Merchant home page display method and device

Abstract

The embodiment of the invention provides a merchant main page display method and device. The merchant main page display method comprises the following steps: displaying a commodity transaction page of a target account; the commodity transaction page comprises a commodity information area and an account information area, the commodity information area displays commodity information blocks of commodities sold by the target account, and the account information area displays account information and recommendation information of the target account; the recommendation information is determined based on at least one of target published content and target comment content, and the target published content is published content related to the target account and / or a commodity sold by the target account; the target comment content is a published content comment related to the target account and / or a commodity sold by the target account; and in response to an information viewing operation on the recommendation information, displaying a content detail page of the target published content or the published content corresponding to the target comment content.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of Internet technology, and more particularly to a method and device for displaying a merchant homepage. Background Art

[0002] With the development of computer and Internet technology, online shopping has become the primary way for most users to purchase goods. In the prior art, in order to facilitate users to quickly browse products and complete purchase operations after entering the store, merchants usually only display product content on the store's product transaction page. This not only meets the user's need to browse products, but also supports users to quickly select and purchase products. Although this method can meet the user's needs to browse and purchase products, the decision to support users in making transactions is generally influenced by the merchant's overall evaluation. Users need to collect merchant evaluations on the platform themselves. Due to the relatively fragmented evaluation system, users spend a lot of time on the overall evaluation of merchants, which seriously affects the user's shopping experience. In addition, since most shopping platforms rely on merchant evaluations in the e-commerce field or merchant product evaluations to represent the merchant's overall evaluation to users, the evaluation information that users can collect is relatively single, making it difficult to fully reflect the merchant's true situation. Therefore, an effective solution is urgently needed to solve the above problems. Summary of the Invention

[0003] In view of this, embodiments of this specification provide a method for displaying a merchant homepage. One or more embodiments of this specification also relate to a merchant homepage display device, a computing device, a computer-readable storage medium, and a computer program product to address technical deficiencies in the prior art.

[0004] According to a first aspect of an embodiment of this specification, a method for displaying a merchant homepage is provided, comprising:

[0005] Displaying a product transaction page of a target account; the product transaction page includes a product information area and an account information area, wherein the product information area displays product information blocks of products sold by the target account, and the account information area displays account information and recommendation information of the target account, wherein the recommendation information is determined based on at least one of target published content and target comment content, wherein the target published content is published content related to the target account and / or the products sold by the target account, and the target comment content is published content comments related to the target account and / or the products sold by the target account;

[0006] In response to an information viewing operation on the recommended information, a content detail page of the published content corresponding to the target published content or the target commented content is displayed.

[0007] According to a second aspect of the embodiments of this specification, a device for displaying a merchant homepage is provided, comprising:

[0008] a transaction page display module configured to display a commodity transaction page of a target account; the commodity transaction page includes a commodity information area and an account information area, wherein the commodity information area displays a commodity information block of the target account's sold commodities, and the account information area displays the target account's account information and recommendation information, wherein the recommendation information is determined based on at least one of target published content and target comment content, wherein the target published content is published content related to the target account and / or the target account's sold commodities, and the target comment content is published content comments related to the target account and / or the target account's sold commodities;

[0009] The detail page display module is configured to display a content detail page of the target published content or the published content corresponding to the target comment content in response to an information viewing operation on the recommended information.

[0010] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0011] memory and processor;

[0012] The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the above-mentioned merchant homepage display method are implemented.

[0013] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, and when the instructions are executed by a processor, the steps of the above-mentioned merchant homepage display method are implemented.

[0014] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program or instructions, which, when executed by a processor, implement the steps of the above-mentioned merchant homepage display method.

[0015] The merchant homepage display method provided in this embodiment enables users to browse multi-dimensional merchant reviews with simple operations. When displaying the merchant transaction page of a target account to the user, a product information area and an account information area are simultaneously displayed on the product transaction page. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the product transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant corresponding to the target account. The recommended information is determined based on at least one of the target's published content and the target's review content. This allows users to directly view the recommended information on the product transaction page, allowing them to intuitively understand the merchant's community reputation within the platform, making it easier for them to make product purchases. The target published content is content related to the target account and / or the target account's products, while the target review content is comments related to the target account and / or the target account's products. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, greatly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] Figure 1 This is a flow chart of a first merchant homepage display method provided by an embodiment of this specification;

[0017] Figure 2a This is a schematic diagram of a commodity transaction page in the first merchant homepage display method provided in one embodiment of this specification;

[0018] Figure 2b This is a schematic diagram of a target review page in a merchant homepage display method provided by an embodiment of this specification;

[0019] Figure 2c This is a schematic diagram of a commodity transaction page in the second merchant homepage display method provided in one embodiment of this specification;

[0020] Figure 2d This is a schematic diagram of a commodity transaction page in the third merchant homepage display method provided in one embodiment of this specification;

[0021] Figure 2eThis is a schematic diagram of a commodity transaction page in the fourth merchant homepage display method provided in one embodiment of this specification;

[0022] Figure 2f This is a schematic diagram of a commodity transaction page in the fifth merchant homepage display method provided in one embodiment of this specification;

[0023] Figure 2g This is a schematic diagram of a product flow browsing page in the first merchant home page display method provided by an embodiment of this specification;

[0024] Figure 2h This is a schematic diagram of a product flow browsing page in the second merchant home page display method provided in one embodiment of this specification;

[0025] Figure 2i This is a schematic diagram of a product flow browsing page in the third merchant home page display method provided in one embodiment of this specification;

[0026] Figure 2j This is a schematic diagram of a product flow browsing page in the fourth merchant home page display method provided in one embodiment of this specification;

[0027] Figure 2k This is a schematic diagram of a product flow browsing page in the fifth merchant home page display method provided in one embodiment of this specification;

[0028] Figure 2l This is a schematic diagram of a graphic note in a merchant homepage display method provided by an embodiment of this specification;

[0029] Figure 2m This is a schematic diagram of a group chat page in a merchant home page display method provided by an embodiment of this specification;

[0030] Figure 2n This is a schematic diagram of a message subscription page in a merchant homepage display method provided by an embodiment of this specification;

[0031] Figure 2o This is a schematic diagram of a message push page in a merchant homepage display method provided by an embodiment of this specification;

[0032] Figure 3 This is a flow chart of a second merchant homepage display method provided by an embodiment of this specification;

[0033] Figure 4 This is a flow chart of a method for displaying a merchant homepage provided by an embodiment of this specification;

[0034] Figure 5This is a schematic diagram of the structure of a merchant homepage display device provided by an embodiment of this specification;

[0035] Figure 6 This is a structural block diagram of a computing device provided by one embodiment of this specification. DETAILED DESCRIPTION

[0036] The following description sets forth many specific details to facilitate a thorough understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the scope of this specification. Therefore, this specification is not limited to the specific implementations disclosed below.

[0037] The terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only and are not intended to limit one or more embodiments of this specification. The singular forms "a," "the," and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms unless the context clearly indicates otherwise. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0038] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, such information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0039] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0040] First, the terms involved in one or more embodiments of this specification are explained.

[0041] Content application platform: an application platform that integrates multiple contents. The content application platform provides users with rich and diverse multimedia content, including but not limited to live broadcast, on-demand video, audio, graphic information, social interaction, shopping, etc.

[0042] Published Content: This refers to content services provided by content application platforms. Published content is any content pre-published by a recommendation account on the content platform. For example, this content could be a product recommendation note published by a recommendation account on the content application platform. This product recommendation note could include product images, videos, descriptions, and information such as product pros and cons. This product recommendation note could include graphic content, text information, videos, and more.

[0043] The term "in response to" as used in this specification refers to the state in which a corresponding event occurs or a condition is satisfied. The timing of executing a subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, a subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0044] Trigger Actions: Clicking, sliding, or other interactive actions on content, controls, or components within a display interface, such as a content application platform, published content, or live streaming page, triggers a corresponding event and displays the corresponding page or information. For example, clicking a recommended information block on a product details page displays a list of recommended accounts.

[0045] Controls are objects used in forms, reports, or data access pages to display data, perform operations, or serve as decoration. They are integral to software, and commonly used software components such as tables, reports, and network communications can all directly use controls.

[0046] In this specification, a merchant homepage display method is provided. This specification also involves a merchant homepage display device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0047] In actual applications, after entering a merchant's store, if a user needs to understand the overall sales situation and quality information of the merchant's products, the user needs to first filter a part of the products and then check the evaluation information corresponding to each product before drawing a final conclusion. This operation is not only time-consuming and labor-intensive, but also requires the user to perform multiple operations, which greatly affects the user's browsing and shopping experience. Therefore, an effective solution is urgently needed to solve the above problems.

[0048] The merchant homepage display method provided in this embodiment enables users to browse multi-dimensional merchant reviews with simple operations. When displaying the merchant transaction page of a target account to the user, a product information area and an account information area are simultaneously displayed on the product transaction page. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the product transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant corresponding to the target account. The recommended information is determined based on at least one of the target's published content and the target's review content. This allows users to directly view the recommended information on the product transaction page, allowing them to intuitively understand the merchant's community reputation within the platform, making it easier for them to make product purchases. The target published content is content related to the target account and / or the target account's products, while the target review content is comments related to the target account and / or the target account's products. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, greatly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform.

[0049] See also Figure 1 , Figure 1 A flowchart of a first merchant homepage display method provided according to an embodiment of this specification is shown, which specifically includes the following steps.

[0050] Step S102, displaying the commodity transaction page of the target account; the commodity transaction page includes a commodity information area and an account information area, wherein the commodity information area displays the commodity information block of the target account's sold commodities, and the account information area displays the target account's account information and recommendation information, and the recommendation information is determined based on at least one of the target published content and the target comment content, the target published content is the published content related to the target account and / or the target account's sold commodities, and the target comment content is the published content comment related to the target account and / or the target account's sold commodities.

