Online shopping support device and method of operating an online shopping support device

Abstract

Disclosed is an online shopping support device and a method of operating the same. The present disclosure relates to an apparatus for supporting online shopping. The apparatus includes an identifying unit configured to identify an online price tag of a specific product embedded in an exhibitor web page; an updating unit configured to update a sale price disclosed in the online price tag according to a result of reverse auction between sellers on the sale price of the specific product; and a processing unit configured to process a procedure of purchasing the specific product according to the updated sale price when a purchase intention of a purchaser accessing the exhibitor web page is identified from the online price tag.

Description

[0001] This application is a divisional application of the original invention patent application No. 202080070191.2 (International Application No.: PCT / KR2020 / 013134, Application Date: September 25, 2020, Invention Title: Online Shopping Support Device and Method of Operating Online Shopping Support Device). Technical Field

[0002] This disclosure relates to a method for enabling buyers visiting an exhibitor's webpage to purchase products at competitive prices based on online price tags embedded in the exhibitor's webpage, according to the needs of the exhibitor (individual user). Background Technology

[0003] With the development of information and communication technology, the number of people buying products online has exploded, and correspondingly, the market size of online shopping malls is also expanding rapidly.

[0004] However, in terms of traditional online marketplaces, the largest online marketplaces are evolving into open market platforms, while small and medium-sized marketplaces are suffering from funding problems and being eliminated. As a result, the polarization among online marketplaces has become severe.

[0005] In particular, some of the largest online marketplaces control the online market in an oligopolistic manner, and people who want to sell products online open stores on the largest online marketplaces to sell their products online, without directly managing the online marketplaces.

[0006] As mentioned above, product sellers flock to a few of the largest online marketplaces, which causes the sales commissions required by these marketplaces to gradually increase for smaller sellers. However, the number of these largest online marketplaces is limited, so sellers open stores on these marketplaces despite the excessively high sales costs.

[0007] Furthermore, the inventors have noted that customers are forced to purchase products with fixed prices arranged by the online marketplace, and there are limitations that do not actually guarantee the purchase of products at competitive prices.

[0008] Therefore, this disclosure proposes a new online shopping support method that can eliminate the limitations of the traditional online shopping environment. Summary of the Invention

[0009] According to some aspects of this disclosure, this disclosure provides an apparatus and method for supporting the purchase of products at competitive prices by buyers accessing an exhibitor's webpage, based on online price tags embedded in the exhibitor's webpage, according to the needs of the exhibitor (individual user).

[0010] According to some embodiments, an apparatus for supporting online shopping includes: an identification unit configured to identify an online price tag for a specific product embedded in an exhibitor's webpage; an updating unit configured to update the price displayed on the online price tag based on the result of a reverse auction between sellers for the price of the specific product; and a processing unit configured to process the purchase of the specific product based on the updated price tag when the purchase intent of a buyer visiting the exhibitor's webpage is identified from the online price tag.

[0011] According to some embodiments, the apparatus further includes a generation unit configured to generate embedding code for embedding an online price tag of a specific product when a selection of a specific product is identified from the results of a product search performed by the exhibitor, and to allow the exhibitor to insert the embedding code into the exhibitor's webpage.

[0012] According to some implementations, the processing unit is configured to identify a buyer's purchase intention from the operation of selecting an online price tag, or from the operation of scanning a product code disclosed when selecting an online price tag.

[0013] According to some implementations, the processing unit is configured to record product information of a specific product in a personal purchase area matching the purchaser based on the purchase configuration, or to immediately process payment for the purchase of a specific product.

[0014] According to some implementations, the processing unit is configured to process the purchase of a specific product at the point in time when the updated selling price matches the expected purchase price, provided that the purchaser has a desired purchase price configured for the specific product according to the purchase configuration.

[0015] According to some embodiments, the apparatus further includes a disbursement unit configured to disburse the exhibition fee payable to the exhibitor as a reward embedded in the online price tag when payment for a purchase is completed according to the process of purchasing a specific product.

