Information display method and device, electronic equipment and storage medium

Abstract

The present disclosure provides an information display method and device, electronic equipment and storage medium, belonging to the technical field of multimedia. The method comprises: displaying a first resource based on an information stream on a resource display page, and displaying a three-dimensional interactive object on the resource display page, the three-dimensional interactive object being used for promoting a target object; in response to a first interaction operation on the three-dimensional interactive object, displaying rotation of the three-dimensional interactive object, a rotation direction of the three-dimensional interactive object being associated with the first interaction operation. The above technical solution can display promotion information in the form of a three-dimensional interactive object, i.e. promoting a target object through a three-dimensional interactive object, and can also support a user to control the rotation of the three-dimensional interactive object through an interaction operation, thereby providing a relatively novel display style of promotion information and a novel interaction mode based on promotion information, and improving the prominence of promotion information and information transmission efficiency.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia technology, and in particular to an information display method, apparatus, electronic device and storage medium. Background Technology

[0002] With the development of internet technology, promotional information on the internet is increasing daily. This information is used to promote products, applications, and other items to users. Users can obtain relevant information about the promoted items by viewing these promotional messages. Currently, promotional information is typically displayed on various pages in the form of images and text, with a relatively conventional display format and low visibility. Summary of the Invention

[0003] This disclosure provides an information display method, apparatus, electronic device, and storage medium capable of displaying promotional information in the style of three-dimensional interactive objects. That is, it promotes target objects through three-dimensional interactive objects, thus providing a relatively novel display style for promotional information and improving the visibility of the promotional information. The technical solution of this disclosure is as follows:

[0004] According to one aspect of the embodiments of this disclosure, an information display method is provided, including:

[0005] Based on the information flow, the first resource is displayed on the resource display page, and a three-dimensional interactive object is displayed on the resource display page. The three-dimensional interactive object is used to promote the target object.

[0006] In response to a first interactive operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to rotate, and the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

[0007] According to another aspect of the embodiments of this disclosure, an information display device is provided, comprising:

[0008] The first display unit is configured to display a first resource on a resource display page based on an information flow, and to display a three-dimensional interactive object on the resource display page, wherein the three-dimensional interactive object is used to promote the target object;

[0009] The second display unit is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

[0010] In some embodiments, the first display unit is configured to display promotional information on the resource display page, wherein the promotional information presents the effect of the 3D interactive object being located in front of a background image of the 3D interactive object, and the background image is used to promote the target object; or, the promotional information is displayed on the resource display page, wherein the promotional information includes the 3D interactive object and a background image of the 3D interactive object, the background image including a target area, and the target area presents the effect of the 3D interactive object being embedded in a 3D space.

[0011] In some embodiments, the first display unit is configured to display the three-dimensional interactive object rotating at a preset speed on the resource display page.

[0012] In some embodiments, the first display unit is further configured to display a second resource on the resource display page based on the information flow in response to a resource switching operation, while maintaining the rotation state of the three-dimensional object.

[0013] In some embodiments, the second display unit is configured to display that the three-dimensional interactive object rotates in the sliding direction of the sliding operation in response to a sliding operation on the three-dimensional interactive object; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0014] In some embodiments, the first interactive operation on the three-dimensional interactive object is a shaking operation;

[0015] The second display unit is configured to display the three-dimensional interactive object rotating in the direction of a shaking operation in response to any shaking operation; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0016] In some embodiments, the first display unit is further configured to, in response to the display duration of the three-dimensional interactive object reaching a preset duration, display a prompt message if no first interactive operation is received, the prompt message being used to prompt the three-dimensional interactive object to be rotated by performing the first interactive operation; and to cancel the display of the prompt message in response to the first interactive operation on the three-dimensional interactive object.

[0017] In some embodiments, the second display unit is further configured to display a preset animation effect in response to a second interactive operation on the three-dimensional interactive object, the preset animation effect being the effect of a virtual element moving out of the three-dimensional interactive object, the virtual element being associated with a target object promoted by the three-dimensional interactive object.

[0018] In some embodiments, the preset animation effect is: the top of the 3D interactive object opens, and the virtual element moves out from the top of the 3D interactive object; or, the volume of the 3D interactive object increases, and when the volume of the 3D interactive object reaches a preset volume, the virtual element moves out from any edge of the 3D interactive object; or, the 3D interactive object flips up and down, and the virtual element is poured out from the 3D interactive object.

[0019] In some embodiments, the three-dimensional interactive object includes multiple virtual elements; the second display unit is further configured to display the effect of each virtual element moving out of the three-dimensional interactive object, wherein the movement trajectories and movement speeds of the multiple virtual elements are not exactly the same.

[0020] In some embodiments, the second display unit is further configured to, in response to the end of the display of the preset animation effect, jump from the resource display page to the page associated with the target object, or display the page associated with the target object on the resource display page.

[0021] In some embodiments, the apparatus further includes:

[0022] The acquisition unit is configured to acquire data information entered in the page associated with the target object, the data information being the information required to obtain the target object.

[0023] In some embodiments, the second display unit is further configured to, in response to dragging the three-dimensional interactive object to a target position on the resource display page, jump from the resource display page to a page associated with the target object, or display the page associated with the target object on the resource display page; or, in response to a triggering operation on the three-dimensional interactive object, jump from the resource display page to a page associated with the target object, or display the page associated with the target object on the resource display page.

[0024] In some embodiments, the three-dimensional interactive object includes multiple forms; the second display unit is further configured to display the three-dimensional interactive object changing from a first form to a second form in response to a form transformation operation of the three-dimensional interactive object, wherein the second form is any form other than the first form among the multiple forms.

[0025] According to another aspect of the embodiments of this disclosure, an electronic device is provided, the electronic device comprising:

[0026] One or more processors;

[0027] Memory used to store the executable program code of the processor;

[0028] The processor is configured to execute the program code to implement the aforementioned information display method.

[0029] According to another aspect of the present disclosure, a computer-readable storage medium is provided that, when the program code in the computer-readable storage medium is executed by a processor of an electronic device, enables the electronic device to perform the above-described information display method.

[0030] According to another aspect of the present disclosure, a computer program product is provided, including a computer program / instructions that, when executed by a processor, implement the above-described information display method.

[0031] This disclosure provides an information display method that can display promotional information in the form of a three-dimensional interactive object while displaying resources on a resource display page. In other words, it promotes target objects through three-dimensional interactive objects, thus providing a novel display style for promotional information and increasing its visibility. Furthermore, it supports user control of the rotation of the three-dimensional interactive object through interactive operations, providing a new interaction method based on promotional information and improving human-computer interaction efficiency.

[0032] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0033] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0034] Figure 1 This is a schematic diagram illustrating an implementation environment according to an exemplary embodiment.

[0035] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment.

[0036] Figure 3 This is a flowchart illustrating another information display method according to an exemplary embodiment.

[0037] Figure 4 This is a schematic diagram illustrating promotional information according to an exemplary embodiment.

[0038] Figure 5 This is a schematic diagram illustrating another promotional message according to an exemplary embodiment.

[0039] Figure 6 This is a flowchart illustrating another information display method according to an exemplary embodiment.

[0040] Figure 7 This is a schematic diagram illustrating a three-dimensional interactive object according to an exemplary embodiment.

[0041] Figure 8 This is a flowchart illustrating another information display method according to an exemplary embodiment.

[0042] Figure 9 This is a schematic diagram illustrating a drag-and-drop three-dimensional interactive object according to an exemplary embodiment.

[0043] Figure 10 This is a block diagram illustrating an information display apparatus according to an exemplary embodiment.

