Interaction method and device, electronic equipment, readable storage medium and program product

Abstract

The invention discloses an interaction method and device, electronic equipment, a readable storage medium and a program product, and relates to the technical field of interaction. The interaction method comprises the steps that a multimedia display page is displayed, and multimedia information displayed by the multimedia display page is first multimedia information corresponding to a target object; in response to an interaction operation for the multimedia display page, an object aggregation page is displayed, and the object aggregation page comprises object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used for acquiring object attribute information of a recommendation object corresponding to the target object; and in response to a trigger operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, displaying second multimedia information corresponding to the recommendation object, the second multimedia information corresponding to the recommendation object comprising the object attribute information of the recommendation object.

Description

Technical Field

[0001] This application relates to the field of interaction technologies, and in particular, to an interaction method, an apparatus, an electronic device, a readable storage medium, and a program product. Background Art

[0002] In the related art, when a user is watching media such as a video, the media content browsed by the user may include an item that the user is interested in, such as an ornament, a piece of clothing, or a vehicle. When the user hopes to find the same product, the user needs to take a screenshot of the media interface where the item appears, and then use the method of "searching by image" to find the product information, and then search for the same product on the shopping website, and the interaction operation is cumbersome. Summary of the Invention

[0003] The purpose of the embodiments of this application is to provide an interaction method, an apparatus, an electronic device, a readable storage medium, and a program product, which can solve the problem of cumbersome interaction operations for users to search for the same product that appears in a video.

[0004] In a first aspect, an embodiment of this application provides an interaction method, and the method includes:

[0005] Display a multimedia display page, where the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object;

[0006] In response to an interaction operation on the multimedia display page, display an object aggregation page, where the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object;

[0007] In response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, display the second multimedia information corresponding to the recommended object, where the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0008] In a second aspect, an embodiment of this application provides an interaction apparatus, and the interaction apparatus includes:

[0009] A display module, configured to display a multimedia display page, where the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; and

[0010] In response to an interaction operation on the multimedia display page, display an object aggregation page, where the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object; and

[0011] In response to a trigger operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, display the multimedia information corresponding to the recommended object, where the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0012] In a third aspect, an embodiment of the present application provides an electronic device, including a processor and a memory. The memory stores a program or instruction that can run on the processor. When the program or instruction is executed by the processor, the steps of the method in the first aspect are implemented.

[0013] In a fourth aspect, an embodiment of the present application provides a readable storage medium, on which a program or instruction is stored. When the program or instruction is executed by a processor, the steps of the method in the first aspect are implemented.

[0014] In a fifth aspect, an embodiment of the present application provides a computer program product, which is stored in a storage medium. The program product is executed by at least one processor to implement the method in the first aspect.

[0015] In a sixth aspect, an embodiment of the present application provides a chip, which includes a processor and a communication interface. The communication interface is coupled to the processor, and the processor is used to run a program or instruction to implement the steps of the method in the first aspect.

[0016] In an embodiment of the present application, when displaying the first multimedia information through a multimedia display page, the user can directly jump to an object aggregation page by performing an interaction operation on the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommendation information of the target object that appeared in the previously displayed first multimedia information. The user can, through a trigger operation for the object attribute information of the target object or the recommendation information corresponding to the target object, display at one key the second multimedia information including the object attribute information of the recommended object, enabling the user to find the same or similar products in the media information at one key and simplifying the interaction operation steps for finding the same products in the video. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 A flowchart of an interaction method according to some embodiments of the present application is shown;

[0018] Figure 2 A schematic diagram of a multimedia display page according to some embodiments of the present application is shown;

[0019] Figure 3 A schematic diagram of an object aggregation page according to some embodiments of the present application is shown;

[0020] Figure 4 A schematic diagram of displaying the second multimedia information according to some embodiments of the present application is shown;

[0021] Figure 5 Schematic diagram of a multimedia display page showing some embodiments of the present application;

[0022] Figure 6 Schematic diagram of a multimedia display page showing some embodiments of the present application;

[0023] Figure 7 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0024] Figure 8 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0025] Figure 9 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0026] Figure 10 Schematic diagram of an object information display page showing some embodiments of the present application;

[0027] Figure 11 Schematic diagram of an object information display page showing some embodiments of the present application;

[0028] Figure 12 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0029] Figure 13 Schematic diagram of a recommended information display page showing some embodiments of the present application;

[0030] Figure 14 Schematic diagram of a recommended information display page showing some embodiments of the present application;

[0031] Figure 15 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0032] Figure 16 Schematic diagram of a recommended information display page showing some embodiments of the present application;

[0033] Figure 17A Schematic diagram of a recommended information display page showing some embodiments of the present application;

[0034] Figure 17B Schematic diagram of a recommended information display page showing some embodiments of the present application;

[0035] Figure 18 Schematic diagram of an object aggregation page showing some embodiments of the present application;

[0036] Figure 19The structural block diagram of the interaction device according to some embodiments of the present application is shown;

[0037] Figure 20 The structural block diagram of the electronic device according to an embodiment of the present application is shown;

[0038] Figure 21 It is a schematic diagram of the hardware structure of an electronic device for implementing an embodiment of the present application. Specific embodiments

[0039] Next, the technical solutions in the embodiments of the present application will be clearly described in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are some, rather than all, of the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art belong to the scope of protection of the present application.

[0040] The terms "first", "second", etc. in the specification and claims of the present application are used to distinguish similar objects, rather than to describe a specific order or sequence. It should be understood that such terms can be interchanged under appropriate circumstances so that the embodiments of the present application can be implemented in an order other than those illustrated or described herein, and the objects distinguished by "first", "second", etc. generally belong to the same category, and the number of objects is not limited. For example, the first object can be one or multiple. In addition, "and / or" in the specification and claims means at least one of the connected objects, and the character " / " generally represents an "or" relationship between the associated objects before and after.

[0041] Next, in conjunction with the accompanying drawings, the interaction method and device, electronic device, readable storage medium, and program product provided by the embodiments of the present application will be described in detail through specific embodiments and their application scenarios.