[0016] According to some embodiments, a method for operating an online shopping support device includes: an identification step of identifying an online price tag for a specific product embedded in an exhibitor's webpage; an update step of updating the price displayed on the online price tag based on the result of a reverse auction between sellers for the price of the specific product; and a processing step of processing the purchase of the specific product based on the updated price when the purchase intention of a buyer visiting the exhibitor's webpage is identified from the online price tag.

[0017] According to some embodiments, the method further includes a generation step prior to the identification step, in which, when a selection of a specific product is identified from the results of a product search performed by the exhibitor, embedding code for embedding an online price tag for the specific product is generated and the exhibitor is allowed to insert the embedding code into the exhibitor's webpage.

[0018] According to some implementations, the processing steps include identifying a buyer's purchase intent from the act of selecting an online price tag, or identifying a buyer's purchase intent from the act of scanning a product code disclosed when selecting an online price tag.

[0019] According to some implementations, the processing steps include recording product information of a specific product in a personal purchase area matching the purchaser based on the purchase configuration, or immediately processing payment for the purchase of the specific product.

[0020] According to some implementations, the processing steps include processing the purchase of a specific product at a point in time when the updated selling price matches the expected purchase price, provided that the purchaser has a desired purchase price configured for the specific product based on the purchase configuration.

[0021] According to some implementations, the method further includes a step of distributing the exhibition fee payable to the exhibitor as a reward embedded in the online price tag when payment for the purchase is completed according to the process of purchasing a specific product. Attached Figure Description

[0022] Figure 1 This is an exemplary diagram illustrating an online shopping support service environment according to one or more embodiments of the present disclosure.

[0023] Figure 2 This is an exemplary schematic diagram illustrating an online shopping support device according to one or more embodiments of the present disclosure.

[0024] Figure 3 This is an exemplary webpage illustrating an online price tag according to one or more embodiments of the present disclosure.

[0025] Figure 4 This is an exemplary flowchart illustrating a method of operating an online shopping support device according to one or more embodiments of the present disclosure. Detailed Implementation

[0026] The technical terms used in this specification are for describing specific embodiments only and are not intended to limit the technical ideas disclosed herein. Furthermore, the technical terms used in this specification should be understood as having a meaning commonly understood by those skilled in the art, unless specifically defined otherwise in the specification, and should not be interpreted as overly inclusive or exclusive. When a technical term used in this specification is incorrect and fails to accurately express the technical ideas disclosed herein, it should be replaced with a correct technical term that can be understood by those skilled in the art. Additionally, general terms used in this specification should be interpreted in context according to dictionary definitions and should not be interpreted as having overly exclusive meanings.

[0027] Furthermore, singular expressions also include plural expressions, provided they are clearly distinguished in the context. In the specification, the terms "having" or "comprising" should not be construed as necessarily including all the multiple elements or steps described in the specification, but should be construed as excluding some of its elements or steps or further including additional elements or steps.

[0028] The terms used in this specification, including ordinal numbers such as "first" and "second," are used to describe various elements, but the elements should not be limited by the terms. These terms are used only to distinguish one element from another. For example, without departing from the scope of this disclosure, a first element is referred to as a second element, and similarly, a second element is referred to as a first element.

[0029] The embodiments disclosed in the specification are described in detail below with reference to the accompanying drawings, but the same reference numerals are assigned to the same or similar elements regardless of the drawing number, and repeated descriptions are omitted.

[0030] In the description of the technology disclosed in the specification, detailed descriptions are omitted when it is determined that the detailed description of relevant known technology makes the subject matter of the technology disclosed in the specification unclear. The accompanying drawings are provided only to facilitate understanding of the ideas of the technology disclosed in the specification and should not be construed as limiting the ideas of the technology to the drawings.

[0031] Exemplary embodiments of this disclosure will be described below with reference to the accompanying drawings.

[0032] Figure 1 An online shopping support environment according to one or more embodiments of the present disclosure is illustrated.

[0033] like Figure 1 As shown, an online shopping support environment according to one or more embodiments of the present disclosure includes an online shopping support device 100 configured to support online shopping by a buyer.