[0051] The merchant homepage display method provided in this embodiment is applied to a content application platform, which provides rich and diverse multimedia content and integrates e-commerce modules, live broadcast modules, community content modules, etc. It supports opening online stores on the platform, users purchasing goods in the e-commerce module on the platform, users initiating live broadcasts under the live broadcast module (such as talent live broadcasts, game live broadcasts, outdoor live broadcasts, etc.), and users interacting and chatting or sharing content on the platform, thereby integrating multi-dimensional consideration criteria.

[0052] Based on the information integration feature of the content application platform that integrates multi-dimensional information, in the e-commerce module, recommendation information integrated with the e-commerce field and the social field can be displayed on the commodity transaction page of the merchant corresponding to the target account. The recommendation information can be determined based on at least one of the target published content and the target evaluation content, and is used to directly display the recommendation information on the commodity transaction page, so that users can intuitively understand the community evaluation of the merchant on the platform, which is more convenient for users to make references for commodity purchases. The target published content is the published content related to the target account and / or the target account's sold goods, and the target comment content is the published content comments related to the target account and / or the target account's sold goods; thus, it can be ensured that the recommendation information determined based on the two can have stronger community attributes within the platform, ensuring the authenticity of the comments while providing users with references for purchasing goods, greatly improving the user's shopping experience and convenience.

[0053] Specifically, the target account refers to an account held by a merchant, which has opened an online store in the content application platform and can sell clothing, daily necessities, electronic products, beauty products, membership benefits, etc. through the store; correspondingly, the product transaction page refers to the page that displays tradable products and accounts after entering the target account's store. Users can purchase products through the product transaction page, and at the same time, more account information and related services can be revealed through the product transaction page, such as displaying discount information, store name, store evaluation, guarantee services, etc. through the product transaction page, which is convenient for users to purchase and browse products. The product transaction page can also reveal the comment information of the target account, allowing users to directly view the comment information corresponding to the target account after entering the product transaction page, thereby facilitating users to decide whether to purchase products from the products sold by the target account.

[0054] In actual applications, the target account can also be an account held by a user whose attention exceeds a set number in the content application platform, or a buyer account in the internal application platform. The corresponding product transaction page can be the product recommendation list page corresponding to the user, that is, the product recommendation list page can be understood as the account page of the buyer account, which includes a product transaction area and an account information area. Among them, the product transaction area is a small list of the buyer account, which includes products recommended by the buyer account, and the account information area in the page can display recommendation information so that other users who follow the user can decide whether to follow the user to purchase products.

[0055] Correspondingly, the commodity transaction page includes a commodity information area and an account information area, wherein the commodity information area can be used to display the commodity information block of the target account's sold commodities, the sold commodities are the commodities currently sold by the target account, and the commodity information block is an information block that displays the price information, picture information, and introduction information related to the sold commodities; the account information area is used to display the account information and recommendation information of the target account, wherein the account information specifically refers to the attribute information related to the target account, including but not limited to the name of the target account, the number of followers, the number of published content, discount information, store evaluation, guarantee service, etc. The integrated attribute information can be set according to actual needs, and this embodiment does not make any restrictions here.

[0056] Recommended information specifically refers to information determined based on at least one of the target published content and target comment content. It can be understood that the recommended information is the community word-of-mouth information of the target account in the content application platform, which is determined through the real sharing information of other users for the target account, that is, the target published content or the target comment content. The target published content is the published content related to the target account and / or the target account's sales products, and the target comment content is the published content comments related to the target account and / or the target account's sales products.

[0057] It can be understood that the target published content is the content published by other users on the platform regarding merchants or the products sold by merchants, while the target comment content is the comments corresponding to the content published by other users on the platform regarding merchants or the products sold by merchants. Recommendation information is constructed in this way, which can be displayed in the account information area of ​​the merchant transaction page, making it easier for users to evaluate merchants when making decisions on purchasing products.

[0058] During the specific implementation, considering that the content application platform integrates user information from multiple dimensions, and users can comment on the target account in terms of live broadcast, product evaluation or published content, and thus share it with other users, in order to be able to display more accurate and concise recommendation information in the account information area, the server of the content application platform can collect comment information of the associated target account from multiple dimensions, including but not limited to collecting comment information of the anchor on the target account during the live broadcast, published content published by users, comments on the target account selling products, comments on the corresponding published content of the sold products, etc. By inputting it into the large language model and summarizing it with preset prompt words, the recommendation information can be obtained to ensure that the recommendation information displayed in the account information area is more concise and accurate. Among them, the use of the large language model can be pre-trained in combination with the scene requirements so that it has the ability to summarize comment information, and the prompt words can be written according to actual needs. This embodiment does not make any restrictions here.

[0059] Furthermore, when summarizing multi-dimensional comments through a large language model to generate recommendation information (community word-of-mouth information), in order to ensure that the displayed content of the recommendation information can be consistent with the user's shopping intention, the historical browsing records of the user account currently browsing the target account can be added when inputting multi-dimensional comments into the large language model, thereby understanding the user's shopping intention and shopping tendency. When the large language model outputs community word-of-mouth information, it can associate the user account's shopping intention and shopping tendency. For example, if the user's shopping tendency is jeans, the characteristics, materials, and other information of the jeans sold by the merchant can be displayed in the community word-of-mouth information, so as to better reach users and improve their shopping experience.

[0060] In addition, considering that the target account reveals recommended information in the account information area, its purpose is more to attract users to purchase goods in the store. Therefore, in order to ensure the flexibility of the recommended information setting, a mechanism can also be set to determine whether the recommended information is displayed in the account information area. If the positive score of the evaluation or discussion tendency of the recommended information in the community dimension is greater than the set threshold, the recommended information can be displayed in the account information area on the commodity transaction page. If the positive score is less than or equal to the set threshold, the recommended information may not be displayed. Or when the heat value of the evaluation / discussion is low, such as the number of evaluations / discussions is less than the set number threshold, the recommended information may not be displayed, so that the display of the recommended information can achieve the purpose of reaching users. In actual applications, the display settings of the recommended information can be set according to actual needs, and this embodiment does not make any restrictions here.

[0061] It should be noted that when the server generates recommendation information through a large language model, taking into account that the server of the content application platform will aggregate all information on the entire platform, in order to ensure the accuracy of the recommended information, the server can regularly query the target account or the target account's sales of goods related to the notes or note comments, such as the user account after purchasing the target account's sales goods, or the user account's comments in the notes recommending the target account or the target account's sales goods to other users. The server can collect and pre-process the relevant keywords (data cleaning, data deduplication, data sorting, etc.), and then combine the preset prompt words to complete the construction of the recommendation information.

[0062] To enable users to easily browse multi-dimensional merchant reviews, a product information area and an account information area can be displayed simultaneously on the merchant transaction page of a target account. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant associated with the target account. The recommended information can be determined based on at least one of the target's published content and target's reviews, directly displaying the recommended information on the transaction page. This allows users to intuitively understand the merchant's community reputation within the platform, making it easier for users to make product purchases. The target published content is content related to the target account and / or the products sold by the target account, while the target reviews are comments related to the target account and / or the products sold by the target account. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, significantly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform.

[0063] In addition, since the content application platform provides multi-dimensional functional services, when a user enters the commodity transaction page of the target account, he or she can enter the commodity transaction page through different interfaces. In this embodiment, the specific implementation method is as follows:

[0064] (1) Displaying a target content publishing page, wherein the target content publishing page includes account recommendation content of the target account and a first account information block, and in response to a triggering operation on the first account information block, executing a step of displaying a commodity transaction page of the target account.

[0065] Specifically, the target published content page specifically refers to the content details page corresponding to the published content published by the target account or other user accounts on the content application platform. This page can display the target account's account recommended content and the first account information block. Among them, the account recommended content specifically refers to the content published by the target account or other user accounts for the target account's sales products or stores. It can be in the form of graphics, videos, pictures or text. This embodiment does not impose any restrictions on this. Correspondingly, the first account information block specifically refers to the information block used to display the target account on the target published content page. Through this information block, the target account's name, attention, main business information, etc. can be displayed, and it can be displayed in the form of a control.

[0066] Based on this, in order to support users to enter the product transaction page of the target account through any interface, the target content publishing page can be displayed first. The account recommendation content and the first account information block of the target account can be displayed through the target content publishing page. The account recommendation content can represent the recommendation purpose of the target account or other users' accounts for the target account, and the first account information block can display the relevant marketing information of the target account to the user. Then, in response to the triggering operation of the first account information block, the step of displaying the product transaction page of the target account can be executed.

[0067] For example, store A is a store that sells clothes. After purchasing clothes from store A, a user discovered that the quality and style of the clothes in the store were very good. The user published a store recommendation note about store A on the content application platform, describing the reasons why store A was recommended, and uploaded images of some clothes from store A. In order to make it easier for other users to enter store A and purchase clothes, the store information block corresponding to store A is also pasted in the note. The store information block displays information such as the name of store A, its marketing scope, and the number of followers. After user A browses the note, if a trigger operation is submitted for the store information block, the following information may be displayed: Figure 2a The product transaction page shown in the figure contains an account information area and a product information area. The product information area displays product information blocks corresponding to multiple clothing products currently on sale in store A, while the account information area displays store A's account information and recommended information. Figure 2aAs shown in the content, the account information includes the store name A, the number of store followers is 551, the number of notes published by the store, the benefits provided by the store (store-wide returns with shipping included), and the coupons that can be collected; the recommended information can show the community reputation of store A, and the community reputation description is generated by AI summarizing the real sharing content of 241 people. In other words, the community reputation is obtained based on the notes published by these users for store A, or the comments on the notes, or the comments on the products, so that the actual reputation of store A can be more comprehensive and accurate.