[0042] In some embodiments of the present application, an interaction method is provided. Figure 1 The flowchart of the interaction method according to some embodiments of the present application is shown, as Figure 1 shown, the interaction method includes:

[0043] Step 102, display a multimedia display page, where the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object.

[0044] In the embodiment of the present application, the multimedia display page is a page for displaying the first multimedia information, such as a video playback page, a picture display page, etc. Among them, the first multimedia information includes one or more of the first video information, the first picture information, and the first text information. The first multimedia information displayed on the multimedia display page corresponds to the target object. Specifically, the media content of the first multimedia information may include the target object.

[0045] Exemplarily, the multimedia display page is a video playback page, and the first multimedia information being played is a first video, in which a target object appears.

[0046] Exemplarily, the multimedia display page is a picture display page, and the first multimedia information being displayed is a first picture, and the target object is an object included in the first picture.

[0047] Exemplarily, Figure 2 A schematic diagram of a multimedia display page showing some embodiments of the present application is shown, such as Figure 2 shown, the multimedia display page 200 is a video playback interface, and the first video 202 is played in the multimedia display page interface 200, and the target object 2022 appears in the first video 202.

[0048] Step 104, in response to an interaction operation on the multimedia display page, display an object aggregation page, where the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of a recommended object corresponding to the target object.

[0049] In the embodiments of the present application, the above interaction operation is used to control the electronic device to display the multimedia display page, and the interaction operation can be an interactive input. Exemplarily, the above interaction operation includes but is not limited to: a touch operation of a program icon of an application by a user using a finger or a stylus, or a voice command of the user, or a specific gesture operation of the user, or other feasible operations, which can be specifically determined according to actual usage requirements, and the embodiments of the present application do not make limitations. The specific gesture in the embodiments of the present application can be any one of a click gesture, a swipe gesture, a drag gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double press gesture, and a double click gesture; the click operation in the embodiments of the present application can be a single click operation, a double click operation, or a click operation of any number of times, and can also be a long press operation or a short press operation. For example, the above interaction operation can be: a click operation of a user on an interaction control in the multimedia display page.

[0050] After receiving an interaction operation of a user on the multimedia display page, it jumps from displaying the multimedia display page to displaying the object aggregation page. Among them, the object aggregation page is specifically a page that aggregately displays object attribute information of multiple objects. The object aggregation page includes object attribute information of the target object and may also include other objects, such as object attribute information of candidate objects.

[0051] Exemplarily, the multimedia display page is a video playback page, and the object aggregation page is an aggregation page of product information, and product information of the target product and product information of candidate products that appear in the video playback page are aggregately displayed in the aggregation page.

[0052] Exemplarily, the multimedia display page is a text and image display page, and the object aggregation page is a shopping page. The shopping page displays the product information of the products appearing in the text and image display page and the product information of the candidate products.

[0053] Among them, in the object aggregation page, the object attribute information corresponding to the target object and the recommendation information corresponding to the target object are displayed. The object attribute information is used to indicate the relevant information of the target object. Exemplarily, the object attribute information corresponding to the target object includes information such as the name, type, product model, appearance image, or introduction video of the target object. Exemplarily, the recommendation information corresponding to the target object is used to obtain the object attribute information of the recommended object, and the recommended object is specifically an object "similar" to the target object.

[0054] Exemplarily, Figure 3 shows a schematic diagram of the object aggregation page of some embodiments of the present application. As Figure 3 shown, the object aggregation page 300 includes a plurality of product cards. Among them, the first product card 302 at the top displays the object attribute information 3022 and the recommendation information 3024 corresponding to the target object.

[0055] Since the user only needs to perform one interaction operation to jump from the multimedia display page to the above-mentioned object aggregation page, the user no longer needs to perform operations such as taking screenshots, searching by image, or website searching to find the same model products appearing in media content such as videos, effectively simplifying the interaction operation steps when finding the same model products.

[0056] Step 106, in response to a trigger operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, display the second multimedia information corresponding to the recommended object, where the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0057] In the embodiments of the present application, the above-mentioned triggering operation is used to trigger the display of the second multimedia information of the recommended object on the aggregation page, and the triggering operation can be a triggering input. Exemplarily, the above-mentioned triggering operation includes but is not limited to: the user's touch operation on the program icon of the application through a touch device such as a finger or a stylus, or the user's voice command operation, or the user's specific gesture operation, or other feasible operations, which can be specifically determined according to actual usage requirements and are not limited in the embodiments of the present application. The specific gesture in the embodiments of the present application can be any one of a click gesture, a swipe gesture, a drag gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double press gesture, and a double click gesture; the click operation in the embodiments of the present application can be a single click operation, a double click operation, or a click operation of any number of times, and can also be a long press operation or a short press operation. For example, the above-mentioned triggering operation can be: the user's click operation on the recommended information.

[0058] The second multimedia information is specifically the multimedia information of the recommended object. Exemplarily, the second multimedia information can be the object video of the recommended object, the picture of the recommended object, or the text information of the recommended object. Taking the recommended object as a product similar to the target object as an example, the second multimedia information includes one or more of product videos, product pictures, and product text information.

[0059] Exemplarily, Figure 4 shows a schematic diagram of displaying the second multimedia information in some embodiments of the present application, as Figure 4 shown, when the user clicks on the recommended information 402 in the object aggregation page 400, the second multimedia information 404 will be jumped to for display, and the multimedia content of the second multimedia information 404 is associated with the recommended object.

[0060] The user can trigger an operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object to trigger the display of the second multimedia information corresponding to the recommended object. Through the second multimedia information, the user can quickly obtain relevant information about "similar products", enabling the user to realize the interaction from "finding the same product" to "finding similar products" with only one operation, and optimizing the recommendation efficiency when recommending similar products.

[0061] The embodiments of the present application enable the user to directly jump to the object aggregation page through an interactive operation on the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommended information of the target object that appeared in the previously displayed first multimedia information. The user can trigger an operation on the object attribute information of the target object or the recommended information corresponding to the target object to display the second multimedia information containing the object attribute information of the recommended object with one click, enabling the user to quickly find the same product or similar product in the media information and simplifying the interactive operation steps for finding the same product in the video.