[0044] Figure 11 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Detailed Implementation

[0045] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0046] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0047] It should be noted that all information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.), and signals involved in this disclosure are authorized by the user or fully authorized by all parties, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions. For example, the resources and promotional information involved in this disclosure were obtained with full authorization.

[0048] Figure 1 This is a schematic diagram illustrating an implementation environment of an information display method according to an exemplary embodiment. Taking an electronic device as an example, such as... Figure 1As shown, the implementation environment specifically includes: terminal 101 and server 102. Terminal 101 and server 102 can be connected directly or indirectly through wired or wireless communication, which is not limited herein.

[0049] Terminal 101 can be at least one of the following devices: smartphone, smartwatch, desktop computer, laptop, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), and laptop computer. A target application can be installed and run on terminal 101. The target application can be any application that supports resource display, such as video applications, novel applications, social applications, shopping applications, etc.

[0050] Taking a short video application as an example, during the operation of the short video application, terminal 101 displays resources on the resource display page provided by the short video application based on the information stream. The information stream can be a video stream pushed to terminal 101 by the short video application's backend server. Resources include, but are not limited to, video works, graphic works, and live video streams. In addition, terminal 101 can also display promotional information on the resource display page while displaying resources. This promotional information is used to promote target objects, which can be the promoted application, item, virtual resource, etc.

[0051] Terminal 101 can refer to one of a plurality of terminals, and this embodiment uses terminal 101 as an example. Those skilled in the art will know that the number of terminals can be more or less. For example, there can be several terminals, or dozens or hundreds of terminals, or more. This embodiment does not limit the number of terminals or the type of devices.

[0052] Server 102 can be at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Server 102 provides backend services for the target application. Server 102 can connect to terminal 101 via a wireless or wired network, and server 102 can push information streams to terminal 101 so that terminal 101 can display resources on a resource display page based on the information streams. In some embodiments, the number of servers may be more or fewer, and this disclosure does not limit this. Of course, server 102 may also include other functional servers to provide more comprehensive and diversified services.

[0053] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment, such as...Figure 2 As shown, the method is performed by an electronic device and includes the following steps:

[0054] In step 201, the electronic device displays the first resource on the resource display page based on the information flow, and also displays a three-dimensional interactive object on the resource display page.

[0055] In this embodiment, the resource display page can be a page provided by any application running on the electronic device. During the operation of the application, the electronic device can receive an information stream pushed by the application's backend server and display resources on the resource display page according to the information stream. Optionally, the information stream includes access addresses for multiple resources, so that the electronic device can obtain and display the corresponding resource based on the access address. The first resource can be any type of resource, such as a video work, image work, text work, or a live video stream, etc., and this embodiment does not impose any limitations on this.

[0056] A 3D interactive object is a three-dimensional object that a user can interact with in a 3D virtual space. A 3D interactive object has a certain shape, appearance, or function, and its shape, appearance, or function can produce corresponding responses and changes through user input, thereby realizing interaction with the user.

[0057] In this embodiment, a three-dimensional interactive object is used to promote a target object. The target object can be an application, item, virtual resource, etc., that is being promoted. Optionally, the appearance or shape of the three-dimensional interactive object is associated with the target object, thereby promoting the target object. For example, if the target object being promoted is a book, the three-dimensional interactive object can be a virtual three-dimensional model in the style of a book; or if the target object being promoted is a car, the three-dimensional interactive object can be a virtual three-dimensional model in the style of a car. Alternatively, the outer surface of the three-dimensional interactive object displays relevant information about the target object, such as text or images promoting the target object, thereby promoting the target object. This embodiment does not limit the form in which a target object is promoted through a three-dimensional interactive object.

[0058] It should be noted that the 3D interactive object displayed on the resource display page may or may not be related to the first resource, and this embodiment does not impose any restrictions on this. For example, when the 3D interactive object and the first resource are related, the first resource may also be used to promote the target object, such as the first resource being a promotional video for the target object.

[0059] In step 202, in response to a first interactive operation on the three-dimensional interactive object, the electronic device displays the rotation of the three-dimensional interactive object, the rotation direction of the three-dimensional interactive object being associated with the first interactive operation.

[0060] In this embodiment, the three-dimensional interactive object can rotate in response to a first interactive operation input by the user. By displaying the rotation of the three-dimensional interactive object, as much of its outer surface as possible can be shown, thereby conveying more information. Furthermore, the rotation direction of the three-dimensional interactive object can be associated with the first interactive operation, allowing the user to control the rotation direction of the three-dimensional interactive object through the first interactive operation.

[0061] The first interactive operation on a 3D interactive object can be a direct or indirect operation input by the user. A direct operation is one that acts directly on the 3D interactive object, such as sliding or dragging. Correspondingly, the rotation direction of the 3D interactive object is the same as the sliding or dragging direction. An indirect operation is one that, while not directly acting on the 3D interactive object, allows interaction with it, such as shaking or using air gestures. Correspondingly, the rotation direction of the 3D interactive object is the same as the shaking or air gesture direction.

[0062] This disclosure provides an information display method that can display promotional information in the form of a three-dimensional interactive object while displaying resources on a resource display page. In other words, it promotes target objects through three-dimensional interactive objects, thus providing a novel display style for promotional information and increasing its visibility. Furthermore, it supports user control of the rotation of the three-dimensional interactive object through interactive operations, providing a new interaction method based on promotional information and improving human-computer interaction efficiency.

[0063] In some embodiments, displaying a 3D interactive object on a resource display page includes:

[0064] The resource display page shows promotional information, presented as a 3D interactive object positioned in front of a background image used to promote the target object; or...

[0065] Promotional information is displayed on the resource display page. The promotional information includes a 3D interactive object and a background image of the 3D interactive object. The background image includes a target area, and the target area presents the effect of the 3D interactive object being embedded in a 3D space.

[0066] In this embodiment of the disclosure, by displaying a 3D interactive object in front of a background image on the resource display page, or by displaying a 3D interactive object embedded in a target area of ​​a background image in a 3D space, the stereoscopic effect of the 3D interactive object can be enhanced. This allows promotional information to be conveyed to the user through the 3D interactive object with a strong stereoscopic effect while the user is viewing the resource, thereby attracting the user to view the promotional information and improving the visibility and display effect of the promotional information.

[0067] In some embodiments, displaying a 3D interactive object on a resource display page includes:

[0068] On the resource display page, the 3D interactive object is displayed and rotates at a preset speed.

[0069] In this embodiment of the disclosure, compared to displaying a static 3D interactive object, displaying a 3D interactive object rotating at a certain speed not only enhances the visibility of the 3D interactive object, but also displays as much of the outer surface of the 3D interactive object as possible during the rotation process, thereby increasing the visibility of the 3D interactive object and the amount of information conveyed. As a result, when users are viewing resources, they are attracted to view the 3D interactive object and interact with it.

[0070] In some embodiments, the method further includes:

[0071] In response to a resource switching operation, while maintaining the rotation state of the 3D object, a second resource is displayed on the resource display page based on the information flow.

[0072] In this embodiment of the disclosure, by keeping the rotation state of the 3D interactive object unchanged when switching resources, it is possible to further attract users to view and interact with the 3D interactive object while the user is viewing the resource, thereby ensuring that the 3D interactive object can effectively promote the target object.

[0073] In some embodiments, in response to a first interactive operation on a three-dimensional interactive object, displaying a rotation of the three-dimensional interactive object includes:

[0074] In response to a swipe operation on a 3D interactive object, the 3D interactive object is displayed to rotate in the direction of the swipe operation.

