E-commerce operation service method and system based on vehicle driving information

Abstract

The invention discloses an e-commerce operation service method based on vehicle driving information, and the method comprises the following steps: S100, obtaining the position information and navigation route information of a region with dense and large vehicles according to the driving information of the vehicles; s200, setting corresponding painted eggs on corresponding road sections on a navigation map of the vehicle system according to the area position information and the navigation route information, and displaying the painted eggs; and S300, judging whether the vehicle passes through the positioning position range of the painted egg on the navigation map or not, and if so, binding the painted egg information with the account information of the vehicle. According to the method, the problems of low automobile service operation conversion rate, low user participation degree and the like are solved, game elements are fused into the use scene of the automobile, attention and participation of users are attracted through measures such as painted egg setting and discount coupon issuing, and the use value and conversion effect of products are improved.

Description

Technical Field

[0001] The present invention relates to the field of vehicle networking technology, and in particular to an e-commerce operation service method and system based on vehicle driving information. Background Art

[0002] The automotive industry is developing rapidly, and the trend of younger car owners is becoming more and more serious. The pursuit of new things and new experiences by younger people has already exceeded the expectations of traditional Internet and connected cars. At the same time, the automotive industry is also entering an increasingly inward-looking business model. The value that car sales can bring to companies is becoming increasingly limited. After car sales, car manufacturers hope to create more revenue through backward operations, and e-commerce operation services are a necessary part of this.

[0003] The current e-commerce operations based on the Internet of Vehicles and car owners only make vertical distinctions in product categories. Car manufacturers can plan their e-commerce product sales categories based on their brand positioning, user portraits and other dimensions. However, the product form of "Internet of Vehicles e-commerce" itself is no different from traditional e-commerce. It just adds e-commerce App applications to mobile phones or car systems. It does not increase the utilization of the vehicle's own attributes, and the actual conversion effect is not ideal. Summary of the invention

[0004] The main purpose of the present invention is to provide an e-commerce operation service method and system based on vehicle driving information in order to address the shortcoming that the e-commerce operation system in the prior art cannot integrate the vehicle driving information in the Internet of Vehicles into the e-commerce operation system.

[0005] To achieve the above purpose, the present invention provides an e-commerce operation service method based on vehicle driving information, comprising the following steps: Step S100: obtaining location information of a region with large vehicle density according to the vehicle driving information;

[0006] and navigation route information;

[0007] Step S200: setting and displaying a corresponding Easter egg on a corresponding road section on a navigation map of a vehicle system according to the regional location information and the navigation route information;

[0008] Step S300: Determine whether the vehicle passes through the positioning range of the Easter egg on the navigation map. If so, bind the Easter egg information to the vehicle's account information.

[0009] Preferably, step S100 includes: the remote server obtains the positioning position information of the first parking time and the second parking time of the vehicles in the vehicle network every day through the GPS positioning service and marks them, calculates and divides the marked positioning position information of the first parking time and the second parking time according to the distribution density standard, divides the areas that meet the distribution density standard and obtains the regional position information of the area, takes each area as the starting point or end point, and obtains the navigation route information between areas through the navigation system.

[0010] Preferably, the "dense distribution standard" in step S100 is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area, and the "compliance with the dense distribution standard" in step S100 is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area.

[0011] Preferably, step S200 includes: the remote server calls up the navigation route information, extracts the regional location information as the end point in the navigation route information, queries and obtains the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information by accessing the merchant database, and transmits the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system. The vehicle system binds the coupons, points coupons, and blind box fragments information to the corresponding navigation route section on the navigation map, and marks and displays them in the form of easter eggs.

[0012] Preferably, step S300 includes: the vehicle system obtains the GPS positioning information of the vehicle in real time through the GPS positioning service, the vehicle system is connected to the navigation map through an interface to perform data exchange and transmission, obtains the location positioning range information of the Easter egg in real time through the navigation map, and judges in real time whether the GPS positioning position of the vehicle is within the location positioning range of the Easter egg. If so, extracts the Easter egg information, reads the vehicle system account information, and transmits it to the remote server for binding record.

