Multimedia content display method, device, electronic device and storage medium

By providing trigger instructions for multimedia controls on mobile terminals, simplified interactive operations are achieved when browsing multimedia content, solving the problem of users frequently switching pages and improving user experience.

CN118364123BActive Publication Date: 2025-09-19BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202410362109.3
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2024-03-27
Publication Date
2025-09-19
Estimated Expiration
2044-03-27

AI Technical Summary

Technical Problem

When browsing multimedia content on a mobile terminal, users need to frequently switch pages to view different forms of information, which makes the interaction logic complex and time-consuming, causing inconvenience to users.

Method used

A multimedia content display method is provided, which displays multimedia controls on a first page, displays second multimedia content on the first page in response to a trigger instruction, supports content switching and returning, and simplifies interactive operations.

Benefits of technology

It realizes that when browsing multimedia content recommended by the application, the multimedia content that the user wants to watch is randomly inserted through the multimedia control, which reduces the interactive logic and simplifies the operation.

✦ Generated by Eureka AI based on patent content.

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Abstract

The present disclosure relates to a method, device, electronic device, and storage medium for displaying multimedia content. The method includes: displaying first multimedia content on a first page, the first multimedia content being multimedia content in a content recommendation stream, the first page including a multimedia control, displaying second multimedia content on the first page in response to a first display instruction generated by triggering the multimedia control based on a first triggering method, the second multimedia content being multimedia content in a content-limited stream, the content-limited stream being content corresponding to the multimedia control, and displaying the multimedia content in the content recommendation stream on the first page in response to a content switching instruction. In an embodiment of the present application, while a user is browsing the first multimedia content recommended by an application, the user can randomly insert one or more second multimedia contents that the user wants to watch through the multimedia control, thereby reducing interactive logic and simplifying interactive operations.
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Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to a multimedia content display method, device, electronic device, and storage medium. Background Art

[0002] With the rapid development of the current mobile Internet, information dissemination based on mobile terminals has become increasingly mature. Generally, information can be disseminated through various websites or applications embedded in the terminal.

[0003] When browsing recommended videos or images on a website or app, if a user wants to temporarily view other information, such as trending content, they must enter a dedicated stream of trending content. To return to the recommended video stream, they must return to the original page. This results in complex interaction logic and long interaction times between users and the app, causing inconvenience to users. Summary of the Invention

[0004] The present disclosure provides a multimedia content display method, device, electronic device, and storage medium. The technical solutions of the present disclosure are as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a method for displaying multimedia content is provided, including:

[0006] Displaying first multimedia content on a first page; the first multimedia content is multimedia content in a content recommendation stream; the first page includes a multimedia control;

[0007] In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, second multimedia content is displayed on the first page; the second multimedia content is multimedia content in a content-defined stream; the content-defined stream is content corresponding to the multimedia control;

[0008] In response to the content switching instruction, the multimedia content in the content recommendation stream is displayed on the first page.

[0009] In some possible embodiments, after the first multimedia content is displayed on the first page, the method further includes:

[0010] In response to a second display instruction generated by the multimedia control triggered by the second triggering mode, jumping from the first page to the second page;

[0011] displaying second multimedia content on the second page;

[0012] In response to the content switching instruction, displaying the multimedia content in the content-limited stream on the second page;

[0013] In response to the page return instruction, the second page is jumped to the first page, and the multimedia content in the content recommendation flow is displayed on the first page.

[0014] In some possible embodiments, in response to triggering the multimedia control to generate a first display instruction based on the first triggering method, displaying the second multimedia content on the first page includes:

[0015] In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, displaying the multimedia card on the first page;

[0016] Displaying multimedia content in a content-limited stream in a multimedia card;

[0017] In response to a play instruction for second multimedia content in the multimedia content in the content-defined stream, the second multimedia content is played on the first page.

[0018] In some possible embodiments, in response to triggering the multimedia control to generate a first display instruction based on the first triggering mode, displaying the multimedia card on the first page includes:

[0019] In response to a first display instruction generated by the multimedia control triggered based on the first triggering mode, pausing the playback and display of the first multimedia content;

[0020] A multimedia card is displayed on the first page; wherein the multimedia card covers the paused first multimedia content.

[0021] In some possible embodiments, in response to triggering the multimedia control to generate a first display instruction based on the first triggering mode, displaying the multimedia card on the first page includes:

[0022] In response to a first display instruction generated by the multimedia control triggered by the first triggering method, adjusting the playback size of the first multimedia content on the first page;

[0023] The first multimedia content and the multimedia card being played are displayed on the first page; wherein the multimedia card and the first multimedia content do not block each other.

[0024] In some possible embodiments, the content-limited stream includes a list information-limited stream, a video collection-limited stream, a drama collection-limited stream, or a search information-limited stream; the number of multimedia contents in the content-limited stream is multiple;

[0025] After displaying the multimedia content in the content-limited stream in the multimedia card, the method further includes:

[0026] In response to a first operation instruction triggered based on the first operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed one by one;

[0027] and / or;

[0028] In response to the second operation instruction triggered based on the second operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed in batches.

[0029] In some possible embodiments, the content-defined stream includes a movie-defined stream; the multimedia content in the movie-defined stream includes movie description information;

[0030] After displaying the multimedia content in the content-limited stream in the multimedia card, the method further includes:

[0031] In response to a third operation instruction triggered based on the third operation mode, the movie description information displayed in the multimedia card is displayed by sliding.

[0032] In some possible embodiments, the first page includes an object sharing control; and the method further includes:

[0033] In response to a third display instruction generated by the object sharing control based on the third triggering mode, an object card is displayed on the first page; the target object card includes description information of the target object and a preset operation control; the preset operation control is used to be triggered to jump to the object operation page;

[0034] or;

[0035] In response to a fourth display instruction generated by the object sharing control triggered based on the fourth triggering method, the page is jumped from the first page to the object operation page.

[0036] In some possible embodiments, the first page includes a content-associated account control; and the method further includes:

[0037] In response to a third display instruction generated by the content-associated account control triggered by the third triggering method, displaying an account information card of the account associated with the content-associated account control on the first page;

[0038] or;

[0039] In response to the fourth display instruction generated by the content-associated account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content-associated account control; the account work page includes works published by the account.

[0040] In some possible embodiments, the first page includes a content operation account control; and the method further includes:

[0041] In response to a third display instruction generated by the content operation account control triggered by the third triggering method, displaying an account information card of the account associated with the content operation account control on the first page;

[0042] or;

[0043] In response to the fourth display instruction generated by the content operation account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content operation account control; the account work page includes the works published by the account.

[0044] In some possible embodiments, the first page includes a content feedback control; and the method further includes:

[0045] The method also includes:

[0046] In response to a third display instruction generated by the content feedback control triggered based on the third triggering mode, a negative feedback card is displayed on the first page; the negative feedback card includes a plurality of negative information to be selected.

[0047] In some possible embodiments, the multimedia control is displayed on the first page in the form of a card.

[0048] According to a second aspect of an embodiment of the present disclosure, there is provided a multimedia content display device, including:

[0049] A first display module is configured to display first multimedia content on a first page; the first multimedia content is multimedia content in a content recommendation stream; and the first page includes a multimedia control;

[0050] The second display module is configured to execute a first display instruction generated in response to triggering the multimedia control based on the first triggering mode, and display second multimedia content on the first page; the second multimedia content is multimedia content in a content-defined stream; the content-defined stream is content corresponding to the multimedia control;

[0051] The third display module is configured to display the multimedia content in the content recommendation flow on the first page in response to the content switching instruction.