[0075] Among them, the rotation angle of the 3D interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the 3D interactive object is a preset angle.

[0076] In this embodiment of the disclosure, by supporting the use of sliding operation to control the rotation of a three-dimensional interactive object, it is possible to control the three-dimensional interactive object to rotate a certain angle in any direction based on the sliding operation. This not only provides a new interaction method based on three-dimensional interactive objects, but also allows as much of the outer surface of the three-dimensional interactive object as possible to be displayed during the interaction process, that is, to display as much relevant information about the target object as possible, thereby increasing the amount of information transmitted.

[0077] In some embodiments, the first interactive operation on a 3D interactive object is a shaking operation;

[0078] In response to a first interactive operation on a 3D interactive object, the rotation of the 3D interactive object is displayed, including:

[0079] In response to shaking in any direction, the displayed 3D interactive object rotates in that direction;

[0080] Among them, the rotation angle of the 3D interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the 3D interactive object is a preset angle.

[0081] In this embodiment of the disclosure, by supporting the rotation of a three-dimensional interactive object using a shaking operation, it is possible to control the rotation of the three-dimensional interactive object in any direction by a certain angle based on the shaking operation. This not only provides a simple and convenient interaction method based on the three-dimensional interactive object, but also allows as much of the outer surface of the three-dimensional interactive object as possible to be displayed during the interaction process, that is, to display as much relevant information about the target object as possible, thereby improving the efficiency of human-computer interaction and the amount of information transmitted.

[0082] In some embodiments, the method further includes:

[0083] When the display duration of the 3D interactive object reaches the preset duration, if no first interactive operation is received, a prompt message is displayed to prompt the user to rotate the 3D interactive object by performing the first interactive operation.

[0084] In response to the first interactive operation on the 3D interactive object, the prompt message is canceled.

[0085] In this embodiment of the disclosure, by displaying prompts, the user can not only be prompted to interact with the 3D interactive object, but also the way to interact with the 3D interactive object can be clearly and intuitively conveyed to the user. The user does not need to explore the available interaction methods, which reduces the time cost of interaction operations and improves the efficiency of human-computer interaction.

[0086] In some embodiments, the method further includes:

[0087] In response to a second interactive operation on the 3D interactive object, a preset animation effect is displayed. The preset animation effect is the effect of a virtual element moving out of the 3D interactive object. The virtual element is associated with the target object promoted by the 3D interactive object.

[0088] In this embodiment of the disclosure, by supporting users to interact with the three-dimensional interactive object through a second interactive operation and displaying a preset animation effect when the second interactive operation is received, the interaction result can be fed back to the user through dynamic animation. This not only improves the page display effect, but also provides a fun interactive experience and enhances the interactivity of the three-dimensional interactive object.

[0089] In some embodiments, the preset animation effect is:

[0090] The top of the 3D interactive object opens, creating the effect of virtual elements moving out from the top of the 3D interactive object; or...

[0091] The volume of the 3D interactive object increases, and when the volume of the 3D interactive object reaches a preset volume, the virtual element moves out from any edge of the 3D interactive object; or...

[0092] The effect of flipping a 3D interactive object vertically, causing virtual elements to be poured out from the 3D interactive object.

[0093] In this embodiment of the disclosure, by displaying any of the above-mentioned preset animation effects, that is, by using a variety of animations to provide feedback on the interaction results, the display effect of the page can be improved while providing users with a rich and diverse interactive experience, thereby enhancing the interactivity and fun of the three-dimensional interactive object.

[0094] In some embodiments, the three-dimensional interactive object includes multiple virtual elements;

[0095] Displays preset animation effects, including:

[0096] This displays the effect of each virtual element moving out of the 3D interactive object; the movement trajectories and speeds of multiple virtual elements are not exactly the same.

[0097] In this embodiment of the disclosure, by displaying multiple virtual elements flying out of a three-dimensional interactive object and setting different moving speeds and trajectories for different virtual elements, the realism of the preset animation effect can be improved, and the user's interactive perception can be enhanced through more complex and realistic preset animation effects.

[0098] In some embodiments, the method further includes:

[0099] In response to the end of the preset animation effect, the page will jump from the resource display page to the page associated with the target object, or the page associated with the target object will be displayed on the resource display page.

[0100] In this embodiment, by jumping to the page associated with the target object when the preset animation effect ends, the preset animation effect can attract the user's attention, and the jump to the page associated with the target object after the preset animation effect ends can attract the user to view or input relevant information on that page, thus improving information delivery efficiency. Furthermore, during the above jump process, no additional user interaction is required, simplifying the jump operation and improving human-computer interaction efficiency. By displaying the page associated with the target object on the current page when the preset animation effect ends, not only is page jump time saved, but it also allows the user to view or input relevant information on the page associated with the target object while continuing to display the current part of the content, increasing the amount of information delivered and human-computer interaction efficiency.

[0101] In some embodiments, the method further includes:

[0102] Retrieve the information entered on the page associated with the target object; this information is what is needed to obtain the target object.

[0103] In this embodiment of the disclosure, by obtaining the information input by the user, the reviewer can quickly determine whether to issue the target object to the user based on the information input by the user, thereby improving the efficiency of receiving the target object.

[0104] In some embodiments, the method further includes:

[0105] In response to dragging a 3D interactive object to a target location on the resource display page, the system either navigates to the page associated with the target object or displays the page associated with the target object on the resource display page; or...

[0106] In response to a trigger operation on a 3D interactive object, the page can jump from the resource display page to the page associated with the target object, or the page associated with the target object can be displayed on the resource display page.

[0107] In this embodiment, by supporting drag-and-drop of 3D interactive objects, the interactive methods of 3D interactive objects can be further enriched, improving their interactivity. Furthermore, by displaying the page associated with the target object when it is dragged to the target location, users can smoothly transition to exploring the relevant page during the drag-and-drop operation, thereby attracting users to view or input relevant information on the page associated with the target object. This not only improves information transmission efficiency and human-computer interaction efficiency but also provides an immersive interactive experience. Additionally, by displaying the page associated with the target object when it is triggered, users do not need to perform other complex interactive operations, simplifying the process of viewing the page associated with the target object, shortening the interaction chain, and improving human-computer interaction efficiency.

[0108] In some embodiments, the three-dimensional interactive object includes multiple forms; the method further includes:

[0109] In response to a shape transformation operation on a 3D interactive object, the 3D interactive object is displayed to change from a first shape to a second shape, where the second shape is any shape other than the first shape among a variety of shapes.

[0110] In this embodiment, by pre-setting multiple forms for 3D interactive objects and supporting users to switch the forms of 3D interactive objects using form-switching operations, diverse forms of 3D interactive objects can be displayed, improving page display effects and user interaction experience. Furthermore, promoting target objects through diverse forms of 3D interactive objects ensures the effectiveness of the 3D interactive objects, that is, it guarantees that the 3D interactive objects can effectively promote the target objects.

[0111] The above Figure 2 The diagram illustrates one information display process of this disclosure. The process of an electronic device displaying a three-dimensional interactive object on a resource display page will be further described below. Figure 3 This is a flowchart illustrating another information display method according to an exemplary embodiment, the method being performed by an electronic device, such as... Figure 3 As shown, the method includes:

[0112] In step 301, the electronic device displays the first resource on the resource display page based on the information flow, and displays promotional information on the resource display page, which includes a three-dimensional interactive object and a background image of the three-dimensional interactive object.

[0113] In this embodiment of the disclosure, the process of the electronic device displaying the first resource is the same as step 201 described above, and will not be repeated here.