[0034] Online shopping support device 100 refers to a device configured to support buyers in purchasing products using online price tags embedded in the exhibitor's (individual user's) webpage.

[0035] The online shopping support device 100 is implemented, for example, in the form of a server that is linked to a buyer's terminal (e.g., a smartphone or PC) accessing the exhibitor's webpage via a wired / wireless communication network, or in the form of a program (e.g., an application) installed on the buyer's terminal accessing the exhibitor's webpage.

[0036] When the online shopping support device 100 is implemented as a server, the online shopping support device is implemented as, for example, a web server, a database server, or a proxy server, and is implemented as a computerized system by installing one or more of various software fragments that allow network load balancing agencies or service devices to operate on the Internet or another network.

[0037] In an online shopping support environment according to one or more embodiments of this disclosure, buyers accessing exhibitor web pages can purchase products at competitive prices based on the above configuration.

[0038] Meanwhile, as briefly described in the background art, in the traditional online shopping support environment, product sellers are concentrated in the largest online malls. As a result, the sales commissions required by the largest online malls for small sellers gradually increase. However, the number of the largest online malls is limited, so sellers have no choice but to enter the corresponding malls despite the excessively high sales fees.

[0039] Furthermore, buyers are forced to purchase products with fixed prices arranged by the online marketplace, and there is a limitation that does not actually guarantee the purchase of products at competitive prices.

[0040] Therefore, this disclosure proposes a new online shopping support method that can overcome the aforementioned limitations of traditional online shopping environments, and the configuration of the online shopping support device 100 for implementing this method is described in more detail below.

[0041] However, for ease of description, it is assumed that the online shopping support device 100 according to one or more embodiments of this disclosure is a component of a server linked to a buyer's terminal (e.g., a smartphone or PC) that accesses the exhibitor's webpage via a wired / wireless communication network.

[0042] Figure 2 The configuration of an online shopping support device 100 according to one or more embodiments of the present disclosure is illustrated schematically.

[0043] like Figure 2As shown, an online shopping support device 100 according to one or more embodiments of the present disclosure includes an identification unit 20 configured to identify online price tags, an updating unit 30 configured to update the selling price, and a processing unit 40 configured to process the purchase process.

[0044] In addition, the online shopping support device 100 according to one or more embodiments of the present disclosure also includes a generation unit 10 configured to generate embedding codes for embedding online price tags and a disbursement unit 50 for disbursing exhibition fees, as well as the aforementioned elements.

[0045] All or at least some of the components of the online shopping support device 100 are implemented in the form of hardware modules or software modules, or in a combination of hardware modules and software modules.

[0046] The software module is understood to be, for example, instructions executed by a processor configured to process calculations within the online shopping support device 100, and these instructions have the form of being stored in a separate memory within the online shopping support device 100.

[0047] Additionally, the online shopping support device 100 according to one or more embodiments of this disclosure also includes a communication unit 60 and the aforementioned components, wherein the communication unit 60 is an RF module for performing actual communication functions to support online shopping.

[0048] The communication unit 60 includes, but is not limited to, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a CODEC chipset, and a memory, and includes all known circuitry for performing the function.

[0049] According to one or more embodiments of this disclosure, the online shopping support device 100 enables buyers accessing the exhibitor's webpage to purchase products at competitive prices based on online price tags embedded in the exhibitor's webpage, according to the needs of the exhibitor (individual user) and the above configuration. Each element in the online shopping support device 100 for implementing this function will be described in more detail below.

[0050] The generation unit 10 performs the function of generating embedded codes.

[0051] More specifically, when a specific product selection is identified as a result of a product search performed by an exhibitor, the generation unit 10 generates an embedding code for embedding the online price tag of the selected specific product.

[0052] Exhibitors refer to individual users who have subscribed to the online shopping support services provided by the online shopping support device 100 and who request the generation of online price tags for the products that exhibitors wish to display through product search.