[0068] (2) Displaying a product details page of a target tradable product, wherein the product details page includes a second account information block of the target account, and in response to a triggering operation on the second account information block, executing a step of displaying a product transaction page of the target account.

[0069] Specifically, the target tradable product refers to any one of the products sold by the target account, and the product details page refers to the product details page corresponding to the target tradable product, which can display the description, price, review, type, shipping fee, and other information corresponding to the target tradable product. Correspondingly, the second account information block refers to the information block on the product details page that displays the basic account information corresponding to the target account, and triggering the second account information block can enter the product transaction page, where the basic account information includes but is not limited to the account name and account type. During specific implementation, it can be set according to actual needs and this embodiment does not impose too many restrictions on this.

[0070] Based on this, when a user browses the product details page of any target tradable item sold by a target account, the product details page can display not only the product information related to the target tradable item, but also the second account information block corresponding to the account selling the item, so that the user can understand the store information of the store selling the item. If the user submits a trigger action for the second account information block, it indicates that the user needs to learn more about the target account. Therefore, the step of displaying the target account's product transaction page can be executed to enter the product transaction page, allowing the user to browse the content of the store corresponding to the target account.

[0071] Using the above example, after user A enters the product details page corresponding to a dress sold in store A, he can determine the dress's material, price, shipping method, shipping fee, product reviews, and the account information block of the merchant account corresponding to store A. The account information block displays the basic account information of store A. If user A clicks the account information block of the merchant account on the product details page corresponding to the dress, the following information can be displayed based on the triggering action of user A: Figure 2a The product transaction page shown makes it easy for User A to browse and purchase products in Store A, as well as learn about the community reputation of Store A.

[0072] (3) Displaying an account recommendation page of the content application platform, wherein the account recommendation page includes a third account information block of at least one product recommendation account, and in response to a triggering operation on the third account information block, executing the step of displaying the product transaction page of the target account.

[0073] Specifically, the account recommendation page refers to a page on which the content application platform recommends different types of accounts. A third account information block of at least one product recommendation account is displayed on the account recommendation page, which is used to represent the behavior of the content application platform in recommending different recommendation accounts; on the account recommendation page, the third account information blocks of the recommended product recommendation accounts can be sorted according to different types, or can be sorted according to the popularity of the recommendation accounts, or can be sorted according to the number of fans of the product recommendation accounts. This embodiment does not impose any restrictions on this; among them, the description of the third account information block can refer to the description of the account information block in the above embodiment, and this embodiment will not go into details here.

[0074] Based on this, in order to facilitate users to shop within the content application platform, the content application platform can display an account recommendation page that recommends different accounts to users according to the set recommendation strategy, and the account recommendation page includes the third account information block of the product recommendation account of the content application platform. If the user submits a trigger operation for the third account information block of the target account in at least one recommended account, it means that the user needs to further understand the relevant information of the target account, so the step of displaying the product transaction page of the target account can be executed to enter the product transaction page, so that the user can browse the content of the store corresponding to the target account.

[0075] Using the above example, the content application platform recommends different merchants for clothing, electrical appliances, electronic products, rights and interests, fruits, etc. At this time, the account recommendation page will display the account information blocks of the merchant accounts corresponding to the different recommendation types. If the user selects the account information block of the merchant account corresponding to store A in the clothing category, then the following can be displayed based on the triggering operation of user A: Figure 2a The product transaction page shown makes it easy for user A to browse and purchase products in store A.

[0076] In summary, by providing multiple different paths to enter the product transaction page corresponding to the target account, the convenience of entering the product transaction page can be improved, thereby improving the user's browsing and shopping experience.

[0077] Furthermore, given that recommendation information needs to reach users and represent the target account's community reputation, it can be determined in conjunction with account comment information or product review information. In this embodiment, the recommendation information includes at least one of account comment information and product review information, and the account comment information and product review information are determined based on the target published content and the target review content.

[0078] Specifically, account review information refers to comments about the target account within the target published content or target comment content, while product review information refers to comments about the products sold by the target account within the target published content or target comment content. Both can be determined based on the target published content and target comment content.

[0079] Based on this, in order to achieve the goal of disclosing the community reputation information of the target account within the platform through promoting information, at least one of the account comment information and product comment information can be displayed as recommended information in the account information area, and the account comment information and product comment information can be determined based on the target published content and target comment content, so that the recommended information can more accurately reflect the actual marketing situation of the target account.

[0080] Using the above example, Figure 2a The community reputation shown in the figure can show "real high quality, a little more expensive but worth it, other stores are trying hard to create a new look, but his cover often has a pile of clothes that look like a mountain, the copywriting is simple, but it makes people feel at ease...", thereby showing users the real evaluation of store A.

[0081] In summary, by generating recommendation information based on the target account or the target account's published content or comment content of the products sold, the recommendation information can have stronger community attributes, thereby ensuring the authenticity of the information and improving the user's shopping experience.

[0082] Furthermore, the recommended information is determined by the target comment content or target published content, and in order to ensure the relevance of the recommended information to the target account, the target comment content and target published content can be determined based on the published content or comment content of the user account. In this embodiment, the determination of the target published content includes: determining a first user account, and selecting, from the published content set corresponding to the first user account, published content associated with the target account and / or the target account's sold products as the target published content; wherein the first user account is a user account that follows the target account, or a user account that has purchased the target account's sold products;

[0083] The determination of the target review content includes: determining a second user account that has purchased the goods sold by the target account, and selecting comments related to the target account and / or the goods sold by the target account from the comments posted by the second user account as the target review content.

[0084] Specifically, the first user account specifically refers to a user account that has followed the target account in the content application platform, or a user account that has purchased goods from the target account; the second user account specifically refers to a user account that has purchased goods from the target account. The published content collection specifically refers to a collection of content published by the first user account in the content application platform, and the published content associated with the target account and / or the target account's goods, specifically refers to the published content that has recommended the target account and / or the target account's goods. The published content comments specifically refer to the content of the second user account's comments on the target account and / or the target account's goods in other published content, which are used to represent the true target comment content.

[0085] Based on this, in order to extract the real target published content for determining the recommended information of the target account, the first user account can be determined, wherein the first user account is a user account that follows the target account, or a user account that has purchased the goods sold by the target account. For the first user account, a set of published content can be determined. Then, the published content associated with the target account and / or the goods sold by the target account can be selected from the published content set corresponding to the first user account as the target published content, so as to generate recommended information for use through the large language model.

[0086] As for the target review content, a second user account that has purchased the goods sold by the target account can be selected, and comments related to the target account and / or the goods sold by the target account can be selected from the comments posted by the second user account as the target review content.

[0087] In addition, in addition to the above-mentioned method of determining the target published content and target comment content, you can also select comments on the target account in the published content that mentions the target account as the basis for constructing recommended information. During specific implementation, the method of determining recommended information can be set according to actual needs, and this embodiment does not impose any restrictions here.

[0088] Continuing with the above example, in order to be able to pass Figure 2aThe account information area in the content application platform displays the real community reputation. The content application platform can choose the user account that follows store A, or the user account that has purchased goods in store A as the first user account, and then use the notes associated with store A as the target notes for generating community reputation. You can also choose the user account that has purchased goods in store A as the second user account, and then use the second user account to associate the comments of store A with the comments of the notes as the target comments, so that you can combine the target notes and target comments to generate the following Figure 2a The community reputation displayed in the account information area improves other users' shopping experience in Store A.

[0089] In summary, by selecting the user account associated with the target account and extracting comments and published content related to the target account and / or the products sold by the target account for constructing the target published content and target comment content, the authenticity of the information can be guaranteed, thereby improving the authenticity of the recommended information's evaluation of the target account, and thus meeting the user's shopping needs.

[0090] Step S104 : In response to the information viewing operation on the recommended information, a content detail page of the target published content or the published content corresponding to the target comment content is displayed.

[0091] Specifically, based on the aforementioned display of the product transaction page and the display of recommended information in the account information area of ​​the product transaction page, a content details page for the target published content or target comment content can be displayed in response to a viewing operation on the recommended information. In other words, when a user needs to further review the reason for the recommendation corresponding to the target account, they can select the recommended information in the account information area to display the content details page for the target published content or target comment content. This allows the user to access the content details page for the target published content or target comment content and further understand the details of the user's recommendation for the target account.

[0092] Among them, the content details page specifically refers to the content details page corresponding to the target published content or the target comment content selected by the user. The content details page can display images, text, video, audio and / or live broadcast links associated with the target account, representing the real comments of other users on the target account.

[0093] Furthermore, when the user submits an information viewing operation for the recommended information, it indicates that the user needs to know the reputation information of the target account at this time, so the comment page summarizing multiple information can be displayed first, and then the corresponding content details page can be displayed according to the user's selection operation. In this embodiment, the specific implementation method is as follows:

[0094] In response to a triggering operation on the recommended information, a target comment page is displayed; wherein, the target comment page includes a multi-dimensional comment area and an account recommendation area, the multi-dimensional comment area displays the multi-dimensional comment content of the target account, and the account recommendation area displays at least one of the target published content and the target comment content; in response to a triggering operation on the target published content or the target comment content, a content details page of the target published content or the published content corresponding to the target comment content is displayed.