[0013] In addition, to achieve the above-mentioned purpose, the present invention also provides an e-commerce operation service system based on vehicle driving information, including an acquisition module, which is used to acquire area location information and navigation route information involving densely populated vehicles based on the vehicle driving information; a setting module, which is used to set corresponding Easter eggs on corresponding sections of the road on the navigation map of the vehicle system based on the area location information and the navigation route information; a display module, which is used to display Easter eggs on corresponding sections of the road on the navigation map of the vehicle system; a judgment module, which is used to judge whether the vehicle passes through the positioning position range of the Easter eggs on the navigation map; a binding module, which is used to bind the Easter egg information with the account information of the vehicle; the acquisition module and the binding module are located on a remote server, and the setting module, the display module, and the judgment module are located on the vehicle system.

[0014] Preferably, the acquisition module acquires the positioning position information of the first parking time and the second parking time of the vehicles in the vehicle network every day through the GPS positioning service, and the acquisition module is also used to acquire the regional position information, and the acquisition module is also used to acquire the navigation route information between regions through the navigation system; it also includes a marking module and a calculation and division module, the marking module is used to mark the positioning position information of the first parking time and the second parking time, and the calculation and division module is used to calculate and divide the marked positioning position information of the first parking time and the second parking time according to the distribution density standard, and divide the area that meets the distribution density standard; the marking module and the calculation and division module are located in the remote server.

[0015] Preferably, the "distribution density standard" in "the calculation and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area; the "distribution density standard" in "the calculation and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area.

[0016] Preferably, it also includes a retrieval module, an extraction module, a query module, and a first transmission module. The retrieval module is used to retrieve the navigation route information, the extraction module is used to extract the regional location information as the end point in the navigation route information, the query module is used to access the merchant database to query the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information, and the transmission module is used to transmit the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system; the acquisition module is also used to acquire the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information; the retrieval module, the extraction module, the query module, and the first transmission module are located in a remote server.

[0017] Preferably, it also includes a reading module, a second acquisition module, a second extraction module, and a second transmission module. The reading module is used to read the vehicle system account information; the second acquisition module is used to obtain the vehicle's GPS positioning position information in real time through the GPS positioning service, and to obtain the location positioning range information of the Easter egg in real time through the navigation map; the second extraction module is used to extract the Easter egg information, and the second transmission module is also used to transmit the Easter egg information and the vehicle system account information to a remote server for binding records; the reading module, the second acquisition module, the second extraction module, and the second transmission module are located in the vehicle system.

[0018] An e-commerce operation service method based on vehicle driving information provided by the present invention has the following beneficial effects: through the vehicle's own GPS positioning service, the GPS positioning information of vehicles in the Internet of Vehicles is collected, and the collected GPS positioning information is calculated and analyzed to obtain the main parking position positioning and round-trip navigation routes of vehicles in the Internet of Vehicles every day, providing the main data basis for the subsequent e-commerce operation activity settings; by setting merchant Easter eggs at the end of the navigation route on the road section on the vehicle system map corresponding to the navigation route with large density of vehicles in the Internet of Vehicles every day, the owner's sense of entertainment on the driving route and the convenience of consumption after parking are improved; by judging whether the vehicle passes through the positioning range area where the Easter egg is set on the navigation map, it is determined whether the vehicle account has obtained the Easter egg reward, so as to better provide consumption operation management services for the vehicle account. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art are briefly introduced below. Obviously, the drawings in the following description are only embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on the provided drawings without creative work:

[0020] Figure 1 The figure is a schematic diagram of a process of an e-commerce operation service based on vehicle driving information provided by an embodiment of the present invention.

[0021] Figure 2 The figure is a schematic diagram of the system module structure of an e-commerce operation service system based on vehicle driving information provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0022] In order to facilitate understanding of the present invention, the present invention will be described more fully below with reference to the relevant drawings. Typical embodiments of the present invention are given in the drawings. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. On the contrary, the purpose of providing these embodiments is to make the disclosure of the present invention more thorough and comprehensive.

[0023] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by those skilled in the art of the present invention. The terms used in the specification of the present invention herein are only for the purpose of describing specific embodiments and are not intended to limit the present invention.