[0062] In some embodiments of the present application, optionally, when the target condition is met, a jump control corresponding to the target object is further displayed on the multimedia display page, and the interaction operation on the multimedia display page includes a jump operation on the jump control; wherein, the target condition includes any one or combination of the following:

[0063] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0064] In an embodiment of the present application, when the first multimedia information being displayed on the multimedia display page meets the target condition, a jump control is further displayed on the multimedia display page. The jump control is used to receive the user's interaction operation, specifically, to receive the user's jump operation, so as to realize the jump from displaying the multimedia display page to displaying the object aggregation page.

[0065] Among them, the target condition includes that the display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress. Exemplarily, the target display progress may be 100% of the display progress. Exemplarily, the target progress may be 90% of the display progress.

[0066] Taking the first multimedia information as the first video as an example, when the playback progress of the first video reaches 90%, a jump control is further displayed on the multimedia display page. The jump control guides the user to jump to the object aggregation page with one key, and the object aggregation page provides relevant information about the products of the same model as the video.

[0067] The target condition further includes that the current display content of the first multimedia information displayed on the multimedia display page includes the target object. Exemplarily, taking the first multimedia information as the first video as an example, when the first video plays to the scene where the target object appears, a jump control is displayed on the multimedia display page. The jump control guides the user to jump to the object aggregation page with one key, and the object aggregation page provides relevant information about the products of the same model as the video.

[0068] Exemplarily, Figure 5 shows a schematic diagram of the multimedia display page of some embodiments of the present application. As Figure 5 shown, the first video 502 is played on the multimedia display page 500. When the playback progress of the first video 502 reaches 90% of the progress bar, a jump control 504 is displayed on the multimedia display page 500.

[0069] Exemplarily, Figure 6 shows a schematic diagram of the multimedia display page of some embodiments of the present application. As Figure 6As shown, the first video 602 is played in the multimedia display page 600 , and when the target object 6022 appears in the current scene of the first video 602 , the jump control 604 is displayed in the multimedia display page 600 .

[0070] The embodiment of the present application detects in real time whether the first multimedia information in the multimedia display page meets the target conditions, and displays a jump control when the target conditions are met. The jump control guides the user to jump to the object aggregation page with one click, and provides relevant information of the same product as the video through the object aggregation page, thereby simplifying the interactive operation steps for users to "find the same product".

[0071] In some embodiments of the present application, optionally, the multimedia presentation page also includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation on the multimedia presentation page includes a switching operation of switching the selected multimedia presentation page tag to a selected object aggregation page tag.

[0072] In an embodiment of the present application, the multimedia display page label and the object aggregation page label may be displayed at the top of the multimedia display page, and are used to indicate labels of corresponding pages, wherein the multimedia display page label has an association relationship with the multimedia display page, and the object aggregation page label has an association relationship with the object aggregation page.

[0073] When the currently displayed page is a multimedia display page, the multimedia display page tag is in a selected state, and the object aggregation page tag is in an unselected state. When displaying a multimedia display page, if a user switches a selected multimedia display page tag to a selected object aggregation page tag, the currently displayed page is switched from the multimedia display page to the object aggregation page, and at this time, the multimedia display page tag is updated to be in an unselected state, and the object aggregation page tag is updated to be in a selected state.

[0074] For example, Figure 7 A schematic diagram of an object aggregation page of some embodiments of the present application is shown, such as Figure 7 As shown, the multimedia display page 700 displays the first multimedia information 702 , and the multimedia display page 700 also includes a multimedia display page tag 704 and an object aggregation page tag 706 . At this time, the multimedia display page tag 704 is in a selected state.

[0075] When the user clicks on the object aggregation page tab 706, Figure 8 A schematic diagram of an object aggregation page of some embodiments of the present application is shown, such as Figure 8As shown, the object aggregation page 800 is displayed at this time. The object attribute information 802 and the recommendation information 804 corresponding to the target object are displayed on the object aggregation page 800. The multimedia display page label 806 and the object aggregation page label 808 are also included on the object aggregation page 800. At this time, the object aggregation page label 808 is in a selected state.

[0076] In the embodiment of the present application, by displaying a page label at the top of the page, the user is guided to switch the currently displayed page through the page label. When switching from the multimedia display page to the object aggregation page, the relevant information of the target object in the first multimedia information displayed on the multimedia display page is displayed on the object aggregation page. The user does not need to manually search for the target object, which simplifies the interaction operation steps when the user looks for products of the same style as the video.

[0077] In some embodiments of the present application, optionally, the step of displaying the second multimedia information corresponding to the recommended object in response to a trigger operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object includes:

[0078] In the case where the trigger operation is a trigger operation on the object attribute information corresponding to the target object, in response to the trigger operation, an object information display page is displayed, and the object information display page includes the object details information of the target object;

[0079] Or, in the case where the trigger operation is a trigger operation on the recommendation information corresponding to the target object, in response to the trigger operation, a recommendation information display page is displayed, and the recommendation information display page includes the second multimedia information corresponding to the recommended object.

[0080] In the embodiment of the present application, on the object aggregation page, there are multiple object display cards, and each object display card correspondingly displays the object attribute information of an object, such as the object attribute information of the target object or the object attribute information of the recommended object. Taking the first object display card as an example to display the attribute information of the target object, the first object display card includes a first card area and a second card area. The object attribute information corresponding to the target object is displayed in the first card area, and the recommendation information corresponding to the target object is displayed in the second card area.

[0081] When receiving the trigger operation of the user on the object attribute information in the first card area, the electronic device jumps from displaying the object aggregation page to displaying the object information display page, and the object information display page is specifically the details page of the target object.

[0082] Exemplarily, taking the target object as the target product as an example, when the user clicks on the object attribute information in the first card area, it jumps to the product details page of the target product, where the user can obtain the detailed product information of the target product, including but not limited to the name, model, origin, manufacturer, specifications, detailed function introduction, and product price of the target product, etc.

[0083] Exemplarily, taking the target object as the target product as an example, the user can also perform a purchase operation on the target product on the object information display page.