[0095] Specifically, the target comment page refers to the comment page displayed after selecting the recommended information. The page may include a multi-dimensional comment area and an account recommendation area, wherein the multi-dimensional comment area may display the multi-dimensional comment content of the target account. The multi-dimensional comment content refers to the comments summarized after analyzing the target account from multiple dimensions. It can be constructed based on the published content or comments on the published content related to the target account and / or the target account’s sales products. For example, comments on the core advantages of the target account, comments on purchase instructions, comments on purchase suggestions, etc. Correspondingly, the account recommendation area specifically refers to the area used to display the target published content and target comment content, and the user account information corresponding to the target published content or target comment content can be displayed in the account recommendation area, thereby indicating the authenticity of the information.

[0096] Based on this, when a user submits a review operation for recommended information, it indicates that the user needs to further understand the reputation of the target account. Therefore, in order to facilitate the user to understand the real comments of multiple users on the target account, the target comment page can be displayed in response to the triggering operation of the recommended information. The target comment page can display a multi-dimensional comment area and an account recommendation area. The multi-dimensional comment area can display the multi-dimensional comment content of the target account, such as the core advantages, purchase instructions, purchase suggestions, etc. of the target account, which can be generated by aggregating the target comment content and / or target published content of other users through a large language model. The account recommendation area can display at least one of the target published content and the target comment content.

[0097] On this basis, if a user selection operation is further received, the content details page of the publication content corresponding to the target publication content or target comment content can be displayed in response to the trigger operation for the target publication content or target comment content, thereby supporting users to understand the real evaluation details of each user on the target account in a more fine-grained manner.

[0098] Continuing with the above example, when showing the user Figure 2a After the product transaction page is shown, if the user submits a trigger action for the community reputation in the product transaction page, the following information may be displayed: Figure 2bThe target review page shown in the figure includes a multi-dimensional review section and an account recommendation section. The multi-dimensional review section displays review content summarized by a large language model based on the actual sharing results of 241 users, including the core advantages of Store A, points to note, and purchase recommendations. The account recommendation section displays other users' posts about Store A or a product in Store A, or comments submitted on the posts, so that User A can understand the real evaluation of Store A. When User A selects a post or comment in the account recommendation section, they can jump directly to the corresponding post details page, allowing users to learn more about note sharing information.

[0099] (2) In response to a triggering operation on the recommendation information, a recommended account list is displayed; in response to a triggering operation on a target recommended account in the recommended account list, a content details page of the published content corresponding to the target recommended account is displayed; wherein, the recommended account list includes at least one recommended account, and the target recommended account is the account that publishes the target published content or the target commented content.

[0100] Specifically, the recommended account list refers to a list of user accounts that have posted content or commented on content related to the target account or products sold by the target account. It can be understood that all recommended accounts included in the recommended account list have posted content related to the target account or products sold by the target account, or have commented on any content related to the target account or products sold by the target account. Accordingly, the target recommended account specifically refers to any recommended account selected by the user in the recommended account list.

[0101] Based on this, and considering that the target published content or target comment content is determined by real user feedback information within the content application platform, when a user browsing the product transaction page of the target account submits a trigger operation for the recommended information, in order to facilitate the user to confirm the authenticity of the information, a recommended account list can be displayed, and at least one recommended account is displayed through the recommended account list, and the recommended account is associated with the target account or the product sold by the target account, and then supports the user to further select the target recommended account in the account recommendation list, and display the content details page of the published content corresponding to the target recommended account; wherein, the recommended account list includes at least one recommended account, and the target recommended account is the account that publishes the target published content or target comment content.

[0102] In specific implementations, the recommended account list can be displayed in a pop-up window above the product transaction page, or on a separate page, which is not limited in this embodiment. When displaying at least one recommended account, the recommended account list can display a brief information about the recommended account's name, number of followers, and published comments or content in the information block corresponding to each recommended account, thereby facilitating users to initially browse the recommended account's account information.

[0103] In addition, considering that some target accounts have low attention, the recommended information corresponding to the target accounts may be relatively small. For example, the recommended information of the target account only involves one published content or one published comment content. At this time, if it is displayed through the comment page, it may affect the user's browsing interest. Therefore, when the recommended information displayed on the product transaction page of the target account is only associated with one published content or one published comment content, according to the user's trigger operation, you can directly jump to the content details page corresponding to the published content or published comment content, so as to save the intermediate jump process and improve the user's browsing interest.

[0104] The merchant homepage display method provided in this embodiment enables users to browse multi-dimensional merchant reviews with simple operations. When displaying the merchant transaction page of a target account to the user, a product information area and an account information area are simultaneously displayed on the product transaction page. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the product transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant corresponding to the target account. The recommended information is determined based on at least one of the target's published content and the target's review content. This allows users to directly view the recommended information on the product transaction page, allowing them to intuitively understand the merchant's community reputation within the platform, making it easier for them to make product purchases. The target published content is content related to the target account and / or the target account's products, while the target review content is comments related to the target account and / or the target account's products. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, greatly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform.

[0105] See also Figure 3 , Figure 3 A flowchart of a second merchant homepage display method provided according to an embodiment of this specification is shown, which specifically includes the following steps.

[0106] Step S302, displaying the commodity transaction page of the target account; the commodity transaction page includes a commodity information area, an account information area and a recommended content area, wherein the commodity information area displays the commodity information block of the target account's sold commodities, the account information area displays the account information and recommended information of the target account, the recommended content area includes at least one of new commodities, account recommended commodities, account recommended published content, and commodity recommended live broadcasts, the recommended content area is displayed in the commodity transaction page in the form of an independent area, an information block or an aggregated card, the recommended information is determined based on at least one of the target published content and the target comment content, the target published content is published content related to the target account and / or the target account's sold commodities, and the target comment content is published content comments related to the target account and / or the target account's sold commodities.

[0107] Step S304: In response to the triggering operation on the recommended content area, a product flow browsing page is displayed; the product flow browsing page is used to display the product content card corresponding to the selling product of the target account, wherein the product content card is used to trade the corresponding selling product.

[0108] In actual applications, when a merchant's homepage recommends products to users, most of the time they will set a separate theme on the merchant's homepage and add content related to the products to achieve the purpose of attracting traffic. However, since the merchant may recommend a large number of products or a large number of new products, the merchant needs to publish theme content corresponding to multiple products. If users want to know about new products or products recommended by merchants, they need to enter the details page corresponding to each product separately to understand the product information, which seriously affects the user's shopping experience.

[0109] The merchant homepage display method provided in this embodiment can display a recommended content area on the merchant transaction page when displaying the merchant transaction page of the target account. The recommended content area can display at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts. This achieves the integration of at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts, thereby avoiding the need for users to repeatedly enter different pages to understand new products, account recommended products, account recommended content, and product recommendation live broadcasts. At the same time, to facilitate user product selection, the recommended content area can be displayed on the product transaction page as an independent area, information block, or aggregated card. This can quickly attract the user's attention after the user enters the product transaction page, avoid confusion with other content on the page, and increase user attention. Thereafter, after receiving a trigger operation for the recommended content area, a product flow browsing page can be displayed based on the operation; the product content card corresponding to the target account's sold products can be displayed on the product flow browsing page, and the product content card can be used to trade the corresponding sold products. At the same time, the product cards corresponding to the products sold are displayed in a streaming style, which makes it more convenient for users to browse all the products of the merchant on the page, effectively improving the user's shopping experience.

[0110] It should be noted that the second merchant homepage display method provided in this embodiment can be referred to in conjunction with the description of the first merchant homepage display method mentioned above. Any content not described in detail in this embodiment can be referred to the description in the above embodiment. This embodiment will not be elaborated here.

[0111] Specifically, the recommended content area refers to an area that displays at least one of the following: new products on the target account, account-recommended products, account-recommended published content, and product recommendation live broadcasts. Among them, new products refer to the products of the latest merchants among the products sold by the target account, such as new products of merchants within 5 days; account-recommended products specifically refer to products actively recommended by the target account, which can be understood as word-of-mouth products. The account-recommended products can be newly listed products, or the main products of the target account, or the products with the highest sales among the products sold by the target account; account-recommended published content specifically refers to the recommended content among the published content published by the target account, or the published content extracted from the content community to recommend the target account or the products sold by the target account, which can be understood as word-of-mouth published content, such as the published content with a number of likes greater than a set threshold, or the published content associated with new products / recommended products; product recommendation live broadcasts specifically refer to the live broadcast clips recommended in the live broadcast replay of the target account, or the live broadcast content that is being broadcast. The recommended live broadcast clips can be the live broadcast clips with the highest number of live viewers.

[0112] During specific implementation, considering that the content community of the content application platform contains a large amount of published content, when extracting account recommended published content, keyword matching can be used to find published content related to the target account or the target account's sales products, so that the published content can be used as account published content and displayed in the recommended content area.

[0113] Accordingly, the display form of the recommended content area can be an independent area, an information block or an aggregated card, wherein the independent area can be understood as an independent display of the recommended content area in a designated area on the commodity transaction page. In this case, the recommended content area has the same page layout level as the account information area and the commodity information area. For example, the independent area can be located in the area above the navigation bar on the commodity transaction page, or in the area below the navigation bar. In actual applications, the independent area can be set according to actual needs to ensure that it does not block the account information area and the commodity information area. The information block specifically refers to the content contained in the recommended content area displayed in the form of an information block. It is the same as the information block corresponding to each sold commodity in the commodity information area. The difference is that the information block does not display the price, introduction and other information of the sold commodity, but displays at least one of the new commodities, account recommended commodities, account recommended published content, and commodity recommended live broadcasts. It can be understood that the recommended content area in the form of an information block encapsulates the display content corresponding to at least one of the new commodities, account recommended commodities, account recommended published content, and commodity recommended live broadcasts. Aggregate cards specifically refer to the content contained in the recommended content area integrated in the form of content cards, that is, the recommended content area in the form of aggregate cards, which can display content cards corresponding to at least one of new products, account recommended products, account recommended published content, and product recommended live broadcasts. For example, multiple content cards can be displayed in a grid format, or in an array format. This embodiment does not impose any limitations here.