[0024] The general idea of ​​the present invention is: to address the shortcomings of the e-commerce operation system in the prior art that the vehicle driving information in the Internet of Vehicles cannot be integrated into the e-commerce operation system, and to provide an e-commerce operation service method and system based on vehicle driving information. The present invention collects the vehicle GPS positioning information in the Internet of Vehicles through the vehicle's own GPS positioning service, calculates and analyzes the collected GPS positioning information, obtains the main parking position positioning and round-trip navigation routes of the vehicles in the Internet of Vehicles every day, and provides the main data basis for the subsequent e-commerce operation activity settings; by setting the merchant Easter eggs at the end of the navigation route on the road section on the vehicle system map corresponding to the navigation route of the vehicles in the Internet of Vehicles every day, the owner's sense of entertainment on the driving route and the convenience of consumption after parking are improved; by judging whether the vehicle passes through the positioning range area where the Easter eggs are set on the navigation map, it is determined whether the vehicle account has obtained the Easter egg reward, and better consumption operation management services are provided for the vehicle account.

[0025] In order to better understand the above-mentioned technical scheme, the above-mentioned technical scheme will be described in detail below in conjunction with the accompanying drawings and specific implementation methods. It should be understood that the embodiments of the present invention and the specific features in the embodiments are detailed descriptions of the technical scheme of the present application, rather than limitations on the technical scheme of the present application. In the absence of conflict, the embodiments of the present invention and the technical features in the embodiments can be combined with each other.

[0026] Reference Figure 1 , Figure 1FIG. 1 is a flow chart of an e-commerce operation service method based on vehicle driving information provided by an embodiment of the present invention. In this embodiment, an e-commerce operation service method based on vehicle driving information includes:

[0027] Step S100: acquiring location information and navigation route information of a region with high vehicle density according to the vehicle's driving information;

[0028] By collecting and analyzing the driving data of vehicles in the Internet of Vehicles, we can obtain the location information of areas with a high density of parking locations in the Internet of Vehicles. By performing navigation analysis between areas, we can obtain the navigation route information of vehicles with relatively frequent driving routes in the Internet of Vehicles, thereby providing a data analysis basis for further setting up easter eggs for e-commerce operations.

[0029] Specifically, the remote server obtains the positioning position information of the first parking time and the second parking time of the vehicles in the vehicle network every day through the GPS positioning service and marks them, calculates and divides the marked positioning position information of the first parking time and the second parking time according to the distribution density standard, divides the areas that meet the distribution density standard and obtains the regional position information of the area, takes each area as the starting point or end point, and obtains the navigation route information between areas through the navigation system.

[0030] All cars in the existing 4S stores are equipped with GPS positioning function chips. After the car joins the Internet of Vehicles, the background of the Internet of Vehicles system can collect the GPS positioning information of each vehicle in the Internet of Vehicles. The background remote server collects the GPS positioning information of each vehicle in the Internet of Vehicles through the GPS positioning service, and analyzes the GPS positioning information of each vehicle's daily driving in terms of time and positioning, and can obtain the first and second GPS positioning positions of each vehicle's daily parking time. For the majority of car owners, the car is usually used for commuting to work. The longest parking place is usually the home parking lot, and the second longest parking place is the company. The GPS positioning positions of the first and second parking times can be used to obtain the owner's residence and company location. Due to the work cycle characteristics of a week, generally speaking, the cycle for counting the GPS positioning information of vehicles every day is also one week, that is, next Monday refers to the data collected on Monday of this week, next Tuesday refers to the data collected on Tuesday of this week, and so on. After collecting the first parking time and second parking time positioning information of all vehicles in the Internet of Vehicles every day of the week, it is necessary to calculate and divide the relatively dense location areas. At this time, the first parking time and second parking time positioning information of all vehicles can be marked on the electronic map. After marking, the electronic map is calculated and divided according to the set distribution density standard, so that the areas that meet the distribution density standard are divided and selected for processing. As the key area of ​​e-commerce operation service, the relevant information of the area is queried and stored, including the GPS positioning position of the regional center, the regional name, the regional area, the number of regional merchants, the regional merchant type, etc. At the same time, as a densely populated area in the vehicle network, the route between the areas becomes the most frequently traveled route. In the background system, each area is used as the starting point or the end point, and the round-trip route navigation is performed between each two areas. Finally, the navigation route information between all areas is obtained. This navigation route information is the most frequently traveled route for vehicles in the Internet of Vehicles, which provides a basis for setting easter eggs on the road section later.