[0084] Exemplarily, Figure 9 The schematic diagram of the object aggregation page of some embodiments of the present application is shown, as Figure 9 shown, the object attribute information 902 and the recommendation information 904 corresponding to the target object are displayed on the object aggregation page 900. When the user clicks on the object attribute information 902, Figure 10 The schematic diagram of the object information display page of some embodiments of the present application is shown, as Figure 10 shown, the object detailed information 1002 of the target object is displayed on the object information display page 1000.

[0085] Optionally, if the user performs a switching operation on the object information display page, the second multimedia information corresponding to the recommended object can be switched to be displayed. Figure 11 The schematic diagram of the object information display page of some embodiments of the present application is shown, as Figure 10 and Figure 11 shown, if the user performs a swiping up input on the object information display page 1000, the electronic device switches from the object information display page 1100 that displays the object detailed information of the target object to the second multimedia information 1102 corresponding to the recommended object.

[0086] After switching from the object aggregation page bar to the object information display page, the first displayed information on the object information display page is the detailed object information of the target object. At this time, if the user continues to perform a switching operation on the object information display page, the information displayed on the current object information display page is switched, specifically to the second multimedia information corresponding to the temporarily recommended object, that is, the multimedia information of the recommended object similar to the target object, enabling the user to obtain similar product information without switching to other pages and simplifying the interaction steps for the user to obtain similar product information.

[0087] When receiving the triggering operation of the user on the recommendation information in the second card area, the electronic device jumps from the object aggregation page display to the recommendation information display page, and this recommendation information display page is specifically a page that displays the second multimedia information of the recommended object associated with the target object.

[0088] Exemplarily, taking the target object as the target product as an example, when the user clicks on the recommended information in the second card area, it jumps to the recommended information display page, and the information displayed on the recommended information display page is the second multimedia information of the recommended object. When the user performs a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched, specifically from displaying the second multimedia information of the target object to displaying the second multimedia information corresponding to the recommended object.

[0089] Exemplarily, Figure 12 shows a schematic diagram of an object aggregation page of some embodiments of the present application, as Figure 12 shown, the object aggregation page 1200 displays the object attribute information 1202 and recommended information 1204 corresponding to the target object. When the user clicks on the recommended information 1204, Figure 13 shows a schematic diagram of a recommended information display page of some embodiments of the present application, as Figure 13 shown, it jumps to display the recommended information display page 1300. At this time, the second multimedia information 1302 corresponding to the recommended object is displayed on the recommended information display page 1300.

[0090] In the embodiments of the present application, by distinguishing the operation position of the user's trigger operation, different pages are jumped. When the user hopes to directly obtain the same product as the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain a recommended product similar to the target object, the user can choose to perform a trigger operation on the recommended information. Therefore, different choices are provided for the user, optimizing the interaction experience.

[0091] In some embodiments of the present application, optionally, the step of displaying the second multimedia information corresponding to the recommended object in response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object includes:

[0092] In the case where the trigger operation is a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, in response to the trigger operation, a recommended information display page is displayed, and the recommended information display page includes the second multimedia information corresponding to the target object;

[0093] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0094] In the embodiments of the present application, regardless of whether the operation object targeted by the user's trigger operation is the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, it will jump to the recommendation information display page, and the first information displayed on this recommendation information display page is the second multimedia information of the target object. When the user performs a switching operation on the recommendation information display page, the information displayed on the recommendation information display page is switched, specifically from displaying the second multimedia information of the target object to displaying the second multimedia information corresponding to the recommended object.

[0095] When the user hopes to obtain the target object or a certain recommended object, they can click on the second multimedia information of the corresponding object on the recommendation information display page, thereby jumping to the information details page of the target object or the recommended object.

[0096] Exemplarily, Figure 14 shows a schematic diagram of the object aggregation page of some embodiments of the present application, as Figure 14 shown, the object aggregation page 1400 displays the object attribute information 1402 and the recommendation information 1404 corresponding to the target object. When the user clicks on the object attribute information 1402 or clicks on the recommendation information 1404, it will jump to the recommendation information display page. Figure 15 shows a schematic diagram of the recommendation information display page of some embodiments of the present application, as Figure 15 shown, the first item displayed on the recommendation information display page 1500 is the second multimedia information 1502 corresponding to the target object. At this time, if the user performs a switching operation on the recommendation information display page, such as the user performs a swiping up operation on the recommendation information display page 1500. Figure 16 shows a schematic diagram of the recommendation information display page of some embodiments of the present application, as Figure 16 shown, the recommendation information display page 1600 switches from displaying the second multimedia information corresponding to the target object to displaying the second multimedia information 1602 corresponding to the recommended object.

[0097] In the embodiments of the present application, by providing a recommendation information display page and displaying the same product in the video, that is, the second multimedia information of the target object, at the top of the recommendation information display page, the user can perform a switching operation on the recommendation information display page, thereby switching to display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select a favorite product among the same and similar products, and simplifying the interactive operation steps for searching for the same or similar products.

[0098] In some embodiments of the present application, optionally, in response to a trigger operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, the step of displaying the second multimedia information corresponding to the recommended object includes:

[0099] In the case where the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, a recommended information display page is displayed, and the recommended information display page includes the second multimedia information corresponding to the target object;

[0100] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0101] In the embodiment of the present application, when a trigger operation on the recommended information in the second card area is received by the electronic device, the electronic device jumps from the display object aggregation page to the recommended information display page, and the recommended information display page is specifically a page for displaying the second multimedia information of the target object and the second multimedia information of the recommended object associated with the target object.

[0102] Exemplarily, taking the target object as the target product, when the user clicks on the recommended information in the second card area, it jumps to the recommended information display page, and the first displayed information on the recommended information display page is the second multimedia information of the target object. When the user performs a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched, specifically from displaying the second multimedia information of the target object to displaying the second multimedia information corresponding to the recommended object.

[0103] Exemplarily, Figure 17A and Figure 17B shows a schematic diagram of the recommended information display page of some embodiments of the present application. After the user performs a trigger operation on the recommended information corresponding to the target object, as Figure 17A shown, the electronic device displays the recommended information display page 1700. At this time, the second multimedia information 1702 corresponding to the target object is displayed on the recommended information display page 1700. When the user performs a switching operation on the recommended information display page 1700, such as a downward sliding operation on the recommended information display page 1700, then as Figure 17B shown, the recommended information display page 1700 is switched from displaying the second multimedia information 1702 corresponding to the target object to displaying the second multimedia information 1704 corresponding to the recommended object.

