source L1 or only the at least one second light source L2 is equipped.

[0138] The at least one first light source L1 is arranged to generate indirect light. Preferably, the indirect light is generated by reflecting light from the at least one first light source L1, preferably by the background F. The at least one first light source L1 is preferably arranged on at least one side of the background F or the visible portion V. The at least one first light source is preferably arranged in an area of ​​the device that is not visible to the consumer, that is, other areas outside the visible portion V. Fig.11 As shown, the dotted line in the figure indicates the position of the first light source L1, because it is not visible to the consumer under normal circumstances. In the embodiment shown in the figure, the at least one first light source L1 is arranged on two opposite sides of the background F or the visible part V, preferably on the left and right sides. However, the at least one first light source L1 can also be arranged on the upper and lower sides or three sides or four sides, or only on one side. The at least one first light source is preferably arranged at a position closer to the back of the device between the front (the visible part V) and the back (the background F). The at least one first light source L1 is preferably extended on the side where the first light source L1 is located. It is preferably achieved by an LED light strip extending over the entire side where the at least one first light source L1 is located.

[0139] The at least one first light source L1 is preferably arranged to ensure that the (direct) light (line) of the at least one first light source L1 can illuminate the background F. The at least one first light source L1 is preferably arranged to ensure that the (direct) light (line) of the at least one first light source L1 does not allow the exhibit to be illuminated by the direct light from the at least one first light source L1, but is only illuminated by the indirect light reflected by the background F. The (direct) illumination of the background F preferably produces indirect light. Preferably, the device includes a first light blocking component for blocking the direct light from the at least one first light source L1 to the exhibit O. Here, the first light blocking component is realized by the side wall panel 8 (side partition). Preferably, there is a certain space between the first light blocking component or the side wall panel 8 and the background F, and the light from the at least one first light source L1 passes through the space and illuminates the background F (not directly illuminates the exhibit). Fig.12 As shown, in the embodiment shown in the figure, the indirect light from the background F is generated by reflection. However, the indirect light can also be generated by the light from the first light source L1 propagating through the background F. In this case, the first light source L1 must be arranged behind the background F.

[0140] The at least one second light source L2 is arranged to illuminate the exhibit O and / or the suspension element S preferably by direct light. The at least one second light source L2 is preferably arranged on at least one side of the visible portion V. The at least one second light source L2 is preferably arranged in an area of ​​the device that is not visible to the consumer, that is, other areas outside the visible portion V. Fig.11 As shown, the dotted line in the figure indicates the position of the second light source L2, because it is not visible to the consumer under normal circumstances. In the embodiment shown in the figure, the at least one second light source L2 is arranged on two opposite sides of the visible part V, preferably on the upper and lower sides. However, the at least one second light source L2 can also be arranged on the left side and the upper side or three sides or four sides, or only on one side. The at least one second light source L2 is preferably arranged between the front side (the visible part V) and the back side (the background F) closer to the front of the device, preferably within the range of the nearest 30% to the front, more preferably within the nearest 20%, and further preferably within the nearest 10%. The at least one second light source L2 is preferably extended and arranged on a single (multiple) side where the second light source L2 is located. It is preferably achieved by an LED light strip extending over the entire side where the at least one second light source L2 is located.

[0141] The at least one second light source L2 is preferably arranged to ensure that the (direct) light (line) of the at least one second light source L2 can illuminate the exhibit O and / or the suspension element S. The at least one second light source L2 is preferably arranged to ensure that the (direct) light (line) from the at least one second light source L2 is reflected by the suspension element S, so that the (specular) reflected light is not visible to consumers who observe the exhibit O through the visible portion V. Solutions include arranging the at least one second light source L2 near the front of the device and / or by preventing direct light with a certain light emission angle from being emitted too much into the device (backward) and / or by arranging the at least one second light source L2 to ensure that the direct light is emitted to the suspension element S at an angle substantially parallel to the visible portion V or the suspension element S or at a smaller angle. Therefore, the reflected light of the suspension element S is also emitted to the suspension element S only at a small angle and is not reflected outside the visible portion V. The at least one second light source L2 is preferably arranged to ensure that the maximum angle of the light directed toward the suspension element S limits the light angle inside the device to less than 40°, preferably less than 30°, more preferably less than 20°, and further preferably less than 15°. The at least one second light source L2 is preferably arranged to ensure that the reflected light of the suspension element S (at any possible position of the exhibit O in the visible portion V) is not visible to consumers observing the exhibit O. Preferably, the device includes a second light blocking member for blocking direct light from the at least one second light source L2 that is too close to the inside of the device (thus generating reflected light of the suspension element S that can be seen by consumers). Here, the second light blocking member is formed on the lower side of the visible portion V by the buffer zone 7. Another light blocking member 21 is arranged on the upper side of the visible portion V.

[0142] It is obvious that the invention is by no means limited to the embodiments described above but that various modifications are possible without departing from the scope of the appended claims.

