Domain name management system based on big data analysis

Abstract

The invention discloses a domain name management system based on big data analysis, and relates to the technical field of digital information transmission. The system comprises a user side, a marketing system and a short chain management system. The short chain management system comprises a domain name management module which is responsible for managing short domain names; the short chain generation module is used for randomly generating a short chain and recording a relationship between a user and the short chain at the same time to realize one-to-one mapping, and the short chain click module is used for redirecting the short chain; the short chain monitoring module is used for monitoring domain names and further comprises Mysql and Redis, and the domain name management module has the following functions of adding / deleting / modifying the domain names and stopping / starting the domain names. According to the method, a large-batch-level short chain demand scene can be supported, the life cycle of the short chain is prolonged as much as possible, and the marketing effect is further improved. The click condition of the user can be truly collected to analyze the marketing effect, and high-quality marketing is enabled. And for a scene that the domain name is attacked and unavailable, the domain name can be automatically switched to realize disaster recovery of the domain name.

Description

Technical Field

[0001] The present invention relates to the technical field of digital information transmission, and in particular to a domain name management system based on big data analysis. Background Art

[0002] In the financial marketing scenario, users will be reached through various means, and user-related data will be collected to analyze the marketing effect, and further improve the marketing strategy to improve the marketing effect. Among them, SMS contact is an important way. At the same time, in order to ensure the simplicity of SMS content, good readability, and save SMS characters, short links are needed to meet the marketing scenario. In order to meet rich marketing statistics, such as user clicks, different short links need to be generated for different users, one-to-one mapping is performed, and marketing effect analysis is achieved through short link clicks. However, due to the limited length of short links, the number is limited, so for short links that require large data volumes, they must be retained for a long time, and it is necessary to ensure that the domain name can be attacked in time to reduce losses.

[0003] The following solutions are generally used in the prior art:

[0004] Option 1: Increase the length of the short chain.

[0005] By increasing the length of the short link, the number of short links can be increased to meet the needs of scenarios where large amounts of short links are needed. However, after adjusting the length of the short link, the readability of the marketing copy and the effect of saving characters will be greatly reduced. In addition, it is impossible to automatically switch when the domain name is attacked, resulting in insufficient disaster recovery capabilities of the short link system, thus affecting marketing results.

[0006] Solution 2: Users in the same batch use the same short link.

[0007] Just like the long chain used in the same task, a unique short chain can be generated for the long chain. Different users use the same short chain, which can greatly reduce the consumption of short chains. However, this solution cannot count the actual clicks on the short chain, cannot confirm the real behavior of a single user, and the data on marketing effectiveness is inaccurate, making it impossible to optimize marketing strategies in a refined manner.

[0008] Increase the length of the short link. The purpose of using short links is mainly to make the SMS content concise, better readability, and save SMS characters. In order to pursue the magnitude of short links, excessively increasing the length of short links will lead to a decrease in the number of SMS characters saved, and the need to reduce operational copywriting. The readability will be relatively poor. At the same time, the security of a single short link domain name will decrease, and it will not be able to cope with sudden scenarios where the domain name is unavailable.

[0009] The same batch of users using the same short link is also a scenario of short link reuse. Due to the reuse of short links, the consumption of short links can be greatly reduced. However, due to the reuse, although UV can be counted through information such as IP, it is impossible to accurately count user clicks and it is impossible to finely optimize marketing strategies to improve results.

[0010] Therefore, a domain name management system based on big data analysis is proposed. Summary of the invention

[0011] The purpose of the present invention is to solve the problems mentioned in the above background technology. The present invention provides a domain name management system based on big data analysis.

[0012] In order to achieve the above-mentioned purpose, the present invention specifically adopts the following technical solutions:

[0013] A domain name management system based on big data analysis includes a user terminal, a marketing system and a short link management system, wherein the short link management system includes:

[0014] Domain name management module: responsible for managing short domain names;

[0015] Short link generation module: randomly generates short links and records the relationship between users and short links to achieve one-to-one mapping.