[0114] In this embodiment, both the 3D interactive object and the background image are used to promote the target object. In other words, the background image is an image used to promote the target object. The background image can be a static image or a dynamic image, and this disclosure does not limit this. Alternatively, the background image can be a graphic card, that is, the shape of the background image is card-style, and the background image includes information for promoting the target object.

[0115] The following two scenarios illustrate the effects of promotional information presentation.

[0116] Scenario 1: The promotional information can present the effect of a 3D interactive object in front of a background image.

[0117] Optionally, the background image includes a first region and a second region. The first region is used to display the 3D interactive object, creating the effect of the 3D interactive object being positioned in front of the background image. The second region is used to display information related to the target object, such as text promoting the target object, the target object's icon, etc.

[0118] Figure 4 This is a schematic diagram illustrating promotional information according to an exemplary embodiment. For example... Figure 4 As shown in (a), the resource display page displays a box-shaped 3D interactive object 401 and a background image 402 of the 3D interactive object 401. Text for promoting the target object is displayed on both the outer surface of the 3D interactive object 401 and the background image 401. Figure 4 As shown in (b), the resource display page displays a 3D interactive object 403 in the shape of a gift box. Optionally, the outer surface of the 3D interactive object 403 may also display text for promoting the target object.

[0119] Scenario 2: The background image in the promotional information includes the target area, and the promotional information can present the effect of a 3D interactive object being embedded in the 3D space within the target area.

[0120] The three-dimensional space refers to a virtual three-dimensional space located in the target area. This virtual three-dimensional space can be located on the same layer as the background image, or it can be located on the layer above the background image; this disclosure does not limit this.

[0121] Optionally, the target area can be a preset area within the background image. Areas in the background image other than the target area are used to display information related to the target object, such as promotional text or icons, thereby promoting the target object through the background image.

[0122] Figure 5 This is a schematic diagram illustrating another form of promotional information according to an exemplary embodiment. For example... Figure 5 As shown, the resource display page displays a 3D interactive object 501 and a background image 502 of the 3D interactive object. The 3D interactive object 501 is a cube-shaped 3D model embedded in 3D space. Figure 5 The black area shown is also a portion of the three-dimensional space. This three-dimensional space is located in the target area of ​​the background image 502. Text for promoting the target object is displayed on the outer surface of the three-dimensional interactive object 501. It should also be noted that, in addition to... Figure 5 The cube shape shown can also be a cylinder, sphere, or any irregular shape. The part of the three-dimensional interactive object embedded in the three-dimensional space can be any part of the three-dimensional interactive object, and this disclosure does not limit this.

[0123] By performing step 301 above, that is, by displaying the 3D interactive object in front of the background image on the resource display page, or by displaying the 3D interactive object embedded in the target area of ​​the background image in 3D space, the stereoscopic effect of the 3D interactive object can be enhanced. Thus, during the user's viewing of the resource, promotional information can be conveyed to the user through the 3D interactive object with a strong stereoscopic effect, thereby attracting the user to view the promotional information and improving the visibility and display effect of the promotional information.

[0124] In some embodiments, the electronic device can also display a 3D interactive object rotating at a preset speed on the resource display page. The preset speed can be a pre-set rotation speed. The rotation direction of the 3D interactive object can be any direction within the virtual 3D space, and this embodiment does not limit this. Optionally, the electronic device can display the 3D interactive object rotating at the preset speed after displaying it on the resource display page. Alternatively, the electronic device can first display a static 3D interactive object, and after displaying the 3D interactive object for a period of time, then display the 3D interactive object rotating at the preset speed. It should also be noted that during the rotation process, the rotation speed or rotation direction of the 3D interactive object can remain constant or change according to a preset rule; this embodiment does not limit this. Compared to displaying a static 3D interactive object, displaying a 3D interactive object rotating at a certain speed not only enhances the visibility of the 3D interactive object but also allows for the display of as much of the 3D interactive object's outer surface as possible during rotation, increasing the visibility and the amount of information conveyed. This, in turn, attracts users to view and interact with the 3D interactive object when viewing resources.

[0125] In some embodiments, if the 3D interactive object is not associated with the first resource displayed on the resource display page while rotating at a preset speed, the electronic device displays a second resource on the resource display page based on the information flow, in response to a resource switching operation, while maintaining the rotation state of the 3D object. The second resource is associated with the resource switching operation. Taking a short video application as an example, if the resource switching operation is an up swipe, the second resource is the next resource after the first resource; if the resource switching operation is a down swipe, the second resource is the previous resource after the first resource. Maintaining the rotation state of the 3D object means continuing to display the 3D interactive object rotating at a preset speed; that is, the resource switching operation does not affect the rotation state of the 3D interactive object. By keeping the rotation state of the 3D interactive object unchanged when switching resources, users can be further attracted to view and interact with the 3D interactive object while watching resources, thereby ensuring that the 3D interactive object can effectively promote the target audience.

[0126] In some embodiments, if the 3D interactive object is associated with the first resource displayed on the resource display page, it means that the electronic device will only display the associated 3D interactive object when the first resource is displayed. Therefore, in response to the resource switching operation, the electronic device cancels the display of promotional information, that is, cancels the display of the 3D interactive object and the background image of the 3D interactive object, and displays the second resource on the resource display page based on the information flow, thereby avoiding inconvenience to the user in viewing the resource due to the promotional information obscuring the second resource.

[0127] In some embodiments, in addition to switching resources as described above to cancel the display of promotional information, users can also cancel the display of promotional information by triggering a close control. As described above... Figure 4 or Figure 5 As shown, a close control is displayed in the upper right corner of each promotional message. If users are not interested in the promotional message, they can close it by triggering the close control, thus avoiding inconvenience to users when viewing resources.

[0128] In step 302, in response to a first interactive operation on the three-dimensional interactive object, the electronic device displays the rotation of the three-dimensional interactive object, the rotation direction of the three-dimensional interactive object being associated with the first interactive operation.

[0129] In this embodiment of the disclosure, the process of controlling the rotation of the three-dimensional interactive object through the first interactive operation is the same as step 202 above, and will not be repeated here.

[0130] It should also be noted that during the rotation of the 3D interactive object at a preset speed, in response to the first interactive operation on the 3D interactive object, the 3D interactive object stops rotating automatically, and the electronic device displays that the 3D interactive object rotates with the first interactive operation, thereby switching from automatic rotation of the 3D interactive object to manual control of the 3D interactive object's rotation by the user. Optionally, in response to the end of the first interactive operation, the electronic device may display that the 3D interactive object continues to rotate at the preset speed, or display a stationary 3D interactive object; this embodiment of the present disclosure does not impose any limitations on this.

[0131] This disclosure provides an information display method that, while displaying resources on a resource display page, simultaneously displays a 3D interactive object positioned in front of a background image, or displays the 3D interactive object embedded in a target area of ​​the background image within 3D space. This allows promotional information to be conveyed to the user through the highly immersive 3D interactive object while the user is viewing resources, thereby attracting the user to view the promotional information and improving its visibility and display effect. Furthermore, it supports user-controlled rotation of the 3D interactive object through interactive operations, providing a novel interaction method based on promotional information and improving human-computer interaction efficiency.

[0132] In addition, it can also display 3D interactive objects rotating at a certain speed on the resource display page. Compared to displaying stationary 3D interactive objects, displaying 3D interactive objects that rotate automatically not only enhances their visibility but also showcases as much of their outer surface as possible during rotation. This increases the visibility and the amount of information conveyed, thereby attracting users to view and interact with the 3D interactive objects while viewing resources.

