Adaptive advertisement delivery system and method based on emotion and environment perception

By using multimodal data analysis and simulating collaborative discussions among humanized agent clusters, personalized advertising material packages are generated. This addresses the lack of fine-grained understanding of the interaction between emotion and environment in existing advertising methods, enabling a more refined description of users' real-time psychological state and improving the accuracy of advertising decisions.

CN122134405APending Publication Date: 2026-06-02BEIJING HONGTU XINDA TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
BEIJING HONGTU XINDA TECH CO LTD
Filing Date
2026-04-08
Publication Date
2026-06-02

AI Technical Summary

Technical Problem

Existing advertising methods struggle to capture the immediate psychological state of users at specific moments, influenced by both emotional fluctuations and environmental changes. They lack a granular understanding of the interaction between emotions and the environment, resulting in advertising decisions remaining at the level of relevance matching. Furthermore, existing emotion recognition methods lack a unified representation and in-depth collaborative analysis of visual, audio, behavioral, and environmental information, leading to insufficient accuracy.

Method used

By collecting multimodal user data and generating a unified embedded representation using a large-scale multimodal basic model, a simulated humanized agent cluster composed of emotion interpretation agents, environmental context agents, and multiple simulated agents with different personalities is activated. Through multiple rounds of collaborative discussions, the causal interaction between emotions and the environment is analyzed, and personalized advertising material packages with zero template dependence are generated and deployed in conjunction with a real-time bidding environment.

Benefits of technology

It enables a refined description of users' real-time psychological state, improves the accuracy of advertising decisions, makes advertising more in line with users' current state, and enhances the personalization and effectiveness of advertising.

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Abstract

This invention discloses an adaptive advertising delivery system and method based on emotion and environment perception, belonging to the field of advertising delivery technology. The method includes: activating a simulated human agent cluster composed of an emotion interpretation agent, an environmental context agent, and multiple simulated agents with different personalities, based on a unified embedded representation; conducting multi-round collaborative discussions through chain thinking and consensus mechanisms to analyze the causal interaction between emotion and environment, and outputting a refined, real-time description of the user's current state; performing real-time iterative discussion and fusion of the refined, real-time state description to generate a personalized advertising material package with zero template dependence; and executing the push based on the personalized advertising material package and the refined, real-time state description, combined with the real-time bidding environment, after determining the timing and intensity of the delivery. This invention generates a unified embedded representation through a large-scale multimodal basic model, avoiding the problems of one-sided and inaccurate state judgment caused by existing emotion recognition methods that rely only on a single modality or simple fusion methods.
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