[0052] In some possible embodiments, the device further includes a fourth display module configured to execute:

[0053] In response to a second display instruction generated by the multimedia control triggered by the second triggering mode, jumping from the first page to the second page;

[0054] displaying second multimedia content on the second page;

[0055] In response to the content switching instruction, displaying the multimedia content in the content-limited stream on the second page;

[0056] In response to the page return instruction, the second page is jumped to the first page, and the multimedia content in the content recommendation flow is displayed on the first page.

[0057] In some possible embodiments, the second display module is configured to perform:

[0058] In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, displaying the multimedia card on the first page;

[0059] Displaying multimedia content in a content-limited stream in a multimedia card;

[0060] In response to a play instruction for second multimedia content in the multimedia content in the content-defined stream, the second multimedia content is played on the first page.

[0061] In some possible embodiments, the second display module is configured to perform:

[0062] In response to a first display instruction generated by the multimedia control triggered based on the first triggering mode, pausing the playback and display of the first multimedia content;

[0063] A multimedia card is displayed on the first page; wherein the multimedia card covers the paused first multimedia content.

[0064] In some possible embodiments, the second display module is configured to perform:

[0065] In response to a first display instruction generated by the multimedia control triggered by the first triggering method, adjusting the playback size of the first multimedia content on the first page;

[0066] The first multimedia content and the multimedia card being played are displayed on the first page; wherein the multimedia card and the first multimedia content do not block each other.

[0067] In some possible embodiments, the content-limited stream includes a list information-limited stream, a video collection-limited stream, a drama collection-limited stream, or a search information-limited stream; the number of multimedia contents in the content-limited stream is multiple;

[0068] The second display module is configured to execute:

[0069] In response to a first operation instruction triggered based on the first operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed one by one;

[0070] and / or;

[0071] In response to the second operation instruction triggered based on the second operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed in batches.

[0072] In some possible embodiments, the content-defined stream includes a movie-defined stream; the multimedia content in the movie-defined stream includes movie description information;

[0073] The second display module is configured to execute:

[0074] In response to a third operation instruction triggered based on the third operation mode, the movie description information displayed in the multimedia card is displayed by sliding.

[0075] In some possible embodiments, the first page includes an object sharing control; and the second display module is configured to execute:

[0076] In response to a third display instruction generated by the object sharing control based on the third triggering mode, an object card is displayed on the first page; the target object card includes description information of the target object and a preset operation control; the preset operation control is used to be triggered to jump to the object operation page;

[0077] or;

[0078] In response to a fourth display instruction generated by the object sharing control triggered based on the fourth triggering method, the page is jumped from the first page to the object operation page.

[0079] In some possible embodiments, the first page includes a content-associated account control; and the second display module is configured to execute:

[0080] In response to a third display instruction generated by the content-associated account control triggered by the third triggering method, displaying an account information card of the account associated with the content-associated account control on the first page;

[0081] or;

[0082] In response to the fourth display instruction generated by the content-associated account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content-associated account control; the account work page includes works published by the account.

[0083] In some possible embodiments, the first page includes a content operation account control; the second display module is configured to execute:

[0084] In response to a third display instruction generated by the content operation account control triggered by the third triggering method, displaying an account information card of the account associated with the content operation account control on the first page;

[0085] or;

[0086] In response to the fourth display instruction generated by the content operation account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content operation account control; the account work page includes the works published by the account.

[0087] In some possible embodiments, the first page includes a content feedback control; and the second display module is configured to execute:

[0088] The method also includes:

[0089] In response to a third display instruction generated by the content feedback control triggered based on the third triggering mode, a negative feedback card is displayed on the first page; the negative feedback card includes a plurality of negative information to be selected.

[0090] In some possible embodiments, the multimedia control is displayed on the first page in the form of a card.

[0091] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute instructions to implement a method as described in any one of the first aspects above.

[0092] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the methods in the first aspect of the embodiment of the present disclosure.

[0093] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, which includes a computer program, the computer program is stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the computer device performs any one of the methods in the first aspect of the embodiment of the present disclosure.

[0094] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0095] First multimedia content is displayed on a first page, the first multimedia content being multimedia content in a content recommendation stream, the first page including a multimedia control, and in response to a first display instruction generated by the multimedia control triggered based on a first triggering method, second multimedia content is displayed on the first page, the second multimedia content being multimedia content in a content-limited stream, the content-limited stream being the content corresponding to the multimedia control, and in response to a content switching instruction, the multimedia content in the content recommendation stream is displayed on the first page. In an embodiment of the present application, while a user is browsing first multimedia content recommended by an application, the multimedia control can be used to randomly insert one or more pieces of second multimedia content that the user wants to view, thereby reducing interaction logic and simplifying interaction operations.

[0096] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0097] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0098] Figure 1 is a schematic diagram showing an application environment of a multimedia content display method according to an exemplary embodiment;

[0099] Figure 2 is a flowchart of a method for displaying multimedia content according to an exemplary embodiment;

[0100] Figure 3 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 1 ;

[0101] Figure 4 is a schematic diagram of a multimedia control according to an exemplary embodiment;

[0102] Figure 5 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 2 ;

[0103] Figure 6 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 1 ;

[0104] Figure 7 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 2 ;

[0105] Figure 8 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 3 ;

[0106] Figure 9 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 4 ;

[0107] Figure 10 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 5 ;

[0108] Figure 11 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 3 ;

[0109] Figure 12is a schematic diagram showing an application of an object sharing control on a first page according to an exemplary embodiment;

[0110] Figure 13 This is a schematic diagram showing an application of a content-associated account control on a first page according to an exemplary embodiment;

[0111] Figure 14 This is a schematic diagram showing an application of a content operation account control on a first page according to an exemplary embodiment;

[0112] Figure 15 is a schematic diagram showing an application of a content feedback control on a first page according to an exemplary embodiment;

[0113] Figure 16 is a block diagram of a multimedia content display device according to an exemplary embodiment;

[0114] Figure 17 It is a block diagram of an electronic device for image generation according to an exemplary embodiment. DETAILED DESCRIPTION

[0115] The following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making any creative efforts shall fall within the scope of protection of the present invention.

[0116] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar first objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0117] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0118] See also Figure 1 , Figure 1is a schematic diagram showing an application environment of a multimedia content display method according to an exemplary embodiment. Figure 1 As shown, the application environment may include a server 011 and a terminal device 012 .

[0119] In some possible embodiments, the server 011 may include an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms. The operating system running on the server may include, but is not limited to, Android, iOS, Linux, Windows, Unix, etc.

[0120] In some possible embodiments, the terminal device 012 may include, but is not limited to, smartphones, desktop computers, tablet computers, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, and other image-based clients. It may also be software running on the aforementioned client, such as an application or mini-program. Optionally, the operating system running on the client may include, but is not limited to, Android, iOS, Linux, Windows, Unix, and the like.

[0121] In some possible embodiments, the terminal device 012 displays first multimedia content on a first page, the first multimedia content being multimedia content in a content recommendation stream, the first page including a multimedia control, and in response to a first display instruction generated by triggering the multimedia control based on a first triggering method, displays second multimedia content on the first page, the second multimedia content being multimedia content in a content-limited stream, the content-limited stream being content corresponding to the multimedia control, and in response to a content switching instruction, displays the multimedia content in the content recommendation stream on the first page. In the embodiments of the present application, while a user is browsing first multimedia content recommended by an application, the multimedia control can be used to randomly insert one or more pieces of second multimedia content that the user wants to watch, thereby reducing interaction logic and simplifying interaction operations.