[0104] The embodiments of the present application distinguish the operation positions of the user's trigger operations to jump to different pages. When the user hopes to directly obtain the same-style products of the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain the recommended products similar to the target object, by providing a recommended information display page and displaying the same-style products in the video, that is, the second multimedia information of the target object, at the top of the recommended information display page, the user can perform a switching operation on the recommended information display page, so as to switch and display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select the favorite products among the same-style and similar products, and simplifying the interactive operation steps of searching for the same-style products or similar products.

[0105] In some embodiments of the present application, optionally, the object aggregation page further includes the object attribute information corresponding to the candidate object, where the candidate object has an association relationship with the historical interaction behavior.

[0106] In the embodiments of the present application, in addition to displaying the object attribute information corresponding to the target object and the recommended information corresponding to the target object on the object aggregation page, the object attribute information corresponding to the candidate object is also displayed. Among them, the candidate object is specifically a candidate object selected based on the historical interaction behavior.

[0107] Among them, the historical interaction behavior is specifically the behavior record of the user's interaction with one or more objects.

[0108] Exemplarily, the historical interaction behavior includes but is not limited to: the operation of liking a product, the operation of collecting a product, the operation of adding a product to the shopping cart, and the operation of paying for and purchasing a product, etc.

[0109] Exemplarily, Figure 18 shows a schematic diagram of the object aggregation page of some embodiments of the present application, as Figure 18 shown, the object aggregation page 1800 includes the object attribute information 1802 corresponding to the target object and the recommended information 1804 corresponding to the target object, and the object aggregation page 1800 further includes the object attribute information 1806 of the candidate object.

[0110] It can be understood that the above-mentioned recommended object is an object having an association relationship with the target object. The recommended object can be an object similar to the target object. For example, the similarity between the recommended object and the target object is greater than the similarity threshold. The candidate object is not an object matched based on the similarity of the target object, but an object matched based on the historical interaction behavior of the object aggregation page. Therefore, the candidate object may have a certain correlation with the target object or may have no correlation with the target object.

[0111] In the embodiments of the present application, by displaying the object attribute information of candidate objects on the object aggregation page, that is, in addition to providing information on products of the same type as the video and products similar to the video for the user, information on other candidate recommended products is also provided, expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0112] In some embodiments of the present application, optionally, the recommended object and the target object satisfy a target relationship; wherein, the target relationship includes:

[0113] The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0114] In the embodiments of the present application, the recommended object is an object related to the target object. Specifically, in some embodiments, the similarity between the recommended object and the target object is greater than a similarity threshold. The similarity between the recommended object and the target object can be the similarity between the appearance of the recommended object and the appearance of the target object, and the similarity between the recommended object and the target object is determined by comparing the appearance images of the recommended object and the target object.

[0115] In other embodiments, the object type of the recommended object is the same as the object type of the target object. The object type can indicate the category to which an object belongs or the use of an object.

[0116] Exemplarily, the similarity between the recommended object and the target object is greater than a preset similarity threshold. Exemplarily, the similarity between the recommended object and the target object is greater than 60%.

[0117] Exemplarily, the recommended object and the target object have some identical object attribute information. For example, if the target object belongs to a certain product category, such as the target object is a vegetable basket, then the recommended object belongs to the product category of "vegetable basket". For example, if the target object is a plate and the plate belongs to tableware, then the recommended object is also tableware, such as plates, bowls, spoons, etc.

[0118] The user can conveniently and quickly find the products of the same type as the target object in the first multimedia information or other products similar to the target object on the object aggregation page.

[0119] The embodiments of the present application match the recommended object based on similarity or whether the types are the same, and can quickly and effectively provide recommendation information, improving the recommendation efficiency.

[0120] For the interaction method provided in the embodiments of the present application, the execution subject can be an interaction device. In the embodiments of the present application, the interaction method is executed by the interaction device as an example to illustrate the interaction device provided in the embodiments of the present application.

[0121] In some embodiments of the present application, an interaction device is provided.Figure 19 The structural block diagram of the interaction device according to some embodiments of the present application is shown. As Figure 19 shown, the interaction device 1900 includes:

[0122] A display module 1902, configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; in response to an interaction operation on the multimedia display page, display an object aggregation page, wherein the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object; in response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, display the multimedia information corresponding to the recommended object, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0123] In the embodiments of the present application, the user can directly jump to the object aggregation page by performing an interaction operation on the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommended information of the target object that appeared in the previously displayed first multimedia information. The user can, by performing a trigger operation on the object attribute information of the target object or the recommended information corresponding to the target object, display at one key the second multimedia information including the object attribute information of the recommended object, enabling the user to find the same or similar products in the media information at one key, and simplifying the interaction operation steps for finding the same products in the video.

[0124] In some embodiments of the present application, optionally, when a target condition is satisfied, a jump control corresponding to the target object is further displayed on the multimedia display page, and the interaction operation on the multimedia display page includes a jump operation on the jump control; wherein the target condition includes any one or a combination of the following:

[0125] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0126] In the embodiments of the present application, by detecting in real time whether the first multimedia information on the multimedia display page meets the target condition, and displaying the jump control when the target condition is met, guiding the user to jump to the object aggregation page at one key through the jump control, and providing relevant information about the same products in the video through the object aggregation page, the interaction operation steps for the user to "find the same" are simplified.

[0127] In some embodiments of the present application, optionally, the multimedia display page further includes a multimedia display page label and an object aggregation page label. The interaction operation for the multimedia display page includes a switching operation of switching the selected multimedia display page label to the selected object aggregation page label.

[0128] In the embodiments of the present application, by displaying page labels at the top of the page, guiding the user to switch the currently displayed page through the page labels, and when switching from the multimedia display page to the object aggregation page, displaying the relevant information of the target object in the first multimedia information displayed on the multimedia display page in the object aggregation page, the user does not need to manually search for the target object, simplifying the interaction operation steps when the user looks for the same product as the video.