[0031] The set "dense distribution standard" is specifically defined in the present invention as: having a set number of first parking duration positioning information or second parking duration positioning information per unit area; and "meeting the dense distribution standard" is understood as: having more than a set number of first parking duration positioning information or second parking duration positioning information per unit area.

[0032] In the present invention, the dense distribution standard is, for example, that the sum of the first parking time location and the second parking time location in any square kilometer exceeds one hundred. The dense distribution standard is that the sum of the first parking time location and the second parking time location in any square kilometer exceeds one hundred, which is considered to be in compliance with the standard. By taking the parking location as the center of the electronic map and spreading one square kilometer around, when the parking location exceeds one hundred, it is determined to be a densely populated area. Step S200: Setting and displaying corresponding easter eggs on the corresponding road section on the navigation map of the vehicle system according to the regional location information and the navigation route information;

[0033] With the densely populated large area location information and the frequently traveled navigation route information in the Internet of Vehicles, the obtained merchant's Easter eggs will be set on the vehicle system navigation route section according to the merchant's area and the navigation route corresponding to the area, and the Easter eggs will be marked and displayed on the vehicle system navigation for car owners to view and participate.

[0034] Specifically, the remote server calls up the navigation route information, extracts the regional location information as the end point in the navigation route information, accesses the merchant database to query and obtains the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information, and transmits the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system. The vehicle system binds the coupons, points coupons, and blind box fragments information to the corresponding navigation route section on the navigation map, and marks and displays them in the form of easter eggs.

[0035] In the background remote server, the stored navigation route information is retrieved. The navigation route information includes the regional information as the starting point and the regional information as the end point. The regional location information as the end point is extracted from the navigation route information. The regional location information of the end point is the regional location of the vehicle parking, and it is also the area where the owner parks. The probability of consumption is much greater than that of other regional locations. Therefore, it is necessary to set the Easter eggs of the merchants in the regional location as the end point on the navigation route to the end point so that the owner can use them in time. For the densely populated regional locations in the vehicle network, the merchants within the regional range have joined the vehicle network e-commerce operation system. The vehicle network has a merchant database. The regional location information as the end point in the navigation route is queried in the background, and the regional location information is visited with the regional location information. The merchant database is queried to obtain the merchant information within the area. The merchant information includes the merchant name, merchant type, coupon content in the merchant activities, coupon quantity, point rewards, point redemption, blind box fragment information, etc. After obtaining the navigation route information and merchant information, the background remote server transmits it to the vehicle system of each vehicle in the vehicle network through wireless communication. The vehicle system receives the navigation route information, interacts with the navigation map in the system through the interface communication, and determines the route section on the navigation map through the navigation route information. At the same time, the merchant Easter eggs packaged with the navigation route information are evenly distributed on the sections of the navigation route, and marked and displayed with Easter egg graphics on the navigation map, so that the owner can view and participate in the Easter egg activities when using the navigation map. Step S300: Determine whether the vehicle passes through the positioning position range where the Easter egg on the navigation map is located. If so, bind the Easter egg information to the vehicle's account information.

[0036] When setting up Easter eggs on the navigation map of the vehicle system in the Internet of Vehicles, it is also necessary to resolve the ownership of the Easter eggs and the association with the car owner so that merchants can better execute and manage Easter egg activities.

[0037] Specifically, the vehicle system obtains the vehicle's GPS positioning information in real time through the GPS positioning service. The vehicle system is connected to the navigation map through an interface to transmit data interactively. The location positioning range information of the Easter egg is obtained in real time through the navigation map. It is determined in real time whether the vehicle's GPS positioning is within the location positioning range of the Easter egg. If so, the Easter egg information is extracted, the vehicle system account information is read, and transmitted to the remote server for binding records.