[0114] Accordingly, the product flow browsing page specifically refers to a page that displays the product content cards corresponding to the target account's products. The product content cards corresponding to the products sold are arranged in a stream-like manner on the product flow browsing page, making it easier for users to browse the product content cards corresponding to the target account's products. The product content cards can also support users to trade the corresponding products.

[0115] During specific implementation, considering that the target account may sell a large number of products, if the product content cards corresponding to the sold products are displayed irregularly in the product flow browsing page, it may not be able to effectively reach users. Therefore, when sorting the product content cards of the sold products, they can be sorted according to popularity, sales volume, shelf time, the main promotion strength of the target account, etc., so that the product content cards in the product flow browsing page can be displayed in an orderly manner, effectively improving the user's shopping experience.

[0116] Furthermore, considering that the purpose of the recommended content area on the product transaction page is to recommend products sold by the target account, in order to increase the flexibility of the target account's settings, the target account can also customize the content of the recommended content area. For example, the target account can set a separate product image, live broadcast, published content, etc. in the product recommendation area. In specific implementation, the target account can freely set it, and this embodiment does not impose any restrictions on this.

[0117] Based on this, when displaying the merchant transaction page of the target account, a recommended content area can be displayed on the merchant transaction page. The recommended content area can display at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts. This achieves the integration of at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts, avoiding the need for users to enter different pages multiple times to learn about new products, account recommended products, account recommended content, and product recommendation live broadcasts. At the same time, to facilitate the user's product selection and purchase, the recommended content area can be displayed in the product transaction page as an independent area, information block, or aggregated card. This can quickly attract the user's attention after the user enters the product transaction page, avoid confusion with other content on the page, and increase user attention. Thereafter, after receiving a trigger operation for the recommended content area, a product flow browsing page can be displayed based on the operation; the product content card corresponding to the target account's sold products can be displayed through the product flow browsing page, and the product content card can be used to trade the corresponding sold products. At the same time, the product cards corresponding to the products sold are displayed in a streaming style, which makes it more convenient for users to browse all the products of the merchant on the page, effectively improving the user's shopping experience.

[0118] For example, after user A enters the product transaction page of store A, if the recommended content area in the product transaction page is displayed in the form of information blocks, the following information can be displayed to the user: Figure 2c The product transaction page shown in the figure is integrated with new products and notes released by Store A in the form of information blocks in the recommended content area. If the recommended content area in the form of information blocks is customized by the merchant account of Store A, it can be displayed as follows Figure 2d On the product transaction page shown, the image displayed in the information block is the product image customized by the merchant account of store A, for example, it may be the image corresponding to a new product.

[0119] In addition, if the recommended content area in the product transaction page is displayed in the form of an independent area, the following can be displayed at this time: Figure 2eThe product transaction page shown in the figure has a recommended content area between the account information area and the product information area. New products and notes released or listed by store A will be sorted horizontally in the recommended content area and support users to browse by sliding. If the recommended content area is customized by the merchant account of store A, it can be displayed as follows Figure 2f On the product transaction page shown, the image displayed in the recommended information area is the product image customized by the merchant account of store A, for example, it can be the image corresponding to a new product.

[0120] Further, when displaying the following to user A: Figure 2c 、 Figure 2d 、 Figure 2e or Figure 2f After the product transaction page shown in the figure is displayed, the recommended content area in the product transaction page can intuitively display the main or recommended products of the current store to the user. On this basis, if the user submits a trigger operation for the recommended content area, it means that the user needs to further understand the word-of-mouth products or new products recommended by store A. Therefore, in response to the user's trigger operation for the recommended content area, the following information can be displayed: Figure 2g The product flow browsing page shown will display the product content cards corresponding to each word-of-mouth product or each new product, supporting users to enter the product details page of the corresponding product by clicking on the product content card, or directly trade the product corresponding to the product content card; it can also support users to slide the product content card and browse the product content cards sorted in sequence on the product flow browsing page.

[0121] In summary, a recommended content area is displayed on the merchant transaction page, and the recommended content area can display at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts. This achieves the integration of at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts, thereby avoiding the need for users to enter different pages multiple times to learn about new products, account recommended products, account recommended content, and product recommendation live broadcasts. At the same time, to facilitate user product selection, the recommended content area can be displayed on the product transaction page as an independent area, information block, or aggregated card. This can quickly attract the user's attention after the user enters the product transaction page and avoid confusion with other content on the page, thereby increasing user attention. Thereafter, after receiving a trigger operation for the recommended content area, a product flow browsing page can be displayed based on the operation; the product content card corresponding to the target account's selling products can be displayed on the product flow browsing page, and the product content card can be used to trade the corresponding selling products. At the same time, the product inner card corresponding to the selling product is displayed in a streaming style, making it more convenient for users to browse all the merchant's products on the page, effectively improving the user's shopping experience.

[0122] Furthermore, in order to enable users to view the content corresponding to the primary recommendation method of each product content card after entering the product flow browsing page, thereby increasing the probability of reaching users, product content cards corresponding to different sold products can be provided with a product transaction area and a product recommendation area, and the product recommendation area can display a variety of recommended content. In this embodiment, the product content card includes a product transaction area and a product recommendation area, wherein the product transaction area displays transaction information and transaction controls for the corresponding sold product, and the product recommendation area displays graphic and text content, video content, live explanation videos, product recommendation videos, or product recommendation images for the corresponding sold product.

[0123] Specifically, the product transaction area refers to the area displaying transaction information and transaction controls for the corresponding products being sold. Transaction information includes, but is not limited to, the price and quantity sold of the product. Transaction controls refer to controls used to transact with the product, including, but not limited to, the Add to Cart control and the Buy Now control. Furthermore, the product transaction area may also display controls for adding items to the shopping cart and contacting customer service, making it easier for users to select items based on their needs.

[0124] Accordingly, the product recommendation area specifically refers to the area displaying graphic and text content, video content, live explanation videos, product recommendation videos, or product recommendation images corresponding to the products on sale. Graphic and text content specifically refers to the graphic and text content corresponding to the products on sale in the associated product content card. Video content specifically refers to the recommended video content corresponding to the products on sale in the associated product content card. Live explanation videos specifically refer to the live broadcast replay clips of the products on sale in the associated product content card, including product introductions and analyses. Product recommendation videos specifically refer to video clips of the products on sale in the associated product content card, recorded by the target account, such as a catwalk video of the products worn by models. Product recommendation images specifically refer to pictures of the products on sale in the associated product content card.

[0125] Based on this, in order to support the product content card in the product flow browsing page to present the best recommendation form of the corresponding sales product to the user, the product transaction area and the product recommendation area can be displayed on the product content card. Among them, the product transaction area can display the transaction information and transaction controls of the corresponding sales product, supporting users to conduct product transactions directly through the product flow browsing page, while the product recommendation area can display the corresponding graphic and text release content, video release content, live explanation video, product recommendation video or product recommendation image of the sales product, so that each sales product can display the recommendation information of the product to the user in the best recommendation form, thereby increasing the probability of reaching the user.

[0126] Continuing with the above example, when user A clicks Figure 2c After entering the recommended content area shown in , the following can be displayed to user A: Figure 2gAs shown in the product flow browsing page, at this time, the product content card of clothing 1 will display the note picture corresponding to clothing 1. When the user slides the product content card of clothing 1, the following will be displayed: Figure 2h The product content card of clothing 2 shown in the figure will display the note video corresponding to clothing 2 and will play automatically; when the user slides the product content card of clothing 2, it will display the following Figure 2i The product content card of clothing 3 shown in the figure will display the live broadcast video corresponding to clothing 3 and will play automatically; when the user slides the product content card of clothing 3, the following content will be displayed: Figure 2j The product content card of clothing 4 shown in the figure will display the product video corresponding to clothing 4, which is recorded by store A and will play automatically; when the user slides the product content card of clothing 4, the following will be displayed: Figure 2k The product content card of clothing 5 shown will display the product picture corresponding to clothing 5, which is taken by store A.

[0127] In summary, by selecting different ways to display corresponding recommendation forms in the product content card for different products on the product flow browsing page, the recommended products corresponding to the product content card can be more easily reached by users, thereby improving the user's shopping experience.

[0128] Furthermore, in addition to entering the product flow browsing page through the product transaction page, the product flow browsing page can also be entered through other interfaces, thereby improving the convenience of users in selecting and purchasing products from the products sold by the target account. In this embodiment, the specific implementation method is as follows:

[0129] (1) Displaying a published content page of a first product sold by the target account, wherein the published content page includes the product media content and a first recommendation interface published by the target account for the first product sold, wherein the first recommendation interface is associated with the product media content by the target account, and in response to a triggering operation on the first recommendation interface, executing a step of displaying a product flow browsing page.

[0130] Specifically, the first product for sale refers to any one of the target account's products for sale, and the product media content refers to the content published by the target account for the first product for sale, and can be graphic, audio, or video content. This embodiment does not impose any restrictions on this. Correspondingly, the first recommendation interface refers to an interface integrated into the product media content that can jump to the product flow browsing page, which can be in the form of an information block or a content card. In addition, the first recommendation interface is set on the content publishing page by the target account's associated operation, thereby supporting the jump to the product flow browsing page.

[0131] Based on this, when the user browses the published content page of the first selling product among the selling products of the target account, the product media content and the first recommendation interface published by the target account for the first selling product can be displayed through the published content page, and the first recommendation interface is associated with the product media content by the target account. On this basis, the step of displaying the product flow browsing page can be executed in response to the triggering operation of the first recommendation interface.