[0053] Furthermore, when an embedding code for a specific product selected by the exhibitor is generated in the online shopping support device 100 according to a request for generating an online price tag, the exhibitor copies the generated embedding code and inserts it into his / her webpage with a large number of visitors, thereby embedding the online price tag of the specific product into the webpage.

[0054] Meanwhile, the copying and insertion process of the embedding code required for embedding the online price tag is performed directly by the exhibitor according to the guidance information provided by the generation unit 10, or only according to the automatic process of the generation unit 10 for the exhibitor's webpage.

[0055] The recognition unit 20 performs the function of recognizing online price tags.

[0056] More specifically, after the online price tag of a specific product is embedded in the exhibitor's webpage, the identification unit 20 identifies the online price tag embedded in the exhibitor's webpage in order to update the price of the specific product published on the online price tag.

[0057] At this time, the identification unit 20 identifies the online price tag embedded in the exhibitor's webpage by identifying the exhibitor list that matches the specific product and address information of the webpage corresponding to the exhibitor list, or by identifying the generation (distribution) information of the embedded code generated for the specific product or address information of the matched webpage.

[0058] Update unit 30 performs the function of updating the price of a specific product.

[0059] More specifically, when an online price tag for a specific product embedded in an exhibitor's webpage is identified, the update unit 30 updates the price displayed on the corresponding online price tag.

[0060] At this point, the update unit 30 processes the reverse auction for the selling price of a specific product, selects the seller with the lowest selling price based on the result of the reverse auction, and updates the regular selling price published on the online price tag to the selling price of the selected seller.

[0061] This price update process is performed with each bid, or whenever the result of a reverse auction conducted according to a predetermined period is obtained.

[0062] As a result, Figure 3As shown in (a), according to one or more embodiments of this disclosure, the selling price of a particular product is not maintained at a fixed price on the exhibitor's webpage, but as... Figure 3 As shown in (b), the selling price is updated to the minimum selling price via an online price tag embedded in the webpage based on the results of the reverse auction.

[0063] Processing unit 40 performs the function of processing the purchase of a specific product.

[0064] More specifically, when the purchase intent of a buyer visiting an exhibitor's webpage is identified from the online price tag, the processing unit 40 processes the purchase of a specific product based on the updated selling price.

[0065] At this time, the processing unit 40 identifies the purchase intent based on the buyer's selection (click or touch) of the online price tag embedded in the exhibitor's webpage or based on the buyer's scanning of the product code (e.g., QR code) newly disclosed through the buyer's selection (click or touch) of the online price tag embedded in the exhibitor's webpage.

[0066] Furthermore, when a buyer's intention to purchase a specific product is identified, the processing unit 40 records the product information of the specific product in, for example, a personal purchase area (e.g., shopping cart) that matches the buyer, according to the purchase configuration, and then processes the purchase payment for the specific product recorded in the personal purchase area according to a separate request from the buyer, or processes the payment for the purchase of the specific product immediately without recording the personal purchase area (e.g., shopping cart) that matches the buyer.

[0067] Meanwhile, when there is a desired purchase price configured by the buyer for the specific product according to the purchase configuration, the processing unit 40 processes the purchase of the specific product at the point in time when the price of the specific product updated according to the result of the reverse auction matches the configured desired purchase price.

[0068] At this point, the identifier of the time point at which the price of a specific product, updated according to the results of the reverse auction, matches the configured expected purchase price can be configured to be valid only during the waiting period within a separately specified time period.

[0069] Unit 50 performs the function of distributing exhibition fees.

[0070] More specifically, when payment for a purchase (sale) is completed according to the process of purchasing a specific product, the disbursement unit disburses the exhibition fee payable to the exhibitor as a reward embedded in the online price tag.

[0071] At this time, according to one or more embodiments of this disclosure, exhibition fees are issued to manufacturers of specific products or operating entities that provide online shopping support services, and whenever a product is sold through online price tags, the resulting exhibition fees are paid to the exhibitor who embeds the online price tags in his / her webpage.