[0038] The vehicle system communicates with the GPS positioning chip in the vehicle to obtain the GPS positioning information of the current vehicle in real time. At the same time, the vehicle system is connected to the navigation map application service in the system through an interface to exchange data. The vehicle system extracts the location information of the Easter egg from the navigation map. The vehicle system takes the location of the Easter egg as the center, expands a certain area, and compares whether the GPS positioning of the current vehicle is within the area. If so, the vehicle system extracts the Easter egg information in the navigation map. The Easter egg information includes what kind of reward the Easter egg belongs to, such as coupons, points coupons, blind box fragments, etc. The merchant to which the Easter egg belongs, the instructions and expiration date of the Easter egg, the codes of the coupons, points coupons, and blind box fragments after the Easter egg is drawn, etc. The vehicle reads and obtains the current vehicle's account information in the Internet of Vehicles, and packages it together and transmits it to the background remote server. The background remote server binds the Easter egg information to the account information and stores it on the server. In this way, the merchant can have a clear management of the use of Easter eggs in the Internet of Vehicles, and the car owner can also query the various Easter eggs he owns through the Internet of Vehicles account. After arriving at the destination area, when he needs to consume, he can use the coupons, points coupons, and blind box fragments in time, which can effectively promote the business of the merchant.

[0039] Based on the above method, the general idea of ​​the present invention is: the present invention collects the GPS positioning information of vehicles in the Internet of Vehicles through the vehicle's own GPS positioning service, calculates and analyzes the collected GPS positioning information, obtains the main parking position positioning and round-trip navigation routes of vehicles in the Internet of Vehicles every day, and provides the main data basis for the subsequent e-commerce operation activity settings; by setting merchant Easter eggs at the end of the navigation route on the road section on the vehicle system map corresponding to the navigation routes with large density of vehicles in the Internet of Vehicles every day, the owner's sense of entertainment on the driving route and the convenience of consumption after parking are improved; by judging whether the vehicle passes through the positioning range area where the Easter eggs are set on the navigation map, it is determined whether the vehicle account has obtained the Easter egg reward, so as to better provide consumption operation management services for the vehicle account.

[0040] Accordingly, the present invention also provides an e-commerce operation service system based on vehicle driving information, referring to Figure 2 , Figure 2The figure shows a schematic diagram of the system module structure of an e-commerce operation service system based on vehicle driving information provided by an embodiment of the present invention. The system performs e-commerce operation through the operation service method described above, and includes an acquisition module for acquiring location information and navigation route information of an area involving dense vehicles based on the vehicle's driving information; a setting module for setting corresponding Easter eggs on corresponding sections of the road on the navigation map of the vehicle system based on the area location information and the navigation route information; a display module for displaying Easter eggs on corresponding sections of the road on the navigation map of the vehicle system; a judgment module for judging whether the vehicle passes through the positioning position range of the Easter eggs on the navigation map; a binding module for binding the Easter egg information with the vehicle's account information; the acquisition module and the binding module are located on a remote server, and the setting module, the display module, and the judgment module are located on the vehicle system.

[0041] Preferably, the acquisition module acquires the positioning position information of the first parking time and the second parking time of the vehicles in the vehicle network every day through the GPS positioning service, and the acquisition module is also used to acquire the regional position information, and the acquisition module is also used to acquire the navigation route information between regions through the navigation system; it also includes a marking module and a calculation and division module, the marking module is used to mark the positioning position information of the first parking time and the second parking time, and the calculation and division module is used to calculate and divide the marked positioning position information of the first parking time and the second parking time according to the distribution density standard, and divide the area that meets the distribution density standard; the marking module and the calculation and division module are located in the remote server.

[0042] Preferably, the "distribution density standard" in "the calculation and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area; the "distribution density standard" in "the calculation and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area.

[0043] Preferably, it also includes a retrieval module, an extraction module, a query module, and a first transmission module. The retrieval module is used to retrieve the navigation route information, the extraction module is used to extract the regional location information as the end point in the navigation route information, the query module is used to access the merchant database to query the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information, and the transmission module is used to transmit the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system; the acquisition module is also used to acquire the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information; the retrieval module, the extraction module, the query module, and the first transmission module are located in a remote server. Preferably, it also includes a reading module, a second acquisition module, a second extraction module, and a second transmission module. The reading module is used to read the vehicle system account information; the second acquisition module is used to obtain the vehicle's GPS positioning position information in real time through the GPS positioning service, and to obtain the location positioning range information of the Easter egg in real time through the navigation map; the second extraction module is used to extract the Easter egg information, and the second transmission module is also used to transmit the Easter egg information and the vehicle system account information to a remote server for binding records; the reading module, the second acquisition module, the second extraction module, and the second transmission module are located in the vehicle system.