[0122] In one exemplary embodiment, the databases corresponding to the terminal device and the server can both be node devices in a blockchain system, capable of sharing acquired and generated information with other node devices in the blockchain system, enabling information sharing among multiple node devices. Multiple node devices in a blockchain system can be configured with the same blockchain, which is composed of multiple blocks, with adjacent blocks having an associated relationship. This allows any tampering of data in any block to be detected by the next block, thereby preventing tampering of the blockchain data and ensuring the security and reliability of the blockchain data.

[0123] Figure 2 It is a flowchart of a multimedia content display method according to an exemplary embodiment. It should be noted that this specification provides method operation steps as described in the embodiment or flowchart, but may include more or fewer operation steps based on conventional or non-creative work. The order of steps listed in the embodiment is only one way of executing the steps among many steps, and does not represent the only execution order. When the actual system or product is executed, it can be executed in sequence or in parallel according to the method shown in the embodiment or the accompanying drawings (for example, in a parallel processor or multi-threaded processing environment). Specifically, Figure 2 As shown, the flow chart includes at least the following steps S201-S203:

[0124] In step S201 , first multimedia content is displayed on a first page; the first multimedia content is multimedia content in a content recommendation stream; and the first page includes a multimedia control.

[0125] In the embodiment of the present application, the first page can be a page in an application or a web page in a website. Optionally, the application can be a short video application, a music application, a social application, or other application containing multimedia content.

[0126] In an embodiment of the present application, after opening a web page or application, the terminal device can obtain multimedia content from a server or a provider of multimedia content in the following two optional ways.

[0127] In an optional embodiment, after opening a web page or application, the terminal device can send a request to obtain multimedia content to the server or the provider of multimedia content. After the server or the provider of multimedia content receives the request, it can push the multimedia content to the terminal device.

[0128] In another optional embodiment, after opening a web page or an application, the terminal device may automatically receive multimedia content proactively pushed by a server or a provider of multimedia content.

[0129] Figure 3 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 1 ,like Figure 3 As shown, it includes a first page 300, multimedia content 301 played on the first page, and a bottom navigation bar 302 located at the bottom of the first page. The bottom navigation bar includes multiple controls.

[0130] In some possible embodiments, in response to a page display instruction triggered by any one of the multiple controls included in the bottom navigation bar, a page corresponding to the control may be displayed.

[0131] The following will be combined Figure 3 The content recommendation flow is explained. In some possible embodiments, the "Featured" control included in the bottom navigation bar can correspond to the content recommendation flow. In the embodiment of the present application, the content recommendation flow refers to multiple multimedia contents recommended by the application to the user.

[0132] In an optional embodiment, if the user of the terminal device logs into the application for the first time, when the "Featured" control is clicked, the first page corresponding to the "Featured" control may be displayed, and the first multimedia content recommended by the application to the user may be displayed on the first page. When a content switching operation is detected, the first multimedia content recommended by the application to the user may be displayed on the first page. When a content switching operation is detected again, the third multimedia content recommended by the application to the user may be displayed on the first page. Since the user has no historical browsing history, the three multimedia contents in this paragraph may be recommended to the user by the terminal device based on factors of the multimedia content itself. Among these factors, the multimedia content itself includes the number of likes, views, and favorites of the multimedia content.

[0133] In another optional embodiment, if the user of the terminal device is not logging into the application for the first time, when the "Featured" control is clicked, the first page corresponding to the "Featured" control can be displayed, and the first multimedia content recommended by the application to the user can be displayed on the first page. When a content switching operation is detected, the first multimedia content recommended by the application to the user can be displayed on the first page. When a content switching operation is detected again, the third multimedia content recommended by the application to the user can be displayed on the first page... Since this is not the first time the user is logging into the application, the user's corresponding account has a certain historical browsing record. The three multimedia contents in this paragraph can be recommended to the user by the terminal device based on the factors of the multimedia content itself and the historical browsing record. Among them, the factors of the multimedia content itself include the number of likes, views, and collections of the multimedia content.

[0134] Thus, the embodiment of the present application illustrates how to display multimedia content on the first page corresponding to the "Selected" control and how to switch between multimedia content. Since there is other multimedia content besides the multimedia content in the content recommendation stream below, the multimedia content displayed in the content recommendation stream on the first page can be referred to as the first multimedia content.

[0135] In an embodiment of the present application, the first multimedia content includes video, audio, pictures, graphic information, etc., wherein the video may include long video, medium video, short video, video with sound or silent video, etc.

[0136] Optionally, the first multimedia content may be displayed on the first page in a horizontal screen format. Optionally, the first multimedia content may be displayed on the first page in a vertical screen format. Optionally, when displayed on the first page, the first multimedia content may be displayed in a half-screen format or in a full-screen format.

[0137] In step S203, in response to the first display instruction generated by the multimedia control triggered based on the first triggering method, the second multimedia content is displayed on the first page; the second multimedia content is the multimedia content in the content-defined stream; the content-defined stream is the content corresponding to the multimedia control.

[0138] In an embodiment of the present application, a first page may include a multimedia control. Thus, the terminal device may display second multimedia content on the first page in response to a first display instruction generated by the multimedia control based on a first triggering method. The second multimedia content is multimedia content in a content-defined stream, and the content-defined stream is the content corresponding to the multimedia control.

[0139] That is to say, the multimedia control has its corresponding content-limited stream, which includes one or more multimedia contents. When it is detected that the multimedia control is triggered, the multimedia content in the content-limited stream can be displayed. In order to distinguish it from the multimedia content in the content recommendation stream mentioned above, the embodiment of the present application can refer to the multimedia content in the content-limited stream as the second multimedia content.

[0140] In an optional embodiment, a content-limited flow may refer to a multimedia content collection whose content is limited to a certain type, form, account, etc., and may include a list information-limited flow, a video collection-limited flow, a drama collection-limited flow, a search information-limited flow, and a movie-limited flow, etc. Among them, the list information-limited flow can be understood as a list information collection (such as a popular list information collection), the video collection-limited flow can be understood as a collection of multiple works published by the same account, the drama collection-limited flow can be understood as a collection of different episodes in the same TV series or a collection of different episodes in the same short play, the search information-limited flow can be understood as a collection of different content obtained based on the same keyword search, and the movie-limited flow can be understood as a certain movie or a certain series of movies. Of course, the different types of limited flows contained in the above-mentioned content-limited flow are only illustrative embodiments and cannot cover all limited flows applicable to the embodiments of the present application.

[0141] Correspondingly, the multimedia controls include multimedia controls corresponding to the list information limited stream, multimedia controls corresponding to the video collection limited stream, multimedia controls corresponding to the drama collection limited stream, multimedia controls corresponding to the search information limited stream, and multimedia controls corresponding to the movie limited stream, etc.

[0142] Figure 4 is a schematic diagram of a multimedia control according to an exemplary embodiment. Figure 4 As shown, the multimedia controls included from top to bottom are: multimedia controls corresponding to the list information limited stream, multimedia controls corresponding to the video collection limited stream, multimedia controls corresponding to the drama collection limited stream, multimedia controls corresponding to the search information limited stream, and multimedia controls corresponding to the movie limited stream.