[0016] Short link click module: redirect short links;

[0017] Short link monitoring module: monitor domain names.

[0018] Furthermore, MySQL and Redis are also included.

[0019] Furthermore, the domain name management module includes the following functions: domain name addition / deletion / modification, domain name deactivation / activation, and short link domain name selection.

[0020] Furthermore, the short link generation module generates a domain name suffix by generating a random number using a Base62 algorithm, and then obtains an available domain name through a domain name management module to assemble the domain names into a usable short link.

[0021] Furthermore, the short link click module analyzes the click domain name, performs short link mapping query through the short link generation module, and redirects the long link corresponding to the short link after asynchronously collecting the short link click information.

[0022] Furthermore, the collected short link click data is analyzed, and the availability of the domain name is monitored by comparing the window data of the number of clicks on the short link domain name, the number of clicking users, and the month-on-month comparison.

[0023] The beneficial effects of the present invention are as follows:

[0024] This domain name management system based on big data analysis achieves high efficiency, high availability and high accuracy of short link services through its efficient domain name management module, accurate short link generation module, real-time short link click module and intelligent short link monitoring module. The system can dynamically manage short domain names, randomly generate short links to avoid duplication, and accurately count user click behaviors to provide accurate data for marketing effect analysis. At the same time, through the automatic switching of domain names and short link reuse mechanisms, the system not only improves resource utilization and cost control, but also enhances disaster recovery capabilities and ensures service continuity and stability. In addition, the system improves user experience by optimizing the simplicity and readability of SMS content, while supporting big data analysis, providing companies with in-depth marketing insights, helping them optimize marketing strategies and improve marketing return on investment. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] Figure 1 It is a schematic diagram of the system architecture of the present invention;

[0026] Figure 2 It is a schematic diagram of the operation of the system of the present invention;

[0027] Figure 3 It is a schematic diagram of the system flow of the present invention; DETAILED DESCRIPTION

[0028] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Generally, the components of the embodiments of the present invention described and shown in the drawings here can be arranged and designed in various different configurations.

[0029] Therefore, the following detailed description of the embodiments of the present invention provided in the accompanying drawings is not intended to limit the scope of the invention claimed for protection, but merely represents selected embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0030] It should be noted that similar reference numerals and letters represent similar items in the following drawings, so once an item is defined in one drawing, it does not need to be further defined and explained in the subsequent drawings. In addition, the terms "first", "second", etc. are only used to distinguish the description and cannot be understood as indicating or implying relative importance.

[0031] In the description of the embodiments of the present invention, it should be noted that the terms "inside", "outside", "upper", etc. indicate orientations or positional relationships based on the orientations or positional relationships shown in the accompanying drawings, or are the orientations or positional relationships in which the inventive product is usually placed when used. They are only for the convenience of describing the present invention and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and therefore cannot be understood as a limitation on the present invention.

[0032] like Figures 1 to 3 As shown, a domain name management system based on big data analysis includes a user end, a marketing system and a short link management system. The short link management system includes:

[0033] Domain name management module: responsible for managing short domain names;

[0034] Short link generation module: randomly generates short links and records the relationship between users and short links to achieve one-to-one mapping.

[0035] Short link click module: redirect short links;

[0036] Short link monitoring module: monitor domain names.

[0037] Also includes MySQL and Redis.

[0038] This domain name management system based on big data analysis achieves high efficiency, high availability and high accuracy of short link services through its efficient domain name management module, accurate short link generation module, real-time short link click module and intelligent short link monitoring module. The system can dynamically manage short domain names, randomly generate short links to avoid duplication, and accurately count user click behaviors to provide accurate data for marketing effect analysis. At the same time, through the automatic switching of domain names and short link reuse mechanisms, the system not only improves resource utilization and cost control, but also enhances disaster recovery capabilities and ensures service continuity and stability. In addition, the system improves user experience by optimizing the simplicity and readability of SMS content, while supporting big data analysis, providing companies with in-depth marketing insights, helping them optimize marketing strategies and improve marketing return on investment.