[0072] As described above, according to the configuration of the online shopping support device 100 according to one or more embodiments of this disclosure, it is possible to support buyers visiting the exhibitor's webpage to purchase products at competitive prices through a reverse auction between sellers based on online price tags embedded in the exhibitor's webpage, thereby improving service satisfaction for both sellers and buyers. Furthermore, the market for new products can be identified and expanded by introducing a new service concept that encourages active service participation from exhibitors, whereby exhibitors embed online price tags in their webpages and pay exhibitor participation fees whenever products are sold using these online price tags.

[0073] In the following text, reference will be made to Figure 4 A method for operating an online shopping support device 100 according to one or more embodiments of the present disclosure is described.

[0074] First, in S10 to S20, when a selection of a specific product is identified from the results of a product search performed by the exhibitor, the generation unit 10 generates an embedding code for embedding the online price tag of the selected specific product.

[0075] Exhibitors refer to individual users who have subscribed to the online shopping support services provided by the online shopping support device 100 and who request the generation of online price tags for the products that exhibitors wish to display through product search.

[0076] Furthermore, when an embedding code for a specific product selected by the exhibitor is generated in the online shopping support device 100 according to a request for generating an online price tag, the exhibitor copies the generated embedding code and inserts it into his / her webpage with a large number of visitors, thereby embedding the online price tag of the specific product into the webpage.

[0077] Meanwhile, the process of copying and inserting the embedding code required for embedding the online price tag is performed directly by the exhibitor according to the guidance information provided by the generation unit 10, or by simply executing the specified code on the exhibitor's webpage according to the automatic process of the generation unit 10.

[0078] After the online price tag for a specific product is embedded in the exhibitor's webpage, in S30, the identification unit 20 identifies the online price tag embedded in the exhibitor's webpage in order to update the price of the specific product displayed on the online price tag.

[0079] At this time, the identification unit 20 identifies the online price tag embedded in the exhibitor's webpage by identifying the exhibitor list that matches the specific product and address information of the webpage corresponding to the exhibitor list, or by identifying the generation (distribution) information of the embedded code generated for the specific product or address information of the matched webpage.

[0080] When an online price tag for a specific product embedded in an exhibitor's webpage is identified, the updating unit 30 updates the price displayed on the corresponding online price tag in S40.

[0081] At this point, the update unit 30 processes the reverse auction for the selling price of a specific product, selects the seller with the lowest selling price based on the result of the reverse auction, and updates the regular selling price published on the online price tag to the selling price of the selected seller.

[0082] This price update process is performed with each bid, or whenever the result of a reverse auction conducted according to a predetermined period is obtained.

[0083] As a result, Figure 3 As shown in (a), according to one or more embodiments of this disclosure, the selling price of a particular product is not maintained at a fixed price on the exhibitor's webpage, but as... Figure 3 As shown in (b), the selling price is updated to the minimum selling price via an online price tag embedded in the webpage based on the results of the reverse auction.

[0084] In S50 to S60, when the purchase intention of a buyer visiting the exhibitor's webpage is identified from the online price tag, the processing unit 40 processes the purchase of a specific product based on the updated selling price.

[0085] At this time, the processing unit 40 identifies the purchase intent based on the buyer's selection (click or touch) of the online price tag embedded in the exhibitor's webpage or based on the buyer's scanning of the product code (e.g., QR code) newly disclosed through the buyer's selection (click or touch) of the online price tag embedded in the exhibitor's webpage.

[0086] Furthermore, when a buyer's intention to purchase a specific product is identified, the processing unit 40 records the product information of the specific product in, for example, a personal purchase area (e.g., shopping cart) that matches the buyer, according to the purchase configuration, and then processes the purchase payment for the specific product recorded in the personal purchase area according to a separate request from the buyer, or processes the payment for the purchase of the specific product immediately without recording the personal purchase area (e.g., shopping cart) that matches the buyer.

[0087] Meanwhile, when there is a desired purchase price for the specific product configured by the buyer according to the purchase configuration, the processing unit 40 processes the purchase of the specific product at the point in time when the price of the specific product updated according to the result of the reverse auction matches the configured desired purchase price.