[0143] In the embodiment of the present application, the multimedia controls on the first page may appear in various situations.

[0144] In some possible embodiments, any multimedia control may randomly appear on the first page playing the first multimedia content.

[0145] In other possible embodiments, when the first multimedia content played on the first page is associated with a certain multimedia control, or when the first multimedia content played on the first page is associated with a content-limited stream corresponding to a certain multimedia control, the multimedia content can be displayed on the first page on which the first multimedia content is played.

[0146] For example, when the first multimedia content is a piece of content in a popular list, the multimedia controls corresponding to the list information limited stream can be displayed on the first page. When the first multimedia content is a video in a video collection, the multimedia controls corresponding to the video collection limited stream can be displayed on the first page. When the first multimedia content is a short drama in a short drama collection, the multimedia controls corresponding to the drama collection limited stream can be displayed on the first page. When the first multimedia content is content corresponding to a keyword, the multimedia controls corresponding to the search information limited stream can be displayed on the first page. When the first multimedia content is a slice corresponding to a movie, the multimedia controls corresponding to the movie limited stream can be displayed on the first page.

[0147] Figure 5 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 2 ,like Figure 5 As shown, in addition to the first page 300, the multimedia content (first multimedia content) 301 played on the first page and the bottom navigation bar 302 located at the bottom of the first page, it also includes a multimedia control 303. Figure 5 The multimedia controls shown are multimedia controls corresponding to the example list information limiting stream.

[0148] In some optional embodiments, such as Figure 5 As shown, the multimedia control can be located above the bottom navigation bar. In other optional embodiments, the multimedia control can be located elsewhere on the first page. The location of the multimedia control on the first page can be designed by the page designer based on actual conditions or moved and adjusted by the user based on actual usage.

[0149] In the embodiment of the present application, in order to make the multimedia control known to the user that it is clickable, the following can be done: Figure 5 As shown, the multimedia controls are displayed on the first page in the form of cards. Of course, the multimedia controls can also be displayed on the first page in other forms, which are not limited in the embodiment of the present application.

[0150] In step S205 , in response to the content switching instruction, the multimedia content in the content recommendation stream is displayed on the first page.

[0151] Figure 6 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 1 ,like Figure 6As shown, the first multimedia content 301 is displayed on the first page 300, and the first page is displayed with a multimedia control 302. Then, in response to the first display instruction generated by triggering the multimedia control based on the first triggering method, the second multimedia content 304 can be displayed on the first page. Then, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content 305 in the content recommendation flow can continue to be displayed on the first page.

[0152] In this embodiment of the present application, the first multimedia content may be multimedia content recommended to the user, but the first multimedia content is also the fifth most popular content in the hot list in the list information. Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the stream limited by the list information can be displayed.

[0153] Optionally, the titles of other popular content in the hot list can be randomly displayed on the multimedia control corresponding to the list information limited stream, such as the third popular content in the hot list. In this way, the terminal device can display the second multimedia content on the first page in response to the first display instruction generated by the multimedia control based on the first triggering method, where the second multimedia content is the third popular content in the hot list.

[0154] Optionally, the titles of other popular contents in the popular list can be displayed in sequence on the multimedia control corresponding to the list information definition stream. In this way, when the terminal device responds to the first display instruction generated by the multimedia control triggered based on the first triggering method, if the title of the third popular content is displayed on the multimedia control corresponding to the list information definition stream, the second multimedia content can be displayed on the first page. The second multimedia content is the third popular content in the popular list. Optionally, the other popular contents in the popular list displayed in sequence may not include the fifth popular content (the first multimedia content).

[0155] Optionally, the title of the first popular content in the popular list can be displayed on the multimedia control corresponding to the list information definition stream according to preset rules. In this way, the terminal device can display the second multimedia content on the first page in response to the first display instruction generated by the multimedia control triggered based on the first triggering method, and the second multimedia content is the first popular content in the popular list. Optionally, when the first multimedia content is the first popular content, the title of the second popular content in the popular list can be displayed on the multimedia control corresponding to the list information definition stream according to preset rules.

[0156] In the embodiment of the present application, the first triggering mode may be a preset triggering mode, such as long pressing a multimedia control, etc. Long pressing a multimedia control means continuously pressing the multimedia control for a time period exceeding a preset time period.

[0157] Then, when the terminal device detects that the user has swiped the screen, it can respond to the content switching instruction of the multimedia content played on the first page and continue to display the multimedia content in the content recommendation stream on the first page, that is, other first multimedia content. At this time, the multimedia control can still exist on the first page or disappear.

[0158] In an optional embodiment, when the second multimedia content is displayed on the first page, the multimedia control is not displayed on the first page.

[0159] In another optional embodiment, as Figure 6 In the second figure, when the second multimedia content is displayed on the first page, the multimedia control can also be displayed on the first page. In this way, when the second multimedia content (such as the first popular content) is displayed, when it is detected that the multimedia control is clicked, a multimedia card can be displayed on the first page, and the multimedia content in the content-limited stream can be displayed in the multimedia card, such as multiple popular contents in the popular list. When it is detected that a certain popular content (such as the second popular content) among the multiple popular contents in the popular list is clicked, the second popular content can be played and displayed on the first page. Then, when the terminal device detects that the user slides the screen, it can continue to display the multimedia content in the content recommendation stream, that is, other first multimedia content, on the first page in response to the content switching instruction of the multimedia content played on the first page.

[0160] In this way, it is possible to achieve that when a user is browsing multimedia contents recommended by an application, he or she can randomly insert one or more second multimedia contents that the user wants to watch through the multimedia control.

[0161] Figure 7 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 2 ,like Figure 7 As shown, the first multimedia content 301 is displayed on the first page 300, and the first page is displayed with a multimedia control 302. Then, in response to the first display instruction generated by triggering the multimedia control based on the first triggering method, a multimedia card 400 can be displayed on the first page, and the multimedia content in the content-limited stream can be displayed in the multimedia card. Then, in response to the playback instruction of the second multimedia content in the multimedia content in the content-limited stream, the second multimedia content 304 is played on the first page. Subsequently, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content 305 in the content recommendation stream can continue to be displayed on the first page.

[0162] In an embodiment of the present application, the number of multimedia contents in the content-limited stream is multiple. Optionally, when it is determined based on the size of the multimedia card that the number of multimedia contents in the content-limited stream is less than or equal to a preset number, such as 5, the multimedia contents in the content-limited stream displayed in the multimedia card can be replaced one by one in response to the first operation instruction triggered based on the first operation mode, that is, the multimedia contents can be browsed by sliding up and down. Optionally, when the number of multimedia contents in the content-limited stream is greater than the preset number, the multimedia contents in the content-limited stream displayed in the multimedia card can be replaced one by one in response to the first operation instruction triggered based on the first operation mode, that is, the multimedia contents can be browsed by sliding up and down, or the multimedia contents in the content-limited stream displayed in the multimedia card can be replaced in batches in response to the second operation instruction triggered based on the second operation mode, that is, the multimedia contents can be switched in batches by sliding left and right.

[0163] In a specific embodiment, the first multimedia content may be multimedia content recommended to the user, however, the first multimedia content is also the fifth popular content in the popular list in the list information. Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the list information limited stream may be displayed, wherein the title of the fifth popular content is displayed on the multimedia control corresponding to the list information limited stream. In this way, when the terminal device responds to the first display instruction generated by the multimedia control triggered based on the first triggering method, the multimedia card 400 may be displayed on the first page, and the multimedia content in the content limited stream may be displayed in the multimedia card. Then, in response to the playback instruction of the second multimedia content in the multimedia content in the content limited stream, the second multimedia content (such as the first popular content) is played on the first page, and then, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content in the content recommendation stream may continue to be displayed on the first page.