[0129] In some embodiments of the present application, optionally, the display module 1902 is further configured to, when the trigger operation is a trigger operation for the object attribute information corresponding to the target object, in response to the trigger operation, display an object information display page, where the object information display page includes the object detail information of the target object; or, when the trigger operation is a trigger operation for the recommendation information corresponding to the target object, in response to the trigger operation, display a recommendation information display page, where the recommendation information display page includes the second multimedia information corresponding to the recommended object.

[0130] In the embodiments of the present application, by distinguishing the operation positions of the user's trigger operations to jump to different pages, when the user hopes to directly obtain the same product as the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain a recommendation for similar products of the target object, the user can choose to perform a trigger operation on the recommendation information, thus providing different choices for the user and optimizing the interaction experience.

[0131] In some embodiments of the present application, optionally, the display module 1902 is further configured to, when the trigger operation is a trigger operation for the object attribute information corresponding to the target object or a trigger operation for the recommendation information corresponding to the target object, in response to the trigger operation, display a recommendation information display page, where the recommendation information display page includes the second multimedia information corresponding to the target object; in response to the switching operation for the recommendation information display page, switch the information displayed on the recommendation information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0132] In the embodiments of the present application, by providing a recommended information display page and displaying the same product in the video, that is, the second multimedia information of the target object, at the top of the recommended information display page, the user can perform a switching operation on the recommended information display page, so as to switch and display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select a favorite product from the same and similar products, and simplifying the interactive operation steps of searching for the same or similar products.

[0133] In some embodiments of the present application, optionally, the display module 1902 is further configured to, when the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, display the recommended information display page, where the recommended information display page includes the second multimedia information corresponding to the target object;

[0134] In response to a switching operation on the recommended information display page, switch the information displayed on the recommended information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0135] The embodiments of the present application distinguish the operation position of the user's trigger operation to jump to different pages. When the user hopes to directly obtain the same product as the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain a recommended product similar to the target object, by providing a recommended information display page and displaying the same product in the video, that is, the second multimedia information of the target object, at the top of the recommended information display page, the user can perform a switching operation on the recommended information display page, so as to switch and display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select a favorite product from the same and similar products, and simplifying the interactive operation steps of searching for the same or similar products.

[0136] In some embodiments of the present application, optionally, the object aggregation page further includes the object attribute information of the candidate object, where the candidate object has an association relationship with the historical interaction behavior corresponding to the object aggregation page.

[0137] In the embodiments of the present application, by displaying the object attribute information of the candidate object on the object aggregation page, that is, in addition to providing the information of the same product and similar products in the video for the user, the information of other candidate recommended products is also provided, expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0138] In some embodiments of the present application, optionally, the recommended object and the target object satisfy a target relationship; where the target relationship includes:

[0139] The similarity between the recommended object and the target object is greater than the similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0140] Embodiments of the present application recommend objects based on similarity or matching whether the types are the same, can quickly and effectively provide recommendation information, and improve the recommendation efficiency.

[0141] The interaction device in the embodiments of the present application can be an electronic device or a component in an electronic device, such as an integrated circuit or a chip. The electronic device can be a terminal or other devices other than terminals. Exemplarily, the electronic device can be a mobile phone, a tablet computer, a laptop computer, a handheld computer, a vehicle-mounted electronic device, a Mobile Internet Device (MID), an augmented reality (AR) / virtual reality (VR) device, a robot, a wearable device, an ultra-mobile personal computer (UMPC), a netbook, or a personal digital assistant (PDA), etc., and can also be a server, a Network Attached Storage (NAS), a personal computer (PC), a television (TV), a teller machine, or a self-service machine, etc. The embodiments of the present application do not make specific limitations.

[0142] The interaction device in the embodiments of the present application can be a device with an operating system. The operating system can be an Android operating system, an iOS operating system, or other possible operating systems. The embodiments of the present application do not make specific limitations.

[0143] The interaction device provided by the embodiments of the present application can implement each process implemented by the above method embodiments. To avoid repetition, it will not be elaborated here.

[0144] Optionally, the embodiments of the present application further provide an electronic device Figure 20 shows a structural block diagram of the electronic device according to the embodiments of the present application, as Figure 20 shown, the electronic device 2000 includes a processor 2002, a memory 2004, a program or instruction stored on the memory 2004 and executable on the processor 2002. When the program or instruction is executed by the processor 2002, it implements each process of the above method embodiments and can achieve the same technical effects. To avoid repetition, it will not be elaborated here.

[0145] It should be noted that the electronic devices in the embodiments of the present application include the above-mentioned mobile electronic devices and non-mobile electronic devices.

[0146] Figure 21 Schematic diagram of the hardware structure of an electronic device according to an embodiment of the present application.

[0147] The electronic device 2100 includes, but is not limited to: a radio frequency unit 2101, a network module 2102, an audio output unit 2103, an input unit 2104, a sensor 2105, a display unit 2106, a user input unit 2107, an interface unit 2108, a memory 2109, a processor 2110, and other components.

[0148] Those skilled in the art can understand that the electronic device 2100 may further include a power supply (such as a battery) for supplying power to each component. The power supply can be logically connected to the processor 2110 through a power management system, so as to implement functions such as management of charging, discharging, and power consumption management through the power management system. Figure 21 The structure of the electronic device shown does not limit the electronic device. The electronic device may include more or fewer components than shown, or combine certain components, or have different component arrangements, which will not be elaborated here.

[0149] Among them, the display unit 2106 is used to display a multimedia display page, where the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; in response to an interaction operation on the multimedia display page, an object aggregation page is displayed, where the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object; in response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, the multimedia information corresponding to the recommended object is displayed, where the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0150] The embodiment of the present application enables the user to directly jump to the object aggregation page by performing an interaction operation on the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommended information of the target object that appeared in the previously displayed first multimedia information. The user can, through a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, display at one key the second multimedia information including the object attribute information of the recommended object, enabling the user to find the same or similar products in the media information at one key, and simplifying the interaction operation steps for finding the same products in the video.