Claims

1. A commodity display device, comprising a display area (E) and a technical area (T), wherein the technical area (T) is located above the display area (E), the display area (E) comprises a visible part (V) of an exhibit (O), the layout of the display area (E) ensures that an exhibit (O) can be accommodated, the technical area (T) comprises an exhibit (O) moving part which is separately placed in the technical area (T) and can move the exhibit (O), the exhibit (O) moving part comprises at least one motorized part and at least one transmission part for transmitting the movement generated by the at least one motorized part to the exhibit (O), the transmission part comprises at least one suspension element (S) connected to the exhibit (O) through a first part and connected to the at least one motorized part through a second part, wherein at least A hanging element (S) is a line, the merchandise display device further comprises a background (F), the merchandise display device comprises at least one light source (L), the at least one light source, the moving part and the background (F) are combined to ensure that the at least one hanging element is invisible and the exhibit (O) appears to float, wherein the at least one light source (L) comprises a first light source (L1) and a second light source (L2), wherein the first light source (L1) is configured to illuminate the background (F), wherein the first light source (L1) is arranged to provide indirect light for the exhibit (O) by reflecting direct light of the first light source (L1) through the background (F), so that the background (F) produces complex indirect light, attracts the eye's attention and makes the hanging element (S) invisible to consumers, wherein, The first light source (L1) is arranged so that light from the first light source (L1) does not illuminate the exhibit (O) by direct light from the first light source (L1), and the second light source (L2) is configured to illuminate the exhibit (O) and / or the suspension element (S) by direct light.

2. The merchandise display device according to claim 1, wherein the moving part consisting of at least one motorized part comprises: a. at least one first motorized member arranged to provide a first component or a first circumferential component in the X-axis, Y-axis or Z-axis direction in a mathematical reference system; and / or b. a second motorized member arranged to provide a second component or a second circumferential component different from the first component in the X-axis, Y-axis or Z-axis direction of the mathematical reference system; and / or c. a third motorized component arranged to provide a third component or a third circumferential component different from the first component and the second component in the X-axis, Y-axis or Z-axis direction of the mathematical reference system; and / or d. a fourth motorized component arranged to provide a fourth component or a third circumferential component in the X-axis, Y-axis or Z-axis direction in the mathematical reference system that is different from the first component, the second component and the third component.

3. The commodity display device according to claim 2, comprising: a. at least one first motor arranged to be connected to at least the first motor component and drive the first motor component; and / or b. A second motor arranged to be connected to the second motorized component and to drive the second motorized component.

4. The merchandise display device according to claim 3, wherein the first motorized component comprises at least one axis, the suspension element (S) rotates around the at least one axis, and the first motorized component is driven by the first motor.

5. A commodity display device as described in claim 3, wherein the at least one suspension element (S) arranged to be connected to the exhibit (O) and the first motor component passes through at least one element arranged to be able to provide an inflection point for a first movement or a second movement at least in the second part of the suspension element (S), the first movement is generated by the first motor, and the second movement is generated by the second motor.

6. The commodity display device according to claim 5, wherein the element providing the inflection point is a ring, a hook or a pulley.

7. A commodity display device as described in claim 3, wherein the technical area (T) includes at least one first guide rail (4, 4') laid along the X-axis direction or the Y-axis direction, and wherein the first movable component includes a slide that can move along the at least one guide rail.

8. The commodity display device according to claim 7, wherein the technical area (T) comprises two of the first guide rails (4, 4').

9. A commodity display device as described in claim 7, wherein the technical area further includes at least two second guide rails laid transversely relative to the at least one first guide rail (4), and the first guide rail (4) is slidably mounted in the second guide rail and driven by the first motor or a third motor.

10. A commodity display device as described in claim 3, wherein the second motorized component includes a first gear (9) and a second gear (10) constituting a gear transmission mechanism, the first gear (9) being a pinion of the gear transmission mechanism and being driven by the first or second motor, the second gear (10) being optionally connected to the suspension element (S) via a control box (13) and causing at least the first part of the suspension element (S) to perform a second rotational motion, the second rotational motion being generated by the second motor.

11. The merchandise display device of claim 3, comprising a control unit including a circuit board for controlling the first and second movements.

12. The commodity display device according to claim 1, wherein: The background (F) comprises a raised surface and / or reflective / luminous elements or the background (F) is of a transparent material and is curved.

13. The merchandise display device according to claim 12, wherein the reflection of light by the background (F) and the suspension element (S) is the same.

14. The commodity display device according to claim 1, wherein the background (F) and the visible portion (V) are made of a display window capable of ensuring 360° visibility of the exhibits.

15. The merchandise display device according to claim 1, wherein the at least one light source (L) is composed of an LED lamp.

16. The merchandise display device according to claim 15, wherein the LED lamp is a large-angle LED lamp.

17. The merchandise display device of claim 1, wherein the at least one suspension element (S) is a monofilament line.

18. The commodity display device according to claim 1, further comprising a buffer zone (7).

19. The merchandise display device according to claim 1, further comprising a brightness sensor.

20. The merchandise display device of claim 1, further comprising a sound card.

21. The merchandise display device according to claim 1, further comprising a Bluetooth and / or Wifi sensor.

22. The merchandise display device of claim 1, wherein the display area comprises the at least one light source (L) disposed within the display area, wherein the exhibit (O) moving component is arranged to enable the exhibit (O) to move along a predetermined trajectory, wherein the at least one light source (L) is arranged to provide indirect illumination for the exhibit (O).

23. A commodity display device as claimed in any one of claims 1 to 22, wherein the display area (E) and / or the visible part (V) of the exhibit (O) are visible, while the technical area (T) is invisible and / or hidden behind a front wall panel.

Images