[0133] The above embodiments mainly introduce several ways for electronic devices to display three-dimensional interactive objects. Based on the above embodiments, the following embodiments will explain the process of a user controlling the rotation of a three-dimensional interactive object through a first interactive operation. Figure 6 This is a flowchart illustrating another information display method according to an exemplary embodiment, the method being performed by an electronic device, such as... Figure 6 As shown, the method includes:

[0134] In step 601, the electronic device displays the first resource on the resource display page based on the information flow, and also displays a three-dimensional interactive object on the resource display page.

[0135] In this embodiment of the disclosure, the process of the electronic device displaying the first resource and the three-dimensional interactive object is the same as step 201 described above, and will not be repeated here.

[0136] In step 602, in response to a sliding operation on a 3D interactive object, the electronic device displays the 3D interactive object rotating in the sliding direction of the sliding operation.

[0137] In this embodiment of the disclosure, the sliding operation of the three-dimensional interactive object can be an operation of sliding the three-dimensional interactive object in any direction on the screen of an electronic device. Correspondingly, the three-dimensional interactive object can rotate within a virtual three-dimensional space around at least one of the coordinate axes of the virtual three-dimensional space—the X-axis, Y-axis, and Z-axis—thereby achieving rotation in the corresponding direction within the virtual three-dimensional space. For example, Figure 7 This is a schematic diagram illustrating a three-dimensional interactive object according to an exemplary embodiment. For example... Figure 7 As shown, the 3D interactive object is a box model located in a virtual 3D space. In response to a swipe-up operation on the box model, it rotates upwards around the X-axis within the virtual 3D space, revealing its bottom. In response to a swipe-down operation on the box model, it rotates downwards around the X-axis within the virtual 3D space, revealing its top.

[0138] Optionally, the rotation angle of the 3D interactive object is positively correlated with the sliding distance of the swipe operation. In other words, the user can control the rotation angle of the 3D interactive object in the sliding direction by the sliding distance. The larger the sliding distance, the larger the rotation angle of the 3D interactive object, and the more of the outer surface of the 3D interactive object is displayed during the rotation. Alternatively, the rotation angle of the 3D interactive object can also be a preset angle. The preset angle can be an angle set based on the shape of the 3D interactive model or actual needs, such as 90 degrees, 120 degrees, 180 degrees, etc., and this embodiment of the present disclosure does not limit this. For example, if the preset angle is 90 degrees, in response to a left swipe operation on the 3D interactive model, the electronic device displays that the 3D interactive model has rotated 90 degrees to the left.

[0139] By supporting the use of sliding operations to control the rotation of 3D interactive objects, it is possible to control the 3D interactive objects to rotate in any direction by a certain angle based on sliding operations. This not only provides a new interaction method based on 3D interactive objects, but also allows as much of the outer surface of the 3D interactive objects as possible to be displayed during the interaction process, that is, to display as much relevant information about the target object as possible, thereby increasing the amount of information conveyed.

[0140] In step 603, in response to a shaking operation in any direction, the electronic device displays a three-dimensional interactive object rotating in that direction.

[0141] In this embodiment of the disclosure, the shaking operation refers to shaking the electronic device. The shaking operation can be any direction within the three-dimensional space where the electronic device is located. Similarly to step 602 above, in response to a shaking operation in any direction, the three-dimensional interactive object can also rotate in the virtual three-dimensional space around at least one of the X-axis, Y-axis, and Z-axis of the virtual three-dimensional space, thereby achieving rotation in the corresponding direction in the virtual three-dimensional space, thus presenting the effect of the three-dimensional interactive object rotating due to the shaking of the electronic device.

[0142] Optionally, the rotation angle of the 3D interactive object is positively correlated with the shaking angle of the shake operation. In other words, by shaking the electronic device, the user can control the 3D interactive object to rotate by a corresponding angle in the direction of the shaking. The greater the shaking distance, the greater the rotation angle of the 3D interactive object, and the more of the outer surface of the 3D interactive object is displayed during the rotation. Alternatively, the rotation angle of the 3D interactive object can also be a preset angle. For example, if the preset angle is 90 degrees, in response to shaking the electronic device to the left, the electronic device displays a 3D interactive model that rotates 90 degrees to the left.

[0143] By supporting the use of shake operation to control the rotation of 3D interactive objects, it is possible to control the 3D interactive objects to rotate a certain angle in any direction based on shake operation. This not only provides a simple and convenient interaction method based on 3D interactive objects, but also allows as much of the outer surface of the 3D interactive objects as possible to be displayed during the interaction process, that is, to display as much relevant information about the target object as possible, thereby improving the efficiency of human-computer interaction and the amount of information transmitted.

[0144] It should be noted that the above steps are illustrated using sliding and shaking operations as examples of the first interactive operation. In addition to the sliding or shaking operations, the first interactive operation can also be other interactive operations, such as air gestures, drag operations, etc. This embodiment does not limit the first interactive operation.

[0145] In some embodiments, in response to the display duration of the 3D interactive object reaching a preset duration, the electronic device displays a prompt message if no first interactive operation is received. The preset duration can be a fixed amount of time, such as 3 seconds or 5 seconds, and this embodiment does not impose such a limitation. The prompt message prompts the user to rotate the 3D interactive object by performing the first interactive operation. Optionally, the prompt message can be at least one of prompt text, prompt image, and prompt animation. For example, the prompt message can be a prompt animation demonstrating the process of rotating the 3D interactive object through the first interactive operation. After the electronic device displays the prompt message, in response to the first interactive operation on the 3D interactive object, the electronic device cancels the display of the prompt message, thereby preventing the prompt message from obscuring the first resource or promotional information. By displaying the prompt message after the 3D interactive object has been displayed for a period of time, not only can the user be encouraged to interact with the 3D interactive object, but the method of interacting with the 3D interactive object can also be clearly and intuitively conveyed to the user, eliminating the need for the user to explore available interaction methods, reducing the time cost of interactive operations, and improving the efficiency of human-computer interaction.

[0146] This disclosure provides an information display method that can display promotional information in the form of a three-dimensional interactive object while displaying resources on a resource display page. In other words, it promotes the target object through the three-dimensional interactive object, thus providing a novel display style for promotional information and improving its visibility. Furthermore, it supports user control of the rotation of the three-dimensional interactive object using sliding or shaking operations. This not only provides a new interaction method based on promotional information but also maximizes the display of the outer surface of the three-dimensional interactive object during interaction, thereby displaying as much relevant information about the target object as possible, thus increasing the amount of information transmitted and the efficiency of information delivery.

[0147] Based on the first interactive operation described in the above embodiments, users can also use other interactive operations to interact with the three-dimensional interactive object. The following embodiments illustrate various interactive processes based on the three-dimensional interactive object. Figure 8 This is a flowchart illustrating another information display method according to an exemplary embodiment, the method being performed by an electronic device, such as... Figure 8 As shown, the method includes:

[0148] In step 801, the electronic device displays the first resource on the resource display page based on the information flow, and also displays a three-dimensional interactive object on the resource display page.

[0149] In this embodiment of the disclosure, the process of electronically displaying the first resource and the three-dimensional interactive object is the same as step 201 described above, and will not be repeated here.

[0150] In step 802, in response to a second interactive operation on the three-dimensional interactive object, the electronic device displays a preset animation effect, which is the effect of a virtual element moving out of the three-dimensional interactive object.