[0039] The domain name management module includes the following functions: domain name addition / deletion / modification, domain name deactivation / activation, and short link domain name selection. Users can purchase a short domain name and add it to the domain name management module. After the domain name is activated, the domain name can provide short link services. The short link generation module obtains the domain name that can generate short links through the domain name management module. The monitoring module is responsible for monitoring the status of the short link, adjusting the domain name priority in real time, and ensuring the availability of the domain name.

[0040] The short link generation module generates a domain name suffix by generating a random number using the Base62 algorithm, and then obtains available domain names through the domain name management module and splices them into a usable short link. Since it is randomly generated, in order to avoid duplication, the short link generation module will randomly generate multiple short links, compare them with existing short links, select usable short links, and complete the generation of short links. At the same time, in order to make short links reusable, the scheduled task will recycle short links after the effective marketing cycle.

[0041] The short link click module analyzes the click domain name, performs short link mapping queries through the short link generation module, and redirects the long link corresponding to the short link after asynchronous collection of short link click information to achieve marketing effects. The short link click template is the core module of the short link system, which ensures the availability of short link redirection and filtering of crawler traffic, and provides data support for the stability of the short link system.

[0042] By analyzing the collected short link click data, the availability of the domain name is monitored through the window data comparison of the click volume of the short link domain name and the number of click users, as well as the month-on-month comparison. The domain name availability status is updated in a timely manner through the switching conditions set by the business to achieve a stable and high-availability effect.

[0043] In summary: This domain name management system based on big data analysis achieves high efficiency, high availability and high accuracy of short link services through its efficient domain name management module, accurate short link generation module, real-time short link click module and intelligent short link monitoring module. The system can dynamically manage short domain names, randomly generate short links to avoid duplication, and accurately count user click behaviors to provide accurate data for marketing effect analysis. At the same time, through the automatic switching of domain names and short link reuse mechanisms, the system not only improves resource utilization and cost control, but also enhances disaster recovery capabilities and ensures service continuity and stability. In addition, the system improves user experience by optimizing the simplicity and readability of SMS content, while supporting big data analysis, providing companies with in-depth marketing insights, helping them optimize marketing strategies and improve marketing return on investment.

[0044] The above shows and describes the basic principles, main features and advantages of the present invention. Those skilled in the art should understand that the present invention is not limited to the above embodiments. The above embodiments and descriptions only describe the principles of the present invention. The present invention may be subject to various changes and improvements without departing from the spirit and scope of the present invention. These changes and improvements fall within the scope of the present invention. The scope of protection claimed by the present invention is defined by the attached claims and their equivalents.

Claims

1. A domain name management system based on big data analysis, characterized in that: It includes a user end, a marketing system and a short-link management system, and the short-link management system includes: Domain name management module: responsible for managing short domain names; Short link generation module: randomly generates short links and records the relationship between users and short links to achieve one-to-one mapping. Short link click module: redirect short links; Short link monitoring module: monitor domain names.

2. A domain name management system based on big data analysis according to claim 1, characterized in that: Also includes Mysql and Redis.

3. A domain name management system based on big data analysis according to claim 2, characterized in that: The domain name management module includes the following functions: domain name addition / deletion / modification, domain name deactivation / activation, and short link domain name selection.

4. A domain name management system based on big data analysis according to claim 2, characterized in that: The short link generation module generates a domain name suffix by generating a random number using the Base62 algorithm, and then obtains an available domain name through the domain name management module to splice it into a usable short link.

5. A domain name management system based on big data analysis according to claim 2, characterized in that: The short link click module analyzes the click domain name, performs short link mapping query through the short link generation module, and redirects the long link corresponding to the short link after asynchronously collecting the short link click information.

6. A domain name management system based on big data analysis according to claim 2, characterized in that: The collected short link click data is analyzed, and the availability of the domain name is monitored by comparing the window data of the click volume of the short link domain name, the number of clicking users, and the month-on-month comparison.

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