[0132] Using the above example, when user A browses the picture and text notes posted by the merchant account of store A through the content application platform, the following information can be displayed to user A: Figure 2l The graphic note shown in the figure shows an aggregated information block of the latest new products released by Store A. The information block shows that Store A has newly launched 15 new products and other information. If the user submits a trigger operation for the aggregated information block, the user can jump to the following according to the trigger operation of User A: Figure 2g The product flow browsing page shown supports users to browse the product content cards of new products newly launched in store A.

[0133] (2) Displaying a group chat page associated with the target account, wherein the group chat page includes a second recommendation interface sent by the target account, the second recommendation interface displays at least one of the new products, the account recommended products, the account recommended published content, and the product recommended live broadcast, and in response to a triggering operation on the second recommendation interface, executing the step of displaying a product flow browsing page.

[0134] Specifically, the group chat page specifically refers to the group chat page corresponding to the sharing group established by the target account, and the second recommendation interface specifically refers to the information or link shared by the target account in the group chat page, which can jump to the product flow browsing page when triggered. Among them, the second recommendation interface can display at least one of new products, products recommended by the account, content recommended by the account, and live broadcasts recommended by the product. The display format of the second recommendation interface in the group chat page can be a link format or a content card format, which is not limited in this embodiment.

[0135] Based on this, when the user browses the group chat page associated with the target account, if the target account shares a second recommendation interface in the group chat page, at this time, at least one of new products, account recommended products, account recommended published content, and product recommended live broadcasts can be displayed through the second recommendation interface. In response to the triggering operation of the second recommendation interface, the step of displaying the product flow browsing page can be executed.

[0136] Using the above example, user A joins the chat group created by the merchant account of store A. When user A selects the chat group, the following information may be displayed: Figure 2mIn the group chat page shown, when the merchant account of store A publishes a new product information card in the chat group, the information card can display product pictures, notes, product prices and other information. If user A submits a trigger operation for the information card, the page can be jumped to the following according to the trigger operation of user A: Figure 2g The product flow browsing page shown supports users to browse the product content cards of new products newly launched in store A.

[0137] (3) Displaying a message subscription page, wherein the message subscription page includes a push subscription message of the target account; in response to a triggering operation on the push subscription message, displaying a message push page of the target account; the message push page displays a third recommendation interface corresponding to the selling products of the target account; in response to a triggering operation on the third recommendation interface, executing a step of displaying a product flow browsing page.

[0138] Specifically, the message subscription page specifically refers to the page that displays the subscribed push messages on the user's terminal device. The message push page specifically refers to the page where the user account subscribes to the message and displays the message after the target account publishes a message on the content application platform, that is, the user account subscribes to the message published by the target account. When the user account publishes a new message, the message will be pushed to the user account. The user can enter the message push page by triggering the message, wherein the message push page is used to display the push subscription messages of the target account. Among them, the push subscription message can be a message released by the target account for a new product, or a congratulatory message released by the target account, etc. Correspondingly, the third recommendation interface specifically refers to the interface in the message push page that displays the new product pushed by the target account.

[0139] Based on this, when the user browses the message subscription page that displays the message subscription results, the message subscription page can display the push subscription message of the target account. In response to the triggering operation of the push subscription message, the message push page of the target account can be displayed, and the message push page displays the third recommendation interface corresponding to the selling products of the target account. In response to the triggering operation of the third recommendation interface, the step of displaying the product flow browsing page can be executed.

[0140] Continuing with the above example, if user A subscribes to store A, when store A releases a new product, the new product release message can be pushed to user A. At this time, the following message can be displayed on user A's terminal device: Figure 2n The message subscription page shown in the figure, after user A clicks on the push message in the message subscription page, the following Figure 2o The message push page of the associated store A shown in the figure contains the push message of the new product released by store A. User A can jump to the following page according to the triggering operation of user A by clicking on the push message. Figure 2gThe product flow browsing page shown supports users to browse the product content cards of new products newly launched in store A.

[0141] In summary, by jumping to the product flow browsing page through multiple paths, it is more convenient for users to purchase products sold by the target account, thereby effectively improving the user's shopping experience.

[0142] In this embodiment, after the step of displaying the product flow browsing page is executed, the following steps are further included:

[0143] In response to a triggering operation on the commodity trading area, a commodity details page corresponding to a target commodity is displayed; wherein the target commodity is the commodity corresponding to the commodity content card currently displayed on the commodity flow browsing page.

[0144] Specifically, the target product for sale refers to the product corresponding to the product content card currently displayed on the product flow browsing page. Based on this, when a user browses the product flow browsing page and has a desire to purchase a certain product, a trigger operation on the product transaction area can be triggered to display the product details page corresponding to the target product for sale; wherein, the target product for sale is the product corresponding to the product content card currently displayed on the product flow browsing page.

[0145] Continuing with the above example, when displaying the following to user A: Figure 2g When browsing the product flow shown, the product content card corresponding to clothing 1 can be displayed. If the user has the need to purchase clothing 1, when he clicks on the transaction area, he can enter the product details page corresponding to clothing 1 to support the user to understand the price, style, delivery time and other information of clothing 1.

[0146] The merchant homepage display method provided in this embodiment can display a recommended content area on the merchant transaction page when displaying the merchant transaction page of the target account. The recommended content area can display at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts. This achieves the integration of at least one of the following: new products, account recommended products, account recommended content, and product recommendation live broadcasts, thereby avoiding the need for users to repeatedly enter different pages to understand new products, account recommended products, account recommended content, and product recommendation live broadcasts. At the same time, to facilitate user product selection, the recommended content area can be displayed on the product transaction page as an independent area, information block, or aggregated card. This can quickly attract the user's attention after the user enters the product transaction page, avoid confusion with other content on the page, and increase user attention. Thereafter, after receiving a trigger operation for the recommended content area, a product flow browsing page can be displayed based on the operation; the product content card corresponding to the target account's sold products can be displayed on the product flow browsing page, and the product content card can be used to trade the corresponding sold products. At the same time, the product cards corresponding to the products sold are displayed in a streaming style, which makes it more convenient for users to browse all the products of the merchant on the page, effectively improving the user's shopping experience.

[0147] The following combined Figure 4 , taking the application of the merchant home page display method provided in this specification in the content application platform as an example, the merchant home page display method is further explained. Figure 4 A flow chart of a method for displaying a merchant homepage provided in one embodiment of this specification is shown.

[0148] The content application platform includes the user side, the merchant side and the server side. The user side is the client side that browses the content application platform and purchases goods in the merchant store. The merchant side specifically refers to the client side of the merchant to which the store browsed by the user belongs. The server side is the server side that responds to the operations of the merchant side and the user side and sends corresponding information, such as Figure 4 As shown:

[0149] On the merchant side, specify multiple new products from the store's sales items to be displayed in the recommended content area.

[0150] On the server side, the published content and comment content of the associated stores are collected, and the community reputation of the stores is generated based on the published content and comment content.

[0151] On the user side, the product transaction page of the merchant account corresponding to the store is displayed; the product transaction page includes a product information area, an account information area and a recommended content area, wherein the product information area displays the product information block of the target account's sold products, the account information area displays the target account's account information and recommended information, and the recommended content area includes at least one of new products, account recommended products, account recommended published content, and product recommended live broadcasts. The recommended content area is displayed in the product transaction page in the form of an independent area, an information block or an aggregated card. The recommended information is determined based on at least one of the target published content and the target comment content. The target published content is the published content related to the target account and / or the target account's sold products, and the target comment content is the published content comments related to the target account and / or the target account's sold products.

[0152] The user end displays a product flow browsing page in response to a triggering operation on the recommended content area; the product flow browsing page is used to display the product content card corresponding to the sales product of the target account, wherein the product content card is used to trade the corresponding sales product.

[0153] The user terminal displays a content detail page of the published content corresponding to the target published content or the target commented content in response to the information viewing operation on the recommended information.

[0154] In addition, since the content application platform provides multi-dimensional functional services, when a user enters the commodity transaction page of the target account, he or she can enter the commodity transaction page through different interfaces. In this embodiment, the specific implementation method is as follows:

[0155] (1) Displaying a target content publishing page, wherein the target content publishing page includes account recommendation content of the target account and a first account information block, and in response to a triggering operation on the first account information block, executing a step of displaying a commodity transaction page of the target account.

[0156] (2) Displaying a product details page of a target tradable product, wherein the product details page includes a second account information block of the target account, and in response to a triggering operation on the second account information block, executing a step of displaying a product transaction page of the target account.

[0157] (3) Displaying an account recommendation page of the content application platform, wherein the account recommendation page includes a third account information block of at least one product recommendation account, and in response to a triggering operation on the third account information block, executing the step of displaying the product transaction page of the target account.

[0158] Furthermore, given that recommendation information needs to reach users and represent the target account's community reputation, it can be determined in conjunction with account comment information or product review information. In this embodiment, the recommendation information includes at least one of account comment information and product review information, and the account comment information and product review information are determined based on the target published content and the target review content.

[0159] Furthermore, the recommended information is determined by the target comment content or target published content, and in order to ensure the relevance of the recommended information to the target account, the target comment content and target published content can be determined based on the published content or comment content of the user account. In this embodiment, the determination of the target published content includes: determining a first user account, and selecting, from the published content set corresponding to the first user account, published content associated with the target account and / or the target account's sold products as the target published content; wherein the first user account is a user account that follows the target account, or a user account that has purchased the target account's sold products;

[0160] The determination of the target review content includes: determining a second user account that has purchased the goods sold by the target account, and selecting comments related to the target account and / or the goods sold by the target account from the comments posted by the second user account as the target review content.