[0044] In the description provided herein, a large number of specific details are described. However, it is understood that embodiments of the present invention can be practiced without these specific details. In some instances, well-known methods, structures and techniques are not shown in detail so as not to obscure the understanding of this description.

[0045] Similarly, it should be understood that in order to streamline the present disclosure and aid in understanding one or more of the various inventive aspects, in the above description of exemplary embodiments of the present invention, various features of the present invention are sometimes grouped together into a single embodiment, figure, or description thereof. However, this disclosed method should not be interpreted as reflecting the intention that the claimed invention requires more features than those explicitly recited in each claim. More specifically, as reflected in the claims below, inventive aspects lie in less than all the features of the individual embodiments disclosed above. Therefore, the claims that follow the specific embodiment are hereby expressly incorporated into the specific embodiment, with each claim itself serving as a separate embodiment of the present invention.

[0046] Those skilled in the art will appreciate that the modules in the devices in the embodiments may be adaptively changed and arranged in one or more devices different from the embodiments. The modules or units or components in the embodiments may be combined into one module or unit or component, and in addition they may be divided into a plurality of submodules or subunits or subcomponents. Except that at least some of such features and / or processes or units are mutually exclusive, all features disclosed in this specification (including the accompanying claims, abstracts and drawings) and all processes or units of any method or device disclosed in this manner may be combined in any combination. Unless otherwise expressly stated, each feature disclosed in this specification (including the accompanying claims, abstracts and drawings) may be replaced by an alternative feature providing the same, equivalent or similar purpose.

[0047] In addition, those skilled in the art will appreciate that, although some embodiments herein include certain features included in other embodiments but not other features, the combination of features of different embodiments is meant to be within the scope of the present invention and form different embodiments. For example, in the claims below, any one of the claimed embodiments may be used in any combination.

[0048] The various component embodiments of the present invention can be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. It should be understood by those skilled in the art that a microprocessor or digital signal processor (DSP) can be used in practice to implement some or all of the functions of some or all of the components in the embodiments of the present invention. The present invention can also be implemented as a device or apparatus program (e.g., computer program and computer program product) for executing part or all of the methods described herein. Such a program implementing the present invention can be stored on a computer-readable medium, or can have the form of one or more signals. Such a signal can be downloaded from an Internet website, or provided on a carrier signal, or provided in any other form.

[0049] It should be noted that the above embodiments illustrate the present invention rather than limit it, and that those skilled in the art may devise alternative embodiments without departing from the scope of the appended claims. In the claims, any reference symbol between brackets shall not be construed as a limitation on the claims. The word "comprising" does not exclude the presence of elements or steps not listed in the claims. The word "one" or "an" preceding an element does not exclude the presence of a plurality of such elements. The present invention may be implemented by means of hardware comprising a number of different elements and by means of a suitably programmed computer. In a unit claim enumerating a number of devices, several of these devices may be embodied by the same hardware item. The use of the words first, second, and third, etc., does not indicate any order. These words may be interpreted as names.

Claims

1. An e-commerce operation service method based on vehicle driving information, characterized in that: The following steps are involved: Step S100: acquiring location information and navigation route information of a region with high vehicle density according to the vehicle's driving information; Step S200: setting and displaying a corresponding Easter egg on a corresponding road section on a navigation map of a vehicle system according to the regional location information and the navigation route information; Step S300: Determine whether the vehicle passes through the positioning range of the Easter egg on the navigation map. If so, bind the Easter egg information to the vehicle's account information.

2. The e-commerce operation service method based on vehicle driving information as claimed in claim 1, characterized in that: The step S100 includes: the remote server obtains the positioning position information of the first parking time and the second parking time of the vehicle in the vehicle network every day through the GPS positioning service and marks them, calculates and divides the marked positioning position information of the first parking time and the second parking time according to the distribution density standard, divides the area that meets the distribution density standard and obtains the area position information of the area, takes each area as the starting point or the end point, and obtains the navigation route information between the areas through the navigation system.

3. The e-commerce operation service method based on vehicle driving information as claimed in claim 2, characterized in that: The "distribution density standard" in step S100 is: there is a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area, and the "compliance with the distribution density standard" in step S100 is: there is a greater number of positioning position information of the first parking duration or the positioning position information of the second parking duration than the set number per unit area.