[0151] In this embodiment, the second interactive operation on the 3D interactive object can be any operation different from the first interactive operation, such as clicking the 3D interactive object, long-pressing the 3D interactive object, or clicking the background image of the 3D interactive object. In response to the second interactive operation on the 3D interactive object, the electronic device displays the effect of a virtual element moving out of the 3D interactive object, i.e., a preset animation effect. The preset animation effect can be an animation effect drawn by a technician based on the target object promoted by the 3D interactive object. The virtual element displayed in the preset animation effect is associated with the target object. For example, the virtual element can be a virtual item, virtual sticker, etc., associated with the target object. If the target object is learning materials, the virtual element can be a virtual book, virtual stationery, etc.

[0152] By supporting users to interact with 3D interactive objects through a second interactive operation and displaying preset animation effects when the second interactive operation is received, the interaction results can be fed back to the user through dynamic animation. This not only improves the page display effect but also provides a fun interactive experience and enhances the interactivity of 3D interactive objects.

[0153] Optionally, the preset animation effect can be any of the following.

[0154] (1) The top of the 3D interactive object opens, and virtual elements move out from the top of the 3D interactive object. Accordingly, the 3D interactive object is a 3D model that can be opened at the top, such as a box model, a gift box model, etc. For example, if the 3D interactive object is a box model, the preset animation effect can present the effect of the top of the box opening and virtual elements flying out of the box.

[0155] (2) The volume of the 3D interactive object increases, and when the volume of the 3D interactive object reaches a preset volume, the virtual element moves out from any edge of the 3D interactive object. In other words, the electronic device displays the 3D interactive object continuously expanding, and when the 3D interactive object expands to a certain extent, the virtual element displayed by the electronic device flies out from any edge of the 3D interactive object. The preset volume can be a value set by technicians according to actual needs to control the degree of expansion of the 3D interactive object.

[0156] (3) The effect of flipping the 3D interactive object vertically, causing virtual elements to be poured out of the 3D interactive object. Specifically, after the 3D interactive object is flipped vertically, the top of the 3D interactive object is facing down, and the electronic device can then display the virtual elements being poured out of the 3D interactive object.

[0157] By displaying any of the aforementioned preset animation effects, that is, by using a variety of animations to provide feedback on the interaction results, the display effect of the page can be improved while providing users with a rich and diverse interactive experience, thereby enhancing the interactivity and fun of the three-dimensional interactive object.

[0158] In some embodiments, the 3D interactive object includes multiple virtual elements, which may be identical or different. The aforementioned preset animation effect can present the effect of each virtual element moving out of the 3D interactive object. The movement trajectories and speeds of the multiple virtual elements are not entirely the same. Optionally, based on factors such as gravity and air resistance, different movement speeds and trajectories can be set for different types of virtual elements to ensure that the movement of the virtual elements is natural and realistic. For example, if the virtual elements include virtual books and virtual feathers, and the preset animation effect is that the virtual elements are poured out of the 3D interactive object, the movement speed of the virtual books is greater than that of the virtual feathers. The movement trajectory of the virtual books is approximately a straight line, while the movement trajectory of the virtual feathers is approximately a curve, thus presenting the effect of the virtual books falling quickly and the virtual feathers drifting slowly.

[0159] By displaying multiple virtual elements flying out of a 3D interactive object and setting slightly different moving speeds and trajectories for different virtual elements, the realism of preset animation effects can be improved, and the user's interactive perception can be enhanced through more complex and realistic preset animation effects.

[0160] In step 803, in response to the end of the preset animation effect display, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page.

[0161] In this embodiment, the preset animation effect ends when the last frame of the preset animation effect is displayed. The content displayed in the last frame of the preset animation effect may be a virtual element moving to a preset position, or a virtual element moving to a preset position and then disappearing; this embodiment does not impose any restrictions on this.

[0162] Upon the end of the preset animation, the electronic device can directly redirect to the page associated with the target object, allowing the user to obtain or input relevant information. For example, if the target object is learning materials, the associated page could be a page for inputting information. Accordingly, the electronic device retrieves the information entered on the page associated with the target object. This information is what is needed to receive the target object. By obtaining the user's input, reviewers can quickly determine whether to issue the target object to the user, thus improving the efficiency of receiving the target object. Alternatively, if the target object is an item, the associated page could be a purchase page for the item, allowing users to view or purchase information about the item.

[0163] Alternatively, in response to the end of the preset animation effect, the electronic device may also display the page associated with the target object on the current page. Optionally, when the page associated with the target object is displayed on the current page, the page associated with the target object may be a subpage or pop-up window displayed on the upper layer of the current page, etc. This disclosure embodiment does not limit this.

[0164] By navigating to the page associated with the target object at the end of a preset animation, the system effectively attracts the user's attention. This prompts the user to view or input relevant information on that page, improving information delivery efficiency. Furthermore, this navigation process requires no additional user interaction, simplifying the process and enhancing human-computer interaction efficiency. Displaying the page associated with the target object on the current page after the preset animation ends not only saves page navigation time but also allows users to view or input relevant information on the associated page while continuing to display the current portion of the content, thus increasing the amount of information conveyed and improving overall human-computer interaction efficiency.

[0165] In step 804, in response to dragging a 3D interactive object to a target location on the resource display page, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page.

[0166] In this embodiment of the disclosure, in response to a drag operation on a 3D interactive object, the electronic device displays the 3D interactive object moving along the movement trajectory of the drag operation, thereby presenting the visual effect of the 3D interactive object being dragged from its initial position to another position. In response to dragging the 3D interactive object to a target position on the resource display page, the electronic device can jump to the page associated with the target object, or display the page associated with the target object on the resource display page. The target position can be any position on the resource display page, such as the middle position of the resource display page.

[0167] By supporting drag-and-drop 3D interactive objects, the interactive methods of these objects can be further enriched, improving their interactivity. Furthermore, by displaying the page associated with the target object when it is dragged to its destination, users can smoothly transition to exploring the relevant page during the drag-and-drop process. This encourages users to view or input relevant information on the page associated with the target object, improving both information delivery and human-computer interaction efficiency, and providing an immersive interactive experience.

[0168] In some embodiments, during the dragging of a 3D interactive object, the electronic device may display a prompt message for the target location on the resource display page, prompting the user to drag the 3D interactive object to the target location. Optionally, the prompt message for the target location may be a glowing circle displayed at the target location, prompting the user to drag the 3D interactive object into the glowing circle. Alternatively, the prompt message for the target location may be a glowing movement trajectory, prompting the user to drag the target object to the target location along the movement trajectory.

[0169] Figure 9 This is a schematic diagram illustrating a draggable 3D interactive object according to an exemplary embodiment. For example... Figure 9 As shown, an aperture 901 is displayed at the target location. In response to dragging a 3D interactive object into the aperture 901, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page. The dashed line 902 represents an exemplary drag-and-drop operation trajectory, that is, the movement trajectory of the 3D interactive object during the dragging process.

[0170] In step 805, in response to a triggering operation on a 3D interactive object, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page.

[0171] In this embodiment of the disclosure, when a user triggers a 3D interactive object, the electronic device can also jump to the page associated with the target object, or display the page associated with the target object on the resource display page. By displaying the page associated with the target object when the 3D interactive object is triggered, the user does not need to perform other complex interactive operations, which simplifies the operation of viewing the page associated with the target object, shortens the interaction chain, and improves the efficiency of human-computer interaction.

[0172] It should be noted that the triggering operation for the 3D interactive object is different from the second interactive operation for the 3D interactive object in step 802 above. For example, the triggering operation for the 3D interactive object is clicking the 3D interactive object, and the second interactive operation for the 3D interactive object is long-pressing the 3D interactive object. Alternatively, the triggering operation for the 3D interactive object is long-pressing the 3D interactive object, and the second interactive operation for the 3D interactive object is clicking the 3D interactive object. This embodiment of the disclosure does not impose any limitations on this.