[0161] Furthermore, when the user submits an information viewing operation for the recommended information, it indicates that the user needs to know the reputation information of the target account at this time, so the comment page summarizing multiple information can be displayed first, and then the corresponding content details page can be displayed according to the user's selection operation. In this embodiment, the specific implementation method is as follows:

[0162] In response to a triggering operation on the recommended information, a target comment page is displayed; wherein, the target comment page includes a multi-dimensional comment area and an account recommendation area, the multi-dimensional comment area displays the multi-dimensional comment content of the target account, and the account recommendation area displays at least one of the target published content and the target comment content; in response to a triggering operation on the target published content or the target comment content, a content details page of the target published content or the published content corresponding to the target comment content is displayed.

[0163] Furthermore, in order to enable users to view the content corresponding to the primary recommendation method of each product content card after entering the product flow browsing page, thereby increasing the probability of reaching users, product content cards corresponding to different sold products can be provided with a product transaction area and a product recommendation area, and the product recommendation area can display a variety of recommended content. In this embodiment, the product content card includes a product transaction area and a product recommendation area, wherein the product transaction area displays transaction information and transaction controls for the corresponding sold product, and the product recommendation area displays graphic and text content, video content, live explanation videos, product recommendation videos, or product recommendation images for the corresponding sold product.

[0164] Furthermore, in addition to entering the product flow browsing page through the product transaction page, the product flow browsing page can also be entered through other interfaces, thereby improving the convenience of users in selecting and purchasing products from the products sold by the target account. In this embodiment, the specific implementation method is as follows:

[0165] (1) Displaying a published content page of a first product sold by the target account, wherein the published content page includes the product media content and a first recommendation interface published by the target account for the first product sold, wherein the first recommendation interface is associated with the product media content by the target account, and in response to a triggering operation on the first recommendation interface, executing a step of displaying a product flow browsing page.

[0166] (2) Displaying a group chat page associated with the target account, wherein the group chat page includes a second recommendation interface sent by the target account, the second recommendation interface displays at least one of the new products, the account recommended products, the account recommended published content, and the product recommended live broadcast, and in response to a triggering operation on the second recommendation interface, executing the step of displaying a product flow browsing page.

[0167] (3) Displaying a message subscription page, wherein the message subscription page includes a push subscription message of the target account; in response to a triggering operation on the push subscription message, displaying a message push page of the target account; the message push page displays a third recommendation interface corresponding to the selling products of the target account; in response to a triggering operation on the third recommendation interface, executing a step of displaying a product flow browsing page.

[0168] In this embodiment, after the step of displaying the product flow browsing page is executed, the following steps are further included:

[0169] In response to a triggering operation on the commodity trading area, a commodity details page corresponding to a target commodity is displayed; wherein the target commodity is the commodity corresponding to the commodity content card currently displayed on the commodity flow browsing page.

[0170] The merchant homepage display method provided in this embodiment enables users to browse multi-dimensional merchant reviews with simple operations. When displaying the merchant transaction page of a target account to the user, a product information area and an account information area are simultaneously displayed on the product transaction page. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the product transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant corresponding to the target account. The recommended information is determined based on at least one of the target's published content and the target's review content. This allows users to directly view the recommended information on the product transaction page, allowing them to intuitively understand the merchant's community reputation within the platform, making it easier for them to make product purchases. The target published content is content related to the target account and / or the target account's products, while the target review content is comments related to the target account and / or the target account's products. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, greatly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform.

[0171] Corresponding to the above method embodiment, this specification also provides an embodiment of a merchant home page display device. Figure 5 FIG. 1 shows a schematic diagram of a structure of a merchant homepage display device provided by an embodiment of this specification. Figure 5 As shown, the device includes:

[0172] The transaction page display module 502 is configured to display the target account's commodity transaction page; the commodity transaction page includes a commodity information area and an account information area, wherein the commodity information area displays a commodity information block of the target account's sold commodities, and the account information area displays the target account's account information and recommendation information, wherein the recommendation information is determined based on at least one of target published content and target comment content, wherein the target published content is published content related to the target account and / or the target account's sold commodities, and the target comment content is published content comments related to the target account and / or the target account's sold commodities;

[0173] The detail page display module 504 is configured to display a content detail page of the target published content or the published content corresponding to the target comment content in response to an information viewing operation on the recommended information.

[0174] In an optional embodiment, the commodity transaction page also includes a recommended content area, wherein the recommended content area includes at least one of new commodities, account recommended commodities, account recommended published content, and commodity recommended live broadcasts, and the recommended content area is displayed in the commodity transaction page as an independent area, an information block, or an aggregated card.

[0175] In an optional embodiment, the device further includes a module for displaying a browsing page;

[0176] The browsing page module is configured to display a product flow browsing page in response to a triggering operation on the recommended content area; the product flow browsing page is used to display the product content card corresponding to the selling product of the target account, wherein the product content card is used to trade the corresponding selling product.

[0177] In an optional embodiment, before the step of displaying the product flow browsing page is performed, at least one of the following methods is also included:

[0178] Displaying a published content page for a first product among the products sold by the target account, wherein the published content page includes product media content published by the target account for the first product and a first recommendation interface, wherein the first recommendation interface is associated with the product media content by the target account, and in response to a triggering operation on the first recommendation interface, performing a step of displaying a product flow browsing page;

[0179] Displaying a group chat page associated with the target account, wherein the group chat page includes a second recommendation interface sent by the target account, the second recommendation interface displaying at least one of the new product, the account-recommended product, the account-recommended published content, and the product-recommended live broadcast, and in response to a triggering operation on the second recommendation interface, performing a step of displaying a product stream browsing page;

[0180] A message subscription page is displayed, wherein the message subscription page includes a push subscription message of the target account. In response to a triggering operation on the push subscription message, a message push page of the target account is displayed, wherein the message push page displays a third recommendation interface corresponding to the selling products of the target account. In response to a triggering operation on the third recommendation interface, a step of displaying a product flow browsing page is executed.

[0181] In an optional embodiment, the recommendation information includes at least one of account review information and product review information, and the account review information and the product review information are determined based on the target published content and the target review content.

[0182] In an optional embodiment, the determination of the target published content includes:

[0183] Determine a first user account, and select, from the set of published content corresponding to the first user account, published content associated with the target account and / or the goods sold by the target account as target published content; wherein, the first user account is a user account that follows the target account, or a user account that has purchased the goods sold by the target account; wherein, determining the target comment content includes: determining a second user account that has purchased the goods sold by the target account, and selecting, from the comments on published content posted by the second user account, comments related to the target account and / or the goods sold by the target account as target comment content.

[0184] In an optional embodiment, in response to the information viewing operation on the recommended information, displaying a content details page of the target published content or the published content corresponding to the target comment content includes:

[0185] In response to a triggering operation on the recommended information, a target comment page is displayed; wherein, the target comment page includes a multi-dimensional comment area and an account recommendation area, the multi-dimensional comment area displays the multi-dimensional comment content of the target account, and the account recommendation area displays at least one of the target published content and the target comment content; in response to a triggering operation on the target published content or the target comment content, a content details page of the target published content or the published content corresponding to the target comment content is displayed.

[0186] In an optional embodiment, the product content card includes a product transaction area and a product recommendation area, wherein the product transaction area displays transaction information and transaction controls corresponding to the products being sold, and the product recommendation area displays graphic and text publishing content, video publishing content, live explanation videos, product recommendation videos or product recommendation images corresponding to the products being sold.

[0187] In an optional embodiment, before the step of displaying the commodity transaction page of the target account is performed, at least one of the following methods is further included:

[0188] Displaying a target content publishing page, the target content publishing page includes the account recommendation content and the first account information block of the target account, and in response to a triggering operation on the first account information block, executing the step of displaying the commodity transaction page of the target account; displaying a product details page of a target tradable commodity, the product details page includes the second account information block of the target account, and in response to a triggering operation on the second account information block, executing the step of displaying the commodity transaction page of the target account; displaying an account recommendation page of a content application platform, the account recommendation page includes a third account information block of at least one commodity recommendation account, and in response to a triggering operation on the third account information block, executing the step of displaying the commodity transaction page of the target account.

[0189] In an optional embodiment, after the step of displaying the product flow browsing page is executed, the method further includes:

[0190] In response to a triggering operation on the commodity trading area, a commodity details page corresponding to a target commodity is displayed; wherein the target commodity is the commodity corresponding to the commodity content card currently displayed on the commodity flow browsing page.

[0191] The merchant homepage display device provided in this embodiment enables users to browse multi-dimensional merchant reviews with simple operations. When displaying the merchant transaction page of a target account to the user, it simultaneously displays a product information area and an account information area on the commodity transaction page. The product information area displays a product information block for the target account's products, enabling users to select and purchase products on the commodity transaction page. The account information block displays the target account's account information and recommended information. The account information allows users to understand the multi-dimensional attributes of the merchant corresponding to the target account. The recommended information is determined based on at least one of the target's published content and the target's review content, directly displaying the recommended information on the commodity transaction page. This allows users to intuitively understand the merchant's community reputation within the platform, making it easier for users to make product purchases. The target published content is content related to the target account and / or the target account's products, while the target review content is comments related to the target account and / or the target account's products. This ensures that the recommended information determined based on these two areas has stronger community attributes within the platform, ensuring the authenticity of the reviews while providing users with a reference for product selection, greatly enhancing the user shopping experience and convenience. After receiving a user's submission for a recommended post, the content details page for the target post or comment is displayed. This allows users to access the content details page to learn about the comments of the target account, eliminating the time wasted collecting comments on the account themselves. This effectively integrates information from the e-commerce and social media platforms, significantly enhancing the user shopping experience on the platform.