[0164] Optionally, you can browse multimedia content in the popular list by swiping up and down, and you can switch lists by swiping left and right, such as switching from the popular list to the local list.

[0165] In an optional embodiment, as Figure 7In the third figure, when the second multimedia content is displayed on the first page, the multimedia control can also be displayed on the first page. In this way, when the second multimedia content (such as the first popular content) is displayed, when it is detected that the multimedia control is clicked, a multimedia card can be displayed on the first page, and the multimedia content in the content-limited stream can be displayed in the multimedia card, such as multiple popular contents in the popular list. When it is detected that a certain popular content (such as the second popular content) among the multiple popular contents in the popular list is clicked, the second popular content can be played and displayed on the first page. Then, when the terminal device detects that the user slides the screen, it can respond to the content switching instruction of the multimedia content played on the first page and continue to display the multimedia content in the content recommendation stream, that is, other first multimedia content, on the first page. At this time, the multimedia control can still exist on the first page or disappear.

[0166] In this way, it is possible to achieve that when a user is browsing multimedia contents recommended by an application, he or she can randomly insert one or more second multimedia contents that the user wants to watch through the multimedia control.

[0167] The above is an application example of multimedia controls corresponding to the list information limited stream. The multimedia controls corresponding to other video collection limited streams, the multimedia controls corresponding to the drama collection limited streams, the multimedia controls corresponding to the search information limited streams, and the multimedia controls corresponding to the movie limited streams are also implemented in the same way. The following briefly illustrates the application of multimedia controls corresponding to the video collection limited stream, the search information limited stream, and the movie limited stream. For details, please refer to the application of multimedia controls corresponding to the list information limited stream. The application of multimedia controls corresponding to the drama collection limited stream refers to the application of multimedia controls corresponding to the video collection limited stream, and will not be repeated here.

[0168] Figure 8 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 3 ,like Figure 8As shown, in an optional embodiment, the first multimedia content may be multimedia content recommended to the user, however, the first multimedia content is also the first episode of the video collection (Eat All Over China). Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the video collection limited stream may be displayed. In this way, when the terminal device responds to the first display instruction generated by the multimedia control triggered based on the first triggering method, the multimedia card 400 may be displayed on the first page, and the multimedia content in the content limited stream may be displayed in the multimedia card. Then, in response to the playback instruction of the second multimedia content in the multimedia content in the content limited stream, the second multimedia content (such as the second episode of the content) is played on the first page, and then, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content in the content recommendation stream may continue to be displayed on the first page.

[0169] Optionally, you can browse different episodes in the video collection by swiping up and down, and you can switch episodes in batches by swiping left and right.

[0170] Figure 9 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 4 ,like Figure 9 As shown, in an optional embodiment, the first multimedia content may be multimedia content recommended to the user, however, the first multimedia content carries the keyword: magic dog. Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the search information limited stream may be displayed. In this way, when the terminal device responds to the first display instruction generated by the multimedia control triggered based on the first triggering method, the multimedia card 400 may be displayed on the first page, and the multimedia content in the content limited stream may be displayed in the multimedia card, wherein each multimedia content in the multimedia content in the content limited stream may carry the keyword magic dog. Then, in response to the playback instruction of the second multimedia content in the multimedia content in the content limited stream, the second multimedia content (such as the second multimedia content 1) is played on the first page, and then, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content in the content recommendation stream may continue to be displayed on the first page.

[0171] Optionally, different second multimedia contents can be browsed by swiping up and down, and the second multimedia contents can be switched in batches by swiping left and right.

[0172] Figure 10 This is a schematic diagram of a multimedia control application on a first page according to an exemplary embodiment. Figure 5 ,like Figure 10As shown, in an optional embodiment, the first multimedia content may be multimedia content recommended to the user, however, the first multimedia content is a slice of a certain movie. Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the movie-limited stream may be displayed. In this way, when the terminal device responds to the first display instruction generated by the multimedia control triggered based on the first triggering method, the multimedia card 400 may be displayed on the first page, and the multimedia content in the content-limited stream may be displayed in the multimedia card, wherein the content-limited stream is a movie-limited stream. Then, in response to the playback instruction of the second multimedia content in the multimedia content in the content-limited stream (triggered by clicking on the movie cover image), the second multimedia content (such as playing the movie) is played on the first page, and then, in response to the content switching instruction of the multimedia content played on the first page, the multimedia content in the content recommendation stream may continue to be displayed on the first page.

[0173] Optionally, the multimedia content in the movie-limited stream includes movie description information. In response to a third operation instruction triggered based on the third operation mode, the movie description information displayed in the multimedia card is slid and displayed. Optionally, the movie description information can be gradually displayed by swiping up and down, and the movie description information can be batch-switched by swiping left and right. The movie description information includes the movie cover image, the main creative team (director, actors, etc.), the main plot of the movie, movie reviews, etc.

[0174] In this way, it is possible to achieve that when a user is browsing multimedia contents recommended by an application, he or she can randomly insert one or more second multimedia contents that the user wants to watch through the multimedia control.

[0175] In the embodiment of the present application, when a multimedia card is displayed on the first page, the multimedia card and the first multimedia content being played can have different positional relationships. The following uses the multimedia card as an example of a multimedia control corresponding to a list information-limited stream. Other multimedia controls can refer to the multimedia controls corresponding to the list information-limited stream and are not further described here.

[0176] In an optional embodiment, as Figure 7 As shown in the second figure in the figure, the multimedia card is located on the upper layer of the first multimedia content, and the first multimedia content can be virtualized and paused. Specifically, the terminal device can respond to the first display instruction generated by the multimedia control triggered based on the first triggering method, pause the playback and display of the first multimedia content, and display the multimedia card on the first page. The multimedia card obscures the paused first multimedia content.

[0177] Figure 11 This is a schematic diagram of a first page according to an exemplary embodiment. Figure 3 ,like Figure 11 As shown, in another optional embodiment, the multimedia card and the first multimedia content do not obstruct each other, and the first multimedia content can be always played. Specifically, in response to the first display instruction generated by the multimedia control triggered based on the first triggering method, the terminal device can adjust the playback size of the first multimedia content on the first page, and display the playing first multimedia content and the multimedia card on the first page. The multimedia card and the first multimedia content do not obstruct each other.

[0178] In an embodiment of the present application, after the first multimedia content is displayed on the first page, the terminal device can jump from the first page to the second page in response to a second display instruction generated by the multimedia control based on the second trigger method, and display the second multimedia content on the second page. Then, the terminal device can respond to the content switching instruction to display the multimedia content in the content limitation stream on the second page. Subsequently, the terminal device can respond to the page return instruction to jump from the second page to the first page, and display the multimedia content in the content recommendation stream on the first page.

[0179] In an embodiment of the present application, the second triggering method may be a preset triggering method, such as clicking a multimedia control.

[0180] The following description takes the multimedia card as an example of the multimedia control corresponding to the list information limited flow. For other multimedia controls, please refer to the multimedia controls corresponding to the list information limited flow, which will not be repeated here.