[0173] The above steps mainly describe the process of viewing preset animation effects or viewing pages associated with a target object through interactive operations with a 3D interactive object. In some embodiments, the 3D interactive object includes multiple forms. Through interactive operations with the 3D interactive object, the form of the 3D interactive object can be switched, thereby conveying different forms of the 3D interactive object. Correspondingly, in response to the form transformation operation of the 3D interactive object, the electronic device displays the 3D interactive object changing from a first form to a second form. Here, the first form is the current form of the 3D interactive object, and the second form is any form other than the first form among the multiple forms. Optionally, the form transformation operation can be any operation different from the interactive operation described in the above embodiments. By presetting multiple forms for the 3D interactive object and supporting users to switch the form of the 3D interactive object using form switching operations, diverse forms of 3D interactive objects can be displayed, improving the page display effect and the user's interactive experience. Furthermore, promoting the target object through diverse forms of 3D interactive objects can ensure the effectiveness of the 3D interactive object, that is, ensure that the 3D interactive object can effectively promote the target object.

[0174] For example, a 3D interactive object is a character model. Depending on the character model's actions, its form can include, but is not limited to: waving, running, spacing out, dancing, etc. By switching the character model's form, it can be changed to any of these forms.

[0175] This disclosure provides an information display method that can display promotional information in the form of a 3D interactive object while simultaneously displaying resources on a resource display page. In other words, it promotes target objects through 3D interactive objects, thus providing a novel display style for promotional information and increasing its visibility. Furthermore, it supports various interactive operations such as second interactive operations, drag-and-drop operations, and form switching operations to interact with the 3D interactive object, providing a rich variety of interaction methods. This enhances the interactivity and fun of the 3D interactive object while increasing user perception of it, thereby ensuring that the 3D interactive object can effectively promote the target object.

[0176] Furthermore, by supporting users to interact with 3D interactive objects through a second interactive operation and displaying preset animation effects when the second interactive operation is received, the system can provide feedback on the interaction results to users through dynamic animations. This not only improves the page display effect but also provides a fun interactive experience and enhances the interactivity of 3D interactive objects.

[0177] Furthermore, by displaying the page associated with the target object at the end of the preset animation effect, the user's attention can be attracted first through the preset animation effect, and then the page associated with the target object can be displayed, thereby attracting the user to view or input relevant information on the page associated with the target object, thus improving the efficiency of information transmission and human-computer interaction.

[0178] Furthermore, by supporting dragging and dropping 3D interactive objects and displaying the page associated with the target object when it is dragged to the target location, users can smoothly transition to exploring the relevant page during the interactive operation, thus providing an immersive interactive experience.

[0179] Furthermore, by supporting users to switch the form of 3D interactive objects using form-switching operations, a variety of 3D interactive objects can be displayed, improving the page display effect and the user's interactive experience. Moreover, promoting target objects through diverse 3D interactive objects ensures the effectiveness of the 3D interactive objects, thus guaranteeing that the 3D interactive objects can effectively promote the target object.

[0180] All of the above-mentioned optional technical solutions can be combined in any way to form optional embodiments of this disclosure, and will not be described in detail here.

[0181] Figure 10 This is a block diagram illustrating an information display device according to an exemplary embodiment. Figure 10 As shown, the device includes: a first display unit 1001 and a second display unit 1002.

[0182] The first display unit 1001 is configured to display a first resource on a resource display page based on an information flow, and to display a three-dimensional interactive object on the resource display page. The three-dimensional interactive object is used to promote the target object.

[0183] The second display unit 1002 is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

[0184] In some embodiments, the first display unit 1001 is configured to display promotional information on a resource display page, wherein the promotional information presents the effect of a 3D interactive object being located in front of a background image of the 3D interactive object, and the background image is used to promote the target object; or, the promotional information is displayed on the resource display page, wherein the promotional information includes a 3D interactive object and a background image of the 3D interactive object, the background image including a target area, and the target area presents the effect of the 3D interactive object being embedded in a 3D space.

[0185] In some embodiments, the first display unit 1001 is configured to display a three-dimensional interactive object rotating at a preset speed on a resource display page.

[0186] In some embodiments, the first display unit 1001 is further configured to display a second resource on the resource display page based on an information flow in response to a resource switching operation, while maintaining the rotation state of the three-dimensional object.

[0187] In some embodiments, the second display unit 1002 is configured to display the three-dimensional interactive object rotating in the sliding direction of the sliding operation in response to a sliding operation on the three-dimensional interactive object; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0188] In some embodiments, the first interactive operation on a 3D interactive object is a shaking operation;

[0189] The second display unit 1002 is configured to display a three-dimensional interactive object rotating in any direction in response to a shaking operation; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0190] In some embodiments, the first display unit 1001 is further configured to, in response to the display duration of the three-dimensional interactive object reaching a preset duration, display a prompt message when no first interactive operation is received, the prompt message being used to prompt the three-dimensional interactive object to be rotated by performing the first interactive operation; and to cancel the display of the prompt message in response to the first interactive operation on the three-dimensional interactive object.

[0191] In some embodiments, the second display unit 1002 is further configured to display a preset animation effect in response to a second interactive operation on the three-dimensional interactive object. The preset animation effect is the effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with the target object promoted by the three-dimensional interactive object.

[0192] In some embodiments, the preset animation effects are: the top of the 3D interactive object opens, and the virtual element moves out from the top of the 3D interactive object; or, the volume of the 3D interactive object increases, and when the volume of the 3D interactive object reaches a preset volume, the virtual element moves out from any edge of the 3D interactive object; or, the 3D interactive object flips up and down, and the virtual element is poured out from the 3D interactive object.

[0193] In some embodiments, the three-dimensional interactive object includes multiple virtual elements; the second display unit 1002 is also configured to display the effect of each virtual element moving out of the three-dimensional interactive object, and the movement trajectories and movement speeds of the multiple virtual elements are not exactly the same.

[0194] In some embodiments, the second display unit 1002 is further configured to jump from the resource display page to the page associated with the target object in response to the end of the display of the preset animation effect, or to display the page associated with the target object on the resource display page.

[0195] In some embodiments, the apparatus further includes:

[0196] The retrieval unit is configured to retrieve data information entered on the page associated with the target object, which is the information required to retrieve the target object.

[0197] In some embodiments, the second display unit 1002 is further configured to, in response to dragging a three-dimensional interactive object to a target position in the resource display page, jump from the resource display page to the page associated with the target object, or display the page associated with the target object in the resource display page; or, in response to a trigger operation on the three-dimensional interactive object, jump from the resource display page to the page associated with the target object, or display the page associated with the target object in the resource display page.

[0198] In some embodiments, the three-dimensional interactive object includes multiple forms; the second display unit 1002 is further configured to display the three-dimensional interactive object changing from a first form to a second form in response to a form transformation operation on the three-dimensional interactive object, wherein the second form is any form other than the first form among the multiple forms.

[0199] This disclosure provides an information display device that can display promotional information in the form of a three-dimensional interactive object while simultaneously displaying resources on a resource display page. In other words, it promotes target objects through three-dimensional interactive objects, thus providing a novel display style for promotional information and increasing its visibility. Furthermore, it supports user control of the rotation of the three-dimensional interactive object through interactive operations, providing a new interaction method based on promotional information and improving human-computer interaction efficiency.

[0200] It should be noted that the information display device provided in the above embodiments is only an example of the division of the above functional units. In practical applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the information display device and the information display method embodiments provided in the above embodiments belong to the same concept, and the specific implementation process can be found in the method embodiments, which will not be repeated here.