[0088] At this point, the identifier of the time point at which the price of a specific product, updated according to the results of the reverse auction, matches the configured expected purchase price can be configured to be valid only during the waiting period within a separately specified time period.

[0089] Subsequently, when payment for a purchase (sale) is completed according to the process of purchasing a specific product, the disbursement unit 50 disburses the exhibition fee payable to the exhibitor in S70 as a reward for the embedded online price tag.

[0090] At this time, according to one or more embodiments of this disclosure, exhibition fees are issued to manufacturers of specific products or operating entities that provide online shopping support services, and whenever a product is sold through online price tags, the resulting exhibition fees are paid to the exhibitor who embeds the online price tags in his / her webpage.

[0091] As described above, according to the method of operating the online shopping support device 100 according to one or more embodiments of this disclosure, buyers visiting the exhibitor's webpage can purchase products at competitive prices through a reverse auction between sellers based on online price tags embedded in the exhibitor's webpage, according to the needs of the exhibitor (individual user), thereby improving service satisfaction for both sellers and buyers. Furthermore, the market for new products can be identified and expanded by introducing a new service concept that encourages active service participation from exhibitors, whereby exhibitors embed online price tags in their webpages and pay exhibitors an exhibition fee whenever products are sold using these online price tags.

[0092] The functional operations and implementations of the subject matter described in this disclosure are implemented by digital electronic circuits, by the structures described in this disclosure, and by equivalents including computer software, firmware, or hardware, or by a combination thereof. The implementation of the subject matter described in the specification is implemented in one or more computer program products, that is, one or more modules associated with computer program commands encoded on a tangible program storage medium to control the operation of a processing system or by the execution of operations.

[0093] Computer-readable media are machine-readable storage devices, machine-readable storage substrates, storage devices, or combinations thereof.

[0094] In this specification, the terms "system" or "device" encompass, for example, a programmable processor, a computer, or various mechanisms, devices, and machines for data processing, including multiprocessors and computers. In addition to hardware, a processing system also includes code that, upon request, creates an execution environment for a computer program, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination thereof.

[0095] A computer program (also called a program, software, software application, script, or code) is written in any form of programming language, including compiled or interpreted languages, declarative or procedural languages, and deployed in any form, including as a standalone program or module, component, subroutine, or other unit suitable for use in a computer environment. A computer program, but not necessarily, corresponds to a file in a file system. A program is stored in a single file provided to the requested program, in multiple harmonizing files (e.g., a file storing one or more modules, subroutines, or code portions), or as part of a file that holds other programs or data (e.g., stored in one or more scripts within a markup language document). A computer program is deployed to execute on one or more computers located in one location or distributed across multiple locations and interconnected via a communications network.

[0096] Computer-readable media suitable for storing computer program commands and data include all types of non-volatile memory, media, and storage devices, such as semiconductor storage devices like EPROM, EEPROM, and flash memory devices, and magnetic disks such as external hard disks or external magnetic disks, magneto-optical disks, CD-ROMs, and DVD-ROMs. Processors and memory are added to or integrated into logic circuits via dedicated logic circuitry.

[0097] The implementation of the subject matter described in this specification is implemented in a computing system that includes back-end components such as data servers, middleware components such as application servers, front-end components such as client computers having web browsers or graphical user interfaces (through which users can interact with the implementation of the subject matter described in this specification), or all combinations of one or more of these back-end components, middleware components, and front-end components. The components of the system can be interconnected via any type of digital data communication (such as communication networks or media).

[0098] Although this specification contains many specific implementation details, these are not to be construed as limiting the scope of any disclosure or claim, but rather as descriptions of features specific to particular embodiments of a particular disclosure. Specific features described in this specification in the context of individual embodiments are also implemented in combination in those individual embodiments. Conversely, various features described in the context of individual embodiments are also implemented individually or in any suitable sub-combination in multiple embodiments. Furthermore, although the features described above function in a particular combination and are even initially claimed in this manner, one or more features from the claimed combination may be removed from the combination in some cases, and the claimed combination may involve sub-combinations or variations thereof.