[0181] In a specific embodiment, the first multimedia content can be multimedia content recommended to the user, but the first multimedia content is also the first popular content in the popular list in the list information. Therefore, when the first multimedia content is played on the first page, the multimedia control corresponding to the list information defined stream can be displayed, wherein the title of the first popular content is displayed on the multimedia control corresponding to the list information defined stream. In this way, when the terminal device responds to the second display instruction generated by the multimedia control based on the second triggering method, it can jump from the first page to the second page and display the second multimedia content (here, the first popular content) on the second page. Then, the terminal device can respond to the content switching instruction and continue to display the multimedia content in the content defined stream on the second page. For example, following the content switching instruction, the second popular content, the third popular content, and so on, the 100th popular content can continue to be displayed. Optionally, when the user continues to scroll down, the page returns to the first popular content, or when the user continues to scroll down, the 100th popular content is still played. Therefore, the user can only click the page return control. Then, the terminal device can respond to the page return instruction and jump from the second page to the first page and continue to display the multimedia content in the content recommendation stream on the first page.

[0182] As can be seen, although both the first and second triggering methods can trigger the multimedia content of the new media stream, the interactive link of the first triggering method is shorter and more convenient for users than the interactive link of the second triggering method. Of course, under the prompt of the application, users can also choose different triggering methods to browse the second multimedia content according to their viewing needs.

[0183] In an embodiment of the present application, the first page may also include other controls, such as object sharing controls, content association account controls, content operation account controls, and content feedback controls, etc.

[0184] Figure 12 FIG. 1 is a schematic diagram showing an application of an object sharing control on a first page according to an exemplary embodiment. Figure 12 As shown, the first page 300 includes an object sharing control 1201 , wherein the object in the object sharing control may be a commodity.

[0185] In some possible embodiments, the terminal device may display an object card 1202 on the first page in response to a third display instruction generated by the object sharing control based on the third triggering method. The target object card includes a description of the target object and a preset operation control (a "go to purchase" control). The preset operation control is configured to be triggered to jump to the object operation page. Optionally, the object operation page may include a product payment channel, etc.

[0186] In the embodiment of the present application, the third triggering mode may be a preset triggering mode, such as long pressing a control, etc. Long pressing a control means continuously pressing a multimedia control for a period exceeding a preset period.

[0187] In an embodiment of the present application, when an object card is displayed on the first page, the positional relationship between the object card and the playing first multimedia content can vary. Alternatively, the object card can be located above the first multimedia content, and the first multimedia content can be blurred and paused. Alternatively, the object card and the first multimedia content can be positioned so that they do not obstruct each other, and the first multimedia content can be constantly playing.

[0188] In some possible embodiments, the terminal device may jump from the first page to the object operation page in response to the fourth display instruction generated by the object sharing control based on the fourth triggering method. Optionally, the object operation page may include a product payment channel, etc.

[0189] In an embodiment of the present application, the fourth triggering method may be a preset triggering method, such as clicking a control.

[0190] It can be seen that by executing different triggering methods for the sharing control of the same object, different interaction logics can be implemented, so that users can interact with the application through different interaction logics.

[0191] Figure 13 is a schematic diagram showing an application of a content-associated account control on a first page according to an exemplary embodiment. Figure 13 As shown, the first page 300 includes a content-associated account control 1301. The content-associated account control is used to indicate that a certain person appears in the first multimedia content. For example, if the first multimedia content introduces a certain product, the certain person may refer to the spokesperson of the product or the person who developed the product.

[0192] In an embodiment of the present application, the terminal device may display, on the first page, an account information card 1302 of an account associated with the content-associated account control in response to a third display instruction generated by the content-associated account control based on a third triggering method. Optionally, the account associated with the content-associated account control refers to an account in the application of a person appearing in the first multimedia content.

[0193] Optionally, the terminal device can jump from the first page to the account work page of the account associated with the content-associated account control in response to the fourth display instruction generated by the content-associated account control based on the fourth triggering method, wherein the account work page includes works published by the account.

[0194] In the embodiment of the present application, the third triggering mode may be a preset triggering mode, such as long pressing a control. Long pressing a control means continuously pressing a multimedia control for a period exceeding a preset time. The fourth triggering mode may be a preset triggering mode, such as clicking a control.

[0195] As you can see, by executing different triggering methods on the same control, different interaction logic can be implemented, allowing users to interact with the application through different interaction logic. At the same time, the application can provide users with the account information card associated with the content-linked account control in public domain traffic for easy viewing.

[0196] Figure 14 is a schematic diagram showing an application of a content operation account control on a first page according to an exemplary embodiment. Figure 14 As shown, a content operation account control 1401 is displayed on the first page 300. The content operation account control is used to prompt that a certain account has performed operations such as liking, collecting or forwarding the first multimedia content.

[0197] In an embodiment of the present application, the terminal device can display the account information card of the account associated with the content operation account control on the first page in response to the third display instruction generated by the content operation account control triggered based on the third triggering method.

[0198] Optionally, the terminal device can jump from the first page to the account work page of the account associated with the content operation account control in response to the fourth display instruction generated by the content operation account control based on the fourth triggering method; the account work page includes the works published by the account.

[0199] The account associated with the content operation account control refers to the account in the application of a person who performs operations such as liking, collecting, or forwarding the first multimedia content.

[0200] In the embodiment of the present application, the third triggering mode may be a preset triggering mode, such as long pressing a control. Long pressing a control means continuously pressing a multimedia control for a period exceeding a preset time. The fourth triggering mode may be a preset triggering mode, such as clicking a control.

[0201] As you can see, by executing different triggering methods on the same control, different interaction logic can be implemented, allowing users to interact with the application through different interaction logic. At the same time, the application can provide users with the account information card associated with the content operation account control in the public domain traffic for easy viewing.

[0202] Figure 15 is a schematic diagram showing an application of a content feedback control on a first page according to an exemplary embodiment. Figure 15 As shown, a content feedback control 150 is displayed on the first page 300 .

[0203] In an optional embodiment, the user can click on the sub-control "satisfied" or "unsatisfied" in the content feedback control to provide feedback on the overall result.

[0204] In another optional embodiment, the terminal device may display a negative feedback card 1502 on the first page in response to a third display instruction generated by the content feedback control triggered based on the third triggering method. Figure 15 As shown, the negative feedback card includes multiple negative information to be selected.

[0205] In the embodiment of the present application, the third triggering mode may be a preset triggering mode, such as long pressing a control, etc. Long pressing a control means continuously pressing a multimedia control for a period exceeding a preset period.

[0206] Figure 16This is a block diagram of a multimedia content display device according to an exemplary embodiment. It has the function of implementing the data processing method in the above method embodiment. The function can be implemented by hardware or by hardware executing corresponding software. Figure 16 , the device includes a first display module 1601, a second display module 1602 and a third display module 1603:

[0207] The first display module 1601 is configured to display first multimedia content on a first page; the first multimedia content is multimedia content in a content recommendation stream; and the first page includes multimedia controls;

[0208] The second display module 1602 is configured to execute a first display instruction generated in response to triggering the multimedia control based on the first triggering mode, and display second multimedia content on the first page; the second multimedia content is multimedia content in the content-defined stream; the content-defined stream is the content corresponding to the multimedia control;

[0209] The third display module 1603 is configured to display the multimedia content in the content recommendation flow on the first page in response to the content switching instruction.