[0201] Regarding the information display device in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0202] Figure 11 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Typically, the electronic device 1100 includes a processor 1101 and a memory 1102.

[0203] Processor 1101 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. Processor 1101 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1101 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1101 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In some embodiments, processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0204] The memory 1102 may include one or more computer-readable storage media, which may be non-transitory. The memory 1102 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1102 are used to store at least one program code, which is executed by the processor 1101 to implement the information display method provided in the method embodiments of this disclosure.

[0205] In some embodiments, the electronic device 1100 may optionally include a peripheral device interface 1103 and at least one peripheral device. The processor 1101, memory 1102, and peripheral device interface 1103 can be connected via a bus or signal line. Each peripheral device can be connected to the peripheral device interface 1103 via a bus, signal line, or circuit board. Specifically, the peripheral device includes at least one of the following: a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0206] Peripheral device interface 1103 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1101 and memory 1102. In some embodiments, processor 1101, memory 1102 and peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1101, memory 1102 and peripheral device interface 1103 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0207] The radio frequency (RF) circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1104 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the RF circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1104 can communicate with other electronic devices through at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: metropolitan area networks (MANs), various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks (WLANs), and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1104 may also include circuitry related to NFC (Near Field Communication), which is not limited in this disclosure.

[0208] Display screen 1105 is used to display a UI (User Interface). This UI may include graphics, text, icons, videos, and any combination thereof. When display screen 1105 is a touch display screen, it also has the ability to collect touch signals on or above its surface. These touch signals can be input as control signals to processor 1101 for processing. In this case, display screen 1105 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one display screen 1105, which serves as the front panel of electronic device 1100; in other embodiments, there may be at least two display screens, respectively disposed on different surfaces of electronic device 1100 or in a folded design; in still other embodiments, display screen 1105 may be a flexible display screen, disposed on a curved or folded surface of electronic device 1100. Furthermore, display screen 1105 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0209] The camera assembly 1106 is used to acquire images or videos. Optionally, the camera assembly 1106 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the electronic device, and the rear-facing camera is located on the back of the electronic device. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting by fusion of the main camera and the wide-angle camera, VR (Virtual Reality) shooting, or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm-light flash and a cool-light flash, which can be used for light compensation at different color temperatures.

[0210] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting the sound waves into electrical signals that are input to the processor 1101 for processing, or input to the radio frequency circuit 1104 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each located at a different part of the electronic device 1100. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, the audio circuit 1107 may also include a headphone jack.

[0211] Power supply 1108 is used to supply power to the various components in electronic device 1100. Power supply 1108 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1108 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0212] Those skilled in the art will understand that Figure 11 The structure shown does not constitute a limitation on the electronic device 1100, and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0213] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1102 including instructions, which can be executed by a processor 1101 of an electronic device 1100 to complete the aforementioned information display method. Optionally, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0214] A computer program product includes a computer program that, when executed by a processor, implements the aforementioned information display method.

[0215] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0216] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: Based on the information flow, the first resource is displayed on the resource display page, and promotional information is displayed on the resource display page. The promotional information includes a three-dimensional interactive object and a background image of the three-dimensional interactive object. The three-dimensional interactive object is used to promote the target object. In response to a first interactive operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to rotate, and the rotation direction of the three-dimensional interactive object is associated with the first interactive operation; The method further includes: If the 3D interactive object is not associated with the first resource, then in response to the resource switching operation, while maintaining the rotation state of the 3D interactive object, a second resource is displayed on the resource display page based on the information flow, and the second resource is associated with the resource switching operation; or... If the three-dimensional interactive object is associated with the first resource, in response to the resource switching operation, the promotional information is canceled, and the second resource is displayed on the resource display page based on the information flow.

2. The information display method according to claim 1, characterized in that, The promotional information presents the effect of the 3D interactive object being positioned in front of the background image, which is used to promote the target object; or... The background image includes a target area, which presents the effect of the three-dimensional interactive object being embedded in three-dimensional space.

3. The information display method according to claim 1 or 2, characterized in that, The display of promotional information on the resource display page includes: On the resource display page, the 3D interactive object is shown rotating at a preset speed.

4. The information display method according to claim 1, characterized in that, The step of displaying the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object includes: In response to a sliding operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to rotate in the sliding direction of the sliding operation; The rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

5. The information display method according to claim 1, characterized in that, The first interactive operation on the three-dimensional interactive object is a shaking operation; The step of displaying the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object includes: In response to a shaking operation in any direction, the 3D interactive object is displayed to rotate in that direction; The rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

6. The information display method according to claim 1, characterized in that, The method further includes: In response to the display duration of the three-dimensional interactive object reaching a preset duration, if the first interactive operation is not received, a prompt message is displayed, which prompts the user to rotate the three-dimensional interactive object by performing the first interactive operation. In response to the first interactive operation on the three-dimensional interactive object, the prompt message is canceled from display.

7. The information display method according to claim 1, characterized in that, The method further includes: In response to a second interactive operation on the three-dimensional interactive object, a preset animation effect is displayed, wherein the preset animation effect is the effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with the target object promoted by the three-dimensional interactive object.

8. The information display method according to claim 7, characterized in that, The preset animation effect is as follows: The effect of the top of the 3D interactive object opening up, and the virtual element moving out from the top of the 3D interactive object; or... The volume of the 3D interactive object increases, and when the volume of the 3D interactive object reaches a preset volume, the virtual element moves out from any edge of the 3D interactive object; or... The effect of flipping the 3D interactive object vertically and pouring the virtual element out of the 3D interactive object.

9. The information display method according to claim 7, characterized in that, The three-dimensional interactive object contains multiple virtual elements; The preset animation effects include: The effect of each virtual element moving out of the 3D interactive object is displayed, and the movement trajectories and speeds of the multiple virtual elements are not exactly the same.

10. The information display method according to claim 7, characterized in that, The method further includes: In response to the end of the preset animation effect display, the page jumps from the resource display page to the page associated with the target object, or the page associated with the target object is displayed on the resource display page.

11. The information display method according to claim 10, characterized in that, The method further includes: Obtain the information entered on the page associated with the target object, which is the information required to obtain the target object.

12. The information display method according to claim 1, characterized in that, The method further includes: In response to dragging the 3D interactive object to a target position on the resource display page, the system jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page; or... In response to a trigger operation on the 3D interactive object, the user is redirected from the resource display page to the page associated with the target object, or the page associated with the target object is displayed on the resource display page.

13. The information display method according to claim 1, characterized in that, The three-dimensional interactive object includes multiple forms; the method further includes: In response to a shape transformation operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to change from a first shape to a second shape, wherein the second shape is any shape other than the first shape among the multiple shapes.

14. An information display device, characterized in that, The device includes: The first display unit is configured to display a first resource on a resource display page based on an information flow, and to display promotional information on the resource display page. The promotional information includes a three-dimensional interactive object and a background image of the three-dimensional interactive object. The three-dimensional interactive object is used to promote a target object. The second display unit is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation. The first display unit is further configured to, in response to a resource switching operation, display a second resource on the resource display page based on the information flow, while maintaining the rotation state of the three-dimensional interactive object, if the three-dimensional interactive object is not associated with the first resource; or, if the three-dimensional interactive object is associated with the first resource, in response to a resource switching operation, cancel the display of the promotional information and display the second resource on the resource display page based on the information flow.

15. An electronic device, characterized in that, The electronic device includes: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the information display method as described in any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 13.

17. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the information display method as described in any one of claims 1 to 13.

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