[0151] Optionally, when the target condition is met, a jump control corresponding to the target object is further displayed on the multimedia display page, and the interaction operation on the multimedia display page includes a jump operation on the jump control; where the target condition includes any one or combination of the following:

[0152] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0153] In the embodiment of the present application, by detecting in real time whether the first multimedia information on the multimedia display page meets the target conditions, and displaying a jump control when the target conditions are met, and guiding the user to jump to the object aggregation page with one key through the jump control, and providing relevant information of the products of the same style as the video through the object aggregation page, the interaction operation steps when the user "searches for the same style" are simplified.

[0154] Optionally, the multimedia display page further includes a multimedia display page label and an object aggregation page label, and the interaction operation for the multimedia display page includes a switching operation of switching the selected multimedia display page label to the selected object aggregation page label.

[0155] In the embodiment of the present application, by displaying page labels at the top of the page, guiding the user to switch the currently displayed page through the page labels, and when switching from the multimedia display page to the object aggregation page, displaying relevant information of the target object in the first multimedia information displayed on the multimedia display page in the object aggregation page, the user does not need to manually search for the target object, and the interaction operation steps when the user searches for products of the same style as the video are simplified.

[0156] Optionally, the display unit 2106 is further configured to, when the trigger operation is a trigger operation for the object attribute information corresponding to the target object, in response to the trigger operation, display an object information display page, where the object information display page includes the object details information of the target object; or, when the trigger operation is a trigger operation for the recommendation information corresponding to the target object, in response to the trigger operation, display a recommendation information display page, where the recommendation information display page includes the second multimedia information corresponding to the recommended object.

[0157] In the embodiment of the present application, different pages are jumped by distinguishing the operation positions of the user's trigger operations. When the user hopes to directly obtain products of the same style as the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain recommended similar products of the target object, the user can choose to perform a trigger operation on the recommendation information. Therefore, different choices are provided for the user, and the interaction experience is optimized.

[0158] Optionally, the display unit 2106 is further configured to, when the trigger operation is a trigger operation for the object attribute information corresponding to the target object or the trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, display a recommended information display page, where the recommended information display page includes the second multimedia information corresponding to the target object; and in response to a switching operation for the recommended information display page, switch the information displayed on the recommended information display page to the second multimedia information corresponding to the recommended object.

[0159] In the embodiment of the present application, by providing a recommended information display page and displaying the same product in the video, that is, the second multimedia information of the target object, at the top of the recommended information display page, the user can perform a switching operation on the recommended information display page, so as to switch and display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select a favorite product from the same products and similar products, and simplifying the interactive operation steps for searching for the same products or similar products.

[0160] Optionally, the display unit 2106 is further configured to, when the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, display a recommended information display page, where the recommended information display page includes the second multimedia information corresponding to the target object;

[0161] In response to a switching operation for the recommended information display page, switch the information displayed on the recommended information display page to the second multimedia information corresponding to the recommended object.

[0162] In the embodiment of the present application, different pages are jumped according to the operation position of the user's trigger operation. When the user hopes to directly obtain the same product of the target object, the user can directly perform a trigger operation on the object attribute information of the target object. When the user hopes to obtain a recommendation of similar products of the target object, by providing a recommended information display page and displaying the same product in the video, that is, the second multimedia information of the target object, at the top of the recommended information display page, the user can perform a switching operation on the recommended information display page, so as to switch and display the second multimedia information of the recommended object similar to the target object, enabling the user to quickly and conveniently select a favorite product from the same products and similar products, and simplifying the interactive operation steps for searching for the same products or similar products.

[0163] Optionally, the object aggregation page further includes the object attribute information corresponding to the candidate object, where the candidate object has an association relationship with the historical interaction behavior corresponding to the object aggregation page.

[0164] In the embodiment of the present application, by displaying the object attribute information of the candidate object on the object aggregation page, that is, in addition to providing the information of the same product in the video and the similar products in the video for the user, the information of other candidate recommended products is also provided, expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0165] In some embodiments of the present application, optionally, the recommended object and the target object satisfy a target relationship; wherein, the target relationship includes:

[0166] The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0167] The embodiments of the present application match the recommended object based on similarity or whether the types are the same, can quickly and effectively provide recommendation information, and improve the recommendation efficiency.

[0168] It should be understood that, in the embodiments of the present application, the input unit 2104 may include a Graphics Processing Unit (GPU) 21041 and a microphone 21042. The graphics processor 21041 processes the image data of static pictures or videos obtained by an image capture device (such as a camera) in a video capture mode or an image capture mode. The display unit 2106 may include a display panel 21061, and the display panel 21061 may be configured in the form of a liquid crystal display, an organic light emitting diode, etc. The user input unit 2107 includes at least one of a touch panel 21071 and other input devices 21072. The touch panel 21071 is also called a touch screen. The touch panel 21071 may include two parts: a touch detection device and a touch controller. The other input devices 21072 may include, but are not limited to, a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which will not be elaborated here.

[0169] The memory 2109 can be used to store software programs and various data. The memory 2109 may mainly include a first storage area for storing programs or instructions and a second storage area for storing data. Among them, the first storage area may store an operating system, application programs or instructions required for at least one function (such as a sound playback function, an image playback function, etc.). In addition, the memory 2109 may include a volatile memory or a non-volatile memory, or the memory 2109 may include both a volatile memory and a non-volatile memory. Among them, the non-volatile memory may be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or a flash memory. The volatile memory may be a random access memory (RAM), a static random access memory (SRAM), a dynamic random access memory (DRAM), a synchronous dynamic random access memory (SDRAM), a double data rate synchronous dynamic random access memory (DDR SDRAM), an enhanced synchronous dynamic random access memory (ESDRAM), a synch link dynamic random access memory (SLDRAM), and a direct rambus random access memory (DRRAM). The memory 2109 in the embodiments of the present application includes, but is not limited to, these and any other suitable types of memories.

[0170] The processor 2110 may include one or more processing units; optionally, the processor 2110 integrates an application processor and a modem processor. Among them, the application processor mainly processes operations related to the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communication signals, such as a baseband processor. It can be understood that the above modem processor may not be integrated into the processor 2110.