[0210] In some possible embodiments, the device further includes a fourth display module configured to execute:

[0211] In response to a second display instruction generated by the multimedia control triggered by the second triggering mode, jumping from the first page to the second page;

[0212] displaying second multimedia content on the second page;

[0213] In response to the content switching instruction, displaying the multimedia content in the content-limited stream on the second page;

[0214] In response to the page return instruction, the second page is jumped to the first page, and the multimedia content in the content recommendation flow is displayed on the first page.

[0215] In some possible embodiments, the second display module is configured to perform:

[0216] In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, displaying the multimedia card on the first page;

[0217] Displaying multimedia content in a content-limited stream in a multimedia card;

[0218] In response to a play instruction for second multimedia content in the multimedia content in the content-defined stream, the second multimedia content is played on the first page.

[0219] In some possible embodiments, the second display module is configured to perform:

[0220] In response to a first display instruction generated by the multimedia control triggered based on the first triggering mode, pausing the playback and display of the first multimedia content;

[0221] A multimedia card is displayed on the first page; wherein the multimedia card covers the paused first multimedia content.

[0222] In some possible embodiments, the second display module is configured to perform:

[0223] In response to a first display instruction generated by the multimedia control triggered by the first triggering method, adjusting the playback size of the first multimedia content on the first page;

[0224] The first multimedia content and the multimedia card being played are displayed on the first page; wherein the multimedia card and the first multimedia content do not block each other.

[0225] In some possible embodiments, the content-limited stream includes a list information-limited stream, a video collection-limited stream, a drama collection-limited stream, or a search information-limited stream; the number of multimedia contents in the content-limited stream is multiple;

[0226] The second display module is configured to execute:

[0227] In response to a first operation instruction triggered based on the first operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed one by one;

[0228] and / or;

[0229] In response to the second operation instruction triggered based on the second operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed in batches.

[0230] In some possible embodiments, the content-defined stream includes a movie-defined stream; the multimedia content in the movie-defined stream includes movie description information;

[0231] The second display module is configured to execute:

[0232] In response to a third operation instruction triggered based on the third operation mode, the movie description information displayed in the multimedia card is displayed by sliding.

[0233] In some possible embodiments, the first page includes an object sharing control; and the second display module is configured to execute:

[0234] In response to a third display instruction generated by the object sharing control based on the third triggering mode, an object card is displayed on the first page; the target object card includes description information of the target object and a preset operation control; the preset operation control is used to be triggered to jump to the object operation page;

[0235] or;

[0236] In response to a fourth display instruction generated by the object sharing control triggered based on the fourth triggering method, the page is jumped from the first page to the object operation page.

[0237] In some possible embodiments, the first page includes a content-associated account control; and the second display module is configured to execute:

[0238] In response to a third display instruction generated by the content-associated account control triggered by the third triggering method, displaying an account information card of the account associated with the content-associated account control on the first page;

[0239] or;

[0240] In response to the fourth display instruction generated by the content-associated account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content-associated account control; the account work page includes works published by the account.

[0241] In some possible embodiments, the first page includes a content operation account control; the second display module is configured to execute:

[0242] In response to a third display instruction generated by the content operation account control triggered by the third triggering method, displaying an account information card of the account associated with the content operation account control on the first page;

[0243] or;

[0244] In response to the fourth display instruction generated by the content operation account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content operation account control; the account work page includes the works published by the account.

[0245] In some possible embodiments, the first page includes a content feedback control; and the second display module is configured to execute:

[0246] The method also includes:

[0247] In response to a third display instruction generated by the content feedback control triggered based on the third triggering mode, a negative feedback card is displayed on the first page; the negative feedback card includes a plurality of negative information to be selected.

[0248] In some possible embodiments, the multimedia controls are displayed on the first page in the form of cards. It should be noted that the apparatus provided in the above embodiments, when implementing its functions, is only illustrated by the division of the above functional modules. In actual applications, the above functions can be assigned to different functional modules as needed, that is, the internal structure of the device can be divided into different functional modules to complete all or part of the functions described above. In addition, the apparatus and method embodiments provided in the above embodiments belong to the same concept. The specific implementation process is detailed in the method embodiment and will not be repeated here.

[0249] Figure 17 FIG3 is a block diagram of an apparatus 3000 for image generation according to an exemplary embodiment. For example, the apparatus 3000 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, etc.

[0250] Reference Figure 17 , the device 3000 may include one or more of the following components: a processing component 3002 , a memory 3004 , a power component 3006 , a multimedia component 3008 , an audio component 3010 , an input / output (I / O) interface 3012 , a sensor component 3014 , and a communication component 3016 .

[0251] The processing component 3002 generally controls the overall operation of the device 3000, such as operations associated with display, phone calls, data communications, camera operation, and recording operations. The processing component 3002 may include one or more processors 3020 to execute instructions to perform all or part of the steps of the above-described method. In addition, the processing component 3002 may include one or more modules to facilitate interaction between the processing component 3002 and other components. For example, the processing component 3002 may include a multimedia module to facilitate interaction between the multimedia component 3008 and the processing component 3002.

[0252] The memory 3004 is configured to store various types of data to support operations on the device 3000. Examples of such data include instructions for any application or method operating on the device 3000, contact data, phone book data, messages, pictures, videos, etc. The memory 3004 can be implemented by any type of volatile or non-volatile storage device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk, or optical disk.

[0253] The power supply component 3006 provides power to the various components of the device 3000. The power supply component 3006 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to the device 3000.

[0254] The multimedia component 3008 includes a screen that provides an output interface between the device 3000 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, slides, and gestures on the touch panel. The touch sensor can not only sense the boundaries of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 3008 includes a front camera and / or a rear camera. When the device 3000 is in an operating mode, such as a shooting mode or a video mode, the front camera and / or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have a focal length and optical zoom capability.

[0255] The audio component 3010 is configured to output and / or input audio signals. For example, the audio component 3010 includes a microphone (MIC) that is configured to receive external audio signals when the device 3000 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal can be further stored in the memory 3004 or transmitted via the communication component 3016. In some embodiments, the audio component 3010 also includes a speaker for outputting audio signals.

[0256] I / O interface 3012 provides an interface between processing component 3002 and peripheral interface modules, such as a keyboard, click wheel, buttons, etc. These buttons may include but are not limited to: a home button, volume buttons, a start button, and a lock button.

[0257] The sensor assembly 3014 includes one or more sensors for providing various aspects of the status assessment of the device 3000. For example, the sensor assembly 3014 can detect the open / closed state of the device 3000, the relative positioning of components, such as the display and keypad of the device 3000. The sensor assembly 3014 can also detect changes in the position of the device 3000 or a component of the device 3000, the presence or absence of user contact with the device 3000, the orientation or acceleration / deceleration of the device 3000, and changes in the temperature of the device 3000. The sensor assembly 3014 can include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 3014 can also include an optical sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 3014 can also include an accelerometer, a gyroscope, a magnetic sensor, a pressure sensor, or a temperature sensor.

[0258] The communication component 3016 is configured to facilitate wired or wireless communication between the device 3000 and other devices. The device 3000 can access a wireless network based on a communication standard, such as WiFi, an operator network (such as 2G, 3G, 4G or 5G), or a combination thereof. In an exemplary embodiment, the communication component 3016 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 3016 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0259] In an exemplary embodiment, the apparatus 3000 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the above-described method.

[0260] An embodiment of the present invention also provides a computer-readable storage medium, which can be set in an electronic device to store at least one instruction or at least one program related to implementing a multimedia content display method. The at least one instruction or the at least one program is loaded and executed by the processor to implement the multimedia content display method provided by the above method embodiment.