[0192] The above is a schematic diagram of a merchant homepage display device according to this embodiment. It should be noted that the technical solution of this merchant homepage display device and the technical solution of the merchant homepage display method described above are based on the same concept. For details not described in detail in the technical solution of the merchant homepage display device, please refer to the description of the technical solution of the merchant homepage display method described above.

[0193] Figure 6 6 shows a block diagram of a computing device 600 according to one embodiment of the present disclosure. Components of the computing device 600 include, but are not limited to, a memory 610 and a processor 620. The processor 620 is connected to the memory 610 via a bus 630, and a database 650 is used to store data.

[0194] The computing device 600 also includes an access device 640 that enables the computing device 600 to communicate via one or more networks 660. Examples of such networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 640 may include one or more of any type of network interface (e.g., a network interface card (NIC)) whether wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, or a near field communication (NFC) interface.

[0195] In one embodiment of the present specification, the above components of the computing device 600 and Figure 6 Other components not shown in the figure may also be connected to each other, for example, via a bus. Figure 6 The computing device structure block diagram shown is for illustrative purposes only and is not intended to limit the scope of this specification. Those skilled in the art may add or replace other components as needed.

[0196] The computing device 600 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook computer, etc.), a mobile phone (e.g., a smartphone), a wearable computing device (e.g., a smartwatch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 600 may also be a mobile or stationary server.

[0197] The processor 620 is configured to execute the following computer-executable instructions, which, when executed by the processor, implement the steps of the above-mentioned merchant homepage display method.

[0198] The above is a schematic diagram of a computing device according to this embodiment. It should be noted that the technical solution of this computing device is based on the same concept as the technical solution of the above-mentioned merchant homepage display method. For details not described in detail in the technical solution of the computing device, please refer to the description of the technical solution of the above-mentioned merchant homepage display method.

[0199] An embodiment of the present specification further provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned merchant homepage display method.

[0200] The above is a schematic diagram of a computer-readable storage medium according to this embodiment. It should be noted that the technical solution of this storage medium is based on the same concept as the technical solution of the merchant homepage display method described above. For details not described in detail in the technical solution of the storage medium, please refer to the description of the technical solution of the merchant homepage display method described above.

[0201] An embodiment of the present specification further provides a computer program product, including a computer program or instructions, which, when executed by a processor, implements the steps of the above-mentioned merchant homepage display method.

[0202] The above is a schematic diagram of a computer program product according to this embodiment. It should be noted that the technical solution of this computer program product is based on the same concept as the technical solution of the merchant homepage display method described above. For details not described in detail in the technical solution of the computer program product, please refer to the description of the technical solution of the merchant homepage display method described above.

[0203] The foregoing description of this specification describes specific embodiments. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that described in the embodiments and still achieve the desired results. Furthermore, the processes depicted in the accompanying drawings do not necessarily require the specific order shown or the sequential order to achieve the desired results. In certain embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0204] The computer instructions include computer program code, which may be in source code form, object code form, executable file, or some intermediate form. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal, and software distribution medium. It should be noted that the content contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media does not include electric carrier signals and telecommunication signals.

[0205] It should be noted that for the aforementioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in this specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0206] In the above embodiments, the description of each embodiment has its own focus. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0207] The preferred embodiments disclosed above are intended only to help illustrate this specification. The optional embodiments do not exhaustively describe all details, nor do they limit the invention to the specific embodiments described. Obviously, many modifications and variations are possible based on the content of the embodiments described herein. These embodiments are selected and described in detail in this specification to better explain the principles and practical applications of the embodiments, thereby enabling those skilled in the art to better understand and utilize this specification.

Claims

1. A method for displaying a merchant home page, characterized in that: include: Displaying a product transaction page of a target account; the product transaction page includes a product information area and an account information area, wherein the product information area displays product information blocks of products sold by the target account, and the account information area displays account information and recommendation information of the target account, wherein the recommendation information is determined based on at least one of target published content and target comment content, wherein the target published content is published content related to the target account and / or the products sold by the target account, and the target comment content is published content comments related to the target account and / or the products sold by the target account; In response to an information viewing operation on the recommended information, a content detail page of the published content corresponding to the target published content or the target commented content is displayed.

2. The merchant home page display method according to claim 1, characterized in that: The commodity transaction page also includes a recommended content area, wherein the recommended content area includes at least one of new products, account recommended products, account recommended published content, and commodity recommended live broadcasts. The recommended content area is displayed in the commodity transaction page in the form of an independent area, an information block, or an aggregated card.

3. The merchant home page display method according to claim 2, characterized in that: The method further comprises: In response to a triggering operation on the recommended content area, a product flow browsing page is displayed; the product flow browsing page is used to display a product content card corresponding to the selling product of the target account, wherein the product content card is used to trade the corresponding selling product.

4. The merchant home page display method according to claim 3, characterized in that: Before the step of displaying the product flow browsing page is performed, at least one of the following methods is also included: Displaying a published content page for a first product among the products sold by the target account, wherein the published content page includes product media content published by the target account for the first product and a first recommendation interface, wherein the first recommendation interface is associated with the product media content by the target account, and in response to a triggering operation on the first recommendation interface, performing a step of displaying a product flow browsing page; Displaying a group chat page associated with the target account, wherein the group chat page includes a second recommendation interface sent by the target account, the second recommendation interface displaying at least one of the new product, the account-recommended product, the account-recommended published content, and the product-recommended live broadcast, and in response to a triggering operation on the second recommendation interface, performing a step of displaying a product stream browsing page; A message subscription page is displayed, wherein the message subscription page includes a push subscription message of the target account. In response to a triggering operation on the push subscription message, a message push page of the target account is displayed, wherein the message push page displays a third recommendation interface corresponding to the selling products of the target account. In response to a triggering operation on the third recommendation interface, a step of displaying a product flow browsing page is executed.

5. The merchant home page display method according to claim 1, characterized in that: The recommendation information includes at least one of account review information and product review information, and the account review information and the product review information are determined based on the target published content and the target review content.

6. The merchant home page display method according to claim 1, characterized in that: Determination of the target publication content includes: Identifying a first user account, and selecting, from a collection of published content corresponding to the first user account, published content associated with the target account and / or the products sold by the target account as target published content; wherein the first user account is a user account that follows the target account, or a user account that has purchased products sold by the target account; The determination of the target review content includes: A second user account that has purchased the product sold by the target account is determined, and comments related to the target account and / or the product sold by the target account are selected from the comments on the content posted by the second user account as target comment content.

7. The merchant home page display method according to claim 1, characterized in that: The step of displaying a content detail page of the target published content or the target comment content in response to the information viewing operation on the recommended information further includes at least one of the following methods: In response to a triggering operation on the recommendation information, a target review page is displayed; wherein the target review page includes a multi-dimensional review area and an account recommendation area, the multi-dimensional review area displays the multi-dimensional review content of the target account, and the account recommendation area displays at least one of the target published content and the target review content; in response to a triggering operation on the target published content or the target review content, a content details page of the target published content or the published content corresponding to the target review content is displayed; In response to a triggering operation on the recommendation information, a recommended account list is displayed; in response to a triggering operation on a target recommended account in the recommended account list, a content details page of the published content corresponding to the target recommended account is displayed; wherein, the recommended account list includes at least one recommended account, and the target recommended account is the account that publishes the target published content or the target comment content.

8. The merchant home page display method according to claim 3, characterized in that: The product content card includes a product transaction area and a product recommendation area, wherein the product transaction area displays transaction information and transaction controls corresponding to the products sold, and the product recommendation area displays graphic and text publishing content, video publishing content, live explanation video, product recommendation video or product recommendation image corresponding to the products sold.

9. The merchant home page display method according to any one of claims 1 to 8, characterized in that: Before the step of displaying the commodity transaction page of the target account is performed, at least one of the following methods is also included: Displaying a target published content page, the target published content page including account recommendation content and a first account information block of the target account, and in response to a triggering operation on the first account information block, performing the step of displaying a product transaction page of the target account; displaying a product details page of a target tradable product, the product details page including a second account information block of the target account, and in response to a triggering operation on the second account information block, performing a step of displaying a product transaction page of the target account; An account recommendation page of a content application platform is displayed, wherein the account recommendation page includes a third account information block of at least one product recommendation account, and in response to a triggering operation on the third account information block, a step of displaying a product transaction page of a target account is executed.

10. The merchant home page display method according to claim 8, characterized in that: After the step of displaying the product flow browsing page is executed, the method further includes: In response to a triggering operation on the commodity trading area, a commodity details page corresponding to a target commodity is displayed; wherein the target commodity is the commodity corresponding to the commodity content card currently displayed on the commodity flow browsing page.

11. A merchant home page display device, characterized in that: include: a transaction page display module configured to display a commodity transaction page of a target account; the commodity transaction page includes a commodity information area and an account information area, wherein the commodity information area displays a commodity information block of the target account's sold commodities, and the account information area displays the target account's account information and recommendation information, wherein the recommendation information is determined based on at least one of target published content and target comment content, wherein the target published content is published content related to the target account and / or the target account's sold commodities, and the target comment content is published content comments related to the target account and / or the target account's sold commodities; The detail page display module is configured to display a content detail page of the target published content or the published content corresponding to the target comment content in response to an information viewing operation on the recommended information.

12. A computing device, characterized in that include: memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the method according to any one of claims 1 to 10 are implemented.

13. A computer-readable storage medium, characterized in that It stores computer-executable instructions, which, when executed by a processor, implement the steps of the method according to any one of claims 1 to 10.

14. A computer program product, characterized in that The method comprises a computer program or instructions, which implements the steps of the method according to any one of claims 1 to 10 when executed by a processor.

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