[0099] Furthermore, while these operations are illustrated in a specific order in the accompanying drawings, it should be understood that these operations are not necessarily performed in the specific order shown, nor are all illustrated operations required to achieve better results. In certain situations, multitasking and parallel processing are preferable. Moreover, it should not be construed as requiring the separation of the various system components described above in all implementations. Additionally, it should be understood that the described program components and systems are typically integrated into a single software package or encapsulated within multiple software products.

[0100] As stated above, the specific terminology disclosed herein is not intended to limit this disclosure. Therefore, although this disclosure has been described in detail with reference to the foregoing examples, those skilled in the art can modify, alter, and transform certain parts without departing from the scope of this disclosure. The scope of this disclosure is defined by the appended claims, which are described later, and not by the detailed description. Therefore, it should be understood that all modifications or variations derived from the meaning and scope of the appended claims and their equivalents are included within the scope of this disclosure.

Claims

1. An apparatus for supporting online shopping, the apparatus comprising: An identification unit, configured to identify online price tags for specific products embedded in the exhibitor's webpage; An updating unit is configured to update the selling price displayed on the online price tag based on the results of a reverse auction between sellers for the selling price of the specific product. as well as A processing unit configured to process the purchase of a specific product based on an updated selling price when the purchase intent of a buyer visiting the exhibitor's webpage is identified from the online price tag.

2. The apparatus according to claim 1, further comprising: A generation unit is configured to, when recognizing a selection of the specific product from the results of a product search performed by the exhibitor, generate embedding code for embedding the online price tag of the specific product and allow the exhibitor to insert the embedding code into the exhibitor's webpage.

3. The apparatus according to claim 1, wherein, The processing unit is configured to identify the buyer's purchase intention from the operation of selecting the online price tag, or from the operation of scanning the product code disclosed when the online price tag is selected.

4. The apparatus according to claim 1, wherein, The processing unit is configured to record the product information of the specific product in a personal purchase area matching the buyer, or to immediately process the payment for the specific product.

5. The apparatus according to claim 1, wherein, The processing unit is configured to process the purchase of the specific product at the point in time when the updated selling price matches the expected purchase price, provided that the purchaser has a desired purchase price configured for the specific product.

6. The apparatus according to claim 1, wherein, The device also includes a disbursement unit configured to disburse the exhibition fee payable to the exhibitor as a reward embedded in the online price tag when payment for the purchase is completed according to the process of purchasing the particular product.

7. A method for operating an online shopping support device, the method comprising the following steps: The steps for identifying online price tags for specific products embedded in exhibitors' web pages; The steps for updating the price displayed on the online price tag based on the results of a reverse auction between sellers for the specific product; as well as When the purchase intent of a buyer visiting the exhibitor's webpage is identified from the online price tag, the process of purchasing the specific product is processed based on the updated selling price.

8. The method of claim 7, further comprising a generation step prior to the identification step, wherein, upon identification of a selection of the specific product from the results of a product search performed by the exhibitor, an embedding code for embedding the online price tag of the specific product is generated and the exhibitor is allowed to insert the embedding code into the exhibitor's webpage.

9. The method according to claim 7, wherein, The processing steps include identifying the buyer's purchase intent from the act of selecting the online price tag, or identifying the buyer's purchase intent from the act of scanning the product code disclosed when selecting the online price tag.

10. The method according to claim 7, wherein, The processing steps include recording the product information of the specific product in a personal purchase area that matches the purchaser according to the purchase configuration, or immediately processing the payment for the purchase of the specific product.

11. The method according to claim 7, wherein, The processing steps include, when there is a desired purchase price for the specific product configured according to the purchase configuration, processing the purchase of the specific product at the point in time when the updated selling price matches the desired purchase price.

12. The method of claim 7, further comprising a disbursement step, wherein, when payment for a purchase is completed according to the process of purchasing the particular product, the exhibition fee payable to the exhibitor is disbursed as a reward embedded in the online price tag.

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