[0261] In an exemplary embodiment, a storage medium including instructions is also provided, such as a memory 3004 including instructions, and the instructions can be executed by the processor 3020 of the apparatus 3000 to perform the above method. Alternatively, the storage medium can be a non-transitory computer-readable storage medium, such as a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0262] An embodiment of the present invention further provides a computer-readable storage medium, which, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to execute any method in the first aspect of the embodiment of the present disclosure.

[0263] An embodiment of the present invention also provides a computer program product, which includes a computer program, the computer program is stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the computer device performs any method of the first aspect of the embodiment of the present disclosure.

[0264] It should be noted that the order in which the embodiments of the present invention are described above is for illustrative purposes only and does not represent the superiority or inferiority of the embodiments. The above description is of specific embodiments of this specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps described in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the accompanying drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, image generation and parallel processing are also possible or may be advantageous.

[0265] The various embodiments in this specification are described in a progressive manner. Similar parts between the various embodiments can be referred to in conjunction with each other. Each embodiment focuses on the differences from other embodiments. In particular, the device embodiments are generally similar to the method embodiments, so the description is relatively simple. For relevant parts, refer to the description of the method embodiments.

[0266] Those skilled in the art will understand that all or part of the steps to implement the above embodiments may be accomplished by hardware, or by a program to instruct the relevant hardware, and the program may be stored in a computer-readable storage medium, which may be a read-only memory, a disk, or an optical disk, etc.

[0267] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principles of the present invention should be included in the scope of protection of the present invention.

Claims

1. A multimedia content display method, characterized in that: include: displaying first multimedia content on a first page; The first multimedia content is multimedia content in the content recommendation stream; The first page includes multimedia controls; In response to a first display instruction generated by the multimedia control triggered by a first triggering method, displaying second multimedia content on the first page; the second multimedia content is multimedia content in the content-defined stream; The content-limited stream is the content corresponding to the multimedia control; In response to a content switching instruction, displaying multimedia content in the content recommendation stream on the first page; After the first multimedia content is displayed on the first page, the method further includes: In response to a second display instruction generated by the multimedia control triggered by a second triggering method, jumping from the first page to the second page; displaying the second multimedia content on the second page; In response to the content switching instruction, displaying the multimedia content in the content-limited stream on the second page; In response to the page return instruction, the second page is jumped to the first page, and the multimedia content in the content recommendation flow is displayed on the first page.

2. The multimedia content display method according to claim 1, characterized in that The step of displaying the second multimedia content on the first page in response to the first display instruction generated by the multimedia control triggered by the first triggering method includes: In response to a first display instruction generated by the multimedia control triggered by a first triggering method, displaying a multimedia card on the first page; displaying the multimedia content in the content-limited stream in the multimedia card; In response to a play instruction for the second multimedia content in the multimedia content in the content-defined stream, the second multimedia content is played on the first page.

3. The multimedia content display method according to claim 2, characterized in that The step of displaying a multimedia card on the first page in response to a first display instruction generated by the multimedia control triggered by the first triggering method includes: In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, pausing playback and display of the first multimedia content; The multimedia card is displayed on the first page; wherein the multimedia card covers the paused first multimedia content.

4. The multimedia content display method according to claim 2, characterized in that The step of displaying a multimedia card on the first page in response to a first display instruction generated by the multimedia control triggered by the first triggering method includes: In response to a first display instruction generated by the multimedia control triggered by the first triggering mode, adjusting a playback size of the first multimedia content on the first page; The first multimedia content and the multimedia card being played are displayed on the first page; wherein the multimedia card and the first multimedia content do not block each other.

5. The multimedia content display method according to claim 2, characterized in that ,The content limited stream includes a list information limited stream, a video collection limited stream, a drama collection limited stream, or a search information limited stream; The number of multimedia contents in the content-limited stream is multiple; After displaying the multimedia content in the content-limited stream in the multimedia card, the method further includes: In response to a first operation instruction triggered based on a first operation mode, replacing and displaying multimedia contents in the content-limited stream displayed in the multimedia card one by one; and / or; In response to a second operation instruction triggered based on a second operation mode, the multimedia contents in the content-limited stream displayed in the multimedia card are replaced and displayed in batches.

6. The multimedia content display method according to claim 2, characterized in that , the content-limited stream includes a movie-limited stream; the multimedia content in the movie-limited stream includes movie description information; After displaying the multimedia content in the content-limited stream in the multimedia card, the method further includes: In response to a third operation instruction triggered based on a third operation mode, the movie description information displayed in the multimedia card is displayed by sliding.

7. The multimedia content display method according to claim 1, characterized in that , the first page includes an object sharing control; the method further includes: In response to a third display instruction generated by the object sharing control triggered by a third triggering method, an object card is displayed on the first page; the object card includes description information of the target object and a preset operation control; the preset operation control is used to be triggered to jump to the object operation page; or; In response to a fourth display instruction generated by the object sharing control triggered by a fourth triggering method, the page is jumped from the first page to the object operation page.

8. The multimedia content display method according to claim 1, characterized in that The first page includes a content-related account control; the method further includes: In response to a third display instruction generated by the content-associated account control triggered by a third triggering method, displaying an account information card of the account associated with the content-associated account control on the first page; or; In response to a fourth display instruction generated by the content-associated account control triggered based on a fourth triggering method, the first page jumps to the account work page of the account associated with the content-associated account control; the account work page includes works published by the account.

9. The multimedia content display method according to claim 1, characterized in that , the first page includes a content operation account control; the method further includes: In response to a third display instruction generated by the content operation account control being triggered based on a third triggering method, displaying an account information card of the account associated with the content operation account control on the first page; or; In response to the fourth display instruction generated by the content operation account control triggered based on the fourth triggering method, the first page jumps to the account work page of the account associated with the content operation account control; the account work page includes the works published by the account.

10. The multimedia content display method according to claim 1, characterized in that ,The first page includes a content feedback control; The method further comprises: The method further comprises: In response to a third display instruction generated by the content feedback control triggered based on a third triggering method, a negative feedback card is displayed on the first page; the negative feedback card includes a plurality of negative information to be selected.

11. The multimedia content display method according to any one of claims 1 to 10, characterized in that ,The multimedia controls are displayed on the first page in the form of cards.

12. A multimedia content display device, characterized in that: include: A first display module is configured to display first multimedia content on a first page; The first multimedia content is multimedia content in the content recommendation stream; The first page includes multimedia controls; a second display module configured to execute a first display instruction generated in response to triggering the multimedia control based on the first triggering mode, and display second multimedia content on the first page; The second multimedia content is the multimedia content in the content-limited stream; the content-limited stream is the content corresponding to the multimedia control; a third display module, configured to display multimedia content in the content recommendation stream on the first page in response to a content switching instruction; The fourth display module is configured to execute the display of the first multimedia content on the first page, and further includes: jumping from the first page to the second page in response to the second display instruction generated by the multimedia control based on the second triggering method; displaying the second multimedia content on the second page; displaying the multimedia content in the content-limited stream on the second page in response to the content switching instruction; jumping from the second page to the first page in response to the page return instruction, and displaying the multimedia content in the content recommendation stream on the first page.

13. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the multimedia content display method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the multimedia content display method according to any one of claims 1 to 11.

15. A computer program product, characterized in that The computer program product includes a computer program stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device performs the multimedia content display method according to any one of claims 1 to 12.

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