4. The e-commerce operation service method based on vehicle driving information as claimed in claim 3, characterized in that: The step S200 includes: the remote server calls up the navigation route information, extracts the regional location information as the end point in the navigation route information, queries and obtains the coupons, points coupons, and blind box fragments information released as easter eggs by merchants within the location range in the regional location information by accessing the merchant database, and transmits the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system. The vehicle system binds the coupons, points coupons, and blind box fragments information to the corresponding navigation route section on the navigation map, and marks and displays them in the form of easter eggs.

5. The e-commerce operation service method based on vehicle driving information as claimed in claim 4, characterized in that: The step S300 includes: the vehicle system obtains the GPS positioning information of the vehicle in real time through the GPS positioning service, the vehicle system is connected to the navigation map through an interface to perform data exchange and transmission, and obtains the location positioning range information of the Easter egg in real time through the navigation map, and judges in real time whether the GPS positioning position of the vehicle is within the location positioning range of the Easter egg. If so, the Easter egg information is extracted, the vehicle system account information is read, and transmitted to the remote server for binding record.

6. An e-commerce operation service system based on vehicle driving information, characterized in that: include: An acquisition module, used to acquire location information and navigation route information of a region with large vehicle density according to the vehicle's driving information; A setting module, used to set corresponding Easter eggs on corresponding sections of a navigation map of a vehicle system according to regional location information and navigation route information; A display module, used to display the Easter egg on the corresponding road section on the navigation map of the vehicle system; A judgment module, used to judge whether the vehicle passes through the positioning range where the Easter egg is located on the navigation map; A binding module is used to bind the Easter egg information with the vehicle's account information; The acquisition module and the binding module are located on a remote server, and the setting module, the display module and the judgment module are located on a vehicle system.

7. The e-commerce operation service system based on vehicle driving information as claimed in claim 6, characterized in that: The acquisition module acquires the positioning position information of the first parking time and the second parking time of each day of the vehicles in the vehicle network through the GPS positioning service. The acquisition module is also used to acquire the regional position information. The acquisition module is also used to acquire the navigation route information between regions through the navigation system. The module also includes a marking module and a calculation and division module. The marking module is used to mark the positioning position information of the first parking time and the second parking time. The calculation and division module is used to calculate and divide the marked positioning position information of the first parking time and the second parking time according to the distribution density standard to divide the area that meets the distribution density standard. The marking module and the calculation and division module are located in the remote server.

8. The e-commerce operation service system based on vehicle driving information as claimed in claim 7, characterized in that: The "distribution density standard" in "the calculation and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there are a set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area; the "distribution and division module is used to calculate and divide the marked positioning position information of the first parking duration and the positioning position information of the second parking duration according to the distribution density standard, and divide out the area that meets the distribution density standard" is: there are more than the set number of positioning position information of the first parking duration or the positioning position information of the second parking duration per unit area.

9. The e-commerce operation service system based on vehicle driving information as claimed in claim 8, characterized in that: It also includes a retrieval module, an extraction module, a query module, and a first transmission module, wherein the retrieval module is used to retrieve navigation route information, the extraction module is used to extract regional location information as the end point in the navigation route information, the query module is used to query the coupons, points coupons, and blind box fragments information as Easter eggs released by merchants within the location range in the regional location information by accessing the merchant database, and the transmission module is used to transmit the navigation route information and the corresponding coupons, points coupons, and blind box fragments information to the vehicle system; the acquisition module is also used to obtain coupons, points coupons, and blind box fragments information as Easter eggs released by merchants within the location range in the regional location information; The calling module, the extracting module, the query module and the first transmission module are located in a remote server.

10. The e-commerce operation service system based on vehicle driving information as claimed in claim 9, characterized in that: It also includes a reading module, a second acquisition module, a second extraction module, and a second transmission module. The reading module is used to read the vehicle system account information; the second acquisition module is used to obtain the vehicle's GPS positioning position information in real time through the GPS positioning service, and to obtain the location positioning range information of the Easter egg in real time through the navigation map; the second extraction module is used to extract the Easter egg information, and the second transmission module is also used to transmit the Easter egg information and the vehicle system account information to a remote server for binding records; the reading module, the second acquisition module, the second extraction module, and the second transmission module are located in the vehicle system.

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