[0171] The embodiments of the present application further provide a readable storage medium, on which a program or instruction is stored. When the program or instruction is executed by a processor, it implements each process of the above method embodiments and can achieve the same technical effects. To avoid repetition, it will not be elaborated here.

[0172] Among them, the processor is the processor in the electronic device in the above-mentioned embodiment. The readable storage medium includes computer-readable storage media, such as computer read-only memory (ROM), random access memory (RAM), magnetic disk, or optical disc, etc.

[0173] Another embodiment of the present application provides a chip, which includes a processor and a communication interface. The communication interface is coupled to the processor. The processor is used to run programs or instructions to implement each process of the above method embodiment and can achieve the same technical effects. To avoid repetition, it will not be elaborated here.

[0174] It should be understood that the chip mentioned in the embodiment of the present application may also be referred to as a system-on-chip, system chip, chip system, or system-on-chip, etc.

[0175] The embodiment of the present application provides a computer program product. The program product is stored in a storage medium and is executed by at least one processor to implement each process of the above method embodiment and can achieve the same technical effects. To avoid repetition, it will not be elaborated here.

[0176] It should be noted that in this article, the term "including", "comprising", or any other variant thereof is intended to cover non-exclusive inclusion, so that a process, method, article, or device including a series of elements not only includes those elements but also includes other elements not expressly listed, or further includes elements inherent to such process, method, article, or device. Without more limitations, an element defined by the statement "including one..." does not exclude the existence of additional identical elements in the process, method, article, or device including that element. In addition, it should be pointed out that the scope of the methods and devices in the embodiments of the present application is not limited to performing functions in the order shown or discussed, and may also include performing functions in a substantially simultaneous manner or in the reverse order according to the functions involved. For example, the described method may be performed in an order different from that described, and various steps may be added, omitted, or combined. In addition, the features described with reference to certain examples may be combined in other examples.

[0177] Through the description of the above embodiments, those skilled in the art can clearly understand that the above-described example methods can be implemented by means of software plus a necessary general hardware platform. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation. Based on such an understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art, can be embodied in the form of a computer software product. This computer software product is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disc) and includes several instructions for causing a terminal (which can be a mobile phone, computer, server, or network device, etc.) to execute the methods of the various embodiments of the present application.

[0178] The embodiments of the present application have been described above in conjunction with the accompanying drawings. However, the present application is not limited to the above specific implementation manners. The above specific implementation manners are merely illustrative and not restrictive. Under the inspiration of the present application, those of ordinary skill in the art can also make many forms without departing from the purpose of the present application and the scope protected by the claims, and all of them fall within the protection scope of the present application.

Claims

1. An interaction method, characterized in that, The method includes: Displaying a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; In response to an interaction operation on the multimedia display page, displaying an object aggregation page, wherein the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object; In response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, displaying the second multimedia information corresponding to the recommended object, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

2. The interactive method according to claim 1, wherein When the target condition is met, a jump control corresponding to the target object is further displayed on the multimedia display page, and the interaction operation on the multimedia display page includes a trigger operation on the jump control; wherein the target condition includes any one or combination of the following: The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

3. The interactive method according to claim 1, wherein The multimedia display page further includes a multimedia display page label and an object aggregation page label, and the interaction operation on the multimedia display page includes a switching operation of switching the selected multimedia display page label to the selected object aggregation page label.

4. The interactive method according to claim 1, characterized in that The step of, in response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, displaying the second multimedia information corresponding to the recommended object includes: When the trigger operation is a trigger operation on the object attribute information corresponding to the target object, in response to the trigger operation, displaying an object information display page, and the object information display page includes the object details information of the target object; Or When the trigger operation is a trigger operation on the recommended information corresponding to the target object, in response to the trigger operation, displaying a recommended information display page, and the recommended information display page includes the second multimedia information corresponding to the recommended object.

5. The interactive method according to claim 1, wherein The step of, in response to a trigger operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, displaying the second multimedia information corresponding to the recommended object includes: When the trigger operation is a trigger operation on the object attribute information corresponding to the target object or a trigger operation on the recommended information corresponding to the target object, in response to the trigger operation, displaying a recommended information display page, and the recommended information display page includes the second multimedia information corresponding to the target object; In response to a switching operation on the recommended information display page, switching the information displayed on the recommended information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

6. The interactive method according to claim 1, characterized in that The step of presenting the second multimedia information corresponding to the recommended object in response to a trigger operation for the object attribute information corresponding to the target object or the recommended information corresponding to the target object includes: In the case where the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, present a recommended information presentation page, where the recommended information presentation page includes the second multimedia information corresponding to the target object; In response to a switching operation for the recommended information presentation page, switch the information presented in the recommended information presentation page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

7. The interactive method according to claim 1, wherein The object aggregation page further includes the object attribute information corresponding to the candidate object, where the candidate object has an association relationship with the historical interaction behavior.

8. The interactive method according to claim 1, wherein The recommended object and the target object satisfy a target relationship; where the target relationship includes: The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

9. An interaction device, characterized in that, The interaction device includes: A display module, configured to present a multimedia presentation page, where the multimedia information presented in the multimedia presentation page is the first multimedia information corresponding to the target object; and In response to an interaction operation for the multimedia presentation page, present an object aggregation page, where the object aggregation page includes the object attribute information corresponding to the target object and the recommended information corresponding to the target object; the recommended information is used to obtain the object attribute information of the recommended object corresponding to the target object; and In response to a trigger operation for the object attribute information corresponding to the target object or the recommended information corresponding to the target object, present the multimedia information corresponding to the recommended object, where the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

10. An electronic device, characterized in that, The electronic device includes a processor and a memory, the memory stores a program or instruction that can run on the processor, and when the program or instruction is executed by the processor, the steps of the method according to any one of claims 1 to 8 are implemented.

11. A readable storage medium, characterized in that, A program or instruction is stored on the readable storage medium, and when the program or instruction is executed by the processor, the steps of the method according to any one of claims 1 to 8 are implemented.

12. A computer program product, the computer program product being stored in a storage medium, characterized in that, When the computer program product is executed by at least one processor, the steps of the method according to any one of claims 1 to 8 are implemented.

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